#300.

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Michael Brandt on Twitter: @BDM_Runner Michael Brandt on Instagram: @BDM_Runner

This is episode #3 of our 4 part series on Optimizing Men's Health: Products and Services You May Not Know About, But Need To.

Today we’re talking about liquid ketones. You may be familiar with the terms ketogenic diet and ketosis -which is a process that happens when your body doesn't have enough carbohydrates to burn for energy. Instead, it burns fat and makes things called ketones, which it can use for fuel.

Now, many of you guys have experienced ketosis through hardcore fasting or doing a fast mimicking diet like Prolon, which I talked about in episode #1 of this series.

But let’s face it, fasting kinda sucks. You’re hungry and cranky for a few days before your body finally switches over to ketosis. And if you’ve ever been in ketosis, it’s a beautiful clean, consistent energetic state where you feel alive, alert and mentally sharp.

Well, what if, instead of fasting, you could drink liquid ketones and get enough ketones in your body in 15 minutes to experience a similar energy that would take you multiple days of fasting to achieve?

That’s the topic of our conversation today, with Michael Brandt, co-founder and CEO of HVMN – Health Via Modern Nutrition – and their liquid Ketone drink, Ketone-IQ.

Some of HVMN’s investors and advisors include:

• Andreeson Horowitz
• Marissa Mayer, former CEO of Yahoo
• Tony Hseih, Found of Zappos
• Joe Montana, Hall of Fame Quarterback
• They have a $6M contract with the US
• Department of Defense
• They do work with top Tour de France cycling teams
• And they nicknamed Ketone-IQ “NAVY SEAL Juice”

IN THIS EPISODE

• What is a ketone and how it provides energy
• Ketone vs. Glucose driven energy
• Does Ketone-IQ effect your sleep?
• Can you use Ketones every day?
• When before a workout should I take it?