‘You have to translate your technology in a way that anybody can understand.’ We welcomed communications, marketing, and PR expert, Michael Shmarak to the show. There are so many ingredients that go into the pot of successful digital marketing,  and Public Relations is as important as adding salt to any dish. Michael dives into his journey at BlastPR, a full-service public relations and marketing services firm committed to driving measurable results. He reminds us of the importance of communication; the translation of messaging and how positioning can make or break you. As they rightly say on their sophisticated website; Advertising is what you pay for, publicity is what you pray for.

You are rich if you have a roof over your head. Many of us are very fortunate to have roofs over our heads in all our daily activities; from our homes, places of work, local restaurants, or libraries. Helping to make those a reality is OAC a professional services firm dedicated to providing innovative building and process solutions to public and private clients. We welcomed Marketing Director, Jennifer Pascoe who dives into their industry, who they serve, and how they support the buyer’s journey of a wide target market.

Brands mean something to consumers. Once you have caught their attention and satisfied their wants you’ll have loyal customers and brand advocates for life. This couldn’t be more prevalent in the world of fashion and retailers are on the hunt to provide those brands to their customers. LoveTheSales is the world’s leading online sales marketplace helping retailers find the best deals; receive price drop alerts and the latest trends, using their award-winning machine learning platform to match discounts to its audience of consumers, accelerating the sell-through of discounts. The Head of Performance Marketing, Martin Michels, joined us to discuss the industry, their audience and offer us insight into their intent-driven strategy.

Your website has the potential to be another sales team member and is essential to any business growth. As your website operates 24/7, remains relevant and fresh; offering support and information you can reach a wider audience than ever before. Acknowledging this and giving a shout-out to his marketing team is the VP of Business Development & Customer Solutions at C3 Solutions, Neil McEvoy. C3 Solutions has been transforming its customer’s static logistics operations into dynamic flow-through centers with its powerful yard management and dock scheduling solutions. Neil dives into the industry, how they work to serve the people, how they have grown their audience, and how the website serves the buying journey.

As marketers and sales heads we all have varying goals; from acquiring new leads, increasing conversions, or building brand awareness. Regardless of our goals, content plays a crucial role in the achievement of these. Head of Marketing at Finmark, Nicole Markisohn dives into the value of content for their growing start-up and how it is crucial to support each buying journey stage, use the problem language, add value and provide education. Finmark makes financial modeling easy; turning a daunting and unexciting, yet necessary task, into something collaborative, simplified, and strategic. Listen in to hear how Finmark has leveraged Product Hunt and how Nicole thinks about the website.

Boy, were we excited to speak to a generating-lead expert, Michael Cooney. His insights, advice, and experience align perfectly with our mission at Pathmonk as he Co-Founded WhatConverts. What Converts is a software solution that allows you to see what marketing converts, making it easier to attribute sales to traffic sources and you'll no longer be left wondering where leads originated or what leads converted. Michael dives into why he founded and started this company and offers us honest insights into successful lead generation, attribution, and conversions. You’ll want to listen to this one!

Communication is key to any personal relationship, client relationship, and business. As the world has quickly adapted to remote life, communication has become an even more crucial element to success and development. With this, security considerations are more of a concern as our guest today says; important people discuss important things remotely. Joe Boyle is the Co-Founder and CEO of Salt, a secure communications solution that provides the best armor to protect trade secrets when communicating online. Joe dives into their personas, growth strategies, and most importantly, how the team builds brand awareness.

Brands are on the hunt to become more sustainable as people become more conscious consumers. Part of becoming more sustainable is collaborating with manufacturers and streamlining the supply chain process. SupplyCompass is a Sustainable Product Development and Delivery Software built for brands and manufacturers to work simpler and smarter, not harder. We welcomed the Head of Growth, Oliver Rhodes, who passionately dived into the conception of this company and its mission to create conscious, collective commerce. Oliver dives into his perspective on growth and he looks to streamline and enhance the user experience for their offline personas. Listen in!

We’ve all owned something that is truly ours and only ours. We have control over how it is looked after and used. Like we cherish those personal items we should cherish our website. It is a Homebase serving an audience that has our full attention and is unrented and solely ours. The senior marketing manager of Veriday, Eric Sleeth reminds us of the value a website plays in providing independence to the audience and creating a more engaged audience. Veriday is a digital transformation organization that provides digital solutions that enhance the user experience and business results. Listen in to learn more!

Blockchain is one of today’s most innovative and cutting-edge technologies. Many of us associate technology with the exchange of cryptocurrencies but it can be equally beneficial to businesses; from transparency, security, efficiency. Yet, it can still appear complicated and challenging to adapt. Aikon makes blockchain technology simple for everyone, everywhere. The VP of marketing and customer experience, Caitlin Abejon passionately dives into their mission to help businesses grow and her discovery of the roles community growth strategies, customer experience, and organic brand awareness play in this cutting-edge industry.