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Passle CMO Series Podcast episodes
- Episode 70 - Jeanne Hammerstrom of Benesch on Longevity, Growth, Execution & Retention as a legal CMO
Longevity, growth, execution and retention. These are just some of the facets a legal CMO has to manage.
In this episode of the CMO Series, we explore the various dimensions of the job of a CMO. Eugene McCormick is lucky to be joined by Jeanne Hammerstrom, CMO at Benesch to discuss the key challenges facing legal CMOs today and how she’s built a successful team that has stood the test of time.
Eugene and Jeanne cover:
- How Jeanne came to be in Cleveland and the steps along the road to CMO at Benesch
- The secret to longevity in senior legal marketing roles
- The value of longevity and what success looks like
- The "sales mentality" approach within the firm and what that looks like in practice
- How to build a support infrastructure for high performers and that impact on new recruits
- How to structure a small team for success
- The key to retaining top talent that the firm needs
- Advice for senior legal marketers
19 min
About Passle CMO Series Podcast
From the publisher's feed
The must-listen podcast for professional services marketers, featuring conversations with leading voices in business development and marketing across the sector.
Each episode explores practical strategies for building authentic visibility, improving effectiveness, and unlocking new growth opportunities in a changing market.
Produced by Passle, the platform behind the Thought Leadership Suite and CrossPitch AI, built to power thought leadership and cross-selling for the world’s leading professional services firms, including Ropes & Gray, Linklaters, Quinn Emanuel and many more.
Find out more at passle.ai.
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