Welcome to the Tearsheet Podcast. I'm Zack Miller.

Today we dig into affiliate marketing. It's a model that was first made popular by Amazon. A company looking to increase its sales partners with content sites to promote products. If those content sites are successful driving traffic or sales or leads, they get paid. Nowadays, every major credit card player has an affiliate program.

Stephanie Harris is the founder and owner of PartnerCentric, a performance marketing agency. She and her firm work with major card issuers and banks to help them maximize the results from their performance marketing. We talk about why affiliate programs make sense in financial services and Stephanie describes the challenges in running a good affiliate program. Lastly, she gives us some tricks of the trade for financial firms looking to get into affiliate market.