Passle CMO Series Podcast

Steeped in tradition, many successful law firms have been built on a name and an individual’s connections. In a global market, extending those networks at scale, whilst retaining a personal approach, can be key to the success of a modern-day firm.

• David’s career journey to his role at Nixon Peabody

We've seen marketers in law firms get used to wearing a number of hats. One legal marketer who has come to wear a rather unique hat is Christy Walsh, Chief Operating Officer at Drew Eckl & Farnham.

• How Christy came to her role as COO at Drew Eckl and Farnham

As legal marketing becomes more mature and attractive as a profession, more and more legal marketers are trying to find their fit within the industry.

• How Paul came to be in his current role and when the point he realised legal marketing was for him

Diversity, Equity and Inclusion. Nearly all law firms have a DEI policy in place but how many are truly progressive when it comes to creating an inclusive and equitable environment for lawyers and business professionals to thrive? 

That’s the theme of today’s episode of the CMO Series, and Will Eke is very lucky to welcome Silvia Van Den Bruel,  Marketing & Business Development Director at Hausfeld, to talk about social inclusion and the role of the marketing and BD function in driving change. 

Silvia and Will discuss:

• What Diversity, Equity and Inclusion looks like in today’s firms

It’s easy to reflect on the most significant moments in your career in retrospect, but understanding and identifying those milestones when they happen can be fundamental to taking the next step in your career journey.

On today’s CMO Series podcast, Eugene McCormick is lucky to welcome Kimberly Conyers, Senior Marketing and Business Development Manager at Kennedys, to talk to us about the pivotal moments in her unique career.

• Kim’s path into legal marketing and business development and where the journey started

In the final part of CMO Series REPRESENTS: Embracing Equity program, leading female voices across the legal marketing industry discuss the need for women to back themselves and be their own advocates to build a successful career in the profession. 

A law firm often brings in a new CMO to overhaul the firm's go-to-market approach. In some cases, the firm has little to no existing marketing function and the new CMO must build a team from the ground up.

• How Chris came to the role of CMO at MG+M

This week on CMO Series REPRESENTS we’re joined by another group of leading women in  professional services marketing to discuss the techniques they have developed throughout their careers to build confidence in their capabilities. We also take a closer look at some of the innovative initiatives firms are creating to embed equity within their culture.

There are very few Chief Growth Officers working within law firms. It's a role that places an emphasis on value, revenue and on the business benefit that marketing and business development can bring.

• How Susan arrived in her current role as Chief Growth Officer and at what point on that journey she became familiar with productisation in the context of legal service

Our celebration of leading women in professional services marketing continues on this week’s episode of CMO Series REPRESENTS where we explore the power of networks and why building and sustaining strong relationships with peers in professional services marketing can be key to longevity and success within the industry.