We love to offer our listeners useful, practical tips and insights, and our guest today couldn’t have done this more perfectly. We welcomed the Director of Content Marketing at Demand Spring, Jessie Coan to the show today. Demand Spring helps B2B marketers deliver pipeline and revenue through integrated Revenue Marketing advisory and implementation services. Jessie dives into their business, clients, and of course, how they, as she says; drink their own champagne. When it comes to client acquisition and supporting their buying journey the team embraces quality content, reputation management, and MarTech.

We’ve decided to include a new and emerging topic in our podcast as the cookie-less future becomes more of a reality. Ecommerce professionals have to rethink fundamental issues around ad targeting, paid ads, measurement, and cross-channel attribution. We were eager to chat with the Customer Lifecycle Marketing Manager at Terez, Morgan Spindler to gain her perspective on the cookie-less future. Terez is a female-founded, NYC Fashion startup at the intersection of style and wellness. Driving energy, positivity, and fun their customers feel confident and ready to tackle the world. As retargeting and paid advertising plays a crucial role in purchase generation and brand awareness Morgan is looking to find ways to connect their audience through events and organic growth. Perhaps facing the cookie-less future can generate more personal connections and overall enjoyment as we work harder to understand our audience.

Adair Homes is on a mission to make your dream home a reality. They have been building dream homes for the last 50 years, making sure customers find the perfect home that not only fits their lifestyle but also fits their budget. The Director of Marketing Melissa Galland, joined us today to discuss the industry and her perspective on growth marketing in the ever-growing space. As building a home is a budget game it is equally a visual game. Melissa and the team leverage Pinterest and Instagram coupled with interactive floor plans, calculators, and CTAs on their website to optimize their growth marketing and lead generation.

Establishing meaningful connections and placing value in the user experience is an effective way to retain clients and generate quality leads. Community Growth is an easy and effective way to increase brand awareness, establish a positive reputation, and grow your business overall. An expert in communities as the Content & Community Strategy Lead at LinearB is Conor Bronsdon. LinearB is software delivery intelligence for dev teams. As a B2B SaaS company that provide data-driven engineering metrics and software delivery intelligence, their goal is to help clients work more efficiently, faster, and save time. Conor offers us a great overview of whom they serve and why they do it while diving into the role of community growth in the buying journey and how they work to better serve their prospects.

The director of marketing and operations, Anna Matei at Movemeon joined us today. MoveMeOn provides online career exploration and hiring for freelance and permanent roles across start-ups, scale-ups, consultancies, corporates, private equity & venture capital. Anna discusses their detailed personas and offers us insights into their acquisition channels. As their website is a key channel to lead generation Anna looks to create a clear and responsive buying journey while encouraging a multi-channel sales funnel.

Take control of your finances, mitigate risk, and open up flexible new ways to receive payments. Sounds great right? Well, RentMoola is North America's leading online rent payment platform. They make collecting rent and property-related fees simple and efficient. Missy Galang is an expert in driving growth, building brand awareness, and driving quality content. She dives into what it means to be a growth marketer in the industry she serves and how RentMoola works to reach and support its clients and prospects.

If it wasn’t clear we enjoy discussing growth and our guest’s insights and perspective on growth. Our guest today, Digital Marketing Director at Kayo Digital, Harry Dance gives practical advice on the importance of balancing exponential growth with consistent and sustainable growth. Kayo Digital is a digital partner to companies looking to grow and innovate. Whether you’re looking for website design, digital marketing, SEO, or bespoke software applications you’ll find success in their evidence-based and research approach.

As humans, we’re not perfect. As hard as we may try we make mistakes, forget things, and are indefinitely learning. Yet, CRM’s don’t seem to match natural human nature with the expectation to remember to input data and never miss follow-ups. Salesflare has decided to fill the space with its simple yet powerful CRM for small businesses selling B2B. With an intuitive, automated, and intelligent solution their clients are saving time and energy. The co-founder, Jeroen Corthout dives into the crucial role of their website in the early buying stages and his perspective on growth and marketing.

Helping companies hire faster at affordable prices saving them both money and time is CodeJudge, makes developer recruiting efficient for companies by providing a platform for solving real-world challenges. The CEO and co-founder, Akhil Mittal, provided us with great insights into who they are serving and how they work to solve common challenges in the industry. We loved to hear Akhil dive into the varying personas and how they are increasing online conversions with tailored buying journeys that match each persona; Pathmonk’s passion.

It’s time that we bring the human touch to our digital world by developing deeper and personal relationships with prospects and clients. As online connections lack authenticity we can find ways to build a personal connection as we do at Pathmonk. Looking to also build those connections is the Director of Marketing at MVPindex, Josh Feldman. MVPindex’s software helps brands, properties, and agencies accurately quantify the value of partnerships, sponsorships, and activations. Josh dives into their growth strategies and the role their premium website plays.