In this episode of the ALF Boss Podcast, I sit down with Shereve Smith, owner and operator of Northwood Manor Assisted Living in Wesley Chapel, FL.

Shereve has been in the industry since 2009, transitioning from a career as a respiratory therapist to running her own six-bed boutique assisted living community. With both a standard and limited mental health license, she brings a wealth of experience in navigating regulations, staffing, marketing challenges, and the realities of running a smaller, family-style community.

We discuss:

• Why passion is essential to succeed in assisted living

• The challenges small ALFs face with compliance and marketing

• How placement agencies have changed the industry

• The importance of proactivity, organization, and mentorship

• Her team's incredible loyalty, with staff who have been with her for over 16 years

Shereve's story is packed with wisdom for both seasoned operators and anyone looking to enter the ALF industry.