Bharon is the ultimate chiropractic groupie. He’s not a chiropractor, but he’s such a fervent believer in the power of chiropractic he has dedicated his life to making the industry stronger and more accessible to the public.  

He uses a subscription based structure to remove all the frustrations of running a practice that rob joy.  He doesn’t want his business model to be reliant on the need to survive. It’s a fascinating way to approach setting up a practice. Bharon is focused on his 𝑾𝑯𝒀 and wants his business to reflect that mission.

The brilliance is in its simplicity, he really is a unicorn.

Go to www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.

This is the most important thing to remember when it comes to creating content.  

So many people don’t create content because they’re afraid - of what they look like, what they sound like, not knowing what to say, or how people will react to it.  

When you make content, just try to help one person. It will change your energy and your intention. If you can have an impact on ONE person, it was well worth your time.  Attitude is everything.  

If you’d like to talk more about how to make the best digital content to bring in ideal patients, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.

The summer travel season is here and people are ready to GO.  Just because you’re traveling doesn’t mean that your content has to stop.  Creating content while traveling is an incredible opportunity to break up your normal rhythm and give people a chance to see a different side of you.  

Find Different Backgrounds

A spot outside is a great way to bring an extra dose of life to a video.

Use the City

Incorporate the city and its history into your content.

Document your Life

YOU are the most valuable part of your content, don't forget to highlight that.

If you’d like me to take a look at your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.   ​

"Secrets, secrets are no fun.  Secrets, secrets hurt someone."

That someone is you! 

Many small business owners find themselves in this dilemma, should they or shouldn't they share numbers with their staff?  I believe a transparent, open, and honest practice is always the better choice. 

Without transparency your team is left wandering around in the dark.  They don't know where the problem areas are and they can't work towards any long-term goals.  You assembled this team for a reason - trust them and give them the tools they need to succeed. 

For a transparent assessment of your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session. 

This took some trial and error, but I finally figured it out. 🧐  

It can be difficult to let someone else take the reins.  When I stopped seeing patients at my practice and handed over the day-to-day operations, it took me about six months to fully transfer out.  Our practice is our baby, we want to make sure it’s hitting all its developmental milestones. 🐣

Many people think that simple means small and unprofitable.  They’re under the assumption that the simpler something is, the slower it will grow.  𝑰 𝒃𝒆𝒍𝒊𝒆𝒗𝒆 𝒕𝒉𝒆 𝒐𝒑𝒑𝒐𝒔𝒊𝒕𝒆 𝒊𝒔 𝒕𝒓𝒖𝒆.

𝐒𝐢𝐦𝐩𝐥𝐢𝐜𝐢𝐭𝐲 𝐢𝐬 𝐭𝐡𝐞 𝐤𝐞𝐲 𝐭𝐨 𝐬𝐮𝐜𝐜𝐞𝐬𝐬- especially if you are trying to replace yourself in practice.  Constant change and complexity stresses the energy and the function of the practice. 🥴 That’s why simplicity should actually make it easier to grow! 📈

𝗦𝗶𝗺𝗽𝗹𝗶𝗳𝘆 𝘆𝗼𝘂𝗿 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝗮𝗻𝗱 𝘀𝗶𝗺𝗽𝗹𝗶𝗳𝘆 𝘆𝗼𝘂𝗿 𝗺𝗲𝘀𝘀𝗮𝗴𝗲.  𝗜𝘁 𝘄𝗶𝗹𝗹 𝗶𝗻𝘀𝘁𝗶𝗹𝗹 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲 𝗶𝗻 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺 𝗮𝗻𝗱 𝗴𝗶𝘃𝗲 𝘁𝗵𝗲𝗺 𝗮 𝗰𝗹𝗲𝗮𝗿, 𝘂𝗻𝗲𝗻𝗰𝘂𝗺𝗯𝗲𝗿𝗲𝗱 𝗽𝗮𝘁𝗵 𝘁𝗼 𝗳𝗼𝗿𝘄𝗮𝗿𝗱.

If you need help simplifying or want me to take a look at your online presence to make sure it reflects your message, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.

🕺Bright lights, big city!💃

🌇Having a practice in a bigger city has some advantages: more opportunities, a larger pool of potential patients with higher incomes, dreams that haven’t yet died…

🏗But it also comes with some obstacles: more competition, more of a neighborhood sensibility, gridlock…

At 𝐋𝐕𝐑𝐆 𝐌𝐞𝐝𝐢𝐚, we have some big city experience, humble brag, and have developed strategies to help our clients stand out.

🌉𝙄𝙩’𝙨 𝙖𝙡𝙡 𝙖𝙗𝙤𝙪𝙩 𝙩𝙝𝙚 𝙣𝙚𝙞𝙜𝙝𝙗𝙤𝙧𝙝𝙤𝙤𝙙𝙨!  Neighborhoods become cities within cities and many urban residents love to find their local favorites of everything.  Find the neighborhoods that you want to market to and create relevant content.  This helps Google understand that these areas are important to you and you want to show up in those search results.  Make sure your content adds value and isn’t just stuffed with nonsense keywords. 

🚇𝙒𝙚𝙗𝙨𝙞𝙩𝙚 𝙥𝙚𝙧𝙛𝙤𝙧𝙢𝙖𝙣𝙘𝙚 𝙢𝙖𝙮 𝙝𝙚𝙡𝙥 𝙮𝙤𝙪 𝙬𝙞𝙣 𝙖 𝙩𝙞𝙚𝙗𝙧𝙚𝙖𝙠𝙚𝙧.  With increased competition, everyone will be competing for similar keywords, so Google uses website performance to break a tie.  If your website isn’t optimized for mobile you might as well just take out an ad in the newspaper.  

📰𝙍𝙪𝙣 𝙂𝙤𝙤𝙜𝙡𝙚 𝙖𝙙𝙨 𝙛𝙤𝙧 “𝙘𝙝𝙞𝙧𝙤𝙥𝙧𝙖𝙘𝙩𝙤𝙧 𝙣𝙚𝙖𝙧 𝙢𝙚” 𝙤𝙧 “𝙘𝙝𝙞𝙧𝙤𝙥𝙧𝙖𝙘𝙩𝙤𝙧 [𝙞𝙣𝙨𝙚𝙧𝙩 𝙣𝙚𝙞𝙜𝙝𝙗𝙤𝙧𝙝𝙤𝙤𝙙 𝙝𝙚𝙧𝙚]”.  This is the easiest to control and will help get your message in front of the people you want to target.

For more ideas about how to show up in Google search or if you’d like me to take a look at your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.  

#DRNICKSILVERI #LVRGMEDIA #CHIROPRACTICMARKETING

𝙄𝙛 𝙮𝙤𝙪’𝙧𝙚 𝙨𝙚𝙖𝙧𝙘𝙝𝙞𝙣𝙜 𝙛𝙤𝙧 𝙖 𝙘𝙤𝙢𝙥𝙚𝙩𝙞𝙩𝙞𝙫𝙚 𝙚𝙙𝙜𝙚 𝙬𝙝𝙚𝙣 𝙞𝙩 𝙘𝙤𝙢𝙚𝙨 𝙩𝙤 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜, 𝙮𝙤𝙪 𝙬𝙤𝙣’𝙩 𝙛𝙞𝙣𝙙 𝙞𝙩 𝙨𝙘𝙧𝙤𝙡𝙡𝙞𝙣𝙜 𝙩𝙝𝙧𝙤𝙪𝙜𝙝 𝙁𝙖𝙘𝙚𝙗𝙤𝙤𝙠 𝙖𝙣𝙙 𝙄𝙣𝙨𝙩𝙖𝙜𝙧𝙖𝙢.

When I started 𝐋𝐕𝐑𝐆 𝐌𝐞𝐝𝐢𝐚 five years ago, Facebook, Google, and Instagram ads still seemed so innovative. 👶🏼  Nowadays, almost every chiropractor has jumped on the Silicon Valley wagon.  The problem with this wagon is that anybody can come along and to the same thing as you, maybe even better, which means that it has lost its competitive advantage.  

There are so many offers out there from different docs and they all look and sound the same.  𝗧𝗵𝗲 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 𝘁𝗼 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝗶𝘀 𝘁𝗵𝗲 𝗼𝗻𝗲 𝘁𝗵𝗮𝘁 𝗵𝗮𝘀 𝗯𝗲𝗲𝗻 𝗯𝗲𝗲𝗻 𝗮𝗿𝗼𝘂𝗻𝗱 𝘁𝗵𝗲 𝗲𝗻𝘁𝗶𝗿𝗲 𝘁𝗶𝗺𝗲…𝒀𝑶𝑼!

𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝐛𝐲 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝗰𝗼𝗻𝘁𝗲𝗻𝘁, 𝗳𝗼𝗿𝗴𝗶𝗻𝗴 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆, 𝗮𝗻𝗱 𝗲𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗵𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝗶𝘀 𝗮 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 𝗻𝗼 𝗼𝗻𝗲 𝗰𝗮𝗻 𝗰𝗼𝗽𝘆. 𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝘄𝗶𝗹𝗹𝗶𝗻𝗴 𝘁𝗼 𝗽𝘂𝘁 𝗶𝗻 𝘁𝗵𝗲 𝘁𝗶𝗺𝗲 𝗮𝗻𝗱 𝗲𝗳𝗳𝗼𝗿𝘁, 𝗮𝗻𝗱 𝗹𝗲𝗮𝘃𝗲 𝘆𝗼𝘂𝗿 𝗲𝗴𝗼 𝗮𝘁 𝘁𝗵𝗲 𝗱𝗼𝗼𝗿, 𝘁𝗵𝗶𝘀 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘄𝗶𝗹𝗹 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗼𝘂𝘁𝗹𝗮𝘀𝘁 𝗲𝘃𝗲𝗻 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗶𝘁𝘀𝗲𝗹𝗳. 👴🏻

It helps to work with 👋experts😉 who can guide and encourage your efforts, so you don’t fell like you have to reinvent the wheel.  If you’re willing to put in the hard work and want to find out more about optimizing your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.  

#DRNICKSILVERI #LVRGMEDIA #CHIROPRACTICMARKETING

If you see a cockroach, there’s probably a million more. 🪳

I have my own history with these Rank and Rent websites.  When I was starting out I paid them 𝑾𝑨𝒀 more than I should have.  They didn’t deserve my money, they deserved something else. 🤬

A Rank and Rent website company uses their SEO knowledge to create a fake chiropractic website and get it to rank in Google results. Then they rent that site out to a chiropractor who can use the site’s high ranking to their advantage.  It’s dishonest and lazy. 🤮

While the scammers are more pervasive in bigger cities, I recently came across one in my town of 100,000 people.  They’re multiplying.  

𝐓𝐡𝐞 𝐛𝐞𝐬𝐭 𝐝𝐞𝐟𝐞𝐧𝐬𝐞 𝐚𝐠𝐚𝐢𝐧𝐬𝐭 𝐭𝐡𝐞𝐬𝐞 𝐫𝐨𝐚𝐜𝐡𝐞𝐬 𝐢𝐬 𝐭𝐨 𝐬𝐩𝐞𝐧𝐝 𝐭𝐡𝐞 𝐭𝐢𝐦𝐞 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐒𝐄𝐎 𝐚𝐧𝐝 𝐜𝐥𝐚𝐢𝐦𝐢𝐧𝐠 𝐚𝐧𝐝 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐆𝐨𝐨𝐠𝐥𝐞 𝐌𝐲 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬.  𝙋𝙪𝙩𝙩𝙞𝙣𝙜 𝙞𝙣 𝙩𝙝𝙚 𝙩𝙞𝙢𝙚 𝙩𝙤 𝙙𝙚𝙛𝙞𝙣𝙚 𝙮𝙤𝙪𝙧 𝙗𝙧𝙖𝙣𝙙 𝙖𝙣𝙙 𝙮𝙤𝙪𝙧 𝙢𝙚𝙨𝙨𝙖𝙜𝙚 𝙬𝙞𝙡𝙡 𝙣𝙤𝙩 𝙤𝙣𝙡𝙮 𝙥𝙧𝙤𝙩𝙚𝙘𝙩 𝙮𝙤𝙪 𝙖𝙜𝙖𝙞𝙣𝙨𝙩 𝙍𝙖𝙣𝙠 𝙖𝙣𝙙 𝙍𝙚𝙣𝙩 𝙖𝙜𝙚𝙣𝙩𝙨, 𝙗𝙪𝙩 𝙞𝙩 𝙬𝙞𝙡𝙡 𝙖𝙡𝙨𝙤 𝙝𝙚𝙡𝙥 𝙙𝙚𝙚𝙥𝙚𝙣 𝙮𝙤𝙪𝙧 𝙘𝙤𝙢𝙢𝙪𝙣𝙞𝙩𝙮’𝙨 𝙪𝙣𝙙𝙚𝙧𝙨𝙩𝙖𝙣𝙙𝙞𝙣𝙜 𝙤𝙛 𝙬𝙝𝙤 𝙮𝙤𝙪 𝙖𝙧𝙚 𝙖𝙣𝙙 𝙬𝙝𝙖𝙩 𝙮𝙤𝙪 𝙘𝙖𝙧𝙚 𝙖𝙗𝙤𝙪𝙩. 𝐁𝐫𝐚𝐧𝐝 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝟏𝟎𝟏. 👷‍♂️

If you’d like me to personally take a look at your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.  

#DRNICKSILVERI #LVRGMEDIA #CHIROPRACTICMARKETING

We all dream of creating an empire, but the devil is in the details.

I’ve talked to many docs who run a multi-site practice and try to avoid confusion by combining their marketing strategies, but end up creating a labyrinth that confuses Google and potential patients.  (There are some things even Google doesn't know.)

Confusion costs money.  

Clarity leads to conversions.  

A straightforward and streamlined marketing strategy will increase your conversion rate and allow more people to engage with your brand.

If you need some clarity on your own marketing strategy and online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.

𝑺𝒊𝒎𝒑𝒍𝒊𝒇𝒚𝒊𝒏𝒈 𝒅𝒐𝒆𝒔𝒏’𝒕 𝒎𝒆𝒂𝒏 𝒕𝒉𝒊𝒏𝒈𝒔 𝒈𝒆𝒕 𝒔𝒎𝒂𝒍𝒍𝒆𝒓 𝒂𝒏𝒅 𝒍𝒆𝒔𝒔 𝒑𝒓𝒐𝒇𝒊𝒕𝒂𝒃𝒍𝒆.

🎢I’ve ridden the roller coaster of expansion and simplification and, in my experience, every time I simplified things became easier and more profitable.🎢 

𝗦𝘁𝗿𝗲𝗮𝗺𝗹𝗶𝗻𝗶𝗻𝗴 𝗽𝗿𝗼𝗰𝗲𝗱𝘂𝗿𝗲𝘀, 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀, 𝗮𝗻𝗱 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗹𝘄𝗮𝘆𝘀 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝘀 𝗻𝗲𝘄 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗳𝗼𝗿 𝗴𝗿𝗼𝘄𝘁𝗵. Whether you run a big practice or a small one.  

I’ve moved to larger spaces a few times in my career and every time more space has meant more equipment, more overhead, and more staff.  Sometimes it would lead to more profit, but more often than not it led to more stress for me and my staff. 🙇‍♂️ 

𝐒𝐢𝐦𝐩𝐥𝐢𝐟𝐲𝐢𝐧𝐠 𝐚𝐥𝐥𝐨𝐰𝐬 𝐝𝐨𝐜𝐭𝐨𝐫𝐬 𝐭𝐨 𝐟𝐨𝐜𝐮𝐬 𝐨𝐧 𝐰𝐡𝐚𝐭 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐦𝐚𝐭𝐭𝐞𝐫𝐬…𝒐𝒖𝒓 𝒑𝒂𝒕𝒊𝒆𝒏𝒕𝒔! When I simplified my life and stopped seeing patients I allowed my associates to focus on doctor things (a technical term) and I could focus on business things. 📈