Now, more than ever, streamlining collaboration and project management are critical to a business's success. With the sudden boost in popularity of Microsoft teams as a result of the pandemic, acting as the glue that held company cultures together, Verto became one of the first project management applications to completely embed their tools within Microsoft teams. Verto helps teams streamline processes, organize people and activities, manage complete workstreams and projects, track your programs, and support stakeholders. Marketing Manager, Laura Watts dives into Verto Cloud’s inception and how they provide configurable work and collaboration tools. Laura gives us deeper insight into their robust lead generation strategy, the importance of driving brand awareness, and the power of recycling, reusing, and redistributing quality content.

We love to help businesses increase their online conversion rate, so we were excited to welcome our next guest from Instapage. Instapage, a content management system, helps companies design and deploy landing pages that increase conversions. Elizabeth Birch, the Customer Experience Manager discusses how their platform is not just about building landing pages, but rather about giving the users the right tools to make sure that those landing pages are converting. As the Customer Experience Manager, we wanted to learn more about Elizabeth’s world. Elizabeth recommends listening more and finding ways to engage with your customers in a way that leads to insights and conversion; to make sure that you’re putting the customer at the center of all you do.

What do we love? Executing customer experience. Why do we love it? Because it drives conversions. Helping the automotive industry execute customer experience through digital marketing analytics, data, and automation solutions is Orbee. The Director of Marketing, Chris Vazquez dives deeper into how their software is installed on dealership websites and other third-party tools that listen to the shopper's journey, maps it out, and drops them into segments so that marketers can know exactly who's close to buying a car or interested in servicing their vehicle. But we were also eager to learn how Chris and the team execute their own customer experience and lead generation. Chris dives into the challenges of reaching these dealerships, with the best source of leads coming from referrals, given the industry's tight-knit nature. 

Nothing is more powerful than a product or solution built by people who have experienced that exact pain point themselves. epaCUBE is price optimization built for distributors by distributors. Liz Bohdan, Marketing Director gives us insight into epaCUBE’s 20 years of experience and how they leverage customer segmentation to come up with the best pricing solution for their clients. Liz dives deeper into their growth marketing strategies and how they rely heavily on word of mouth and networking conferences to promote their brand. Liz emphasizes the importance of simplicity and cutting out the fluff, as well as playing the long game with sustainable marketing strategies like SEO and relevant content. When it comes to finding high-quality information, Liz recommends understanding your audience and persona to determine the best resources to use.

Employees drive the success of your business so it’s important that we foster their growth and learning. To drive growth and engagement through immersive learning. So Roundtable Learning aims to transform employee learning through augmented and virtual reality technology to enhance the learning experience, making it easier for employees to become more confident and up to speed with their respective jobs. Nick Day, the VP of Sales and Marketing helps us understand who they serve best while diving into the role of their website. They leverage their website as an educational tool to inform potential clients about the value and use cases of the technology. It is a key touchpoint in the customer buying journey to educate potential clients; to showcase and prove a return on investment in the technology and content.

A one-stop shop for all your digital needs. Ahhh, sounds too good to be true. Well, Support on the Spot provides responsive IT and design, all under one roof. IT support and digital solutions, including hardware, software, infrastructure, website creation, content management, and social media management. Marketing Manager, Ryan Anthony gives us an overview of their clients; they serve organizations in the growth process that want to reach newer audiences and increase their capacity in-house. With diversified services clients can get everything they need digitally from one place. Ryan reminds us that ‘very little is stronger than the recommendation from someone you trust’. So word of mouth is a powerful channel for Support on the Spot, with a combination of outbound outreach and inbound leads through their website. For further and future growth, Support on the Spot is looking to improve its own website to better reflect its complete range of services.

Having strategies, ideas, and brainstorms is a great way to get to the next level. But it means very little without action and execution. So companies like Envisio are helping to solve the challenge of moving from strategy to action. Envision is a planning and performance management solution that offers strategy and performance management tools to publicly funded and accountable organizations like cities, counties, school districts, and research universities. Liz Steward, the VP of Marketing, dives into the audience they target and their primary go-to-market channels, a combination of organic search and outbound. Their website plays a significant role in their growth strategy, with a focus on improving conversion rates. Liz reminds us of the power of quality content and the significant role it plays in optimizing the customer journey.

We welcomed Sacha Zgarka, Senior Brand Manager at Nixa, a numerous award winner. Nixa is a Montreal-based web development firm, focusing on complex and challenging projects as well as failing projects takeover. Delivering quality, on-budget, and on-time projects have quickly established a strong reputation for Nixa. Sacha dives into their reputation for excellence and a strong SEO, and how this ultimately drives growth and leads. Playing a central role in lead generation is their website. Sacha gives more insight into their current website revamp and their ongoing efforts to continue building a strong online presence and drive innovation.

In our digital world of buying and online purchases, we forget about the critical step of facilitating those secure online payments. So we were eager to learn more about Emergo, a fintech company that offers a wide suite of technology for small to medium businesses. They specialize in payments, EPOS, online ordering, and loyalty. Marketing Manager, Emily Riches, dives into their efforts to connect with customers and business owners to understand their challenges and pain points. Emergo goes beyond in order to stand out in a competitive space. With competitive pricing and bespoke plans, Emergo adapts to its client's needs and price points. Emergo's marketing channels include cold calling, social media, leaflets, and its website. The website plays a massive role in supporting the buying journey, from awareness to decision-making. Emergo is currently working on a big project to update its website, focusing on fresh new SEO-optimized content, user behavior, and psychology, mobile optimization, and new front features.

If there is one thing we love it would be optimization. The opportunity to help our audience optimize processes and improve efficiencies so they can drive growth and actionable change keeps us passionate every day. Our guest today feels the same, Luc Benyon, Marketing Director at Watching That, joins us today. Watching That is a platform that helps video publishers optimize their revenue streams through data analysis. The platform allows video publishers to dive deep into data and optimize their advertising, avoid revenue loss, and understand their viewers' behaviors. Luc discusses the small and niche industry they serve and the successes and challenges of navigating the path to growth. The team leverages its unique insights and industry events to expand its reach and build its reputation. While the website is critical for educating existing customers and those onboarding effectively in conjunction with serving as a front page for marketing and outreach.