𝐈𝐭 𝐭𝐚𝐤𝐞𝐬 𝟖𝟎 𝐟𝐢𝐯𝐞-𝐬𝐭𝐚𝐫 𝐫𝐞𝐯𝐢𝐞𝐰𝐬 𝐭𝐨 𝐞𝐫𝐚𝐬𝐞 𝐭𝐡𝐞 𝐞𝐟𝐟𝐞𝐜𝐭𝐬 𝐨𝐟 𝐚 𝐬𝐢𝐧𝐠𝐥𝐞 𝐨𝐧𝐞-𝐬𝐭𝐚𝐫 𝐫𝐞𝐯𝐢𝐞𝐰.  𝟠𝟘!!

Unfortunately, one-star reviews are inevitable.  There will always be things that are out of our control that some patient will have a problem with.  So we have to focus on the things we can control to ensure that as many of our patients as possible enjoy the five-star experience we know we can deliver.  Here are the 3 most avoidable reasons that chiropractors get one-star Google reviews.

⭐️𝐌𝐚𝐤𝐢𝐧𝐠 𝐏𝐞𝐨𝐩𝐥𝐞 𝐖𝐚𝐢𝐭


This is especially true with new patients who may still be auditioning chiropractors and practice experiences.  We’ve all had crazy days where the schedule just gets away from us and we’re hanging on to the reins for dear life hoping not to be bucked off.  When that does happen 𝘼𝙏𝙏𝙄𝙏𝙐𝘿𝙀 𝙄𝙎 𝙀𝙑𝙀𝙍𝙔𝙏𝙃𝙄𝙉𝙂.  Humility and generosity are extremely valuable tools to smooth over feelings of frustration.

⭐️𝐓𝐡𝐞 𝐁𝐚𝐢𝐭 𝐚𝐧𝐝 𝐒𝐰𝐢𝐭𝐜𝐡

New patients aren’t show dogs.  🐕  Don’t make them jump through hoops to get the thing they actually want from a New Patient Special or try to upsell them if they respond to a Facebook ad or a Groupon.  Even if they’re getting the service at a discounted rate, treat them as you would any other patient.  𝐓𝐡𝐞𝐲 𝐰𝐚𝐧𝐭, 𝐚𝐧𝐝 𝐞𝐱𝐩𝐞𝐜𝐭, 𝐚 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞.

⭐️𝐇𝐚𝐫𝐝 𝐒𝐚𝐥𝐞𝐬

𝐓𝐡𝐢𝐬 𝐢𝐬 𝐭𝐡𝐞 #𝟏 𝐫𝐞𝐚𝐬𝐨𝐧 𝐜𝐡𝐢𝐫𝐨𝐩𝐫𝐚𝐜𝐭𝐨𝐫𝐬 𝐠𝐞𝐭 𝐨𝐧𝐞-𝐬𝐭𝐚𝐫 𝐫𝐞𝐯𝐢𝐞𝐰𝐬.  10 or 15 years ago, before the dominance of social media, hard sales might have been a little easier to get away with.  There are a lot of people who don’t respond well to these tactics and they’re usually very vocal on social media. 👩‍💻

Bad reviews cost you money.  The unfortunate part is you’ll never know how much.  Be compassionate.  Control what you can and don’t lose sleep over what you can’t.  If you’d like me to personally go over your online presence and discuss how you might be able to leverage reviews to attract more qualified ideal patients go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.

#DRNICKSILVERI #LVRGMEDIA #CHIROPRACTICMARKETING

In the wake of 2020, a lot of chiropractors are wondering how they can take their business virtual.

Selling online courses has become a strategy for many docs as they try to scale their practice.  If you can have patients anywhere in the country this is a great strategy, but if you’re more of a local celebrity your patients are your most valuable asset.  Spend your time, energy, and money to educate your patients and add value to their chiropractic experience.  Invest in them and they will help you see the biggest returns.

If you’d like me to take a look at your online presence go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session. 

Whenever I’m onboarding new clients they inevitably ask this question.  I mean who do they think they are, Mario Lopez?🕺

Scripts are great for evergreen videos like office commercials or sales videos.  Words and structure matter for videos that have a long lifespan, especially if you're someone who needs to keep your thoughts organized.

Other than that, don’t get in your head too much.  Don’t worry about mistakes...or even dogs😉.  People want to get to know YOU, so trust yourself and the unbelievably valuable knowledge you have to share.  

If you’d like me to personally take a look at your online presence go to: www.ContentIntoPatients.com and schedule your one-on-one Strategy Session. 

Are you building a brand or building a practice? 

I have strategy sessions all the time with docs whose strategy for being in business for 10, 20, 30 years is to throw discount coupons on Facebook.  What happens when FB isn’t a thing anymore?  Do you move onto Groupon?  ...yikes 

Spend your time, money, and energy on educating your community so they can take better ownership of their health.  Make it so you are the first person they think of and the only voice they trust.  

It won’t happen overnight, but that’s ok because you’re playing the long game. If you’d like me to take a look at your marketing strategy go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session. 

Can you wait four years for a lead to turn into a new patient?

𝐏𝐔𝐒𝐇 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆 is a great way to build your brand and establish yourself as your community’s health expert.  You don’t have to wait for them to come and find you.  

𝑽𝑺

𝐏𝐔𝐋𝐋 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆 pulls someone into your practice who is actively searching for the best chiropractor in their community. YOU!!

Neither one is better than the other. In fact, you should be doing both. It's all about finding the right balance.  

If you’d like me to personally go over your marketing balance and online presence go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.

Don't waste as much money as I did.

Years ago, I signed up for a $397/mo marketing service I thought would drive new patients to my door. Spoiler Alert: It never did and I gave it too many chances.  

At LVRG Media, we charge a premium price, but we get premium results.  Offering a service for $200-$400/mo doesn't make sense from a business perspective. 

Put every service you pay for through the Silveri test: does it bring you new clients, does it reactivate old clients, does it bring you joy?  

If you want your marketing budget to pass the Silveri test or to have me personally go over your online presence go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session. 

The short answer is...most likely. 😬

If you’re not customizing the content on your site, you and your competitor may be using the same strategies to attract the same pool of ideal new patients. 🔥💰🔥 With any company, you should know what to expect and understand their policy around exclusivity.  

At LVRG Media, we try to be upfront.  We want to be unencumbered from advocating as forcefully as possible for those people that put their faith in us.  You shouldn't have to have a degree in marketing to run a successful practice.

If you’d like me to personally take a look at your online presence go to www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.

Don’t be afraid of technology, EMBRACE it. 

Take the confusion and frustration out of the onboarding process with FormDr.com

Automate text reminders and engage with patients using a two-way text communication system.  

Track your stats and get a clear picture of the health of your practice with BlueIQ or TrackStat

I'm not sponsored, just passionate.  These systems will save you hassle, money, and TIME!

To nerd out on these platforms or discuss leveraging your online presence go to www.ContentIntoPatients.com to schedule your one-on-one strategy session. 

The four stages of building a website: 🤯🤬🤪💀

A chiropractor shouldn't have to have a degree in marketing to run a successful practice.  

I love the strategy behind StoryBrand, so much so that I became a certified StoryBrand guide. It provides structure so a stranger will immediately understand what your practice is about, what makes you unique, and who you serve. 

Ultimately, you'll be judged by your website. It’s easy to tell who outsourced and who got their hands dirty crafting a site that tells their story. Plus, it shows in new patient numbers.😉    

If you’d like me to take a look at your online presence go to www.ContentIntoPatients.com to schedule your one-one-one Strategy Session.

Many docs come to me frustrated that a competitor, with no reviews, has pushed them, with 200+ reviews, out of Google's top 3-Pack sweet spot. And I get it, if you’re #4 on the list you might as well not even exist.😬🤷‍♂️

The most important ranking criteria are in your control - relevancy, SEO optimization, user experience, links.

Running Google ads correctly and optimizing your entire Google My Business listing are the most important goals.  It’ll mean more eyes on you, which you have the opportunity to convert to 🤑, saving lives along the way. 

If you’d like me to personally look at your online presence go to: www.ContentIntoPatients.com to schedule your one-one-one Strategy Session.