Patagonia’s Glen Morden (Product Innovation, Materials, & Development) and Corey Simpson (Communications) came to Crested Butte to ski with us and to discuss how Patagonia is thinking about sustainability and product performance; how they continue to evolve on this front; talk about a few of their new pieces; their prototyping process; and more.

TOPICS & TIMES:

• Future performance innovations (8:00)
• Sustainability Practices: 5 Years Ago vs. Today (12:20)
• End-of-life solutions for garments (16:20)
• Is sustainability a performance characteristic? (22:06)
• Patagonia’s new Stormstride Kit & Upstride Kit (27:33)
• “Perceived” Comfort & Breathability (33:11)
• Simplifying kits (43:44)
• The death of distinguishing between “hard” and “soft” shells? (46:00)
• Dressing for the worst-case scenario? (47:50)
• Patagonia’s prototyping process (52:29)
• Where will we see the biggest improvements? (57:42)

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