🌟Today, I get to chat with Rockstar doc, Dr. Melissa Longo and she’s not messing around.  She has insights into every aspect of building a brand and a business.  If you’ve got a question, she’s got an answer.🌟

Over the years, Dr. Melissa has been focused on 𝒃𝒖𝒊𝒍𝒅𝒊𝒏𝒈 𝒂 𝒍𝒊𝒇𝒆 𝒕𝒉𝒂𝒕 𝒎𝒂𝒕𝒕𝒆𝒓𝒔 𝒕𝒐 𝒉𝒆𝒓, something she tries to instill in all her clients.  𝐊𝐧𝐨𝐰𝐢𝐧𝐠 𝐰𝐡𝐚𝐭 𝐢𝐬 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐚𝐧𝐝 𝐰𝐡𝐚𝐭 𝐢𝐬 𝐬𝐥𝐨𝐰𝐢𝐧𝐠 𝐭𝐡𝐞𝐦 𝐝𝐨𝐰𝐧 𝐨𝐫 𝐝𝐢𝐬𝐭𝐫𝐚𝐜𝐭𝐢𝐧𝐠 𝐭𝐡𝐞𝐦 𝐟𝐫𝐨𝐦 𝐦𝐚𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐢𝐦𝐩𝐚𝐜𝐭. 💪  She doesn’t just talk the talk, she opened up a home practice so that she could focus on the things that mattered to 𝑯𝑬𝑹 and not things someone else told her she should care about. 🏠

It all comes down to who you are and what you care about.𝐈𝐭 𝐚𝐥𝐥 𝐜𝐨𝐦𝐞𝐬 𝐝𝐨𝐰𝐧 𝐭𝐨 𝐰𝐡𝐨 𝐲𝐨𝐮 𝐚𝐫𝐞 𝐚𝐧𝐝 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐜𝐚𝐫𝐞 𝐚𝐛𝐨𝐮𝐭.  Prioritizing, simplifying, and establishing your values for yourself will help you to build a brand that people won’t be able to get enough of. 🙌

Not only does Dr. Melissa discuss these foundational issues to running a business, she also shares the creative strategies that have made her a rockstar health expert for her community. 👩‍🎤

If you’re a chiropractor with a creative flair and want to know how to combine the two, 𝒚𝒐𝒖 𝒘𝒐𝒏’𝒕 𝒘𝒂𝒏𝒕 𝒕𝒐 𝒎𝒊𝒔𝒔 𝒕𝒉𝒊𝒔 𝒆𝒑𝒊𝒔𝒐𝒅𝒆!

I hope when you listen to this interview it makes you want to be a better leader, Chiropractor, and person! Let me know what you think in the comments below!

- Dr. Nick

I’m going to be releasing content DAILY so subscribe to keep up to date 👉 www.pathtoamillionpodcast.com

#DRNICKSILVERI #LVRGMEDIA #CHIROPRACTICMARKETING

You might not like this answer. 

There is no rhyme or reason why a Facebook ad performs well for one doc, but not another.

An ad's success is based on different factors like clinic reputation, ad spend, the service, the offer, and chance.

What happens if ads suddenly stop working? What if Facebook restructures and the ads become too expensive?...ahem. What if it's 2025 and Facebook no longer exists? That's why ads should be just one of the many poles in the water, there has to be a larger strategy at play.

To chat about the other poles or if you’d like me to personally take a look at your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one strategy session.

Chiropractors don’t have king’s coffers.

There are no guarantees in marketing...or life. You need to be looking for the strategies that make you think, "if this is executed correctly, it should work".“

When you’re sitting down with an agency:

🤔Is their strategy good for you or good for them?

💰Maximize your ad spend. An agency fee doesn't count, it's a sunk cost. 

🛎Take advantage of ALL the bells and whistles. You’re paying for ideas and execution!

If you’d like me to take a look at your online presence and talk to you about what strategy, if executed correctly, would work best for YOU, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session. 

We're losing valuable Google real estate.  

Google's organic search results are continuing to be pushed further down the page - after Google Ads, the Map Pack, and “People Also Ask”.  Considering that most traffic comes from mobile, by the time people scroll through to the organic results they’ve probably forgotten what they were searching for.

Moral of the story?

⬆️Continue to make high quality content to boost your "value" and "relevancy"

⬆️Your Google My Business profile needs to be active, current, and optimized

⬆️Run Google Ads

If you’d like me to take a look at your online presence go to: www.ContentIntoPatients.com to schedule a one-on-one Strategy Session.

If you’re a fan of bull markets, you’re going to love what I’m about to tell you. 😏

The unique thing about chiropractic practices is that they don’t really move.  If they’re successful, chiropractors tend to stay in one place for 20, 30, 40 years. 

𝐓𝐡𝐞 𝐨𝐧𝐥𝐲 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐭𝐡𝐚𝐭 𝐰𝐨𝐫𝐤𝐬 𝐝𝐞𝐜𝐚𝐝𝐞 𝐚𝐟𝐭𝐞𝐫 𝐝𝐞𝐜𝐚𝐝𝐞 𝐢𝐬 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐜𝐫𝐞𝐚𝐭𝐢𝐨𝐧.  It’s what chiropractors were doing in the ‘80s and ‘90s👩‍🎤. The platforms and technology may change 🤷‍♂️will Google Glass ever catch on🤷‍♂️ but there will always be a need for content.

With compounding interest, each dollar builds on the subsequent one and returns get bigger and bigger as time goes on.  𝐓𝐡𝐢𝐬 𝐢𝐬 𝐭𝐡𝐞 𝐩𝐞𝐫𝐟𝐞𝐜𝐭 𝐚𝐧𝐚𝐥𝐨𝐠𝐲 𝐟𝐨𝐫 𝐡𝐨𝐰 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐰𝐨𝐫𝐤𝐬.  𝐍𝐨𝐭 𝐞𝐯𝐞𝐫𝐲 𝐩𝐞𝐫𝐬𝐨𝐧 𝐢𝐬 𝐠𝐨𝐢𝐧𝐠 𝐭𝐨 𝐥𝐢𝐤𝐞, 𝐨𝐫 𝐞𝐯𝐞𝐧 𝐜𝐚𝐫𝐞 𝐚𝐛𝐨𝐮𝐭, 𝐞𝐯𝐞𝐫𝐲 𝐯𝐢𝐝𝐞𝐨 𝐲𝐨𝐮 𝐜𝐫𝐞𝐚𝐭𝐞, 𝐛𝐮𝐭 𝐨𝐯𝐞𝐫 𝐭𝐢𝐦𝐞 𝐭𝐡𝐞𝐲 𝐰𝐢𝐥𝐥 𝐛𝐮𝐢𝐥𝐝 𝐨𝐧 𝐭𝐨𝐩 𝐨𝐟 𝐞𝐚𝐜𝐡 𝐨𝐭𝐡𝐞𝐫 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐭𝐫𝐮𝐬𝐭 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐲𝐨𝐮 𝐚𝐧𝐝 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐚𝐧𝐝 𝐞𝐬𝐭𝐚𝐛𝐥𝐢𝐬𝐡𝐢𝐧𝐠 𝐲𝐨𝐮 𝐚𝐬 𝐭𝐡𝐞 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐡𝐞𝐚𝐥𝐭𝐡 𝐞𝐱𝐩𝐞𝐫𝐭.  Not to mention a local celebrity.😎

It’s that brand, built on years of content creation, that helped my practice 𝙂𝙍𝙊𝙒 in 2020 when other’s were stagnating and struggling.  The community knew who we were, they trusted us, and finally realized that their health needed to be a priority. 

So invest in your practice, your brand, and yourself, so that in 40 years you can still be saving lives.  If you’d like me to look over your online presence go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.  

#DRNICKSILVERI #LVRGMEDIA #CHIROPRACTICMARKETING

Dr. Jamie is definitely doing things right.

He started Life By Design as a coaching program for himself, but when other chiropractors caught on they knew it was something they needed too.

He may have had a slow start, not really understanding the business aspect of having a practice (he didn't even have a phone in the early days), but now he's the CEO Visionary he was born to be, with clients all over the world.

Everyone wants the new patient, but they don’t want to do the work. "The reason most people fail, or fall short, is because they trade what they want most for what they want in the moment."  One of the many ah-ha moments from my conversation with Dr. Jamie Richards.

Changes are afoot at Facebook.

Apple’s newest update allows users to give permission for apps to track them across the internet. This means more expensive ads that don't convert as well in front of a less qualified pool of potential new patients.  

THE SOLUTION!

💡Diversify your ad spend with push and pull marketing campaigns

💡Build the perfect website to control your brand

💡CREATE CONTENT TO ADD VALUE, as social media platforms are always desperate for relevant, high-quality, expert content  

If you’d like me to look at your online presence or to talk more about how these changes affect your practice, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.

👻 𝐃𝐨𝐧’𝐭 𝐠𝐡𝐨𝐬𝐭 𝐲𝐨𝐮𝐫 𝐧𝐞𝐰 𝐩𝐚𝐭𝐢𝐞𝐧𝐭 𝐥𝐞𝐚𝐝𝐬. 👻 

Last month my practice had our all-time best new patient month.🕺

We hadn’t done any external marketing in the past year…surprise, surprise…so setting a new record felt like an achievement to celebrate.  I give credit to my amazing team that doesn’t freeze out hot leads. 👏👏👏

𝑰 𝒅𝒐𝒏’𝒕 𝒕𝒉𝒊𝒏𝒌 𝒂 𝒔𝒖𝒄𝒄𝒆𝒔𝒔𝒇𝒖𝒍 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔 𝒔𝒉𝒐𝒖𝒍𝒅 𝒉𝒂𝒗𝒆 𝒂 𝒘𝒂𝒊𝒕𝒊𝒏𝒈 𝒍𝒊𝒔𝒕 𝒐𝒇 𝒏𝒆𝒘 𝒑𝒂𝒕𝒊𝒆𝒏𝒕𝒔.  People should be able to get care when they need it.  Don’t put the ⏳, 💰, and 🥵 into a digital marketing campaign only to let those new patient leads wait weeks to actually get into the office.  𝗗𝘂𝗿𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝘁𝗶𝗺𝗲 𝘁𝗵𝗲𝗶𝗿 𝗰𝗼𝗻𝗱𝗶𝘁𝗶𝗼𝗻 𝗰𝗼𝘂𝗹𝗱 𝗴𝗲𝘁 𝘄𝗼𝗿𝘀𝗲 𝗼𝗿 𝘁𝗵𝗲𝘆 𝗰𝗼𝘂𝗹𝗱 𝗴𝗿𝗼𝘄 𝗿𝗲𝘀𝘁𝗹𝗲𝘀𝘀 𝗮𝗻𝗱 𝗳𝗶𝗻𝗱 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗽𝗿𝗼𝘃𝗶𝗱𝗲𝗿. 🙅‍♂️

As the economy begins to open back up our services are going to be in demand.  Our society has a renewed focus on health and everybody will have those stiff work-from-home knees.  𝙒𝙚 𝙣𝙚𝙚𝙙 𝙩𝙤 𝙗𝙚 𝙨𝙩𝙖𝙛𝙛𝙚𝙙 𝙖𝙥𝙥𝙧𝙤𝙥𝙧𝙞𝙖𝙩𝙚𝙡𝙮 𝙩𝙤 𝙘𝙖𝙧𝙚 𝙛𝙤𝙧 𝙩𝙝𝙚 𝙢𝙖𝙨𝙨𝙚𝙨.

If you'd like me to take a look at your online presence and make sure it's ready for its post-pandemic life, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.

If your practice website isn’t integrated with an online scheduler, isn't StoryBranded, uses stock imagery, looks like it was thrown together by a college student on Winter break, it’s going to affect your conversion percentages.

I’m in Google analytics all the time (you should be too).  Websites with better content, better messaging, and better imagery convert…BETTER.  I’ve even been known to refuse running Google Ads with some clients until they fix their website.  No point in wasting money driving traffic to a site people will immediately bounce off of.

If you’d like to get dirty in Google analytics with me go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.