Patient Convert Podcast: Healthcare Marketing Podcast

Are you curious about what CIC and CSC have done to grow and reach many different patients and have different sub-specialties under one roof? In this episode, Brian Evans, the Medical Director of Reno and VP Physician Recruitment for CSC shares the philosophy of Comprehensive Integrated Care and Comprehensive Surgical Care, and how they attract patients. He emphasizes the importance of physician ownership and control and points out the many benefits of such an approach, including increased decision-making power and greater patient engagement. Pay close attention to Brian's advice on what patients can do to be their own best advocates for their care. Let's dive in!

Key Highlights:

[00:01 - 06:33] Opening Segment

[06:34 - 12:46] Multispecialty, Multistate Surgical Practice

[12:47 - 18:58] Having a Higher Level of Engagement

[18:59 - 22:22] Closing Segment

Want to connect with Brian? You can email him at [email protected]. Make sure to visit https://www.ciccenters.com/ and https://cscasc.com/

Key Quotes:

"We really have to get out there and allow people to meet us and know that. We are actually really focused on the patients providing a really good service." - Brian Evans

"Physicians don't always know best. So you are your own patient advocate." - Brian Evans

"The more the doctors are involved, the more that they're leading the way from a decision-making standpoint, the better off healthcare will be." - Brian Evans

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What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Welcome to another episode of the Patient Convert Podcast! In today’s show, we’re talking to Dr. Ginger Bratzel. She is a business strategist and educator, and will provide us with some strategies to get more clients and grow our business. Dr. Ginger helps people to discover what’s good about their businesses as well as what they’re missing to make them more attractive. Her focus is to get everything needed to create a steady flow of clients, patients, and customers so they can go forward, further, and faster. 

Let’s dive into different tips to grow your practice and make it more attractive to your patients!

[00:01 – 05:00] Let’s meet Dr. Ginger!

[05:01 – 12:40] Dr. Ginger’s perspective on Post-Covid

[12:41 – 25:35] Making your Practice More Attractive to Patients

[25:42 – 33:07] Closing Segment

Tweetable Quotes:

“All the marketing I’ve ever recommended to do is direct response, if I cannot track it, if I don’t know what is coming from, we don't do it.” - Ginger Bratzel

“They don't need to be doing a thousand things, they need to do 4, 5, a few things, and if you see it is not working, take the time and energy, even if you are doing it for free because that’s the most precious currency you have.” - Ginger Bratzel

Resources Mentioned: 

• GingerBratzel.com 

Want to connect with Dr. Ginger? You can find her and follow her on LinkedIn and Facebook. You can also contact her at 405-225-0254. Don’t forget to check out her website https://gingerbratzel.com/ to learn more about getting new clients and grow your business!

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Welcome to another episode of the Patient Convert Podcast! Our guests for today’s episode are Dr. Steven Kupferman and Dr. Omid Shaye. They have founded MedVA after pioneering the use of healthcare Virtual Assistants for both improving the quality of patient care and saving money on staffing. Let’s dive a little bit more into what they have done before starting this great project. 

Dr. Kupferman is an oral and maxillofacial surgeon in Los Angeles, California. He is the founding physician of LACOMS (Los Angeles’s premier Oral and Maxillofacial Surgery Center) where he first pioneered the use of Virtual Assistants.

Dr. Shaye is a Gastroenterology Specialist in Beverly Hills, CA. He is a co-founder of Gastroenterology Associates of Beverly Hills, one of the Beverly Hills area’s leading Gastroenterology practices, where he first pioneered the use of Virtual Assistants. 

Stay tuned until the end to know more about Medical Virtual Assistance, and how it started to be used with great effectiveness to grow practices! 

[00:01 – 10:57] Medical Virtual Assistance

[10:58 – 15:06] Why the Philippines?

[15:07 – 25:41] MEDVA - Medical & Dental Virtual Assistant

[25:42 – 31:23] Closing Segment

 Tweetable Quotes:

“There is a cultural and work ethic benefit there. My virtual staff are the most dedicated employees I’ve ever had.They are really committed, they are excited about being part of our practice.They are incredibly hard-working” - Omid Shaye

“I was able to interact and access my remote staff better and faster than the staff that were actually in my office… Here, I just clicked on zoom and they were on my screen within seconds” - Steven Kupferman.

Resources Mentioned: 

• MEDVA - Medical & Dental Virtual Assistants

Want to connect with Dr. Kupferman and Dr.Omid Shaye? You can find and follow them on LinkedIn. Check out their website https://medva.com/how-it-works/ to learn more about virtual assistance! 

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Want to make a change in the field of medicine? It all starts with creating your voice. This is the wisdom Dr. Vinod Dasa took on as he became the co-founder and chief medical officer for an innovative start up, SIGHT Medical and helped co-found a new medical education and connection platform called DOC.SOCIAL. Before that, Dr. Dasa completed his undergraduate and medical school in the 7 year combined degree program in New York and was part of a fellowship internationally recognized as one of the pioneers in total knee replacement surgery. After completing his fellowship he and his wife, decided to begin their careers as faculty at LSUHSC to help rebuild post Katrina where he developed surgical techniques to allow outpatient opioid free total knee replacement and pioneered the use of cutting edge technologies such as iovera. 

Dive right into the episode with Dr. Dasa and let’s unpack his story and how he was able to impact the world of medicine by first creating his voice.

[00:01 – 02:38] Taking on Unique Experiences by Diving into the Deep End

[02:39 – 14:19] Introducing an Enhanced Recovery Model for All Practices

[14:20 – 26:32] Changing Medicine Starts with Creating Your Voice

[26:33 – 30:42] Closing Segment

Tweetable Quotes:

“Enhanced pain control, enhanced recovery without the need for opioids and narcotics... It’s out there… I promise you, if you can do it for knee replacements, you can do it for just about anything.” - Dr. Vinod Dasa

“I think physicians have to think and broaden their skill set beyond just the exam room or the OR… Physicians are in a very unique position, they can leverage a lot of different assets to their benefit.” - Dr. Vinod Dasa

“That’s why I think that digital platforms are huge to create a voice and create an identity… We have a voice and we have a seat at the table.” - Dr. Vinod Dasa

Resources Mentioned: 

Want to connect with Dr. Dasa? You can find him on LinkedIn and Doc.Social. Teach, heal and discover by visiting https://www.lsuhs.edu/ and learning more. 

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Some of the loudest things people say don’t come from their mouths. Shelly O’Donovan is the CEO of the Authentic Influence Group. After walking the halls of government and GlaxoSmith&Kline for years seeing many people rise and fall, she uncovered patterns connecting success to non-verbal communication. Shelly also realized that many aspiring medical and pharmaceutical executives spend a lifetime trying to propel their careers forward, so she stepped in with her experience to help those teams, executives and professionals learn how to use subtle, authentic communication methods to illuminate their message.

You don’t want to miss out on gems in this episode. Tune in and learn effective non-verbal communication tips that will help you advance in any healthcare profession. 

[00:01 – 02:31] Uncovering the Patterns of Non-Verbal Communication

[02:32 – 16:00] Effective Non-Verbal Communication Tips in Healthcare

[16:02 – 26:29] Using Non-Verbal Communication to Build Trust

[26:30 – 28:44] Closing Segment

Tweetable Quotes:

“Just being in the moment with that patient for a minute before you open up the chart… that’s a big game changer, and that really makes a difference in building that trust.” - Shelly O'Donovan 

“Speak from a place of passion… it keeps the other person really engaged.” - Shelly O’Donovan 

“Using your hands; that is a trust indicator… You want to subconsciously see my hands so you can know whether we’re friends or we’re foes.” - Shelly O’Donovan

Resources Mentioned: 

• Paul Ekman Group - Micro Expressions

Want to connect with Shelly? You can find her on LinkedIn and Twitter. Go visit https://authenticinfluencegroup.com/ and start illuminating your message!

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

If you know your practice changes lives and can change hundreds more, why would you keep it silent from the world? This episode will help you get your name out there. Dr. Schwegman graduated from the University of Cincinnati College of Medicine in 1998. He then served as Assistant Professor of Emergency Medicine for almost 8 years during which time he had numerous awards including "Emergency Medicine Teacher of the Year." Dr. Schwegman then pivoted into Hyperbaric Medicine soon becoming the Chief Medical Director of Hyperbaric Physicians of Georgia and the Chief Medical Officer of HyperbaRXs. He served as the founding co-chairman of the Save a Leg, Save a Life foundation Atlanta chapter and was featured in the Atlanta Magazine as a "2011 Atlanta Top Doctor". 

Let’s jump into the episode with Dr. Schwegman as he explains why referral based practices should focus on digital marketing and how to do it effectively.

[00:01 – 05:09] From 45,000 ft High to 45 ft Below

[05:10 – 14:14] Why Referral Based Practices Should Focus on Digital Marketing

[14:15 – 24:11] Bringing in Outside Help to Make Your Practice Successful

[24:12 – 35:54] Closing Segment

Tweetable Quotes:

“Learning the medicine wasn’t the hard part, it was putting all the pieces together so that you could run a successful practice, and doing so in a manner that always puts patients first.” - Dr. David Schwegman

“If we don’t have to keep repeating the same thing day in and day out, that’s a huge win for us… If we’re able to be more efficient by not having to spend as much time educating patients, then we can actually help more people.” - Dr. David Schwegman

Want to connect with Dr. Schwegman? Go visit https://hbomdga.com/ to learn how you can get in touch. 

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

No matter who you are or what you’re doing, you influence those around you in some capacity. It’s time we learn how to do it effectively. After working as an engineer for the DuPont Company in Nashville, Dr.Jimmy Knott felt led to go into the ministry. He enrolled at New Orleans Theological Seminary, and earned his M. Div., in 1976. He earned his Doctor of Ministry degree from New Orleans Baptist Theological Seminary in May 2002. Dr. Knott’s passion is to assist people in maximizing their impact and help existing and aspiring leaders to better understand what transformational leadership is and does.

[00:01 – 06:20] You are Always Leading and Influencing Someone

[06:21 – 20:18] Leading Up: How Physician Liaisons Can Lead Their Physicians

[20:19 – 29:44] Set Expectations with Quality Questions 

[29:45 – 35:54] Closing Segment

Resources Mentioned: 

Want to learn more about Dr. Knott? Connect on Twitter, LinkedIn, and Facebook. Make sure to go to https://jimmyknott.com/ to upskill your leadership. 

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Patient engagement is on the rise now more than ever! The question is, are you riding the wave, or missing the swell? With today’s guest, Bryan Oram, you won’t have to wonder because, through Podium, you have every tool you need to be a part of the growing space of patient engagement. Patient’s expectations are high. They are searching for a convenient experience that meets all their needs AND is accessible right on their phone or laptop. So tune into this episode and learn about the future of patient engagement.

Bryan Oram is the AVP of Sales Enterprise at Podium - an incredibly powerful platform that helps local businesses get connected with their community to create conversions through communication. 

[00:01 – 04:01] Patients Are Looking to Engage with You

[04:02 – 18:15] The Future of Patient Engagement

[18:17 – 25:39] Changing with the Challenges

[25:40 – 28:59] Closing Segment

Tweetable Quotes:

“The entire patient journey is something that needs to be thought through with a digital lens… It is critical to optimize for it.” - Bryan Oram

“Email gets about a 20% open rate… When you compare that to text messages, text messages get about a 98% open rate… and again I can't stress enough how important reviews are.” - Bryan Oram

“Effective communication pre and post-visit is going to become more important and more digital than ever before.” - Bryan Oram

Want to learn more about Bryan? Connect on LinkedIn or email [email protected]. Be sure to check out https://www.podium.com/v9/ and get every resource you need to make your business win through engagement!

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Imagine that you had knowledge that only 3 people in the whole world knew, but no way to convey your thoughts and expertise? That doesn’t have to be the case. There are ways to generate specialty patients and video marketing that highlights your unique practice and service is one of them. In this episode, you’ll learn from a guest that is so unique, that only 3 people in the world do what he does and he’s gained worldwide recognition by generating new specialty surgery patients via video marketing. 

Dr. Tim Tollestrup, MD is a General Surgery Specialist in Los Vegas, NV and has over 20 years of experience in the medical field. He is a pain focused peripheral nerve surgeon, with extensive training in this largely unknown field. Apart from his practice he is an avid educator and has co-authored several medical articles focusing on peripheral nerve related topics, including one that appeared in the Journal of Reconstructive Microsurgery. He graduated from University Of Utah School Of Medicine medical school in 2001.

[00:01 – 04:11] Getting People to Know You Know Something Different

[04:12 – 18:24] Generating New Specialty Surgery Patients via Video Marketing

[18:25 – 28:51] Finding the Perfect Fit for Your Practice 

[28:52 – 33:40] Closing Segment

Tweetable Quotes:

“I just found myself banging my head against the wall trying to get doctors to understand what it is that I did, number one, and number two - who would be appropriate referral patients to send me.” - Tim Tollestrup, MD

“I realized, pretty quickly, that patients who have these problems get it, immediately. When you start talking to them about what they’re experiencing, they get it… So I realized I had to take this message directly to patients.” - Tim Tollestrup, MD

Want to learn more about Tim? Connect on YouTube and Facebook. Are you right for a procedure with Dr. Tollestrup? Find out by emailing [email protected] to start your evaluation. Check out https://nevadanervesurgery.org/ and see how he is leading his field online.

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

LinkedIn is possibly one of the most underutilized yet powerful tools for a medical practitioner to build a network and reach their audience. So let’s get that tool in your hands so you can get ahead of the curve. When you learn to leverage LinkedIn, you’ll find that more and more people will come to you. Whether you’re just starting to build your platform or you're a veteran, today’s episode will give you some important advice on upping your LinkedIn game.

Michael David Chapman is Founder of the LeadIn Social team; an experienced group of very proficient individuals who are excited to see people's business and influence grow. He provides entrepreneurs and business leaders a human alternative to automated or bot-driven lead generation and appointment setting services. Michael does this by helping business owners use LinkedIn to extend their reach and grow their business.

[00:01 – 03:55] How to Start Your LinkedIn Journey

[03:56 – 17:30] Using Sales Navigator to Outreach Effectively 

[17:31 – 32:10] The Numbers Matter

[32:11 – 36:12] Closing Segment

Tweetable Quotes:

“The ability to knock on someone’s digital door, not pitch them, bring them something of value over the long run; that’s the equivalent of you knocking on my door trying to sell me something versus throwing a flyer in my yard hoping that I see it.” - Michael David Chapman

Resources Mentioned:

• LinkedIn Sales Navigator

Want to learn more about Michael? Connect on LinkedIn and Twitter. Check out http://www.leadin.group/social/ and start building your connections.

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott