The audio version read aloud with some additional backstory.

The first of a 6-part article series was recently published via brandingmag.com.

I get lots of questions from the fans and one of the questions was, 'What is a Brand Campaign?'

I found it was actually a difficult question to answer.

My first attempt was a single article which quickly evolved, organically into a 6 part series.

If you're not fond of reading online, I got you.

Here's the audio version.