We love discussing content and how we can optimize our content to suit and support our buyers as well as our growth. Creating content that converts and the Director of Content Marketing at BigLeap is our guest today, Carrie Haney. Big Leap is an award-winning digital marketing agency founded on trust, focused on relationships, and motivated by your long-term success. Carrie drives growth by putting trust first and laying the digital marketing foundations with optimized and quality content. Building consumer trust in this digital marketing environment is crucial to both Carrey and the team at BigLeap.

The combination of intellect and emotion may be the winning formula for successful marketing. With his years of experience in marketing and executing growth with the powers of technology and human emotion, our guest today, Shivam Gupta, has founded Intellemo. Intellemo has created ready-made marketing campaigns that actually work. Aiming to make marketing affordable to all, Shivam dives into his background and the inception of his expanding business. Intellect and emotion are essential in the fast-paced digital era in order to think from the perspective of the users and drive growth.

Our guest today, Dan Quirk, offers awesome, actionable, and real-life advice for those early-stage marketers and start-ups. He is the Co-Founder and Head of Marketing at ScaleMatters, a Go-to-market analytical platform, helping B2B companies make efficient decisions backed by high-quality data. Dan dives into his perspective on growth as an early-stage marketer and the value of building your brand early. He, like us, is a lover of conversion rate optimization and he is eager to gain organic traffic to start supporting the buying journey. For now, he looks to create impactful and informative content that supports varying personas. Listen in for more advice and useful tips.

The B2B SaaS market is forever booming and expanding along with continuous improvement and development of technology. As businesses faced the pandemic being able to adapt in the market became essential to survival. Our guest today Sharon Smith, Sales & Business Development Director of Hop Software, reiterates the importance of adaption and dives into how combining inbound and outbound strategies help with survival and growth. As a director of both sales and business development, she prides herself on collaboration and the team looks towards understanding their buyer’s journeys with a little help from Pathmonk.

Over the last few years, data and technology have revolutionized one-to-one marketing. With multi-channel, multi-devices, and all-around informational access, data is quickly becoming an asset to any brand. Businesses that leverage data are seeing exponential growth and Prodigal Company is helping brands to drive data-driven branding processes. Jeff Hedrich, founder dives into how they help businesses discover what is most important about their brand and how to effectively communicate it to their target audience through their innovative Brand MRI process.

Sales, revenue, and marketing functions are crucial to business success. Data is critical in supporting intelligent demand, digital transformation, and user experience, yet businesses seem to miss out on quality and impactful data. RingLead is a data orchestration platform supporting, helping companies improve the quality and categorization of data while helping them automate the input of new data which could, as our guest says, be coupled really nicely with a tool that helps websites increase conversions (wink wink).  John Kosturos, Chief Revenue, and Product Officer dives into the inner workings of RingLead and what role he plays in their overall growth.

I always plead ignorance when it comes to anything involving finances. Well, experts in the field join us today. TAINA is a Regulatory Technology business with a mission to help financial institutions comply with their regulatory requirements whilst dramatically improving their customers' experience, saving costs, and reducing risks. The Head of Growth Marketing, KC Chan joined us today. He dives into the varying personas and intricacies of the business while highlighting the importance of user experience in this vertical and their own marketing strategies.

We’re adding technology into our daily lives, leveraging it to better daily tasks, and enjoying the benefits of the digital age. But maybe it’s time our homes had the chance to enjoy that lifestyle. Concierge Plus provides property managers, residents, and security companies with easy online tools to track packages and visitors and manage parking and amenities. They are your personal concierge, who needs a butler? Ali Naqvi, Marketing Director joined us today to dive into how he streamlines marketing processes while finding success in understanding customers’ buying decisions. As Ali reminds us; get in the business of helping your customers buy from you not in the business of selling to them.  

60% of a buyer’s decision is made online and we need to ensure we support and influence that decision. With clear and enticing messaging, education and enriched content and optimized online experiences are crucial to growth and the buying journey. Driving educated-based growth is Head of Marketing and Events at Advisors’ Academy, Erika Wilson. With a vision to recruit other highly successful, motivated advisors and teach them how to achieve even higher levels of success Advisors’ Academy encourages growth through marketing, recruiting, coaching and operations. Listen in to learn more.

You’ll remember the feeling and the experience more than the product. Storytelling in the buying journey is a powerful tool to create an emotional and memorable connection with your audience. An expert in storytelling joins us today. Amy Murray is the Senior Producer at Show Imaging, a team of creatives who create digital and live experiences through cutting-edge technology, creative design, and hands-on project management. Amy dives into their adaption during the pandemic, how they support the buying journey and drive growth.