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Passion to Profit Podcast
Passion to Profit Podcast episodes
- Scaling Your Business & Providing Massive Value w/ Bjork Ostrom of Food Blogger Pro
This week Liz and Vince interview Bjork Ostrom from Food Blogger Pro to talk about his unique journey from non-profit educator to food and tech CEO. Bjork loves to find ways to maximize potential - of people, of technology, of life. In 2010 when his wife Lindsay started Pinch of Yum, a popular food blog, they decided to do just that - maximize its potential. A decade later, their suite of businesses, TinyBits, is designed to share what they've learned with other food bloggers.. It’s important to note that Bjork is an admittedly terrible chef.
Bjork Ostrom is always learning; he’s great at articulating his lessons and kindly shared so many with Liz & Vince, including:
- Bjork’s advice on scaling from side-hustle to full blown business
- Bjork & Lindsay’s unique approach to entrepreneurship
- The importance of adapting your message for your audience
- How to preserve your company culture during growth
- Behind-the-scenes look at TinyBits’ operational roles
Today’s entertaining episode is sponsored by Revolution Farms.
Links to Bjork & Lindsay’s TinyBit suite of businesses:- Pinch of Yum - A food blog with simple and tasty recipes.
- Food Blogger Pro - Start and Grow Your Food Blog
- WP Tasty - Handcrafted Plugins for WordPress Blogs
- Nutrifox - Easy to Create Nutrition Labels
- Clariti | The easiest way to organize your blog content for maximum growth
Revolution Farms Official WebsiteConnect with Irie Lemon on Instagram or FacebookConnect with Liz of The Lemon Bowl on Instagram or FacebookConnect with Vince of Irie Kitchen on Instagram or TwitterIf you have any topic ideas for the future, let us know on Instagram or the comment section on YouTube! Enjoyed this episode? Leave a review and send it to your best friend. Stay tuned for weekly episodes filled with practical tips, amazing conversations and incredible guests!
1 hr 13 min - An Honest Conversation About Year One
In this week’s episode, Liz & Vince look back on their first year of producing the Irie Lemon Podcast. Coming from such vastly different approaches to entrepreneurship, Liz & Vince have learned so much working together over the last year. This episode provides an honest glimpse into the business partners’ special chemistry with one another alongside the occasional conflicts that arise when two high-powered hustlers with nearly opposite demeanors work together towards a common goal. Just like any successful partnership, the Irie Lemon duo have learned that communication and compromise are the hallmarks of any meaningful growth.
Hear the wonderful chemistry of these dynamic hosts, partners, and friends in today’s fun episode sponsored by Revolution Farms.
What you can expect to hear Liz & Vince reminisce about and analyze:
- Their favorite moments of year one
- Their most challenging adjustments in moving from lone visionary to half of a duo
- Tips for current or aspiring podcasters
- What’s next in Irie Lemon’s plans to slowly take over the world
Revolution Farms Official WebsiteConnect with Irie Lemon on Instagram or FacebookConnect with Liz of The Lemon Bowl on Instagram or FacebookConnect with Vince of Irie Kitchen on Instagram or TwitterIf you have any topic ideas for the future, let us know on Instagram or the comment section on YouTube! Enjoyed this episode? Leave a review and send it to your best friend. Stay tuned for weekly episodes filled with practical tips, amazing conversations and incredible guests!Produced by Attic Audio Productions, LLC.43 min - Influencer Marketing: Behind-the-Scenes Insight with Laurie Buckle of CookIt Media
Have you ever wondered how social media influencers connect with brands for sponsored deals? Curious how companies find like-minded bloggers to promote their products? This week we welcome Laurie Buckle, CEO and Founder of CookIt Media, a Los Angeles-based agency that specializes in brand strategy, influencer marketing and content creation. Laurie and her team work with both brands and influencers, bringing their expertise as editors, marketers, content creators and social media pros to the work of building brands, shaping partnerships and creating content.
Whether you’re an influencer or simply a consumer that follows influencers on social media, this episode will provide you with lots of insight on how all of your favorite influencers work with brands. `
In this episode you’ll learn:
- Laure Buckle’s evolution in the food editorial space
- How our favorite influencers monetize
- Tips for building a sustainable brand
- Laurie’s prediction for the future of influencer marketing
- Why some influencers are able to turn their hobby into a thriving career and others aren’t
- Whether an influencer marketing agency might be right for your business
Visit CookIt Media’s Official WebsiteConnect with Laurie Buckle on InstagramConnect with Irie Lemon on Instagram or FacebookConnect with Liz of The Lemon Bowl on Instagram or FacebookConnect with Vince of Irie Kitchen on Instagram or TwitterProduced by: Kirk Ross, Attic Audio ProductionsIf you have any topic ideas for the future, let us know on Instagram or the comment section on YouTube! Enjoyed this episode? Leave a review and send it to your best friend. Stay tuned for weekly episodes filled with practical tips, amazing conversations and incredible guests!46 min - Living an Essentialism LifestyleIn this week’s episode, Liz & Vince discuss lessons from one of Liz’s favorite books – Essentialism: The Disciplined Pursuit of Less by Greg McKeown. In a culture that seems to value “busyness” over productivity, this discussion illuminates the idea that you can do less while contributing more. Liz & Vince discuss ten important guidelines to steer ourselves into living an essentialism lifestyle, using both excerpts from McKeown’s book and real-world applications from their personal journeys. As the author’s website asks, “[h]ave you ever felt stretched too thin?” We all have, and this episode will provide bundles of strategies to increase your productive efficiency, and as Vince explains, to protect your energy.What you can expect to learn about in today’s episode:The basics of essentialismHow to decipher between busy work and essential tasksWhat is ‘busy bragging’?How to avoid the people pleasing trapBuy Greg McKeown’s Essentialism: The Disciplined Pursuit of Less on AmazonConnect with Irie Lemon on Instagram or FacebookConnect with Liz of The Lemon Bowl on Instagram or FacebookConnect with Vince of Irie Kitchen on Instagram or TwitterIf you have any topic ideas for the future, let us know on Instagram or the comment section on YouTube! Enjoyed this episode? Leave a review and send it to your best friend. Stay tuned for weekly episodes filled with practical tips, amazing conversations and incredible guests!42 min
- Gina Homolka of Skinnytaste
Irie Lemon Podcast - Ep. #45: Gina Homolka of Skinnytaste.com
In this week’s episode, Liz & Vince are joined by Gina Homolka, cookbook author and founder of Skinnytaste.com, where you’ll find healthy dishes that don’t sacrifice any of the flavor that can be found in their full-fat origins. Gina’s creations must be both “skinny” and “tasty” because after all, this is the same food she cooks on a daily basis for friends and family, and they are some of her toughest critics!
What you can expect to learn about in today’s episode:
- Gina’s humble beginnings as a part-time blogger
- How she grew Skinnytaste.com into a bona fide business
- Meal prepping tips for the busy home cook
- Gina’s tips for success in business and life
Check out Skinnytaste.com
Pre-Order Gina’s Skinnytaste Meal Prep: Healthy Make-Ahead Meals and Freezer Recipes to Simplify Your Life on Amazon
Connect with Irie Lemon on Instagram or Facebook
Connect with Liz of The Lemon Bowl on Instagram or Facebook
Connect with Vince of Irie Kitchen on Instagram or Twitter
If you have any topic ideas for the future, let us know on Instagram or the comment section on YouTube! Enjoyed this episode? Leave a review and send it to your best friend. Stay tuned for weekly episodes filled with practical tips, amazing conversations and incredible guests!40 min - Fostering an Online Community with Micaela of Harry & David
This week’s episode is sponsored by Harry & David, an American-based premium food and gift producer and retailer that has been helping loved ones stay connected across the miles since 1934. We’re joined by Micaela to discuss how Harry & David has successfully cultivated an online community through engagement, authenticity, and providing value. We also talk about fun and unique ways to stay connected with friends and family during a Pandemic.
In this episode you’ll learn:
- How to stay connected with loved ones during a Pandemic
- Ways to foster a highly engaged online community
- Adapting and jumping into digital trends
- Working smarter, not harder
- The importance of interaction and authenticity
Connect with Harry & David on Instagram or Facebook
Connect with Irie Lemon on Instagram or Facebook
Connect with Liz of The Lemon Bowl on Instagram or Facebook
Connect with Vince of Irie Kitchen on Instagram or Twitter
If you have any topic ideas for the future, let us know on Instagram or the comment section on YouTube! Enjoyed this episode? Leave a review and send it to your best friend. Stay tuned for weekly episodes filled with practical tips, amazing conversations and incredible guests!
41 min - Top 10 Tips for Grilling Steak with Bridget of National Cattlemen's Beef Association
This week’s episode is sponsored by Beef. It’s What’s For Dinner. on behalf of the Beef Checkoff. We’re joined by Bridget Wasser of National Cattlemen’s Beef Association to share her Top 10 Tips for Grilling Beef! As a certified beef expert, Bridget has the inside scoop on what it takes to create restaurant-quality steaks, burgers and more at home.
In this episode you’ll learn:
- How to select the best cuts of beef for the grill
- The best way to check the temperature of beef while cooking
- Why it’s important to let beef rest
- How to properly season beef
- Ways to enhance the flavor of beef through marinades
Who is Bridget?
Bridget Wasser is Executive Director, Meat Science, Culinary & Supply Chain at the National Cattlemen’s Beef Association (NCBA) in Centennial, CO. She is responsible for the strategic direction, planning, development and implementation of the beef quality research program and technical, meat science activities intended to increase consumer demand for beef and beef products and to optimize beef’s quality and taste equity. Additionally, she leads strategic direction and implementation of the Beef. It’s What’s for Dinner. brand, on behalf of the Beef Checkoff, to the beef supply chain audience, including leading business-to-business brand ambassadors that support the brand across various supply chain segments such as processors, manufacturers, distributors, retail and foodservice. And, she leads the Beef. It’s What’s for Dinner. culinary program facilitated through the NCBA's Culinary Center, which is funded by the Beef Checkoff. Bridget earned a B.S. and M.S. in Animal Science with a focus on Meat Science from Texas A&M University and has been on staff at NCBA since November of 2005.Helpful Links:
- Beef. It’s What’s For Dinner. Grilling Tips
- MEATER Plus Wireless Meat Thermometer
- Irie Lemon Mastermind: Launching in September, now accepting applications, learn more here.
Connect with Beef, It’s What’s For Dinner. on Instagram
Connect with Irie Lemon on Instagram or Facebook
Connect with Liz of The Lemon Bowl on Instagram or Facebook
Connect with Vince of Irie Kitchen on Instagram or Twitter
35 min - Top 10 Moments of Year One
This week, in honor of the Irie Lemon Podcast’s 1 year anniversary, we put together a compilation of the best moments from our top ten most popular episodes to date. If you’re new to the podcast, this is a great introduction episode. To those of you who have been listening from day one, this will be a great refresher on all of the topics you might’ve forgotten. If you haven’t listened to these top ten most popular episodes yet, this is a great way to get a quick overview. We highly recommend you go back and listen to all of these episodes if you haven’t yet!
Episode Clips (in order):
- Ep. 16 - What Kate Finds Interesting About Instagram
- Ep. 1 - Dreaming & Taking Action
- Ep. 7 - E is for Enneagram ft. Abby Machesky
- Ep. 15 - How to Set Goals, Cast a Vision & Build Momentum
- Ep. 28 - 9 Habits to Start Today ft. Anthony Lazzaro (Part 1)
- Ep. 18 - What It Takes To Be A Leader ft. George Aquino
- Ep. 17 - Why Leading With Love Creates Lasting Results
- Ep. 19: A Conversation With Michigan House [Part 1]
- Ep. 20: A Conversation With Michigan House [Part 2]
- Ep. 21: Paralysis By Analysis ft. Zeke Fowle
Special Events and Announcements:
- Irie Lemon Pop Up: Join Liz and Vince for the Irie Lemon Pop Up on Thursday, August 20th! Click here to pre-order.
- Irie Lemon Mastermind: Launching in September, now accepting applications, learn more here.
Connect with Irie Lemon on Instagram or Facebook
Connect with Liz of The Lemon Bowl on Instagram or Facebook
Connect with Vince of Irie Kitchen on Instagram or Twitter
If you have any topic ideas for the future, let us know on Instagram or the comment section on YouTube! Enjoyed this episode? Leave a review and send it to your best friend. Stay tuned for weekly episodes filled with practical tips, amazing conversations and incredible guests!
25 min - M Is For Motivation
This week, we return to our popular alphabet series to talk about Motivation. Both Liz and Vince bring incredible tips to this conversation as a way to help identify things that motivate them, keep motivation alive, and correctly apply the correct parts of your life. They also share some situations that can decrease motivation and how to avoid them.
In this podcast, you’ll learn:
- How to correctly define motivation
- Your ‘why’ needs to be incredibly strong
- Why your energy needs to be protected
- The importance of having clarity on yourself
Connect with Irie Lemon on Instagram or Facebook
Connect with Liz of The Lemon Bowl on Instagram or Facebook
Connect with Vince of Irie Kitchen on Instagram or Twitter
If you have any topic ideas for the future, let us know on Instagram or the comment section on YouTube! Enjoyed this episode? Leave a review and send it to your best friend. Stay tuned for weekly episodes filled with practical tips, amazing conversations and incredible guests!34 min - Burn The Playbook with Scott & Christine Vogel
This week, we’re joined by Scott and Christine Vogel, the husband and wife team behind Nothing Bundt Cakes Grand Rapids. As franchise owners, they both have learned countless lessons when it comes to adapting and overcoming challenges. Scott and Christine's journey is an inspiring one. What started off rocky has now blossomed into a sweet success. Curious how they turned their business around? Tune in to today’s episode.
In this podcast, you’ll learn:
- The importance of putting your ego aside
- Why sometimes the best option is to burn the play book
- “Laying on your own sword”
- Surrounding yourself with people who buy into your mission
- The value of a work family
Connect with Scott & Christine of Nothing Bundt Cakes
Connect with Irie Lemon on Instagram or Facebook
Connect with Liz of The Lemon Bowl on Instagram or Facebook
Connect with Vince of Irie Kitchen on Instagram or Twitter
If you have any topic ideas for the future, let us know on Instagram or the comment section on YouTube! Enjoyed this episode? Leave a review and send it to your best friend. Stay tuned for weekly episodes filled with practical tips, amazing conversations and incredible guests!
1 hr 3 min
About Passion to Profit Podcast
From the publisher's feed
Liz and Vince are two successful entrepreneurs with two entirely different perspectives and contrasting business models. Each week you will receive candid advice, practical tips and actionable…
takeaways on reaching personal development and business goals.