𝐆𝐨𝐨𝐠𝐥𝐞 𝐚𝐝𝐬 𝐚𝐫𝐞 𝐚 𝐬𝐭𝐚𝐩𝐥𝐞 𝐨𝐟 𝐚𝐧𝐲 𝐜𝐡𝐢𝐫𝐨𝐩𝐫𝐚𝐜𝐭𝐨𝐫’𝐬 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐩𝐥𝐚𝐧 🧩 𝐛𝐮𝐭 𝐭𝐡𝐞𝐲 𝐨𝐩𝐞𝐫𝐚𝐭𝐞 𝐚 𝐛𝐢𝐭 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐥𝐲 𝐭𝐡𝐚𝐧 𝐚𝐝𝐬 𝐨𝐧 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐨𝐫 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦.

𝑻𝒉𝒆 𝒕𝒉𝒓𝒆𝒆 𝒎𝒐𝒔𝒕 𝒊𝒎𝒑𝒐𝒓𝒕𝒂𝒏𝒕 𝑮𝒐𝒐𝒈𝒍𝒆 𝒎𝒆𝒕𝒓𝒊𝒄𝒔 𝒕𝒐 𝒌𝒆𝒆𝒑 𝒚𝒐𝒖𝒓 𝒆𝒚𝒆𝒔 𝒐𝒏 𝒂𝒓𝒆…🥁…

👀 𝑪𝒍𝒊𝒄𝒌 𝑻𝒉𝒓𝒖 𝑹𝒂𝒕𝒆

👀 𝑪𝒐𝒔𝒕 𝑷𝒆𝒓 𝑪𝒍𝒊𝒄𝒌

👀 𝑪𝒐𝒏𝒗𝒆𝒓𝒔𝒊𝒐𝒏𝒔

And that’s all you need to know. 😉

I guess there is a little math involved…🧮

If you’d like to discuss how to drive up your CTR, drive down your CPC, and turn your marketing strategy into a conversion machine, go to www.ContentIntoPatients.com to schedule your one-on-one strategy session. 

𝑺𝒉𝒐𝒖𝒍𝒅 𝒂 𝒄𝒉𝒊𝒓𝒐𝒑𝒓𝒂𝒄𝒕𝒐𝒓 𝒔𝒆𝒏𝒅 𝑮𝒐𝒐𝒈𝒍𝒆 𝒂𝒅𝒔 𝒕𝒐 𝒂 𝒔𝒂𝒍𝒆𝒔 𝒍𝒂𝒏𝒅𝒊𝒏𝒈 𝒑𝒂𝒈𝒆 𝒐𝒓 𝒕𝒐 𝒕𝒉𝒆𝒊𝒓 𝒘𝒆𝒃𝒔𝒊𝒕𝒆?

𝐋𝐚𝐧𝐝𝐢𝐧𝐠 𝐏𝐚𝐠𝐞

✅ Track conversions and ROI

❌ High bounce rate

𝐖𝐞𝐛𝐬𝐢𝐭𝐞

✅ Higher conversion rate

❌ Less accurate tracking

𝐀𝐬 𝐦𝐮𝐜𝐡 𝐚𝐬 𝐰𝐞 𝐰𝐨𝐮𝐥𝐝 𝐥𝐢𝐤𝐞 𝐢𝐭, 𝐰𝐡𝐞𝐧 𝐩𝐞𝐨𝐩𝐥𝐞 𝐚𝐫𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐜𝐨𝐦𝐩𝐚𝐫𝐢𝐬𝐨𝐧 𝐬𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐦𝐨𝐝𝐞 𝐭𝐡𝐞𝐲’𝐫𝐞 𝐧𝐨𝐭 𝐚𝐥𝐰𝐚𝐲𝐬 𝐫𝐞𝐚𝐝𝐲 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐡𝐚𝐫𝐝 𝐬𝐚𝐥𝐞𝐬 𝐩𝐢𝐭𝐜𝐡 𝐨𝐟 𝐚 𝐥𝐚𝐧𝐝𝐢𝐧𝐠 𝐩𝐚𝐠𝐞. 👩‍💻 𝐓𝐡𝐞𝐲 𝐦𝐚𝐲 𝐛𝐞𝐧𝐞𝐟𝐢𝐭 𝐟𝐫𝐨𝐦 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐭𝐨 𝐞𝐱𝐩𝐥𝐨𝐫𝐞 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐬𝐨 𝐭𝐡𝐞𝐲 𝐜𝐚𝐧 𝐥𝐞𝐚𝐫𝐧 𝐦𝐨𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐲𝐨𝐮 𝐚𝐧𝐝 𝐠𝐞𝐭 𝐚 𝐬𝐞𝐧𝐬𝐞 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐯𝐢𝐛𝐞.

If your website needs some work to become the conversion machine I know it can be, or if you’d like me to take a look at your online presence, go to www.ContentIntoPatients.com to schedule your one-on-one strategy session. 

𝑫𝒓. 𝑹𝒊𝒄𝒉 𝑫𝒂𝒚 𝒅𝒐𝒆𝒔 𝒊𝒕 𝒂𝒍𝒍!  𝗛𝗲’𝘀 𝗮 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗶𝗻𝗴 𝗰𝗵𝗶𝗿𝗼𝗽𝗿𝗮𝗰𝘁𝗼𝗿, 𝗮 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝗼𝘄𝗻𝗲𝗿, 𝗮 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁, 𝗮 𝗰𝗼𝗮𝗰𝗵, 𝗮𝗻𝗱 𝗮𝗻 𝗲𝗱𝘂𝗰𝗮𝘁𝗼𝗿.  𝗜𝗳 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻, 𝗜 𝗯𝗲𝘁 𝗵𝗲 𝗵𝗮𝘀 𝘁𝗵𝗲 𝗮𝗻𝘀𝘄𝗲𝗿. 😎

Rich and his wife, Haley, run 𝐋𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐞 𝐁𝐮𝐢𝐥𝐝𝐞𝐫𝐬 which helps chiropractors launch a practice the right way.  

📉 𝗗𝗿. 𝗥𝗶𝗰𝗵 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 𝗵𝗶𝘀 𝗳𝗶𝗿𝘀𝘁 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗴𝗿𝗼𝘂𝗻𝗱 𝘂𝗽 𝗶𝗻 𝟮𝟬𝟬𝟵, 𝗻𝗼𝘁 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝘁𝗶𝗺𝗲 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝗮 𝗻𝗲𝘄 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀.  

📈 𝗛𝗲 𝗺𝗮𝗻𝗮𝗴𝗲𝗱 𝘁𝗼 𝘁𝘂𝗿𝗻 𝗶𝘁 𝗶𝗻𝘁𝗼 𝗮 𝘁𝗵𝗿𝗶𝘃𝗶𝗻𝗴 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝗮𝗻𝗱 𝗴𝗮𝗶𝗻𝗲𝗱 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁 𝗶𝗻𝘁𝗼 𝗵𝗼𝘄 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝗮 𝘀𝗼𝗹𝗶𝗱 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝘂𝗻𝗰𝗲𝗿𝘁𝗮𝗶𝗻 𝘁𝗶𝗺𝗲𝘀.

His marketing tactics were a bit vintage as social media was still quite young then 🐣 but he found success in talking to people about their favorite subject: 𝒕𝒉𝒆𝒎𝒔𝒆𝒍𝒗𝒆𝒔. 😊  

He has three pieces of advice to anyone who is thinking of starting their own practice:

𝟏. 𝐋𝐨𝐰 𝐎𝐯𝐞𝐫𝐡𝐞𝐚𝐝

𝟐. 𝐋𝐨𝐰 𝐎𝐯𝐞𝐫𝐡𝐞𝐚𝐝

𝟑. 𝐋𝐨𝐰 𝐎𝐯𝐞𝐫𝐡𝐞𝐚𝐝

𝗛𝗲 𝗮𝗹𝘀𝗼 𝗲𝗻𝗰𝗼𝘂𝗿𝗮𝗴𝗲𝘀 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀 𝘁𝗼 𝗻𝗼𝘁 𝘁𝗮𝗸𝗲 𝘁𝗵𝗲𝗶𝗿 𝗳𝗼𝗼𝘁 𝗼𝗳𝗳 𝘁𝗵𝗲 𝗴𝗮𝘀 𝗮𝗻𝗱 𝗯𝗲 𝘄𝗶𝗹𝗹𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝘄𝗵𝗮𝘁 𝗼𝘁𝗵𝗲𝗿𝘀 𝗮𝗿𝗲𝗻’𝘁.  𝗛𝗮𝘃𝗶𝗻𝗴 𝗮 𝗽𝗹𝗮𝗻 𝗶𝘀 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝘁𝗼 𝘁𝗵𝗲 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗼𝗳 𝗮𝗻𝘆 𝗲𝗻𝗱𝗲𝗮𝘃𝗼𝗿 𝗮𝗻𝗱 𝘁𝗵𝗶𝘀 𝗶𝘀 𝘁𝗵𝗲 𝗺𝗮𝗻 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗽𝗹𝗮𝗻.

If you’re feeling lost or stuck in your plan to create a flourishing practice, go to www.ContentIntoPatients.com to schedule your one-on-one strategy session.  

#DRNICKSILVERI #LVRGMEDIA #CHIROPRACTICMARKETING

The amount of Facebook targeting options can seem endless.  

𝙇𝙤𝙘𝙖𝙩𝙞𝙤𝙣, 𝙙𝙚𝙢𝙤𝙜𝙧𝙖𝙥𝙝𝙞𝙘𝙨, 𝙞𝙣𝙩𝙚𝙧𝙚𝙨𝙩𝙨, 𝙗𝙚𝙝𝙖𝙫𝙞𝙤𝙧, 𝙘𝙤𝙣𝙣𝙚𝙘𝙩𝙞𝙤𝙣𝙨, 𝙬𝙚𝙗𝙨𝙞𝙩𝙚 𝙧𝙚𝙩𝙖𝙧𝙜𝙚𝙩𝙞𝙣𝙜, 𝙫𝙞𝙙𝙚𝙤 𝙫𝙞𝙚𝙬 𝙧𝙚𝙩𝙖𝙧𝙜𝙚𝙩𝙞𝙣𝙜, 𝙡𝙚𝙖𝙙 𝙛𝙤𝙧𝙢 𝙧𝙚𝙩𝙖𝙧𝙜𝙚𝙩𝙞𝙣𝙜, 𝙘𝙪𝙨𝙩𝙤𝙢𝙚𝙧 𝙡𝙞𝙨𝙩 𝙩𝙖𝙧𝙜𝙚𝙩𝙞𝙣𝙜, 𝙁𝙖𝙘𝙚𝙗𝙤𝙤𝙠 𝙥𝙖𝙜𝙚 𝙚𝙣𝙜𝙖𝙜𝙚𝙢𝙚𝙣𝙩, 𝙞𝙣𝙨𝙩𝙖𝙜𝙧𝙖𝙢 𝙚𝙣𝙜𝙖𝙜𝙚𝙢𝙚𝙣𝙩, 𝙖𝙥𝙥 𝙖𝙘𝙩𝙞𝙫𝙞𝙩𝙮, 𝙤𝙛𝙛𝙡𝙞𝙣𝙚 𝙖𝙘𝙩𝙞𝙫𝙞𝙩𝙮, 𝙚𝙫𝙚𝙣𝙩 𝙚𝙣𝙜𝙖𝙜𝙚𝙢𝙚𝙣𝙩, 𝙞𝙣𝙨𝙩𝙖𝙣𝙩 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚 𝙚𝙣𝙜𝙖𝙜𝙚𝙢𝙚𝙣𝙩, 𝙨𝙝𝙤𝙥𝙥𝙞𝙣𝙜, 𝙢𝙖𝙧𝙠𝙚𝙩𝙥𝙡𝙖𝙘𝙚, 𝙡𝙤𝙤𝙠𝙖𝙡𝙞𝙠𝙚 𝙖𝙪𝙙𝙞𝙚𝙣𝙘𝙚𝙨.

😵‍💫 It can also seem very overwhelming. 😵‍💫

𝐄𝐚𝐜𝐡 𝐥𝐚𝐲𝐞𝐫 𝐨𝐟 𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 𝐲𝐨𝐮 𝐚𝐝𝐝 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐚𝐝𝐬 𝐬𝐡𝐫𝐢𝐧𝐤𝐬 𝐭𝐡𝐞 𝐩𝐨𝐨𝐥 𝐨𝐟 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐯𝐢𝐞𝐰𝐞𝐫𝐬.

Content has a mind of its own and allows you to push past the targeting options and speak directly to the people who need to hear from you most.  It finds the people it is meant to find: ❤️ 𝒀𝒐𝒖𝒓 𝒊𝒅𝒆𝒂𝒍 𝒑𝒂𝒕𝒊𝒆𝒏𝒕! ❤️

𝑪𝒉𝒆𝒄𝒌 𝒐𝒖𝒕 𝒕𝒉𝒆 𝒗𝒊𝒅𝒆𝒐 𝒕𝒐 𝒇𝒊𝒏𝒅 𝒐𝒖𝒕 𝒘𝒉𝒊𝒄𝒉 𝒕𝒂𝒓𝒈𝒆𝒕𝒊𝒏𝒈 𝒇𝒊𝒍𝒕𝒆𝒓𝒔 𝒘𝒆 𝒕𝒉𝒊𝒏𝒌 𝒂𝒓𝒆 𝒂𝒄𝒕𝒖𝒂𝒍𝒍𝒚 𝒖𝒔𝒆𝒇𝒖𝒍 𝒕𝒐 𝒈𝒆𝒕 𝒕𝒉𝒆 𝒎𝒐𝒔𝒕 👀 𝒐𝒏 𝒚𝒐𝒖𝒓 𝒂𝒅𝒔.

𝐓𝐢𝐦𝐢𝐧𝐠 𝐢𝐬 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠.  

🤔 𝑾𝒉𝒂𝒕 𝒊𝒔 𝒕𝒉𝒆 𝒕𝒊𝒎𝒊𝒏𝒈 𝒔𝒘𝒆𝒆𝒕 𝒔𝒑𝒐𝒕 𝒘𝒉𝒆𝒏 𝒊𝒕 𝒄𝒐𝒎𝒆𝒔 𝒕𝒐 𝒄𝒐𝒏𝒕𝒆𝒏𝒕 𝒐𝒏 𝑭𝒂𝒄𝒆𝒃𝒐𝒐𝒌?  

🤔𝑯𝒐𝒘 𝒅𝒐 𝒘𝒆 𝒈𝒊𝒗𝒆 𝒂𝒔 𝒎𝒖𝒄𝒉 𝒊𝒏𝒇𝒐𝒓𝒎𝒂𝒕𝒊𝒐𝒏 𝒂𝒔 𝒑𝒐𝒔𝒔𝒊𝒃𝒍𝒆, 𝒘𝒊𝒕𝒉𝒐𝒖𝒕 𝒈𝒐𝒊𝒏𝒈 𝒔𝒐 𝒍𝒐𝒏𝒈 𝒑𝒆𝒐𝒑𝒍𝒆 𝒕𝒖𝒏𝒆 𝒐𝒖𝒕 𝒐𝒓 𝒔𝒆𝒆 𝒕𝒉𝒆 𝒕𝒊𝒎𝒆 𝒔𝒕𝒂𝒎𝒑 𝒂𝒏𝒅 𝒅𝒐𝒏’𝒕 𝒆𝒗𝒆𝒏 𝒃𝒐𝒕𝒉𝒆𝒓 𝒕𝒐 𝒘𝒂𝒕𝒄𝒉 𝒕𝒉𝒆 𝒗𝒊𝒅𝒆𝒐?

🤔 𝑾𝒉𝒂𝒕 𝒂𝒃𝒐𝒖𝒕 𝒀𝒐𝒖𝑻𝒖𝒃𝒆? 𝑰𝒏𝒔𝒕𝒂𝒈𝒓𝒂𝒎?? 𝑻𝒊𝒌𝑻𝒐𝒌??? 😵‍💫

𝐘𝐨𝐮’𝐯𝐞 𝐠𝐨𝐭 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬, 𝐰𝐞’𝐯𝐞 𝐠𝐨𝐭 𝐚𝐧𝐬𝐰𝐞𝐫𝐬. 😉

Let’s chat about how to leverage your online presence and create content that will crush your new patient numbers 🚀 go to www.ContentIntoPatients.com to schedule your one-on-one strategy session.

At this point, there isn’t a human soul that doesn’t know how valuable Facebook is as a part of your marketing strategy.  𝑾𝒆 𝒌𝒏𝒐𝒘 𝒘𝒆 𝒏𝒆𝒆𝒅 𝒕𝒐 𝒖𝒔𝒆 𝒊𝒕, 𝒘𝒆 𝒋𝒖𝒔𝒕 𝒅𝒐𝒏’𝒕 𝒌𝒏𝒐𝒘 𝒉𝒐𝒘 𝒕𝒐 𝒖𝒔𝒆 𝒊𝒕. 🤔

𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗳𝗶𝘃𝗲 𝗯𝗲𝘀𝘁 𝘁𝘆𝗽𝗲𝘀 𝗼𝗳 𝗮𝗱𝘀 𝘁𝗼 𝗿𝘂𝗻 𝗼𝗻 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸, 𝒕𝒓𝒊𝒆𝒅 𝒂𝒏𝒅 𝒕𝒆𝒔𝒕𝒆𝒅. 💪

🕵🏼‍♂️ 𝐍𝐞𝐰 𝐏𝐚𝐭𝐢𝐞𝐧𝐭 𝐒𝐩𝐞𝐜𝐢𝐚𝐥 🕵🏼‍♂️

💆‍♂️ 𝐂𝐨𝐧𝐝𝐢𝐭𝐢𝐨𝐧 𝐒𝐩𝐞𝐜𝐢𝐟𝐢𝐜 𝐀𝐝 💆‍♀️

🧖‍♀️ 𝐋𝐨𝐬𝐬 𝐋𝐞𝐚𝐝𝐞𝐫 𝐒𝐞𝐫𝐯𝐢𝐜𝐞 🧖‍♂️

👩‍🎨 𝐄𝐯𝐞𝐧𝐭 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧 🥂

🎥 𝐖𝐞𝐛𝐢𝐧𝐚𝐫𝐬 𝐚𝐧𝐝 𝐖𝐨𝐫𝐤𝐬𝐡𝐨𝐩𝐬 👨‍⚕️

𝑫𝒊𝒔𝒄𝒍𝒂𝒊𝒎𝒆𝒓: 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝘁𝗵𝗮𝘁 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝘀 👑.

Let’s talk about which ads will be best for your practice and how you can leverage Facebook to crush your new patient numbers, go to www.ContentIntoPatients.com

𝑪𝒐𝒏𝒕𝒆𝒏𝒕 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒉𝒂𝒔 𝒃𝒆𝒆𝒏 𝒂𝒏 𝒂𝒃𝒔𝒐𝒍𝒖𝒕𝒆 𝒈𝒂𝒎𝒆-𝒄𝒉𝒂𝒏𝒈𝒆𝒓 𝒇𝒐𝒓 𝒎𝒚 𝒑𝒓𝒂𝒄𝒕𝒊𝒄𝒆. 💸 I didn’t want to sit on this gold mine and decided it was time to share this insight with my fellow chiropractors.  Stop sleeping on contact marketing! ⏰

𝑯𝒂𝒗𝒆 𝒚𝒐𝒖𝒓 𝒅𝒐𝒖𝒃𝒕𝒔? 𝐋𝐞𝐭 𝐦𝐞 𝐩𝐫𝐨𝐯𝐞 𝐢𝐭.

𝐆𝐫𝐞𝐚𝐭𝐞𝐫 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲

👀Facebook loves showing you content that is similar to what you’ve already shown interest in.👀  𝙏𝙝𝙚𝙮 𝙩𝙝𝙞𝙣𝙠 𝙩𝙝𝙚𝙮 𝙠𝙣𝙤𝙬 𝙮𝙤𝙪 𝙨𝙤 𝙬𝙚𝙡𝙡.  Your lead generation ads are more likely to get shown to people who have already checked out your content, instead of circulating through cold audiences who have no idea who you are, what you do, or why you’re showing up in their feed. 🤨

𝗜𝗳 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗶𝘀 𝗼𝗻𝗹𝘆 𝗴𝗼𝗼𝗱 𝗳𝗼𝗿 𝗻𝗲𝘄 𝗽𝗮𝘁𝗶𝗲𝗻𝘁 𝗰𝗼𝘂𝗽𝗼𝗻𝘀 𝗮𝗻𝗱 𝗽𝗹𝗮𝘆𝗶𝗻𝗴 𝘁𝗵𝗲 𝗽𝗼𝗹𝗶𝘁𝗶𝗰𝗮𝗹 𝗯𝗹𝗮𝗺𝗲 𝗴𝗮𝗺𝗲 𝘄𝗶𝘁𝗵 𝗮 𝗸𝗶𝗱 𝘆𝗼𝘂 𝘁𝗼𝗼𝗸 𝗣𝗿𝗲-𝗖𝗮𝗹𝗰 𝘄𝗶𝘁𝗵 𝘀𝗼𝗽𝗵𝗼𝗺𝗼𝗿𝗲 𝘆𝗲𝗮𝗿 𝗼𝗳 𝗵𝗶𝗴𝗵 𝘀𝗰𝗵𝗼𝗼𝗹 🙄…𝙮𝙤𝙪 𝙢𝙖𝙮 𝙣𝙤𝙩 𝙗𝙚 𝙪𝙨𝙞𝙣𝙜 𝙮𝙤𝙪𝙧 𝙩𝙞𝙢𝙚 𝙬𝙞𝙨𝙚𝙡𝙮.

Facebook, all social platforms for that matter, can help you go beyond new patient specials to get your message out to your community. 🔊

𝑫𝒐 𝒚𝒐𝒖 𝒘𝒂𝒏𝒕 𝒕𝒐 𝒃𝒖𝒊𝒍𝒅 𝒚𝒐𝒖𝒓 𝒃𝒓𝒂𝒏𝒅 𝒂𝒏𝒅 𝒐𝒓𝒈𝒂𝒏𝒊𝒄𝒂𝒍𝒍𝒚 𝒈𝒓𝒐𝒘 𝒚𝒐𝒖𝒓 𝒑𝒓𝒂𝒄𝒕𝒊𝒄𝒆? 🤔 (𝗥𝗵𝗲𝘁𝗼𝗿𝗶𝗰𝗮𝗹)

𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐟𝐨𝐮𝐫 𝐰𝐚𝐲𝐬 𝐭𝐨 𝐮𝐬𝐞 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐭𝐨 𝐬𝐞𝐫𝐯𝐞 𝐲𝐨𝐮 𝐚𝐧𝐝 𝐧𝐨𝐭 𝐭𝐡𝐞𝐢𝐫 𝐢𝐧𝐟𝐚𝐦𝐨𝐮𝐬 𝐚𝐥𝐠𝐨𝐫𝐢𝐭𝐡𝐦.

𝑬𝒅𝒖𝒄𝒂𝒕𝒊𝒐𝒏𝒂𝒍 𝑪𝒐𝒏𝒕𝒆𝒏𝒕

Lift the 🔮mystique🔮 swirling around about chiropractic and help your community understand who you are, what you do, and how you can help.

𝑳𝒆𝒂𝒅 𝑮𝒆𝒏𝒆𝒓𝒂𝒕𝒊𝒐𝒏

Rather than throwing a bunch of coupons in the air and hoping someone catches one 🤞 promote in-office events, alternate chiropractic services, or condition-specific specials.  

𝑳𝒆𝒕 𝒀𝒐𝒖𝒓 𝑷𝒆𝒓𝒔𝒐𝒏𝒂𝒍𝒊𝒕𝒚 𝑺𝒉𝒊𝒏𝒆

Build a connection with them before they walk through your doors so they’re more receptive to your care recommendations. 🌅 It’s called a vibe check.

𝑬𝒔𝒕𝒂𝒃𝒍𝒊𝒔𝒉 𝒀𝒐𝒖𝒓 𝑩𝒓𝒂𝒏𝒅

Mix up the type of content you're boosting to build your brand, foster connection, and let your personality speak for itself. 🕺

If you’d like to discuss how you can leverage Facebook to grow your practice, or if you’d like me to take a look at your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one strategy session. 

We cover so much here my head is still 🙃spinning🙂 with new ideas to implement into my own workflow.  𝐉𝐨𝐞 𝐢𝐬 𝐬𝐡𝐚𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐰𝐚𝐲𝐬 𝐬𝐥𝐨𝐰𝐢𝐧𝐠 𝐝𝐨𝐰𝐧 𝐭𝐨 𝐬𝐩𝐞𝐞𝐝 𝐮𝐩 𝐚𝐧𝐝 𝐛𝐞 𝐦𝐨𝐫𝐞 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐯𝐞 𝐡𝐚𝐬 𝐜𝐡𝐚𝐧𝐠𝐞𝐝 𝐭𝐡𝐞 𝐰𝐚𝐲 𝐡𝐞 𝐝𝐨𝐞𝐬 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬.

𝙉𝙪𝙜𝙜𝙚𝙩𝙨 𝙩𝙝𝙖𝙩 𝙮𝙤𝙪 𝙝𝙖𝙫𝙚 𝙩𝙤 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚 𝙛𝙤𝙧 𝙮𝙤𝙪𝙧𝙨𝙚𝙡𝙛…

🤔 𝗛𝗼𝘄 𝗮 𝗱𝗲𝗮𝗱 𝗺𝗼𝘂𝘀𝗲 𝗶𝘀 𝗲𝗻𝗼𝘂𝗴𝗵 𝘁𝗼 𝗶𝗻𝘀𝗽𝗶𝗿𝗲 𝗰𝘂𝗿𝗶𝗼𝘀𝗶𝘁𝘆

🤔 𝗪𝗵𝘆 𝗶𝘁’𝘀 𝘀𝗼 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝘁𝗼 𝗵𝗮𝘃𝗲 𝗮𝗻 𝗼𝘂𝘁𝘀𝗶𝗱𝗲𝗿’𝘀 𝗽𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲

🤔 𝗦𝗽𝗲𝗲𝗱 𝘃𝘀. 𝗮𝗰𝗰𝘂𝗿𝗮𝗰𝘆 𝗮𝗻𝗱 𝗯𝗲𝗶𝗻𝗴 𝗽𝗮𝗿𝗮𝗹𝘆𝘇𝗲𝗱 𝗯𝘆 𝗽𝗲𝗿𝗳𝗲𝗰𝘁𝗶𝗼𝗻

🤔 𝗣𝗹𝘂𝘀, 𝗵𝗼𝘄 𝗯𝗲𝗶𝗻𝗴 𝗰𝗵𝗮𝘀𝗲𝗱 𝗯𝘆 𝗮 𝗿𝗵𝗶𝗻𝗼 𝗺𝗶𝗴𝗵𝘁 𝗯𝗲 𝘁𝗵𝗲 𝗲𝘆𝗲-𝗼𝗽𝗲𝗻𝗶𝗻𝗴 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗳𝗶𝗻𝗮𝗹𝗹𝘆 𝘀𝗹𝗼𝘄 𝗱𝗼𝘄𝗻

I’m telling you, this is the real deal.  There are so many "𝒂𝒉𝒂" moments in this episode my face is still stuck like 😲.

𝐉𝐨𝐞’𝐬 𝐦𝐞𝐭𝐡𝐨𝐝𝐬 𝐚𝐫𝐞 𝐚𝐥𝐥 𝐚𝐛𝐨𝐮𝐭 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟 𝐚𝐧𝐝 𝐡𝐨𝐰 𝐲𝐨𝐮 𝐰𝐨𝐫𝐤 𝐛𝐞𝐭𝐭𝐞𝐫 𝐬𝐨 𝐭𝐡𝐚𝐭 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐛𝐞 𝐦𝐨𝐫𝐞 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐯𝐞 𝐰𝐡𝐞𝐧 𝐢𝐭 𝐜𝐨𝐦𝐞𝐬 𝐭𝐨 𝐭𝐡𝐞 𝐭𝐡𝐢𝐧𝐠𝐬 𝐭𝐡𝐚𝐭 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐦𝐚𝐭𝐭𝐞𝐫.  If you feel stuck, “𝑻𝒉𝒖𝒓𝒔𝒅𝒂𝒚 𝑰𝒔 𝑻𝒉𝒆 𝑵𝒆𝒘 𝑭𝒓𝒊𝒅𝒂𝒚” might be just what you need to revolutionize your mindset and your business. 💪

If you’d like to discuss where you might benefit from slowing down to speed up or if you’d like me to take a look at your online presence, go to www.ContentIntoPatients.com to schedule your one-on-one strategy session.  

#DRNICKSILVERI #LVRGMEDIA #CHIROPRACTICMARKETING

The first half of my career there weren’t a ton of digital marketing opportunities.  The addition of Facebook, Instagram, and YouTube, was an absolute game-changer.  𝑪𝒓𝒆𝒂𝒕𝒊𝒏𝒈 𝒄𝒐𝒏𝒕𝒆𝒏𝒕 𝒊𝒔 𝒐𝒏𝒆 𝒐𝒇 𝒕𝒉𝒆 𝒃𝒆𝒔𝒕 𝒊𝒏𝒗𝒆𝒔𝒕𝒎𝒆𝒏𝒕𝒔 𝒐𝒇 𝒎𝒚 𝒕𝒊𝒎𝒆, 𝒆𝒏𝒆𝒓𝒈𝒚, 𝒂𝒏𝒅 𝒎𝒐𝒏𝒆𝒚 𝒕𝒉𝒂𝒕 𝑰’𝒗𝒆 𝒆𝒗𝒆𝒓 𝒎𝒂𝒅𝒆. 💸

𝗙𝗼𝗿 𝘁𝗵𝗼𝘀𝗲 𝗼𝗳 𝘆𝗼𝘂 𝘄𝗵𝗼 𝗮𝗿𝗲𝗻’𝘁 𝘁𝗮𝗸𝗶𝗻𝗴 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 𝗼𝗳 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗼𝗿 𝗮𝗿𝗲 𝗳𝗿𝘂𝘀𝘁𝗿𝗮𝘁𝗲𝗱 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 🙇‍♂️ 𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝗳𝗶𝘃𝗲 𝗸𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 𝗳𝗿𝗼𝗺 𝗺𝘆 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲.

𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲

🤔 Don't let indecision or lack of technical skills discourage you.  𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗯𝘂𝗶𝗹𝗱𝘀 𝗼𝗻 𝗶𝘁𝘀𝗲𝗹𝗳 𝗮𝗻𝗱 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝘀 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆.  It’s a marathon, not a sprint. 🐢 

𝐃𝐨𝐧’𝐭 𝐆𝐞𝐭 𝐀𝐭𝐭𝐚𝐜𝐡𝐞𝐝 𝐭𝐨 𝐭𝐡𝐞 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 𝐨𝐟 𝐚 𝐒𝐢𝐧𝐠𝐥𝐞 𝐏𝐢𝐞𝐜𝐞 𝐨𝐟 𝐂𝐨𝐧𝐭𝐞𝐧𝐭

🍎 You can focus on constantly improving or evolving, but each piece of content has a different objective.  𝗔𝘀 𝗹𝗼𝗻𝗴 𝗮𝘀 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗵𝗮𝘁 𝗶𝘀 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗶𝗱𝗲𝗮𝗹 𝗽𝗮𝘁𝗶𝗲𝗻𝘁 𝘆𝗼𝘂𝗿 𝗲𝗳𝗳𝗼𝗿𝘁𝘀 𝗮𝗿𝗲 𝘄𝗼𝗿𝘁𝗵 𝗶𝘁. 🍊

𝐃𝐨𝐧’𝐭 𝐆𝐨 𝐀𝐭 𝐈𝐭 𝐀𝐥𝐨𝐧𝐞

𝗧𝗮𝗽 𝗮𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲𝘀 𝗼𝗿 𝗮𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁𝘀 𝘁𝗼 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗰𝗿𝗲𝗮𝘁𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁. 🤝 Don't be afraid to partner with an agency for technical help. You don’t have to be a hero.

𝐌𝐮𝐥𝐭𝐢𝐩𝐮𝐫𝐩𝐨𝐬𝐞 𝐘𝐨𝐮𝐫 𝐂𝐨𝐧𝐭𝐞𝐧𝐭

Videos for TikTok can be repurposed for Instagram. Blog content can go out in a newsletter. 𝗗𝗼𝗻'𝘁 𝗿𝗲𝗶𝗻𝘃𝗲𝗻𝘁 𝘁𝗵𝗲 𝘄𝗵𝗲𝗲𝗹 𝗲𝗮𝗰𝗵 𝘁𝗶𝗺𝗲. 

𝐃𝐨𝐧𝐞 𝐢𝐬 𝐁𝐞𝐭𝐭𝐞𝐫 𝐓𝐡𝐚𝐧 𝐏𝐞𝐫𝐟𝐞𝐜𝐭

You can always add, edit, or revise content, but you have to put something out there first. 𝗗𝗼𝗻’𝘁 𝗹𝗲𝘁 𝗽𝗲𝗿𝗳𝗲𝗰𝘁𝗶𝗼𝗻 𝗯𝗲 𝘁𝗵𝗲 𝗲𝗻𝗲𝗺𝘆 𝗼𝗳 𝗴𝗼𝗼𝗱.

If you’d like to talk more about creating engaging digital content or if you’d like me to take a look at your online presence, go to www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.  

#DRNICKSILVERI #LVRGMEDIA #CHIROPRACTICMARKETING