What if you had the power to shape not just your brand's narrative, but also your personal relationships using nothing but the power of storytelling? Imagine having a clear and powerful methodology that helps you break down your brand's narrative, or your own life story, into five distinct steps - the origin, empathy, purpose, product, and vision stories. Buckle up as we navigate these waters with Amanda Baker, a seasoned story strategist, creative entrepreneur, and the brilliant mind behind the 5 Stories Methodology.

In this insightful discussion, we delve deeper into Amanda's unique method that has revolutionised how we view brand narratives. She shares fascinating insights on how to define and understand your target audience, the power of authenticity in business and purpose statements, and the need for honesty even when it leads to tough client conversations. More excitingly, Amanda also shows us how this methodology is not only limited to businesses but opens a world of possibilities for personal relationships as well as artistic endeavours.

(0:00:00) - Introduction to 5 Stories Methodology

(0:07:10) - The Importance of Telling Your Story

(0:12:25) - Discovering Origin, Empathy, and Purpose

(0:23:09) - Understanding Target Audience and Business Purpose

(0:31:44) - Authenticity and Purpose in Business

(0:40:51) - Applying Methodology to Relationships and Art

(0:53:19) - Embracing Vulnerability in Sharing Our Stories

(1:03:04) - Pregnancy and Fear for TED Talk

(1:14:36) - Entrepreneurship Challenges and Maternity Leave

(1:31:03) - The Importance of Having Supportive People

Our SubStack newsletter: https://particularpodcast.substack.com

Links:

Amanda Baker

5 Stories

Amanda’s TED Talk

Podcast:

Instagram

References:

Book - Honey, Baby, Mine

Series - Gossip Girl

Brand - Hertility

Email us your stories and insights: [email protected]

Hosted on Acast. See acast.com/privacy for more information.

Are you curious about the intersection of art and business, and how to maintain your creative spark in a corporate role? Our guest, Diana Costantini, the Head of Creative at the Australian Broadcasting Corporation (ABC), offers compelling insights into merging creativity with corporate responsibilities.

Despite leaving school at 15 and growing up in a small town with limited creative outlets, Diana shares her journey into the creative field, her passion for media, branding and campaign work, and how she carved out space for her own artistry in a corporate world.

Throughout the episode, we unpack the delicate dance of balancing personal creativity and the demands of a commercial environment. Diana shares how she used the lockdown as an opportunity to expand her art forms, from collage work to ceramics and painting. She also talks about the importance of getting feedback from the market and balancing her creative pursuits with other responsibilities.

Plus, you'll hear about the value she places on setting aside time for personal creativity, both for herself and her team at ABC. Finally, we delve into the success of ABC's creative campaigns, such as the award-winning ABC 90th campaign which Diana led. She opens up about the challenges of transitioning to digital audience navigation and producing work within budget constraints. You won't want to miss her insights on how she handled the shift to digital, defended bold concepts, and found creative fulfilment within her work. Listen in, get inspired, and discover how you too can foster creativity within your own work and beyond.  Diana’s artworks can be seen on Instagram https://www.instagram.com/loveartaus/

(0:00:00) - Creativity in Corporate Role

(0:14:58) - Balancing Art and Business

(0:22:01) - Balancing Work and Creative Passion

(0:29:14) - Encouraging Creativity and Finding Fulfilment

(0:38:50) - Australian Broadcasting Corporation's Creative Campaigns

(0:46:34) - Transition to a Digital Audience Navigation

(0:59:48) - Creative Campaign

Our SubStack newsletter: https://particularpodcast.substack.com

Links:

Diana Costantini

ABC Made

Podcast:

Instagram

References:

ABC - Yours for 90 years

ABC - iview Puppets

Book - How to Be an Artist by Jerry Saltz 

Series - The Andy Warhol Diaries 

Campaign - FitChix

Email us your stories and insights: [email protected]

Hosted on Acast. See acast.com/privacy for more information.

Ever wonder how creativity thrives in the data-driven world of Direct to Consumer (D2C) e-commerce? Well, we sat down with Ben, founder and creative director of Eleven, a trailblazing e-commerce agency, to address just that. Ben illuminates the workings of D2C and the remarkable role creativity plays in fuelling results. He points out techniques to bolster conversions and lead generation and guides us through the nuances of Shopify — an essential platform for online selling and drop shipping.

Unsurprisingly, data is a prominent thread throughout this conversation. Ben brings to light how the e-commerce industry is becoming more data-dependent, and how to navigate this shift without stifling creativity.

As we near the tail end of our conversation, Ben offers his thoughts on the future of creativity and tech. He paints an optimistic picture of artificial intelligence, stating that AI can't quite reach the creative recesses of our minds. He also highlights the importance of customer retention strategies and the potency of email marketing in today's digital landscape. So, whether you're a creative enthusiast, a budding entrepreneur, or a digital marketing professional, this episode holds a treasure trove of insights. Tune in and explore the captivating blend of creativity and e-commerce with us!

Our SubStack newsletter: https://particularpodcast.substack.com

Links:

Ben Burgess

Eleven

Podcast:

Instagram

References:

Silo

Stand Out or Die

Agencynomics

Email us your stories and insights: [email protected]

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Particular, we sit down with Nick Howard, a creative at Wieden+Kennedy, to discuss the creative block and how to overcome it. Our conversation covers a range of subjects, including the challenges of comparison culture and the importance of maintaining perspective.

Nick shares his experiences and insights into the creative process, offering advice and guidance to listeners who may be struggling with their own creative endeavours. He emphasises the importance of taking risks, learning from failure, and the value of collaboration and building strong relationships with clients.

We hope you enjoy this episode and find the tips from our guest useful. Here's to overcoming creative blocks!

Links:

Nick Howard

Nick’s Portfolio

Podcast:

Instagram

References:

Clash from the Past

Levi’s Campaign

My New Human

Email us your stories and insights: [email protected]

Hosted on Acast. See acast.com/privacy for more information.

Join us for a new episode of Particular as we sit down with Mike Tinnion, the Head of Creative at Krispy Kreme UK & IRE, for an enlightening discussion. In this episode, we delve into the journey of realising your passion for creativity and how it can lead to becoming a leader in a creative team. Mike shares his personal experiences and offers valuable insights on the transformational process. We also explore the intricacies of organising the creative process and the strategies employed by Mike to nurture innovation and maximise productivity within his team. Get ready for an inspiring conversation that will motivate you to embrace your creative aspirations and unlock your leadership potential!

Links:

Mike Tinnion

Krispy Kreme

Podcast:

Instagram

Email us your stories and insights: [email protected]

Hosted on Acast. See acast.com/privacy for more information.

On this episode of Particular, we are joined by Rasmus Smith Bech, the Executive Creative Director at BBC Creative, to explore the impact of AI on creativity and content creation. As a creative leader in the industry, Rasmus shares his experiences and insights on how AI is changing the creative process and pushing the boundaries of what's possible.

He also discusses recent projects that BBC has undertaken and how they fit into the modern-day agenda. If you're interested in exploring the world of creativity and innovation and learning more about the ways in which AI is changing the creative process, then this episode is not to be missed. Tune in, sit back, and get ready to be inspired!

Links:

BBC Creative

Rasmus Smith Bech

Podcast:

Instagram

Please email us your stories and insights: [email protected]

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I'll start by saying that I don't know much about rugby. However, that didn't stop me from trying it out a little bit. Rugby is a sport that emphasises the importance of community, where players work together to achieve a common goal. In this episode, I welcome the founding members of the Finsbury Park Panthers, a rugby team composed of trans and non-binary players who have a shared passion for the sport. They share their unique experiences playing rugby and how they have been able to overcome obstacles to become successful players. The club's mission is to create a safe and inclusive space for all players in the league, regardless of their background or identity. This inspiring conversation sheds light on the importance of advocacy and inclusivity in sports, and how rugby can be a powerful tool to bring people together and foster a sense of belonging. Join us for this inspiring conversation and learn more about the power of sports in building a stronger and more connected community!

Links:

Finsbury Park Panthers

Podcast:

Instagram

Email us your stories and insights: [email protected]

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In this episode of our podcast, we sit down with film critic Misha Zakharov to discuss his unique journey growing up as an openly LGBTQI+ person in Russia, his passion for cinema, and how he has used film as a form of protest. Misha shares his experiences studying cinema and the impact it has had on his perspective, as well as the challenges he faced as a member of the LGBTQI+ community in Russia. He also delves into the process of showcasing prohibited films and the impact it has had on raising awareness and sparking change.

Links:

Misha’s Instagram

Donate to help people in Ukraine

Podcast:

Instagram

Email us your stories and insights: [email protected]

Films:

Aftersun by Charlotte Wells

Benediction by Terence Davies

Eastern Boys by Robin Campillo

Great Freedom by Sebastian

Meise Hammer and Sickle by Sergey Livnev

Irma Vep (TV series) by Olivier Assayas

It Is Not the Homosexual Who Is Perverse, But the Society in Which He Lives by Rosa von Praunheim

My Good Hans by Aleksandr Mindadze

Rebel Dykes by Harri Shanahan, Sian Williams

Volga Volga by Vladislav Mamyshev-Monroe

Wings by Larisa Shepitko

Books:

Beautiful Lives, Radical Experiments by Saidiya Hartman

Teaching to Transgress by Bell Hooks

The Gentrification of the Mind by Sarah Schulman

Personalities:

Alice Wu

Andrew Ahn

Isabel Sandoval

Jose Esteban Munoz

Konstantin Somov

Patrick Wang

Yegveny Kharitonov

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Particular, I sit down with my best friend and special guest, Alena Zavarzina. Alena is a professional snowboarder, an Olympic bronze medalist, a world champion, and a professional graphic designer. We discuss the challenges and opportunities of beginning a new career, relocating to a different country, and creating art without a national identity in the context of the ongoing conflict in Ukraine. The conversation is personal and thought-provoking as we share our own stories and reflections on the topic. We also talk about the repercussions of the doping scandal for all Russian athletes and how the Russian government is making life difficult for professional athletes. Listen to the episode and let us know what you think!

Links:

Alena’s Website

Nesoglasnost - a graduate project by Alena

Alena’s Instagram

Donate to help people in Ukraine

Podcast:

Instagram

Email us your stories and insights: [email protected]

Hosted on Acast. See acast.com/privacy for more information.

“Oh, I’m a little bit OCD myself”. That’s the worst phrase people who struggle with OCD in their everyday life hear on an everyday basis. But what is OCD and how is it living with it? I’ve invited Jack Dodd, a Mental Health Advocate and a Partnerships Manager at PinkNews, to talk about his journey and share his knowledge of what experience it is. We share some personal insights, destroy stereotypes, and have a very personal intimate conversation 🫂

Links:

Jack’s LinkedIn

Find an IAPT near you

Podcast:

Instagram

Email us your stories and insights: [email protected]

Hosted on Acast. See acast.com/privacy for more information.