We can easily lose touch in the digital world as we hide behind screens and facades of what we really are, often forgetting, people just like us, are on the other side. Personalizing outreach strategies is a great way to form connections with your audience. This is how the founder of InvisiblePPC, Rob Warner looks at his experience and continued efforts with outreach strategies. He reminds us of the challenges this growth campaign brings and dives into how he and his team worked to create successful outreach strategies. By personalizing the outreach, adding value, and ensuring people are left in a better place he has seen his customer base expand and business grow. InvisiblePPC is a white label Adwords Management Company. They work with ambitious agency owners by becoming their strategic partner for all things PPC helping to grow businesses and most importantly agency profits. Rob tells us the story of InvisiblePPC

Getting your business up to date with its digital marketing strategy can require many individuals, ideas, time, and effort. It’s no wonder that digital agencies are booming as people work to keep up with the expanding online world. But with all the agencies out there White Peak likes to stand out by being your strategic growth partner that harnesses the web to grow your business. The founder and CEO, Tim Woda joins us to discuss his experience with growth, their clientele, and how they work to convert traffic with landing pages that target each persona, industry, and vertical.

Content is King and engagement is queen. Interactive online content will always remain at the forefront of building an audience, answering key questions, and strengthening your reputation and brand. However, producing content is no longer enough if the audience doesn’t engage. The way people consume content is changing and our audience relishes instant gratification and quick information.

As a writer, currently writing, even I have to admit I love nothing more than a quick explainer video; engaging, visual, and straight to the point offering instant information and insight. Helping businesses boost their content strategy to support the way buyers consume and buy is Lumen5, a B2B video creation tool built by marketers for marketers.

Dani Hao, communication and community manager offers us insights into the way content consumption is changing and how marketers have to adapt, test, and go beyond with their content strategy. Dani reminds us that people buy from people and investing in authentic and trust-building content is key to a business’s success. For those who do like to slow it down with a bit of written content thanks for getting this far.

Giving a heightened customer experience means customer retention and customer loyalty. Yet some still miss the mark by overthinking innovation with big transformation. The VP of marketing at Vozzi, Curtis Brackus keeps it simple; give clients results quickly while remaining consistent, reliable, and never forgetting the human touch. Curtis discusses the inception of Vozzi, a mass-text company helping sports teams message and connect with fans. Although the beginning of Vozzi’s success was a chance taken it was a reminder that text messaging is not dead and sports fans remain forever loyal.

Partnerships, People, Process; is our guest's entrepreneurial mantra in growing his businesses. It was a great privilege to have Brandon Steiner, entrepreneur, author, motivational speaker, and sports marketer on the show. Brandon passionately dives into the growth and inception of CollectibleXchange, an online platform for fans, collectors, store owners, celebrities, athletes, and teams to buy and sell collectibles. But it was the launch of AthleteDirect that got this, as he says, ‘61 year old excited’.

With the development and launch of successful businesses and the growth of his personal brand, Brandon was able to offer us insights and strategies, while being honest about his own fears and challenges in growing a business. Storytelling has played a role throughout human history, passing down stories to retain our past, grow empathy, learn and connect. So when Brandon thinks about growth he thinks about storytelling.

By focusing less on the actual product or service he has placed his efforts in focusing on the experience created. To create value, purpose, understanding, and connection has allowed both himself and his businesses to stand out; to turn into a legacy. I’m not quite finished with Brandon, and I think we could all learn a little more from him. Get FREE access with the code: FREEBOOK here. Thanks, Brandon!

Digital marketing is essential for any business growth and coupling that with impactful and useful data and truly drive success. Ginball is an award-winning digital marketing agency and we welcomed the CEO, Jean Ginzburg, to the show. Jean discusses the inception of Ginball and offers her insights into data-driven growth and marketing. Jean thrives in helping companies scale faster by dialing into the latest and most effective trends in digital marketing.

One size doesn’t fit all is a great way to think about your messaging, brand positioning, landing pages, and calls to action. Having a beautifully interactive website that clearly showcases your products or solutions may not be enough if you haven’t optimized your messaging. One of the biggest challenges faced by marketers is how to increase conversions. We’re all a little too wrapped up in the product, rather than how we communicate to prospects. Focusing on and optimizing messaging is the growth marketing manager of Chaser, Amaya Woods. Chaser is an end-to-end accounts receivable software helping businesses pay invoices more efficiently. They’re humanizing the automation process to ensure their users can maintain and personalize their client relationships. Amaya offers us insights into how she thinks about growth for the business and how she looks to better support the buying journey. With a dynamic website and software that solves key challenges in the industry Amaya is eager to focus on communication and test messaging to strike the perfect balance to increase conversions.

Websites are moving away from just being a resource or an opportunity to force our ideas on customers to more focus on the user experience and understanding what our customer needs rather than assuming their needs. 10to8’s head of marketing, Anna Kocsis discusses the growth of the appointment scheduling software and her ideas to optimize the user experience. With multiple landing pages and resources, Anna wants to support the buying journey and encourage a conversational design.

Roald Dahl said; ‘That if you want to get anywhere in life you have to read books.’ As reading expands our minds, ignites our imagination, and encourages empathy it should be accessible to all. Legible is a web-based reading platform created by authors, book lovers, and publishers for readers everywhere. They are creating a platform that offers a beautiful, accessible, equal, and sustainable. The marketing leader and strategist, Carol Sykes joined us today to discuss the inception of Legible and what they stand for. As a newcomer to the business Carol is ready to push the start-up to a wider audience and encourage growth with brand creativity, word of mouth, and diverse social campaigns. With a busy world of adverts, billboards, online campaigns, websites it’s crucial that a business stands out in order to reach and retain an audience. With her 25 years of experience in developing marketing strategies, Carol reminds us of the value brand creativity has in driving growth, innovation, and overall memorability for our users. Learn more from Carol and hit the play button. Don’t forget to read!

Content 10x is a creative agency specializing in content repurposing, helping clients grow their business with a content-rich website and marketing strategies.