If there is one thing we love it would be optimization. The opportunity to help our audience optimize processes and improve efficiencies so they can drive growth and actionable change keeps us passionate every day. Our guest today feels the same, Luc Benyon, Marketing Director at Watching That, joins us today. Watching That is a platform that helps video publishers optimize their revenue streams through data analysis. The platform allows video publishers to dive deep into data and optimize their advertising, avoid revenue loss, and understand their viewers' behaviors. Luc discusses the small and niche industry they serve and the successes and challenges of navigating the path to growth. The team leverages its unique insights and industry events to expand its reach and build its reputation. While the website is critical for educating existing customers and those onboarding effectively in conjunction with serving as a front page for marketing and outreach.

Communication and engagement set the foundation for growing, building, and nurturing customer relationships. The Director of Marketing at RecallMax, Kevin McFadyen, helps us understand how they help drive patient engagement and patient communication in the dental industry. RecallMax is an expertly designed app that focuses on keeping schedules full, customer retention, and increasing practice revenue. Kevin provides us with insight into both their online and offline channels and how they work symbiotically to conquer and support the buying journey of a very niche and new market. Listen to learn more about the market RecallMax serves and Kevin’s journey as a marketer.

We’re reaching a point where it’s getting harder to tell between a bot and a human. So Lunio makes the internet a safer and more reliable place for everyone trying to grow their business by automatically getting rid of fake clicks, traffic, and leads on all ad platforms. Leonardo Pizarro, Head of Demand Generation dives into their SaaS platform that eliminates all fake touch points from your marketing funnel with the ultimate goal to drive marketing efficiency to ultimately reduce the typical 15% to 25% of a budget being wasted on fake traffic. Leo dives into their demand generation and growth efforts in a hyper-competitive environment. Leo is focusing on 3 key pillars; valuable content, free tools, and word of mouth. Listen in as Leo dives into the cookieless future, ungated content, and driving marketing efficiency.

Having a product, software, or solution that a prospect can’t live without and desperately needs, is a game changer. But we quickly lose prospects with overwhelming, unorganized, and overly complicated onboarding processes. Cue Appcues, a no-code platform that makes it easy to measure and improve product adoption—without a developer. Director of Growth Marketing, Meg Gowell dives into how Appcues helps those transitioning from a sales-led motion to a product-led motion while helping us understand how they drive growth through organic thought leadership on their blog and Product Adoption Academy. The website plays a crucial role in their customer journey and the importance of aligning conversion goals with that buying journey. Meg emphasizes the importance of understanding where a customer is in their buyer journey, what information they need to know, and what the next step to conversion should be. Meg also discusses the challenges of funneling customers and helping them move along the journey in order to learn more about the product.

Marketing is really about communication and creating a better experience for people, says our guest today. Andy Karuza is the Marketing Lead at NachoNacho, a B2B SaaS marketplace powered by fintech. Andy discusses how the platform aims to solve the problem of SaaS sprawl and helps businesses manage their subscriptions and tools in one place. Going beyond their target audience, acquisition channels, and the role of their website, Andy emphasizes the importance of prioritizing user experiences over other business metrics in the early stages of a startup, as it can lead to greater customer retention and long-term success. Andy provides us with three key insights when it comes to focusing on user experiences (UX). From understanding user needs and preferences to designing and testing user experience iteratively to focusing on simplicity and ease of use. Listen in to learn more about both NachNacho’s and Andy’s growth journey.

We all have an amazing opportunity to learn from each other. To push ourselves to do more and continue to grow. And it should be something more companies embrace. Crowdsourcing is a, not yet, fully untapped opportunity to access new ideas and solutions, drive deeper consumer involvement, co-create products, and services, reduce costs, and improve product quality. HeroX is a crowdsourcing platform with a global network of over 2 million problem solvers to help organizations solve any challenge in any field by using the power of their crowd combined with a turn-key, easy-to-use platform. President and Chief Executive Officer at HeroX, Kal K. Sahota gives us a deeper insight into the solution they provide, who they serve best, and most importantly how they’re thinking about their own growth and outreach.

As more and more companies shift to product-led growth, we’ve had many marketers eager to learn more. Product Qualified Leads (PQLs) help to align your marketing and sales teams, close more deals, and help users succeed with your product. So we were eager to welcome the Growth Marketing Specialist at BEE, Annette Palmieri to dive deeper into identifying and measuring PQLs. BEE is a no-code email and landing page builder for everyone. It’s important that prospects experience their platform as they are more likely to purchase than other leads as a result of having already received value from an understanding of the product. Annette gives us 3 key pieces of advice about her experience and her successful process of identifying and measuring PQLS.

Boy has online shopping exploded over the last few years and boy do we love it. But have you ever thought; “I wonder if it’ll suit the room” “Do you think it’ll fit?” Visualizing our newfound product is hard to do with our imaginations alone. But never fear, new-age technology is here. Cylindo is a 3D commerce company that makes 3D product visualization for furniture brands and retailers. Vice president of marketing, Aidan Murphy, helps us understand how their platform goes beyond high-quality product visualization and gives furniture businesses versatile assets they can leverage across the entire customer journey. As a visual company, Aidan reiterates the importance of their website and the role it plays in influencing the prospects’ perception, supporting their customer journey, and creating a bridge between themselves and their prospects.

We’re not living if we’re not trying to better ourselves, push ourselves, grow, and learn. So tools like Bongo that help us assess and validate skills make a truly impactful difference in our journeys to learn and grow. CEO, Josh Kamrath joins us to dive deeper into this sales readiness tool and how it provides training and real-time feedback to reinforce winning behavior, streamlines the ramp of new hires, and speeds up knowledge retention thereafter. Channel partnerships play a critical role in client acquisition and awareness building. Josh helps us better understand what it takes to drive and establish these symbiotic and win-win relationships. Listen as Josh gives key insights into growing a business, driving awareness, and building relationships as a young and successful CEO.We’re not living if we’re not trying to better ourselves, push ourselves, grow, and learn. So tools like Bongo that help us assess and validate skills make a truly impactful difference in our journeys to learn and grow. CEO, Josh Kamrath joins us to dive deeper into this sales readiness tool and how it provides training and real-time feedback to reinforce winning behavior, streamlines the ramp of new hires, and speeds up knowledge retention thereafter. Channel partnerships play a critical role in client acquisition and awareness building. Josh helps us better understand what it takes to drive and establish these symbiotic and win-win relationships. Listen as Josh gives key insights into growing a business, driving awareness, and building relationships as a young and successful CEO.

In changing and unstable economic environments it’s essential that we find a way to take control of our finances to find security, stability, and support. Mintago is a financial well-being platform that helps businesses adapt and support their employees in these changing economic climates. Mintago is breaking the stigma around financial well-being. The Head of Marketing, Rachele Carraro helps us to better understand the work that they do while diving into some of their key growth marketing strategies. When Rachele joined the team she was eager to rebrand the website in order to convey a friendlier, more professional brand image which was key to driving conversions. In order to cater to different industries and company sizes Rachele and the team look to implement more case studies and truly put themselves in the shoes of the buyer.