Passle CMO Series Podcast

Law firm culture. Articulating it isn’t easy, but it impacts all aspects of the firm, from recruitment, retention and employee experience to client engagement and business development.

• Powers’ background leading up to her current role at McAngus Goudelock & Courie

A full transcription of this episode is available here.

Defining and creating a new business development training program in a firm that’s thriving is perhaps more daunting than starting from scratch. Many firms stick to a tried and tested method, but that isn't always the most effective, or equitable, approach for a modern-day firm.

• Balch & Bingham’s background in BD training and what needed to change

A full transcript of this episode is available here. 

It’s no secret that the past 25 years have seen the most significant transformation in legal marketing and BD. But the events of recent years have no doubt seen the most monumental step change, from advances in technology to the way firms and their clients operate and interact on a daily basis.

• Lisa’s career journey which spans 30 years, and her path to CMO at Bennett Jones

Find out more about Bennett Jones’ history and its centennial campaign, Firm First: 100 Years of Service and Trust, here.

The rise of the marketing and business development function within law firms presents new opportunities for those developing a career in the industry. But how you approach and act upon those opportunities is the key to success.

• Matt’s career journey and how he came to his current role at Eckert Seamans

Over the past two years we’ve had the pleasure of speaking to some truly inspirational marketing and business development leaders who’ve shared their insights and advice for other professionals on their career journeys.

To kick-start 2023, we had the privilege of catching up with 30 of our CMO Series guests to hear their top tips for legal marketing and BD success in professional services.

From all of us here at Passle, we wish you a very happy and prosperous new year!

Technology in legal marketing and business development offers huge opportunities to help firms progress and stand out in the market. The type of technology and how it’s applied depends on the firm’s capabilities, and more importantly, its goals and ambitions.

• Suzanne’s journey to CMO and how technology has played a role in that journey

From the outside, the legal industry might seem slow to change, but for those working within or alongside law firms, there are constant innovations driving the industry forward.

• Michael’s journey to CMO at White & Case and how it’s influenced his approach to innovation 

The journey to CMO or Communications leader is often indirect. In many cases, the most successful marketing leaders have wide-ranging experience across different industries, roles and geographies.

• Konstantin’s career journey to his role now as Chief Communications Officer at Goodwin

Change is inevitable. But how law firms react to it is a defining characteristic of successful legal marketing. Shifts in the economy, emerging industries and changes in regulation happen often and being able to respond to new opportunities is a skill that marketing leaders need to exercise now more than ever before.

• How Tammy came to be in your current role and when was it in her career that she realised how important it was to be aware of and able to take advantage of opportunities as a legal marketer

This Thanksgiving we’re celebrating and giving thanks to our CMO Series guests as they share their gratitude to the people in their lives that have helped them succeed in their legal marketing and business development careers.