After his American Idol audition, William Hung’s rendition of “She Bangs” became famous

for all the wrong reasons. Despite a humbling start, William redeemed himself. He has since appeared on Jimmy Kimmel Live! and The Ellen DeGeneres Show and even performed live with Ricky Martin in Las Vegas.

William has spent the last few years studying the world’s top performers and public speakers to uncover their secrets to success. Using what he discovered, he skyrocketed his first studio album “Inspiration” to #1 on the independent Billboard charts. His latest TEDx talk has been viewed by over 35,000 people in less than a month. He has also spoken for Microsoft, REMAX, Qorvo, and other esteemed associations. 

He now helps purpose-driven business owners become champions in their industries by leveraging public speaking. He helps them uncover their unique inspiring stories and use them to get booked and sell out their stages, webinars, and live streams. 

Trust plays a key role in B2B sales because poor purchasing decisions can either help or hurt a business. In order for a customer to trust a salesperson, they must demonstrate that they understand their prospect's needs well enough to offer them solutions with positive outcomes. In this podcast, I want to demonstrate to you at least 6 different outcomes that customers want to avoid when making key purchasing decisions. Then I will highlight 6 reasons why a customer would fear such outcomes. Finally, I will reveal 6 approaches that will earn a prospect's undeniable trust.