With high-quality leads, Michaela is eager to continuously improve communication. By speaking the language of your customer you avoid any disengagement.

Barbara Wichmann, the CEO, hopes to simplify their website further by implementing visual assets and new tools and ultimately streamline visitor navigation.

Kimberly Gandy, the CEO of Play it Health, is working towards a transparent funnel that offers an undemanding user experience that leads prospects to a demo.

As everything goes online, data is more prevalent and Adam Epstein of Boosted works to qualify leads rapidly by utilizing valuable and well-sourced data.

The automotive industry comes with diversified prospects and Brandee Sanders is determined to expand and create meaningful content that attracts all varying personas.

Mark DiMassimo highlights the importance of implementing fitting micro-experiences that suit the visitor’s intentions at the stage of their buying journey.

As a buyer’s journey is supported by content, Lou Hughes highlights the value of actively using resources and tools in a programmatic marketing endeavor.

As PerformLive work to promote their easy-to-use live commerce platform their core client acquisition channel is to engage with social media communities.

As their primary channel for lead generation is their website, Tom Lynam is working to ensure that the micro-moments are appropriate and useful to the visitors.

Lauren Jones, from Appit Ventures, acknowledges the multi-faceted machine that is a website and the opportunity to optimize the online user experience.