𝒀𝒐𝒖𝒓 𝒑𝒓𝒂𝒄𝒕𝒊𝒄𝒆 𝒘𝒆𝒃𝒔𝒊𝒕𝒆 𝒊𝒔 𝒂 𝒉𝒖𝒈𝒆 𝒅𝒊𝒈𝒊𝒕𝒂𝒍 𝒂𝒔𝒔𝒆𝒕. It is a new patient’s first impression, and you only get one chance at that. 𝑻𝒉𝒆 𝒎𝒐𝒔𝒕 𝒊𝒎𝒑𝒐𝒓𝒕𝒂𝒏𝒕 𝒎𝒆𝒕𝒓𝒊𝒄𝒔 𝒕𝒐 𝒌𝒆𝒆𝒑 𝒂𝒏 𝒆𝒚𝒆 𝒐𝒏 𝒘𝒉𝒆𝒏 𝒊𝒕 𝒄𝒐𝒎𝒆𝒔 𝒕𝒐 𝒚𝒐𝒖𝒓 𝒘𝒆𝒃𝒔𝒊𝒕𝒆 𝒂𝒓𝒆…🥁

 

👀 𝐓𝐫𝐚𝐟𝐟𝐢𝐜 - how many people are landing on your website

💸 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬 - how many people are doing the thing you want them to do

 

If you're dissatisfied with your traffic and conversions, there is a strategy to help bolster both...𝙘𝙧𝙚𝙖𝙩𝙚 𝙘𝙤𝙣𝙩𝙚𝙣𝙩!

 

𝑫𝒓𝒊𝒗𝒆 𝑶𝒓𝒈𝒂𝒏𝒊𝒄 𝑻𝒓𝒂𝒇𝒇𝒊𝒄

𝗬𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗶𝘀 𝘁𝗵𝗲 𝗵𝘂𝗯 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘄𝗵𝗲𝗲𝗹 𝗮𝗻𝗱 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 𝗮𝗿𝗲 𝘁𝗵𝗲 𝘀𝗽𝗼𝗸𝗲𝘀, 𝗳𝘂𝗻𝗻𝗲𝗹𝗶𝗻𝗴 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝘁𝗼 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲. Thoughtful and unique content on various social platforms will catch passive users, giving you a chance to tell them who you are, what you believe, and how you can transform their lives.  

 

𝑪𝒐𝒏𝒗𝒆𝒓𝒕 𝑾𝒊𝒕𝒉 𝑼𝒏𝒊𝒒𝒖𝒆 𝑪𝒐𝒏𝒕𝒆𝒏𝒕

Cookie-cutter content is obvious. It’s watered down and can be found on a bunch of other websites…maybe even some of your competitors. 😬

 

𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗻𝗲𝘄 𝗽𝗮𝘁𝗶𝗲𝗻𝘁𝘀 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗴𝗲𝘁 𝘁𝗼 𝗸𝗻𝗼𝘄 𝘆𝗼𝘂 𝗮𝗻𝗱 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝘀𝘁𝗮𝗻𝗱 𝗳𝗼𝗿. 𝘿𝙤𝙣’𝙩 𝙡𝙚𝙩 𝙨𝙤𝙢𝙚𝙤𝙣𝙚 𝙚𝙡𝙨𝙚 𝙨𝙥𝙚𝙖𝙠 𝙛𝙤𝙧 𝙮𝙤𝙪. This is your chance to cement yourself as a trustworthy health advocate. ❤️

 

𝑪𝒐𝒏𝒗𝒆𝒓𝒕 𝑾𝒊𝒕𝒉 𝑽𝒊𝒅𝒆𝒐

𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝘃𝗶𝗱𝗲𝗼𝘀 𝗮𝗿𝗼𝘂𝗻𝗱 𝗲𝗮𝗰𝗵 𝘀𝘁𝗲𝗽 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝗮𝗹𝗹𝗼𝘄𝘀 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗼 𝗴𝗲𝘁 𝗮 𝘀𝗲𝗻𝘀𝗲 𝗼𝗳 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲𝗶𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗹𝗶𝗸𝗲.  It demystifies a process that they’ve probably only heard about through gossip and lore. 🔮 Video can show leads how you're different than other practices in town.  

 

If you’d like to talk more about how to make engaging digital content to bring in ideal patients or if you’d like me to take a look at your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.

 

#DRNICKSILVERI #LVRGMEDIA #CHIROPRACTICMARKETING

𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐢𝐬 𝐦𝐨𝐫𝐞 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐭𝐡𝐚𝐧 𝐞𝐯𝐞𝐫.  There are more platforms pushing out content and more 👀 watching that content than ever before. I'm a 𝑯𝑼𝑮𝑬 believer that content is critical to grow your business.  💸💸💸  Here's why.

 

𝑰𝒏𝒄𝒓𝒆𝒂𝒔𝒆𝒅 𝑩𝒓𝒂𝒏𝒅 𝑨𝒘𝒂𝒓𝒆𝒏𝒆𝒔𝒔

𝗣𝗲𝗼𝗽𝗹𝗲 𝗵𝗮𝘃𝗲 𝘁𝗼 𝗸𝗻𝗼𝘄 𝘆𝗼𝘂 𝗲𝘅𝗶𝘀𝘁 𝗶𝗻 𝗼𝗿𝗱𝗲𝗿 𝘁𝗼 𝘁𝗮𝗸𝗲 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 𝗼𝗳 𝘆𝗼𝘂𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀. The same is true for the industry as a whole.

 

𝗧𝗵𝗲𝗿𝗲 𝗶𝘀 𝗮 𝗵𝘂𝗴𝗲 𝘂𝗻𝘁𝗮𝗽𝗽𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁 𝗼𝗳 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼 𝗱𝗼𝗻’𝘁 𝗸𝗻𝗼𝘄 𝘁𝗵𝗲 𝗮𝗹𝗹-𝗻𝗮𝘁𝘂𝗿𝗮𝗹, 𝗻𝗼𝗻-𝗶𝗻𝘃𝗮𝘀𝗶𝘃𝗲 𝗵𝗲𝗮𝗹𝗶𝗻𝗴 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝗰𝗵𝗶𝗿𝗼𝗽𝗿𝗮𝗰𝘁𝗶𝗰 𝗰𝗮𝗿𝗲. 💪 A rising tide lifts all ⛵️…What’s good for the goose is good for the gander…You get my point. 😉

 

𝑺𝒉𝒂𝒓𝒆 𝒀𝒐𝒖𝒓 𝑬𝒙𝒑𝒆𝒓𝒕𝒊𝒔𝒆

Whether your passion is athletes, scoliosis, plantar fasciitis, pediatrics, or cranial fascial release, 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻 𝗮𝗹𝗹𝗼𝘄𝘀 𝘆𝗼𝘂 𝘁𝗼 𝘀𝗵𝗮𝗿𝗲 𝘁𝗵𝗮𝘁 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗮𝗻𝗱 𝗲𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗮𝘀 𝗮 𝗵𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲 𝗲𝘅𝗽𝗲𝗿𝘁. 🤓 

 

𝑻𝒂𝒑 𝑻𝒉𝒆 𝑴𝒂𝒓𝒌𝒆𝒕𝒑𝒍𝒂𝒄𝒆

Most chiropractic ads are lead generation, offering new patient specials.  That’s great…for someone that knows that chiropractic care can help them. 🔎 You can show a bunch of new patient specials to someone with knee pain and it won't mean squat 𝘂𝗻𝗹𝗲𝘀𝘀 𝘁𝗵𝗲𝘆 𝗸𝗻𝗼𝘄 𝘁𝗵𝗮𝘁 𝗰𝗵𝗶𝗿𝗼𝗽𝗿𝗮𝗰𝘁𝗶𝗰 𝗰𝗮𝗿𝗲 𝗰𝗮𝗻 𝗴𝗶𝘃𝗲 𝘁𝗵𝗲𝗺 𝘁𝗵𝗲 𝗿𝗲𝗹𝗶𝗲𝗳 𝘁𝗵𝗲𝘆'𝗿𝗲 𝘀𝗲𝗮𝗿𝗰𝗵𝗶𝗻𝗴 𝗳𝗼𝗿. 

 

If you’re not making content: 𝑺𝑻𝑨𝑹𝑻! It’s a game changer. You don’t need Spielberg to make good content, you just need 𝒀𝑶𝑼.  

 

If you’d like to talk more about how to make engaging digital content to bring in ideal patients or if you’d like me to take a look at your online presence, go to: www.ContentI

#DRNICKSILVERI #LVRGMEDIA #CHIROPRACTICMARKETINGntoPatients.com to schedule your one-on-one Strategy Session.

𝐎𝐮𝐭𝐬𝐨𝐮𝐫𝐜𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐭𝐨 𝐨𝐧𝐞 𝐨𝐟 𝐭𝐡𝐨𝐬𝐞 𝐜𝐨𝐨𝐤𝐢𝐞-𝐜𝐮𝐭𝐭𝐞𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐦𝐚𝐲 𝐬𝐞𝐞𝐦 𝐥𝐢𝐤𝐞 𝐚 𝐛𝐫𝐢𝐥𝐥𝐢𝐚𝐧𝐭 𝐰𝐚𝐲 𝐭𝐨 𝐬𝐚𝐯𝐞 𝐭𝐢𝐦𝐞 𝐚𝐧𝐝 𝐞𝐧𝐞𝐫𝐠𝐲, 𝐛𝐮𝐭 𝐢𝐭 𝐜𝐨𝐦𝐞𝐬 𝐰𝐢𝐭𝐡 𝐚 𝐡𝐞𝐟𝐭𝐲 𝐚𝐦𝐨𝐮𝐧𝐭 𝐨𝐟 𝐜𝐨𝐧𝐬 𝐭𝐡𝐚𝐭 𝐜𝐚𝐧 𝐛𝐞 𝐝𝐞𝐭𝐫𝐢𝐦𝐞𝐧𝐭𝐚𝐥 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬. 😬

 

Cookie cutter websites have three things in common:

 

𝟏. 𝐖𝐚𝐭𝐞𝐫𝐞𝐝 𝐃𝐨𝐰𝐧 𝐂𝐨𝐧𝐭𝐞𝐧𝐭

Lots of offices have the same services and care for the same conditions, but every office has its own quirks and nuances. 𝑻𝒉𝒐𝒔𝒆 𝒕𝒉𝒊𝒏𝒈𝒔 𝒂𝒓𝒆 𝒊𝒎𝒑𝒐𝒓𝒕𝒂𝒏𝒕 𝒕𝒐 𝒑𝒐𝒕𝒆𝒏𝒕𝒊𝒂𝒍 𝒏𝒆𝒘 𝒑𝒂𝒕𝒊𝒆𝒏𝒕𝒔!  Watered-down content doesn't speak to anyone and it isn't convincing.  

 

𝟐. 𝐃𝐮𝐩𝐥𝐢𝐜𝐚𝐭𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭

As website companies grow and acquire more clients in your area, you and your competitors’ websites start to look exactly the same, same keywords, same pages, same content. 🚫𝑺𝒂𝒎𝒆 𝒊𝒔 𝒃𝒂𝒅.🚫  𝗚𝗼𝗼𝗴𝗹𝗲 ❤️𝘀 𝘂𝗻𝗶𝗾𝘂𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁, 𝘀𝗼 𝘁𝗵𝗶𝘀 𝘀𝗮𝗺𝗲𝗻𝗲𝘀𝘀 𝗱𝗮𝗺𝗮𝗴𝗲𝘀 𝘆𝗼𝘂𝗿 𝗿𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻. 😔

 

𝟑. 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐭𝐲 𝐃𝐢𝐬𝐨𝐫𝐝𝐞𝐫

Even if it ranks well, generic and pre-written content lacks personality and won’t convert.  Plus, potential new patients can tell. 👀 𝗣𝗲𝗼𝗽𝗹𝗲 𝗮𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝘁𝗼 𝗱𝗲𝘃𝗲𝗹𝗼𝗽 𝗮 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲𝗶𝗿 𝗱𝗼𝗰𝘁𝗼𝗿, 𝗼𝗻𝗲 𝗯𝘂𝗶𝗹𝘁 𝗼𝗻 𝘁𝗿𝘂𝘀𝘁 𝗮𝗻𝗱 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴.  𝗧𝗵𝗮𝘁’𝘀 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗔𝗜 𝗽𝗿𝗼𝗱𝘂𝗰𝗲𝗱 𝗰𝗼𝗽𝘆 𝗰𝗮𝗻’𝘁 𝗱𝗼.

 

𝑫𝒐𝒏’𝒕 𝒍𝒆𝒕 𝒔𝒐𝒎𝒆𝒐𝒏𝒆 𝒆𝒍𝒔𝒆 𝒔𝒑𝒆𝒂𝒌 𝒇𝒐𝒓 𝒚𝒐𝒖.

 

If you’d like to talk more about creating a website that tells your story or if you’d like me to take a look at your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.

#DRNICKSILVERI #LVRGMEDIA #CHIROPRACTICMARKETING

𝑻𝒉𝒆𝒓𝒆’𝒔 𝒏𝒐𝒕𝒉𝒊𝒏𝒈 𝒎𝒐𝒓𝒆 𝒇𝒓𝒖𝒔𝒕𝒓𝒂𝒕𝒊𝒏𝒈 𝒕𝒉𝒂𝒏 𝒔𝒑𝒆𝒏𝒅𝒊𝒏𝒈 𝒕𝒊𝒎𝒆 𝒐𝒏 𝒈𝒓𝒆𝒂𝒕 𝒗𝒊𝒅𝒆𝒐 𝒄𝒐𝒏𝒕𝒆𝒏𝒕 𝒂𝒏𝒅 𝒕𝒉𝒆𝒏 𝒈𝒆𝒕 𝒏𝒐 𝒐𝒓 𝒎𝒊𝒏𝒊𝒎𝒂𝒍 𝒆𝒏𝒈𝒂𝒈𝒆𝒎𝒆𝒏𝒕.  𝑾𝒆’𝒓𝒆 𝒎𝒂𝒌𝒊𝒏𝒈 𝒕𝒉𝒆𝒔𝒆 𝒗𝒊𝒅𝒆𝒐𝒔 𝒇𝒐𝒓 𝒑𝒆𝒐𝒑𝒍𝒆 𝒕𝒐 𝒘𝒂𝒕𝒄𝒉, 𝒐𝒕𝒉𝒆𝒓𝒘𝒊𝒔𝒆 𝒘𝒆’𝒓𝒆 𝒋𝒖𝒔𝒕 𝒔𝒄𝒓𝒆𝒂𝒎𝒊𝒏𝒈 𝒊𝒏𝒕𝒐 𝒕𝒉𝒆 𝒂𝒃𝒚𝒔𝒔. 😤

 

Driving up engagement is easier than you might think and doesn’t require fancy equipment or hiring Charli D’Amelio to be your spokesperson.  

 

👀 𝐖𝐡𝐞𝐭𝐡𝐞𝐫 𝐟𝐨𝐫 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚, 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞, 𝐨𝐫 𝐘𝐨𝐮𝐓𝐮𝐛𝐞, 𝐡𝐞𝐫𝐞 𝐚𝐫𝐞 𝐭𝐡𝐫𝐞𝐞 𝐬𝐢𝐦𝐩𝐥𝐞 𝐭𝐢𝐩𝐬 𝐭𝐨 𝐝𝐫𝐢𝐯𝐞 𝐮𝐩 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐯𝐢𝐝𝐞𝐨𝐬. 👀

 

𝑭𝑶𝑪𝑼𝑺 𝑫𝑶𝑾𝑵

Focus on one thing or one lesson that you want to get across to your viewers.  The broader your video topic, the more vulnerable you are to falling down a rabbit hole that leads to nowhere good. 🙃

 

𝗜𝗳 𝘆𝗼𝘂𝗿 𝘃𝗶𝗱𝗲𝗼 𝗶𝘀 𝟯 𝗘𝘅𝗲𝗿𝗰𝗶𝘀𝗲𝘀 𝗳𝗼𝗿 𝗟𝗼𝘄 𝗕𝗮𝗰𝗸 𝗣𝗮𝗶𝗻, 𝗴𝗶𝘃𝗲 𝘁𝗵𝗲𝗺 𝘁𝗵𝗲 𝘁𝗵𝗿𝗲𝗲 𝗲𝘅𝗲𝗿𝗰𝗶𝘀𝗲𝘀 𝗮𝗻𝗱 𝘁𝗵𝗲𝗻 𝘀𝗶𝗴𝗻 𝗼𝗳𝗳. ✌️ 𝑩𝒐𝒐𝒎!  𝗧𝗵𝗲𝘆 𝗱𝗼𝗻’𝘁 𝗻𝗲𝗲𝗱 𝘁𝗵𝗲 𝗵𝗶𝘀𝘁𝗼𝗿𝘆 𝗼𝗳 𝗹𝗼𝘄 𝗯𝗮𝗰𝗸 𝗽𝗮𝗶𝗻 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗰𝗮𝘃𝗲𝗺𝗲𝗻. 

 

𝑫𝑬𝑴𝑶𝑵𝑺𝑻𝑹𝑨𝑻𝑬! 𝑫𝑬𝑴𝑶𝑵𝑺𝑻𝑹𝑨𝑻𝑬! 𝑫𝑬𝑴𝑶𝑵𝑺𝑻𝑹𝑨𝑻𝑬!

𝗪𝗲’𝗿𝗲 𝗹𝘂𝗰𝗸𝘆, 𝗰𝗵𝗶𝗿𝗼𝗽𝗿𝗮𝗰𝘁𝗶𝗰 𝗶𝘀 𝘀𝗼 𝗽𝗵𝘆𝘀𝗶𝗰𝗮𝗹 𝗶𝘁 𝗺𝗮𝗸𝗲𝘀 𝗳𝗼𝗿 𝗴𝗿𝗲𝗮𝘁 𝗱𝗲𝗺𝗼𝗻𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻𝘀.  𝗩𝗶𝗲𝘄𝗲𝗿𝘀 𝗮𝗿𝗲 𝗱𝗲𝘀𝗽𝗲𝗿𝗮𝘁𝗲 𝘁𝗼 𝘀𝗲𝗲 𝗮𝗹𝗹 𝘁𝗵𝗲 𝗰𝗼𝗼𝗹, 𝗺𝗶𝗿𝗮𝗰𝘂𝗹𝗼𝘂𝘀 𝘁𝗵𝗶𝗻𝗴𝘀 𝘄𝗲 𝗱𝗼.  It’s like in kindergarten when your teacher was constantly using visual aids.  Think of your viewers as kindergarteners.  

 

𝑻𝑰𝑴𝑬 𝑺𝑾𝑬𝑬𝑻 𝑺𝑷𝑶𝑻

3-5 𝙢𝙞𝙣𝙪𝙩𝙚𝙨 𝙛𝙤𝙧 𝙨𝙤𝙘𝙞𝙖𝙡

7-10 𝙛𝙤𝙧 𝙔𝙤𝙪𝙏𝙪𝙗𝙚 𝙖𝙣𝙙 𝙥𝙤𝙙𝙘𝙖𝙨𝙩

 

3-5 minutes on one subject can allow you to go deep, tell anecdotal stories, and… demonstrate. 😉

 

If you’d like to talk more about how to make engaging digital content to bring in ideal patients or if you’d like me to take a look at your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.

 

#DRNICKSILVERI #LVRGMEDIA #CHIROPRACTICMARKETING

𝑰’𝒎 𝒔𝒐 𝒆𝒙𝒄𝒊𝒕𝒆𝒅 𝑰 𝒈𝒐𝒕 𝒂 𝒄𝒉𝒂𝒏𝒄𝒆 𝒕𝒐 𝒕𝒂𝒍𝒌 𝒘𝒊𝒕𝒉 𝑱𝒐𝒆 𝑺𝒂𝒏𝒐𝒌. 🤗 I think he has the right idea about how we can be more effective at work in less time.  Ironically, we were having such a good discussion, this is gonna be a two-parter. 👀

 

Joe was a counselor and psychologist who ran his own practice from 2006 to 2019, growing what he called his “side gig” to 13 clinicians.  𝙃𝙚 𝙬𝙖𝙨 𝙨𝙩𝙖𝙧𝙩𝙞𝙣𝙜 𝙩𝙤 𝙛𝙚𝙚𝙡 𝙡𝙞𝙠𝙚 𝙝𝙚 𝙗𝙪𝙞𝙡𝙩 𝙝𝙞𝙢𝙨𝙚𝙡𝙛 𝙖 𝙟𝙤𝙗 𝙧𝙖𝙩𝙝𝙚𝙧 𝙩𝙝𝙖𝙣 𝙖 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙖𝙣𝙙 𝙬𝙖𝙣𝙩𝙚𝙙 𝙩𝙤 𝙚𝙭𝙞𝙩 𝙝𝙞𝙨 𝙥𝙧𝙖𝙘𝙩𝙞𝙘𝙚 𝙩𝙤 𝙗𝙪𝙞𝙡𝙙 𝙖 𝙢𝙤𝙧𝙚 𝙛𝙪𝙡𝙛𝙞𝙡𝙡𝙞𝙣𝙜 𝙡𝙞𝙛𝙚.

 

𝐓𝐡𝐢𝐬 𝐢𝐬 𝐚 𝐜𝐨𝐦𝐦𝐨𝐧 𝐢𝐬𝐬𝐮𝐞 𝐚𝐦𝐨𝐧𝐠 𝐜𝐡𝐢𝐫𝐨𝐩𝐫𝐚𝐜𝐭𝐨𝐫𝐬, 𝐰𝐡𝐨 𝐚𝐫𝐞 𝐨𝐟𝐭𝐞𝐧 𝐬𝐭𝐫𝐞𝐭𝐜𝐡𝐢𝐧𝐠 𝐭𝐡𝐞𝐦𝐬𝐞𝐥𝐯𝐞𝐬 𝐭𝐨𝐨 𝐭𝐡𝐢𝐧, 𝐦𝐞𝐧𝐭𝐚𝐥𝐥𝐲 𝐚𝐧𝐝 𝐩𝐡𝐲𝐬𝐢𝐜𝐚𝐥𝐥𝐲 𝐥𝐞𝐚𝐝𝐢𝐧𝐠 𝐭𝐨 𝐛𝐮𝐫𝐧𝐨𝐮𝐭 𝐰𝐚𝐲 𝐞𝐚𝐫𝐥𝐢𝐞𝐫 𝐭𝐡𝐚𝐧 𝐧𝐨𝐫𝐦𝐚𝐥. 😵‍💫 

 

🙌 𝑻𝒉𝒂𝒕’𝒔 𝒘𝒉𝒚 𝑰 𝒕𝒉𝒊𝒏𝒌 𝑱𝒐𝒆 𝒊𝒔 𝒔𝒐𝒎𝒆𝒐𝒏𝒆 𝒘𝒆 𝒉𝒂𝒗𝒆 𝒕𝒐 𝒍𝒊𝒔𝒕𝒆𝒏 𝒕𝒐. 🙌  

 

He’s interested in how we can build scale to exit our practices and take our skills beyond the particular area we think we’ve been boxed into. 🐣

 

In his new must-read 📚 “𝙏𝙝𝙪𝙧𝙨𝙙𝙖𝙮 𝙞𝙨 𝙩𝙝𝙚 𝙉𝙚𝙬 𝙁𝙧𝙞𝙙𝙖𝙮”, he’s examining how we can get more creative with our business model so that it can better serve our patients, ourselves, and our families. ❤️ 

 

Even as he talks about how to build a practice through each stage of growth, his advice is so spot on 🎯 and takes into account that 𝐰𝐞’𝐫𝐞 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐚 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬, 𝐰𝐞’𝐫𝐞 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚 𝐥𝐢𝐟𝐞.

 

𝑻𝒐 𝒃𝒆 𝒄𝒐𝒏𝒕𝒊𝒏𝒖𝒆𝒅…😏

 

If you’d like to talk more about how your online presence can help you build more than just a business, go to www.ContentIntopatients.com to schedule your one-on-one Strategy Session.

𝐓𝐡𝐞 𝐈𝐐 𝐀𝐜𝐜𝐞𝐥𝐞𝐫𝐚𝐭𝐨𝐫 𝐒𝐮𝐦𝐦𝐢𝐭 𝐢𝐧 𝐕𝐞𝐠𝐚𝐬, 𝐀𝐩𝐫𝐢𝐥 𝟐𝟗𝐭𝐡-𝟑𝟎𝐭𝐡, 𝐢𝐬 𝐧𝐨𝐭 𝐚𝐛𝐨𝐮𝐭 𝐬𝐞𝐥𝐥𝐢𝐧𝐠 𝐲𝐨𝐮 𝐨𝐧 𝐚 𝐬𝐨𝐟𝐭𝐰𝐚𝐫𝐞 𝐩𝐫𝐨𝐠𝐫𝐚𝐦.  𝑻𝒉𝒊𝒔 𝒊𝒔 𝒂𝒏 𝒆𝒗𝒆𝒏𝒕 𝒕𝒐 𝒅𝒊𝒂𝒈𝒏𝒐𝒔𝒆 𝒂𝒏𝒅 𝒕𝒓𝒆𝒂𝒕 𝒕𝒉𝒆 𝒑𝒓𝒐𝒃𝒍𝒆𝒎𝒔 𝒕𝒉𝒂𝒕 𝒂𝒓𝒆 𝒌𝒆𝒆𝒑𝒊𝒏𝒈 𝒚𝒐𝒖𝒓 𝒑𝒓𝒂𝒄𝒕𝒊𝒄𝒆 𝒇𝒓𝒐𝒎 𝒖𝒏𝒊𝒎𝒂𝒈𝒊𝒏𝒂𝒃𝒍𝒆 𝒈𝒓𝒐𝒘𝒕𝒉.  As chiropractors we can’t justify a treatment plan to a patient if we don’t have the proper diagnostic tools.  So, how can we justify changes to our business plan if we don’t know what’s actually holding us back? 🤔

 

🦸🏼‍♂️ 𝑬𝒏𝒕𝒆𝒓 𝑩𝒍𝒖𝒆 𝑰𝑸, 𝐚 𝐠𝐚𝐦𝐞-𝐜𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐝𝐢𝐚𝐠𝐧𝐨𝐬𝐭𝐢𝐜 𝐭𝐨𝐨𝐥 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐡𝐞𝐚𝐥𝐭𝐡 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐞.  Founded on the principle of running your practice by the numbers 📊 Blue IQ makes endless spreadsheets and Google docs look like relics from the dark ages. 🧮

 

🌟 𝙂𝙚𝙩 𝙡𝙖𝙨𝙚𝙧 𝙨𝙥𝙚𝙘𝙞𝙛𝙞𝙘 𝙖𝙗𝙤𝙪𝙩 𝙖 𝙩𝙚𝙖𝙢 𝙢𝙚𝙢𝙗𝙚𝙧’𝙨 𝙘𝙤𝙣𝙩𝙧𝙞𝙗𝙪𝙩𝙞𝙤𝙣 𝙖𝙣𝙙 𝙜𝙞𝙫𝙚 𝙩𝙝𝙚𝙢 𝙩𝙝𝙚 𝙙𝙖𝙩𝙖 𝙩𝙤 𝙬𝙖𝙩𝙘𝙝 𝙩𝙝𝙚𝙞𝙧 𝙜𝙧𝙤𝙬𝙩𝙝.  

🌟 𝙐𝙣𝙙𝙚𝙧𝙨𝙩𝙖𝙣𝙙 𝙣𝙚𝙬 𝙥𝙖𝙩𝙞𝙚𝙣𝙩 𝙖𝙘𝙦𝙪𝙞𝙨𝙞𝙩𝙞𝙤𝙣 𝙘𝙤𝙨𝙩𝙨 𝙖𝙣𝙙 𝙗𝙪𝙞𝙡𝙙 𝙢𝙚𝙘𝙝𝙖𝙣𝙞𝙨𝙢𝙨 𝙩𝙤 𝙖𝙩𝙩𝙧𝙖𝙘𝙩 𝙝𝙞𝙜𝙝𝙚𝙧 𝙫𝙖𝙡𝙪𝙚 𝙥𝙖𝙩𝙞𝙚𝙣𝙩𝙨.

🌟 𝙍𝙪𝙣 𝙮𝙤𝙪𝙧 𝙥𝙧𝙖𝙘𝙩𝙞𝙘𝙚 𝙬𝙞𝙩𝙝 𝙡𝙚𝙖𝙙𝙞𝙣𝙜 𝙢𝙚𝙩𝙧𝙞𝙘𝙨 𝙣𝙤𝙩 𝙡𝙖𝙜 𝙢𝙚𝙩𝙧𝙞𝙘𝙨 𝙖𝙣𝙙 𝙚𝙭𝙘𝙚𝙚𝙙 𝙚𝙫𝙚𝙧𝙮 𝙨𝙞𝙣𝙜𝙡𝙚 𝙤𝙣𝙚 𝙤𝙛 𝙮𝙤𝙪𝙧 𝙥𝙖𝙩𝙞𝙚𝙣𝙩𝙨’ 𝙚𝙭𝙥𝙚𝙘𝙩𝙖𝙩𝙞𝙤𝙣𝙨.

 

This is an all-hands-on-deck event organized by my friend, Dr. Cory Frogley, where each guest will bring the tools and insight to help you determine which growth levers to pull so you can work smarter and not harder, without any change to your marketing budget. 🤸‍♀️ 

 

This is one of those 𝑮𝒐𝒍𝒅𝒆𝒏 𝑻𝒊𝒄𝒌𝒆𝒕 events you don’t want to miss.  And the best part is you don’t have to be a Blue IQ member to attend.  𝐀𝐭 𝐭𝐡𝐞 𝐞𝐧𝐝 𝐨𝐟 𝐭𝐡𝐞 𝐰𝐞𝐞𝐤𝐞𝐧𝐝, 𝐲𝐨𝐮’𝐥𝐥 𝐛𝐞 𝐚𝐛𝐥𝐞 𝐭𝐨 𝐝𝐢𝐚𝐠𝐧𝐨𝐬𝐞 𝐲𝐨𝐮𝐫 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐞’𝐬 𝐠𝐫𝐨𝐰𝐭𝐡 𝐢𝐬𝐬𝐮𝐞𝐬 𝐚𝐧𝐝 𝐡𝐚𝐯𝐞 𝐚 𝐜𝐚𝐫𝐞 𝐩𝐥𝐚𝐧 𝐢𝐧 𝐩𝐥𝐚𝐜𝐞 𝐭𝐨 𝐦𝐚𝐤𝐞 𝟐𝟎𝟐𝟐 𝐲𝐨𝐮𝐫 𝐛𝐞𝐬𝐭 𝐲𝐞𝐚𝐫 𝐲𝐞𝐭. 💸 💸 💸 💸

 

🔎 Check out more and get your 𝑮𝒐𝒍𝒅𝒆𝒏 𝑻𝒊𝒄𝒌𝒆𝒕 now 👉 https://www.yourpracticeevolution.com/summit

𝑾𝒆 𝒂𝒍𝒍 𝒘𝒂𝒏𝒕 𝒐𝒖𝒓 𝑺𝑬𝑶 𝒊𝒎𝒑𝒓𝒐𝒗𝒆𝒎𝒆𝒏𝒕𝒔 𝒕𝒐 𝒘𝒐𝒓𝒌 𝒊𝒎𝒎𝒆𝒅𝒊𝒂𝒕𝒆𝒍𝒚.  In some cases, they might just work faster than you think. 😏

 

Some SEO companies will tell you that it takes 6-12 months to see the fruits of your labor. 𝙄 𝙩𝙝𝙞𝙣𝙠 𝙩𝙝𝙖𝙩’𝙨 𝙩𝙤𝙤 𝙡𝙤𝙣𝙜 𝙩𝙤 𝙬𝙖𝙞𝙩. ⌛️

 

If you’re a national brand, that timeline might check out, but a local business has much less competition.  As long as your website is up to snuff with good linking structure and solid content, you could see progress within days.  𝙏𝙝𝙖𝙩 𝙨𝙤𝙪𝙣𝙙𝙨 𝙢𝙤𝙧𝙚 𝙡𝙞𝙠𝙚 𝙞𝙩.

 

As chiropractors, we’re trying to reach our local community so our keyword competition is much more reasonable.  This cuts down on the time needed to see improvement.  

 

𝐍𝐨𝐰 𝐚𝐠𝐚𝐢𝐧, 𝐢𝐭’𝐬 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐧𝐨𝐭 𝐭𝐨 𝐧𝐞𝐠𝐥𝐞𝐜𝐭 𝐚 𝐬𝐭𝐫𝐨𝐧𝐠 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐰𝐢𝐭𝐡 𝐠𝐫𝐞𝐚𝐭 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐚𝐧𝐝 𝐚 𝐠𝐨𝐨𝐝 𝐮𝐬𝐞𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞.  𝐖𝐢𝐭𝐡 𝐧𝐨𝐧-𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐤𝐞𝐲𝐰𝐨𝐫𝐝𝐬, 𝐡𝐨𝐰𝐞𝐯𝐞𝐫, 𝐆𝐨𝐨𝐠𝐥𝐞 𝐰𝐢𝐥𝐥 𝐭𝐚𝐤𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐟𝐫𝐨𝐦 𝐢𝐧𝐝𝐢𝐯𝐢𝐝𝐮𝐚𝐥 𝐩𝐚𝐠𝐞𝐬 𝐫𝐚𝐭𝐡𝐞𝐫 𝐭𝐡𝐚𝐧 𝐭𝐡𝐞 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐚𝐬 𝐚 𝐰𝐡𝐨𝐥𝐞.  That’s good news for us who prescribe to the time is money philosophy.  💸

 

If you’re looking for SEO improvements and would like me to take a look at your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.  

#DRNICKSILVERI #LVRGMEDIA #CHIROPRACTICMARKETING

 

Let's harness the full power of Google.

 

Quick and dirty Google search breakdown:

Google Ads up top

Map Pack Listing next

Organic Rankings down below

 

First, max out your Google My Business optimization options to show up in the Map Pack’s top 3.  Only SEO nerds are expanding this section to see more results.

 

Next, build a strong website to further influence your Google My Business results.  The better the SEO optimization and the better the content, the more relevant Google will find your website.   

 

If you’d like me to take a look at your online presence and Google My Business optimization, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session. 

 

It seems like chiropractors care about Facebook more than anything else. So what happens when it doesn’t perform the way it used to?

 

1) Change the Offer

Not the price, but the service or the targeted demographic.

 

2) Move Some Ad Budget to Google

Google users are actually searching out chiropractic services, so the leads are higher quality. Plus, on Google you pay for performance, on Facebook you pay for impressions.  

 

When it comes to your marketing budget - don't spend it all in one place.  Create content to strengthen your brand so it can weather technological changes.   

 

Go to www.ContentIntoPatients.com to schedule your one-on-one Strategy Session and optimize your online presence.

 

You’ve figured out how to attract, convert, and retain patients, now you pay for your freedom.  

 

The profit margin for a well performing practice could be anywhere between 25%-70%. That’s a big range, but it all depends on what you want to be getting our of the practice and out of life.   

 

Do you not want to see patients?  Associates cost money.

Do you want to see all the patients?  You'll get to keep more profit.

 

It’s all part of the equation of figuring out how to balance work and life. 

 

If you want to up your attraction game and would like me to take a look at your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.