A strong culture is critical to attract, engage and retain top talent. Recognition is a key strategy HR leaders can implement to increase engagement and motivation among employees. We welcomed Kevin Fernando, the Head of Growth Marketing at Guusto, an HR software platform that helps organizations reward and recognize their employees, with a focus on creating better cultures. Kevin dives into the channels that drive traffic from content marketing to referrals to paid investment in software comparison portals like G Two and Capterra. With the main goal of helping organizations really learn about recognizing their employees, Kevin helps us understand the power of a reward system and reviews in encouraging business growth. With over 2500 reviews Kevin gives us tips for driving a reward system and encouraging reviews while acknowledging the importance of their website in driving conversions.

It’s the age of intelligence and automation; the era of embracing AI. So we were eager to welcome Michelle Tilton, the VP of Marketing at Gryphon. Gryphon is a sales intelligence platform that provides conversation intelligence and AI-powered guided coaching for sales teams. Michelle explains how the technology helps to take manual data entry out of the sales rep's hands and provides real-time coaching to maximize sales. Michelle dives into their efforts to expand and support their inbound buyers' journey through various digital channels such as LinkedIn, pay-per-click, and SEO. With events, both in-person and digital, also playing a significant component in their outreach. As the website plays a critical role in any inbound journey, Michelle discusses the role it plays as an educational tool and its focus on serving several buyer personas to ultimately influence and increase conversions.

What a privilege to live in a world filled with so much diversity. From the languages to the cultures to the landscapes. So as we continue to embrace the power of the digital world we have to embrace the power of communication. Papercup is helping bring more of us together with their affordable way to go global with your existing video content using AI dubbing. Amir Jirbandey, the Head of Growth and Marketing dives into how Papercup makes videos watchable in any language through synthetic voices powered by AI and machine learning. The media industry they work to reach requires more convincing when it comes to adopting new technology so Amir and the team are playing around with account-based marketing and public relations tactics for top-of-funnel awareness for media organizations. As they rely heavily on inbound channels, Amir is prioritizing their website as they work hard to position themselves, create messaging that resonates, and capture their identity.

‘Knowledge can be your business’s biggest strategic advantage—but only if your teams can find and leverage the information they need’ We welcomed the Director of Product Marketing at Bloomfire, Talya Heller to dive into their Knowledge Management Platform, Bloomfire. Bloomfire is all about connecting teams, empowering employees with better access to knowledge, and enabling them to share it effectively to ultimately create a competitive advantage for their companies. Talya shares insights into the role of their website and what it means for her position as the Director of Product Marketing. Talya is excited to see the website expand from a thought-leadership-driven content machine to a space that satisfies all stages of the buying journey. By putting the product at the heart of a website, Talya helps us understand how this better serves the full buying funnel. Talya dives into the projects she works on, her role in both marketing and sales and the influence this has on customer experience.

Driving traffic, driving conversions, and driving results are all pretty high on our priority list. So we were excited to welcome Kathleen Leigh Lewarchick, VP of Marketing at Xngage. Xngage delivers B2B Digital Commerce Success for manufacturers, distributors, and wholesalers; helping them drive traffic, drive conversions, and drive results. Kathleen dives into their key personas and the balance between thinking about customers both in terms of the B2B end user buyer as well as the sellers. Kathleen provides our listeners with some practical tips and insights into ROI for B2B digital projects. She reminds us to give ourselves permission to be open to the dynamically changing landscape of digital. When looking at ROI, Kathleen says to make sure you're getting credit for all the good work you do. Things like EDI (Electronic Data Interchange) orders, lead generation, reducing operational burden, and increasing sales are all important parts of the bigger picture. Listen in to learn how Kathleen and the team support their own customer journey and increase ROI for B2B digital projects.

Looking to turn your digital marketing efforts into a predictable, scalable growth lever that generates revenue? We welcomed Spencer Brennan, Director of Agency Sales and Marketing at Directive to dive into how that may be possible. Directive is a full-service digital marketing agency that stands out as a growth partner for many growing SaaS companies. Spencer dives into their own hyper-focused, hyper-refined, and hyper-personalized campaigns that drive growth. With a focus on quality content, paid media channels, incentivized campaigns, and cross-channel marketing; Spencer and the team seem to have struck the perfect balance between lead generation and conversion.

Although AI has been around for the last 60 years we’re currently witnessing its boom in everyday living. We’re finally experiencing the benefits. Leveraging AI in a whole new way is NuraLogix Corporation and their product Anura. Using a conventional video camera, their cloud-based Affective AI engine can detect and measure a wide variety of human effects that take the form of physiological and psychological states to increase people’s awareness of their general wellness. Lindsay Brennan, the Senior Marketing Specialist, dives into the challenges of promoting growth in a novel and technology-driven category. Lindsay highlights the importance of their website in communicating the benefits and value of their product. So as their website operates as the main hub, they are constantly improving it to make it easy to understand and navigate.

As the world and businesses get more global and remote communication and language access are essential. Boostlingo helps organizations increase language access and improve global communication through innovative interpretation technology. We appropriately welcomed, the Director Of Communications, Madie Leon Riley, to dive deeper into the important work they’re doing. But how do they successfully reach that audience and serve their prospects? The team works hard to understand the buyer's needs to create a website that supports and enhances the buying experience. While Boothlingo’s website primarily acts as a confirmation for direct traffic generated through word-of-mouth and organic searches, Madie looks to take it to the next level with content that can extend and support the buying journey from awareness all the way to conversion. 

Buying a house is no simple or easy decision in our journey of life. With this high-ticket value, we have to truly believe we’re making the right choice. But how can you guarantee that? We often spend time scouting reviews before we make purchases or bookings to ensure that guarantee. But what do you do for your future home? Co-founder and chief partnership officer at HomeViews, Hannah Marsh, dives into how they’re changing that. HomeViews is dedicated to residential reviews. They invite owners and tenants living in newbuild developments to review the landlord, the building, the developer, the build quality, and what it's like to live there. Hannah and the team invest in SEO growth, creating unique content for their website and blogs, while also investing in PPC. With over 80% of its traffic from organic SEO. This B2B journey involves inviting brands to use the collected data to track their performance and improve their service delivery. HomeViews plans to grow its B2B proposition and has opportunities for growth in the BTC sector.

Imagine being able to see it all. Having a birds-eye view of your business and the way it operates. Imagine turning complex jobs, workflows, and scheduling into simple, effective, and continuously compliant processes tailored to your business. Imagine a B2B Enterprise Works Management Platform that digitally transforms your business. Debra Reuther, the North American Marketing Manager, joins us to dive into mpro5 and how they help all sectors to digitalize processes and supercharge their compliance. With such an invaluable and premium product that is beneficial for all, mpro5 is naturally a higher-ticket platform, so Debra helps us understand why and how they reach the right audience. Debra and the team rely on referrals and digital marketing for growth, as well as in-person events such as trade shows. While their website plays a crucial role in serving the longer customer journey and streamlining the path to purchase with a focus on the user and not just the product.