There is even more pressure to enhance the customer experience as users access all they need independently and quickly. With the advantages of technology and online usability, consumers are even less reliant on you to support them and this has influenced and changed the buying journey. The customer experience is overtaking price and product as a key brand differentiator as consumers have higher expectations. To meet these demands and expectations businesses have to leverage data to better understand their consumers and service their journey in personalized and appropriate ways. A big fan of data is our guest today, marketing director of FlowCast, Amber Fehrenbacher. Flowcast leverages AI to help financial institutions make smarter credit decisions. Amber is proud and humbly brags about the specialists behind FlowCast as they help businesses assess credit risk more intuitively and intelligently. Although Amber is new to the team she is eager to grow the business and showcase its benefits to the world. To do this she turns to data to drive more business, understand their users, build trust and enhance the customer experience. Listen in to hear more about the industry and how Amber thinks of the buying journey and overall business growth.

As a marketing influencer and experienced marketing executive, we were honored to welcome Ryan Alford, CEO, and Founder of Radical, on the show. Radical is a full-service digital agency helping businesses generate successful digital marketing strategies. You name it, they can do it. From website management to content generation to SEO you’ll land gracefully and quickly into the digital marketing age. Ryan offers practical insights and dives into the impact the art of content combined with the science of data can have on your digital marketing strategies.

I don’t like to assume but I feel pretty confident that we have all shopped online. I feel even more certain of this after a pandemic caused us to rely on our digital world more than we could imagine. Ecommerce is booming and we are ready to hear from Gabriele Quaranta, digital marketing manager of Reid Supply. Reid Supply offers a comprehensive line of over 40 000 quality industrial components serving a variety of industries, from automotive to electronics to medical. Supporting the buying journey appropriately and efficiently is essential to increasing website conversions, ultimately final purchases on Reid Supply’s online store, and Gabriele is focused on continuing to optimize the buying experience. With varying industries and personas, and a large product range Gabriele looks to improve page organization and categorization while personalizing the buying journey for each potential persona. To further support and improve their website conversions Reid Supply is hyper-focused on providing crucial product information and meeting customers where they are with appropriate material to their stage in the journey. Listen in to gain more insight into this industry and how we can better support website conversions and the Ecommerce buying journey.

Brand trust is essential in a world where consumers rely on research and reviews. That being said there are a lot of decisions to make when it comes to defining brand identity, messaging, and building brand awareness. Identity Marketing Group knows that your brand is a powerful tool in your ability to attract and retain clients, recruit great people and communicate what’s best about doing business with you. Our guest dives into the conception of Identity Marketing Group and his experiences in the industry.

We love to ask our guests how they continue to educate themselves and filter through the online noise to find relevant and quality content. Our guest today, Austin Black, is the senior growth marketer and business developer of Wide Narrow, a SaaS company that helps with just that. Wide Narrow helps analysts with their intelligent workflow. Filtering industry-leading sources supported by AI and information specialists, their clients are provided with information that matters. Of course, Austin has the advantage of accessing Wide Narrow’s platform to support his career and individual growth. Austin breaks down the evolution of the business and his input into lead generation, marketing, and pivoting into a more online-based environment as the pandemic imploded into their outbound world. With a pivot to an inbound marketing funnel, Austin and the Wide Narrow team began to see an increase in their lead generation and the impact it had on their customer experience. By building tailored connections with potential buyers and providing solutions to problems that their prospects have Wide Narrow has been able to attract consistent customers. Learn to generate leads through relevant content, meaningful experiences, and an overall successful inbound marketing funnel.

It’s a competitive world out there and it is vital to have a strong and authentic brand in order to differentiate yourself. But, to do that a brand identity must be defined and communicated. Working effortlessly to perfect brand communication is marketing manager of Distology, Claire Stott. Distology is an award-winning cloud IT distributor helping to represent market-leading and innovative vendors to launch their products or services efficiently with impactful and clear communication. Listen in to hear more marketing insights and buyer journey strategies from Claire.

You have a limited amount of time to capture a visitor’s attention. You can take the opportunity to be a part of your audience's buying journey. Incorporating video content can help build customer trust and encourage higher conversions. Attention spans appear to be decreasing over the years and an ever-growing opportunity to keep page visitors engaged is with video and imagery content.

It’s important to inject the human element to maintain and develop a connection. Helping brands grow through high-quality video and photo content is the team at Blnk Slate Media. Risk-taker, innovator, entrepreneur, and founder of Blnk Slate Media, Sam Lister joined us today. Launching and building businesses, pivoting to a remote and scalable business during the pandemic, and passionately creating content means that Sam can offer us real insights into growth marketing and strategies.

Blnk Slate Media has been founded on the understanding of the challenges of creating engaging and shareable content. They have helped fortune 500 companies to start-ups to entrepreneurs create content that connects audiences and builds brands. Sam discusses the conception of his businesses and his insights into common challenges faced by founders and marketers today.

Content is a key player in the game of lead generation and educational marketing content is how you win the game. Educational marketing content has a profound impact on building brand trust, increasing the likelihood of purchase, and supporting the buyer’s journey. However, there can be an imbalance between the content we provide and how it correlates to the buying journey.

Highly emphasizing educational marketing content and matching it to the buyer’s journey is Function Point’s growth marketing manager Aarushi Kaath. Function Point is an all-in-one agency management platform helping creatives become more profitable and productive. With varying personas in the creative industry and the decision process to onboard new platforms, Function Point’s audience is reliant on educational and appropriate content.

To further lead generation and support the buying journey Aarushi is sure to match the content to the stage of the buyer.  If you are not offering an enhanced user experience it is easy enough for a prospect to move on to a competitor. However, by offering their users, appropriate material balanced with a streamlined buying process Function Point’s team can influence their audience in key-purchasing moments.

The co-founder and CEO of Sageworx, Marc Calamia joins us today. Sageworx is a curation of top-tier thinkers and makers that form a creative and strategic agency for today's brands, providing heightened client and customer experiences, custom marketing solutions for brands looking for more than the expected agency partner. Marc offers us insights into successful brand positioning and how they essentially practice what they preach by curating heightened customer experiences and relationships.

Software is changing the world. To provide customers with a consistent experience that is tailored to their needs is a crucial mission for businesses today. Helping companies with their digital transition so they stay relevant and keep humans central to a changing digital landscape is the team from Newicon. The digital marketing strategist Mark Probert joins us to discuss Newicon’s growth. Customer experience is driving their changes to succinct landing pages, quality case studies, and educational-led marketing.