Today’s guest – for our 50th episode! – is Haley Hunter, Co-Founder of Party Land – proudly known as comedy’s greatest ad agency. In this lively conversation, Haley unpacks how humour has become a strategic superpower, not just a punchline.

She shares how Party Land went from convincing clients that comedy belonged in advertising to being the go-to agency for those wanting to master it – not least Liquid Death. Haley also dives into the neuroscience behind laughter, explaining how it primes audiences for connection and recall.

Beyond the creative side, she reveals how empathy, autonomy and trust fuel Party Land’s remote office set-up – and why comedy is as much about mindset as it is about craft.

It’s an inspiring lesson in leading with conviction, creating a new category and finding joy in the serious business of marketing. 

HIGHLIGHTS:

[01:57] Funny as a superpower

[04:05] Making the case for comedy

[11:08] Owning creative outcomes

[13:17] The art of pushing just enough

[16:23] Authenticity at work

[17:46] Freedom and liberation

[25:11] Finding the right people 

[29:51] Behind the laughter

[33:29] The biggest risk in advertising 

[38:23] Leading with joy and conviction

MORE ABOUT HALEY:

LinkedIn: linkedin.com/in/hihaleyhunter

Website: partyland.co

HOST SOCIALS:

LinkedIn:  linkedin.com/in/robinbonn

Twitter: twitter.com/robonn

MORE ABOUT CO:DEFINERY:

Site: codefinery.com

Book: Market of One

Mentioned in this episode:

Market of One

 If you are a fan of this podcast, then you'll love my new book Market of One, how Your Agency can rewrite the Rules and create a lasting competitive advantage. Sharing my experience, repositioning close to 150 agencies over the last decade.

Market Of One Landing Page