If it wasn’t clear we enjoy discussing growth and our guest’s insights and perspective on growth. Our guest today, Digital Marketing Director at Kayo Digital, Harry Dance gives practical advice on the importance of balancing exponential growth with consistent and sustainable growth. Kayo Digital is a digital partner to companies looking to grow and innovate. Whether you’re looking for website design, digital marketing, SEO, or bespoke software applications you’ll find success in their evidence-based and research approach.

As humans, we’re not perfect. As hard as we may try we make mistakes, forget things, and are indefinitely learning. Yet, CRM’s don’t seem to match natural human nature with the expectation to remember to input data and never miss follow-ups. Salesflare has decided to fill the space with its simple yet powerful CRM for small businesses selling B2B. With an intuitive, automated, and intelligent solution their clients are saving time and energy. The co-founder, Jeroen Corthout dives into the crucial role of their website in the early buying stages and his perspective on growth and marketing.

Helping companies hire faster at affordable prices saving them both money and time is CodeJudge, makes developer recruiting efficient for companies by providing a platform for solving real-world challenges. The CEO and co-founder, Akhil Mittal, provided us with great insights into who they are serving and how they work to solve common challenges in the industry. We loved to hear Akhil dive into the varying personas and how they are increasing online conversions with tailored buying journeys that match each persona; Pathmonk’s passion.

It’s time that we bring the human touch to our digital world by developing deeper and personal relationships with prospects and clients. As online connections lack authenticity we can find ways to build a personal connection as we do at Pathmonk. Looking to also build those connections is the Director of Marketing at MVPindex, Josh Feldman. MVPindex’s software helps brands, properties, and agencies accurately quantify the value of partnerships, sponsorships, and activations. Josh dives into their growth strategies and the role their premium website plays.

You just don’t know until you try. And that is simply the case with conversion rate optimization. We don’t know what our audience will react to or engage with until we experiment and understand our buyers more. As the co-founder and Conversion Director at Journey Further, Jonny Longden offers us expert insights with his 13+ years of experience. Having dived into conversion rate optimization at its inception he is on a mission to support clients in their journey to growth.

Journey Further is a performance marketing agency delivering clarity at speed. They specialize in paid media, organic search, and conversion rate optimization. Jonny opens up about how they have grown as a business through content marketing, personal branding, and building impactful relationships. As both Pathmonk and Journey Further are in the business of redefining conversion rate optimization perhaps you should be too?

The way your audience perceives your business is crucial to lead generation, conversion optimization, and overall business growth. When confusing messaging or unclear company missions cloud your website you can quickly lose prospects.  Placing her efforts into market research, persona analysis, and message testing ais the Head of Marketing from The Go! Network is Charlotte Boerescu-Kelly. The Go! Network acts as a middle man between brands and agencies, raising the bar of these relationships and connecting you with the right people. As you can imagine with varying personas and industries Charlotte offers us great insights.

Customer communication and satisfaction are essential to business growth, success, and customer retention. With more power in the customer’s hands, their expectations are higher. With access to more information, free trials, demos, reviews, and referrals we have to ensure their experience with our brand is one they want to share and return to. The Director of Growth of Hawke Media, Jeff Hyde joins us to discuss his perspective on growth, reminding us that we’re still in the people business and the value of attribution and tracking in the buyer’s journey. Hawke Media is a full-service marketing consultancy, providing the guidance, planning, and execution to grow brands of all sizes, industries, and business models. They’re on a mission to make marketing accessible to everyone.

Nobody likes secrets and your buyers certainly don’t enjoy vague wording and no sign of pricing. The Director of Growth and Partnerships, Kaitlynn Sirotkin, at Aptitude 8 has witnessed an increase in leads and conversions with their transparent website that is simple and frictionless. Aptitude 8 helps companies make their business process and the technology used to deliver to their competitive advantage. It is made up of practitioners with a deep understanding of the tools, technical acumen, best practices, and cutting-edge strategies in their field.

We love to learn how different industries manage and tackle common marketing, growth, lead generation, conversion, and innovation challenges. We were eager to speak with Logan Pence, CEO and Plastic Surgeon Marketing Expert, as he dives into unique challenges faced by the industry as they work to digitize marketing increase conversions, and generate an excellent online reputation.

MD Internet Marketing helps cosmetic surgeons develop solid online marketing strategies in order to grow their practices. They focus on your online presence, improving conversions, increasing lead quality, reputation management, booking more procedures, and increasing patient referrals. As practice growth advisors, they are at the surgery table of digital marketing ready to fix you up with impactful strategies and remove conversion and innovation challenges.

We spent time diving into common marketing analytical tools and their true impact on encouraging growth and supporting the buying journey. Our guest today, Mike Richardson, Marketing Manager at Legerity Financials discussing the limited results of Google Analytics and how he is driving growth with account-based marketing, new tools, and outbound marketing. Legerity is an expert in cloud-based accounting rules software, changing the way the industry thinks about accounting.