Brand hurt scale = 2/10. The episode everyone has been waiting for is here. This is the story behind the famous Apple Think Different campaign. Touted as one of the best brand advertising campaigns in history. But is it?

This is the first of three parts which explores the history of this campaign and analyzes whether it was as successful for the company as everyone makes out.

Deeper analysis will follow in 5.2 before we explore the genesis story and implications from those findings in 5.3.

For more details and helpful visuals, go to the Brandingmag website to access the full article.

But for now, sit back, relax and have a listen