Testimonials are a powerful conversion tool. They get people to schedule that appointment they’ve been on the fence about and tell the story of your practice & the impact of chiropractic on your patient's lives.

- Find areas of your practice that are visually appealing. Lighting is your BFF.  

- It should feel like a conversation, not an interview, put the focus on each other and let the camera capture the conversation. Highlight how chiropractic has transformed their lives.

Once you’ve got your testimonials, let’s take a look at your online presence and figure out how to utilize them to grow your business. Go to: www.ContentIntoPatients.com to schedule your one-one-one Strategy Session. 

Ever heard of Dogecoin?  It grew 40% in 3 months.😱

Which has a better ROI - Dogecoin or investing in your brand?

It's gotta be about investing in your brand. Create content to establish your expertise. Be the leader that your community turns to for long term vitality. Add value to their lives by sharing the passion and truth that attracted you to Chiropractic in the first place.  

It may not happen in three months, most good things don’t, but keep building the wall of trust and authority brick by brick and it might just outlast you.

Go to: www.ContentIntoPatients.com to schedule your one-one-one Strategy Session and let's talk about the health of your brand.

𝑻𝒐 𝒓𝒆𝒏𝒕 𝒐𝒓 𝒕𝒐 𝒐𝒘𝒏, 𝒕𝒉𝒂𝒕 𝒊𝒔 𝒕𝒉𝒆 𝒒𝒖𝒆𝒔𝒕𝒊𝒐𝒏. 💀

We have to ditch this 𝒇𝒂𝒍𝒔𝒆 𝒄𝒉𝒐𝒊𝒄𝒆 between 💸renting a website💸 or owning one that’s terrible.  𝐀𝐬 𝐚 𝐒𝐭𝐨𝐫𝐲𝐛𝐫𝐚𝐧𝐝 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐞𝐝 𝐆𝐮𝐢𝐝𝐞, 𝐈 𝐤𝐧𝐨𝐰 𝐭𝐡𝐚𝐭 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐟𝐮𝐥𝐥 𝐜𝐨𝐧𝐭𝐫𝐨𝐥 𝐨𝐯𝐞𝐫, 𝐥𝐨𝐨𝐤𝐬 𝐦𝐨𝐝𝐞𝐫𝐧 𝐚𝐧𝐝 𝐜𝐥𝐞𝐚𝐧, 𝐫𝐚𝐧𝐤𝐬 𝐚𝐧𝐝 𝐜𝐨𝐧𝐯𝐞𝐫𝐭𝐬 𝐩𝐚𝐭𝐢𝐞𝐧𝐭𝐬, 𝐚𝐧𝐝 𝐢𝐬 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐨𝐰𝐧 𝐮𝐧𝐢𝐪𝐮𝐞 𝐯𝐨𝐢𝐜𝐞 𝐢𝐬 𝐰𝐨𝐫𝐭𝐡👏𝐞𝐯𝐞𝐫𝐲👏𝐞𝐟𝐟𝐨𝐫𝐭👏.  

If you’d like me to go over your online presence with you go to: www.ContentIntoPatients.com to set up your one-on-one Strategy Session.

𝗜 𝗷𝘂𝘀𝘁 𝗰𝗮𝗺𝗲 𝗮𝗰𝗿𝗼𝘀𝘀 𝗚𝗿𝗼𝘂𝗽𝗼𝗻’𝘀 𝗻𝗲𝘄𝗲𝘀𝘁 𝘁𝗿𝗶𝗰𝗸 𝗮𝗻𝗱 𝗵𝗮𝗱 𝘁𝗼 𝘀𝗵𝗮𝗿𝗲 𝗶𝘁.  𝙏𝙝𝙤𝙨𝙚 𝙙𝙞𝙧𝙩𝙮 𝙙𝙖𝙬𝙜𝙨!

🎣I’m a huge proponent of having as many fishing poles in the water as possible to attract ideal new patients.🎣  2020 really drove home how important it is to diversify your lead sources and not put all your eggs in one basket. 🔥🌎🔥

The goal of partnering with Groupon is to reach audiences that you otherwise wouldn’t be able to reach.  Do they bring in the best potential patients?  If you feel good about the systems you have in place for Day 1 and ROF, then it might work perfectly well.  

𝑩𝑼𝑻

🚨𝗚𝗿𝗼𝘂𝗽𝗼𝗻 𝗶𝘀 𝗮𝗹𝘀𝗼 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝗮𝗱𝘀 𝗼𝗻 𝘁𝗵𝗲𝗶𝗿 𝗱𝗶𝘀𝗰𝗼𝘂𝗻𝘁𝗲𝗱 𝗱𝗲𝗮𝗹𝘀, 𝗮𝗱𝘀 𝘁𝗵𝗮𝘁 𝘀𝗵𝗼𝘄 𝘂𝗽 𝘄𝗵𝗲𝗻𝗲𝘃𝗲𝗿 𝗮𝗻𝘆𝗼𝗻𝗲 𝗱𝗼𝗲𝘀 𝗮 𝗯𝗿𝗮𝗻𝗱𝗲𝗱 𝘀𝗲𝗮𝗿𝗰𝗵 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲.  𝗧𝗵𝗲𝘆’𝘃𝗲 𝗳𝗼𝘂𝗻𝗱 𝗮 𝘄𝗮𝘆 𝘁𝗼 𝗶𝗻𝗳𝗶𝗹𝘁𝗿𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗠𝘆 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗽𝗮𝗻𝗲𝗹, 𝘁𝗵𝗼𝘀𝗲 𝗹𝗶𝘁𝘁𝗹𝗲 𝘀𝗻𝗲𝗮𝗸𝘀, 𝗮𝗻𝗱 𝗮𝗿𝗲 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝗻𝗴 𝗮𝗴𝗮𝗶𝗻𝘀𝘁 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.  𝗣𝗹𝘂𝘀, 𝘁𝗵𝗲𝘆 𝘁𝗮𝗸𝗲 𝗮 𝗰𝘂𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗚𝗿𝗼𝘂𝗽𝗼𝗻𝘀 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝘀𝗲𝗹𝗹!  𝗜𝘁’𝘀 𝗯𝗮𝘀𝗶𝗰𝗮𝗹𝗹𝘆 𝗹𝗶𝗸𝗲 𝗽𝗮𝘆𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗹𝗶𝗳𝗲 𝗺𝗼𝗿𝗲 𝗱𝗶𝗳𝗳𝗶𝗰𝘂𝗹𝘁.🚨

You run the risk of losing out on a patient who would have found you anyway but went with the least expensive way in the door.  And who can blame them? 🤷🏻‍♂️

You don’t need the added hassle of dealing with Groupon, 𝒚𝒐𝒖𝒓 𝒄𝒐𝒎𝒎𝒖𝒏𝒊𝒕𝒚 𝒊𝒔 𝒇𝒊𝒍𝒍𝒆𝒅 𝒘𝒊𝒕𝒉 𝒑𝒐𝒕𝒆𝒏𝒕𝒊𝒂𝒍 𝒏𝒆𝒘 𝒑𝒂𝒕𝒊𝒆𝒏𝒕𝒔 𝒕𝒉𝒂𝒕 𝒘𝒂𝒏𝒕 𝒕𝒐 𝒉𝒆𝒂𝒓 𝒇𝒓𝒐𝒎 𝒀𝑶𝑼!  𝑻𝒉𝒆𝒚 𝒘𝒂𝒏𝒕 𝒕𝒐 𝒌𝒏𝒐𝒘 𝒘𝒉𝒐 𝒚𝒐𝒖 𝒂𝒓𝒆, 𝒘𝒉𝒂𝒕 𝒚𝒐𝒖 𝒃𝒆𝒍𝒊𝒆𝒗𝒆 𝒊𝒏, 𝒂𝒏𝒅 𝒉𝒐𝒘 𝒚𝒐𝒖 𝒄𝒂𝒏 𝒉𝒆𝒍𝒑 𝒕𝒉𝒆𝒎 𝒈𝒐 𝒇𝒓𝒐𝒎 𝒔𝒖𝒓𝒗𝒊𝒗𝒊𝒏𝒈 𝒕𝒐 𝑻𝑯𝑹𝑰𝑽𝑰𝑵𝑮! From your website to digital content that adds value to your community, there are so many ways to make Groupon obsolete.😶

If you’d like me to personally go over your online presence with you go to: www.contentintopatients.com to set up your one-on-one Strategy Session.  

I was always under the impression that you should spend 10% of your collections on marketing.  We’re all wrong once in a while, or in my case a long while. 😉

Recently I learned that we should be spending 8-12% of 𝑾𝑯𝑬𝑹𝑬 𝑾𝑬 𝑾𝑨𝑵𝑻 𝑻𝑶 𝑩𝑬 with collections, not where we are.  We all have aggressive growth goals of where we want our practice to be, how many members of our community we want to be impacting on a daily basis.  That aggressive growth has to be matched by our marketing strategy.  

There’s plenty of ways to spend 12%:

👩‍💻Marketing Director

👀Ad spend for Facebook and Google

🤝An internal event: Patient Appreciation or Dinner w/The Doc

✍️Agency Fee

All ways to generate business, build your brand, and expand your practice.  

𝐓𝐡𝐞 𝐚𝐯𝐞𝐫𝐚𝐠𝐞 𝐜𝐡𝐢𝐫𝐨𝐩𝐫𝐚𝐜𝐭𝐨𝐫 𝐬𝐩𝐞𝐧𝐝𝐬 𝟐-𝟑% 𝐨𝐧 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐚𝐧𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠. 😬 Does that surprise you?  It didn’t surprise me.  Just 𝒊𝒎𝒂𝒈𝒊𝒏𝒆 𝒕𝒉𝒆 𝒊𝒎𝒑𝒂𝒄𝒕 𝒐𝒇 𝒔𝒑𝒆𝒏𝒅𝒊𝒏𝒈 6𝑿 what we’re currently spending.  𝐖𝐡𝐚𝐭 𝐰𝐨𝐮𝐥𝐝 𝐲𝐨𝐮𝐫 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐥𝐨𝐨𝐤 𝐥𝐢𝐤𝐞 𝐢𝐟 𝐭𝐡𝐞 𝐭𝐫𝐮𝐭𝐡 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐡𝐞𝐚𝐥𝐢𝐧𝐠 𝐩𝐨𝐰𝐞𝐫 𝐨𝐟 𝐜𝐡𝐢𝐫𝐨𝐩𝐫𝐚𝐜𝐭𝐢𝐜 𝐰𝐚𝐬 𝐢𝐧 𝐞𝐯𝐞𝐫𝐲 𝐡𝐨𝐦𝐞 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐛𝐥𝐨𝐜𝐤? 😍

Making content that educates your patients and community is the best way to share the life-changing news about chiropractic and establish yourself as your neighborhood’s healthcare expert. 🤓

If you’d like me to personally go over your online presence with you go to: www.ContentIntoPatients.com to set up your one-on-one Strategy Session.

Tomorrow is my office’s quarterly meeting. 🤗  A lot of docs are hesitant about meetings, but let me tell you why you have to let that go.

Meetings are a great way to 𝙥𝙧𝙤𝙫𝙞𝙙𝙚 𝙩𝙧𝙖𝙣𝙨𝙥𝙖𝙧𝙚𝙣𝙘𝙮, 𝙞𝙣𝙨𝙩𝙞𝙡𝙡 𝙤𝙬𝙣𝙚𝙧𝙨𝙝𝙞𝙥, 𝙖𝙣𝙙 𝙘𝙧𝙚𝙖𝙩𝙚 𝙖𝙘𝙘𝙤𝙪𝙣𝙩𝙖𝙗𝙞𝙡𝙞𝙩𝙮.  I have weekly meetings in my practice to make sure that everyone is headed in the same direction.  If your office has a “this could have been an email” culture, that has to be set aside when it comes to quarterly meetings.  𝑻𝒉𝒆𝒚 𝒂𝒓𝒆 𝒂 𝒎𝒖𝒔𝒕. 

Here are the 3 most important aspects to a quarterly meeting that lay the groundwork for creating a million dollar practice. 💰💰

𝐆𝐨 𝐎𝐯𝐞𝐫 𝐋𝐚𝐬𝐭 𝐐𝐮𝐚𝐫𝐭𝐞𝐫𝐬 𝐍𝐮𝐦𝐛𝐞𝐫𝐬

This seems like a no brainer, but add some context to these numbers. 📊 𝙃𝙤𝙬 𝙙𝙤 𝙩𝙝𝙚𝙮 𝙘𝙤𝙢𝙥𝙖𝙧𝙚 𝙩𝙤 𝙩𝙝𝙚 𝙥𝙧𝙚𝙫𝙞𝙤𝙪𝙨 𝙦𝙪𝙖𝙧𝙩𝙚𝙧 𝙖𝙣𝙙 𝙩𝙝𝙚 𝙨𝙖𝙢𝙚 𝙦𝙪𝙖𝙧𝙩𝙚𝙧 𝙛𝙧𝙤𝙢 𝙡𝙖𝙨𝙩 𝙮𝙚𝙖𝙧? 📈

Be transparent with your team and 🎉celebrate the wins🎊, it’s incredibly motivating and provides energy for team members to continue to push themselves and grow the business.  

𝐒𝐞𝐭 𝐑𝐨𝐜𝐤𝐬 𝐅𝐨𝐫 𝐍𝐞𝐱𝐭 𝐐𝐮𝐚𝐫𝐭𝐞𝐫

𝙒𝙧𝙞𝙩𝙚 𝙙𝙤𝙬𝙣 𝙩𝙝𝙚 3-7 𝙥𝙧𝙤𝙟𝙚𝙘𝙩𝙨 𝙩𝙝𝙖𝙩 𝙣𝙚𝙚𝙙 𝙩𝙤 𝙜𝙚𝙩 𝙙𝙤𝙣𝙚 𝙞𝙣 𝙤𝙧𝙙𝙚𝙧 𝙛𝙤𝙧 𝙮𝙤𝙪 𝙩𝙤 𝙢𝙤𝙫𝙚 𝙘𝙡𝙤𝙨𝙚𝙧 𝙩𝙤 𝙮𝙤𝙪𝙧 𝙤𝙣𝙚 𝙮𝙚𝙖𝙧 𝙜𝙤𝙖𝙡, which is one step closer to your million dollar practice.

This is more than just tracking numbers, maybe you want to hire a digital marketer, expand the office footprint to accommodate more patients, or get a better idea of why patients are dropping out of care plans.  

𝐒𝐨𝐥𝐯𝐞 𝐈𝐬𝐬𝐮𝐞𝐬

If you’re not talking about issues on a regular basis, I don’t even know what you’re doing. 🤦‍♂️

This is a critical time to give employees the space to talk about obstacles.  Have a humble and productive conversation about how to remove those obstacles to allow the practice to operate more efficiently.  Sound familiar? 😉

If you’d like me to personally go over your online presence with you go to: www.ContentIntoPatients.com to set up your one-on-one Strategy Session.

#DRNICKSILVERI #LVRGMEDIA #CHIROPRACTICMARKETING

🌴I just got back from 3 months in Florida and my practice didn’t burn to the ground!🌴  

Thanks to Zoom I was able to spend the winter in Florida, trading in polar vortexes and record breaking streaks of sunless days for the ocean breeze and poolside business meetings.    

Jealous? 😏 I’ll tell you how I did it.

𝐇𝐢𝐫𝐞 𝐚𝐧𝐝 𝐄𝐦𝐩𝐨𝐰𝐞𝐫 𝐆𝐫𝐞𝐚𝐭 𝐀𝐬𝐬𝐨𝐜𝐢𝐚𝐭𝐞𝐬

My patients know that even when I'm not in the office, there are still incredible doctors that will take superb care of them.  I’m not chained to the practice because patients will only see me.  I’m so grateful to have found the best team that can continue to take excellent care of our patients. ❤️

𝐇𝐚𝐯𝐞 𝐖𝐞𝐞𝐤𝐥𝐲 𝐌𝐞𝐞𝐭𝐢𝐧𝐠𝐬 & 𝐀𝐜𝐜𝐞𝐬𝐬 𝐭𝐨 𝐍𝐮𝐦𝐛𝐞𝐫𝐬

☀️I continued to have weekly meetings while I was away, though I did get a lot of nasty looks from my team whenever I complained about how bright the sun was.  It WAS really bright. ☀️

Even though I was hundreds of miles away, I still had a pulse on what was happening in the practice. I was able to scan the numbers to get an idea of the progress we were making towards our quarterly goals, and put out any fires or remove obstacles standing in the way of my team’s success.    

𝐂𝐫𝐞𝐚𝐭𝐞 𝐚𝐧𝐝 𝐌𝐚𝐫𝐤𝐞𝐭 𝐚 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐞 𝐓𝐡𝐚𝐭 𝐈𝐬 𝐍𝐨𝐭 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐭𝐲 𝐃𝐫𝐢𝐯𝐞𝐧

I’ve marketed the practice not around me, or my associates, but around our patients. ✨They are the stars.✨Creating marketing that highlights the quality of care, the level of expertise, and the techniques we specialize in, means that my constant presence is not required. 

These 3 simple things make my new Snowbird lifestyle possible. 🍹

If you’d like me to personally look over your online presence go to: www.ContentIntoPatients.com and schedule your one-on-one Strategy Session.  Then join me in Miami.  It’s literally 75 degrees every day. 😎 

#DRNICKSILVERI #LVRGMEDIA #CHIROPRACTICMARKETING

𝑰’𝒎 𝒃𝒂𝒄𝒌!! What did I miss?

𝐎𝐧𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐭𝐚𝐤𝐞-𝐚𝐰𝐚𝐲𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 𝐩𝐚𝐬𝐭 𝐲𝐞𝐚𝐫 𝐢𝐬 𝐭𝐡𝐚𝐭 𝐨𝐮𝐫 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐨𝐟 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐭𝐨 𝐚𝐝𝐝 𝐯𝐚𝐥𝐮𝐞 𝐭𝐨 𝐨𝐮𝐫 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝒘𝒐𝒓𝒌𝒔!

Shutting down for a month didn't adversely affect us because we had built a relationship that could survive global upheaval. 

The best time to plant a tree is 20 years ago, the second best time is 𝐓𝐎𝐃𝐀𝐘.

If you’d like me to personally go over your online presence with you go to: www.ContentIntoPatients.com to set up your one-on-one Strategy Session.

Prioritized Paycheck Protection Plan (𝗣𝟰) is in the works! 🔥🔥

This act, if passed, is great news for Chiropractors 𝗔𝗡𝗗 small businesses with 100 people or less! 

𝙄𝙩 𝙢𝙚𝙖𝙣𝙨 𝙮𝙤𝙪 𝙘𝙤𝙪𝙡𝙙 𝙖𝙥𝙥𝙡𝙮 𝙛𝙤𝙧 𝙖 𝙨𝙚𝙘𝙤𝙣𝙙 𝙋𝙋𝙋 𝙡𝙤𝙖𝙣. 

You must have… 👇

✔️Already applied for the first PPP loan

✔️Suffered a 50% loss due to COVID-19

I go into more detail on what this looks like for you! 

Dr. Nick 🙏

An 𝗘𝗫𝗧𝗘𝗡𝗦𝗜𝗢𝗡 has been passed! 🙌

Good news for Chiropractors, the PPP has been extended to 24 weeks! 

In this video, I explain these 3 things (& 𝗺𝗼𝗿𝗲!)...

🌟You now have 24 weeks to use the loan money

🌟Percentages have changed

🌟You now have until Dec 21 to get back to pre-COVID levels

ALSO, there are possible 𝗡𝗘𝗪 plans in the works like…

👉Push for anyone who received less than $150,000 will automatically be forgiven

👉Prioritized Paycheck Protection Program

Listen  to learn more! 

Dr. Nick  🙏