Patient Convert Podcast: Healthcare Marketing Podcast

Your patients are talking, connecting, and engaging on social media everyday; but are you a part of their conversation? It can sometimes feel like there isn’t a ton of value in focusing on social media, but in this episode you’ll see that it is vital to the life and success of not just your practice, but your overall message and thought leadership.

Let’s dive in and gain some valuable tips on improving your patient’s social media engagement. We’ll take a look at first growing a loyal follower base in the simplest way possible and then some winning strategies that will optimize your content and overall results. 

[00:01 – 02:41] The Value in Social Media

[02:42 – 11:33] How to Grow a Loyal Audience 

[11:34 – 18:51] Tips to Improve Patient Social Media Engagement

[18:52 – 22:59] Closing Segment

Tweetable Quotes:

“It offers a lot of tools when it comes to marketing, a great way to connect and most importantly really put yourself out there as that thought leader - that expert, and grow that brand; but it all starts with engagement.” - Kelley Knott

“Don’t feel overwhelmed, and don’t give up. It’s all about consistency and growing your network…” - Kelley Knott

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Please support the podcast by leaving a Review

Connect with us on social media:

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

“Your patient’s success depends on the success of your practice.” In this episode you’re going to learn that you have control over your own reputation and therefore the success of your urology practice. Do you love what you do? Do you come into work smiling? If you put this marketing guide into practice, and build your network and rapport, your patients will feel the same!

John Lin MD, is a leader in the field of Urology. After working in entertainment business management with a Beverly Hills financial firm and founding a computer consulting business, he pursued a career in medicine at Saint Louis University School of Medicine where he graduated with a Distinction in Research. He initially practiced in Lake Havasu City and was awarded Physician of the Year in Lake Havasu City in 2004. His expertise has even led him to become an advisor for google health.

[00:01 – 02:50] Leveraging Social Media to Build a Happy Practice

[02:51 – 11:46] The Success of Your Patients and You

[11:47 – 26:33] Get Known, Create Content 

[26:34 – 39:11] The Most Powerful Medical Asset 

[39:12 – 44:08] Closing Segment

Tweetable Quotes:

“Everyone says to go one way, I like to explore the other options… concentrate on things you REALLY enjoy doing.” - Dr. John Lin

“We value a couple of things, one is money, and two is time. So Anyway you can make it easy for patients to engage with you… that’s what you want to do, and that’s all about removing friction to access your practice.” - Dr. John Lin

 “Patients are not going to buy your product or service unless they know you, they like you, and trust you.” - Dr. John Lin

Resources Mentioned:

Want to learn more about Dr. Lin? Connect on LinkedIn and Check out https://sunriseurology.com/care-team/your-provider/ and reach out. 

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

As a Med Spa owner, how are you driving patients? Getting out of the, ‘If I build it they will come mentality,’ it’s really what you do with your social media, content, and consumer engagement that will bring you success in this field.

So when it comes to marketing strategies, where do you start and how do you do it right? Dive into this episode to learn all about what to do, what to avoid, and effective ways to get it done in your Medical Spa marketing.

[00:01 – 02:42] Your Success is Tied to Your Marketing

[02:43 – 21:18] Leverage Your Platform, Curate Your Content

[21:19 – 41:54] Building Rapport with Your Consumers

[41:55 – 45:53] Closing Segment

Tweetable Quotes:

“The most important thing to have in mind is - plan ahead; especially in content creation, on the video side, a month in advance.” - Justin Knott

“This is about to be your explosion and dominance on injectables online with social media…”- Kelley Knott

“Focus on educating and providing value to patients 90% of the time.” - Justin Knott

Resources Mentioned:

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott 

Sick of running around, having to answer to someone, and experiencing burnout because of the nature of your job? Then it’s time to start paving your path to building the medical career that you love. 

Now that you’ve set your mind around it, the next question is, how do you start? You’re in luck! Because today Dr. Andrew Tisser joins us to give us tips and guide us towards the process.

[00:01 – 04:09] Physician Burnout

[04:10 – 16:18] Go Out and Set Your Own Course

[16:19 – 30:47] Getting Started

[30:48 – 33:40] Closing Segment

Tweetable Quotes:

“You’re supposed to not be unhappy when you get out of training.” – Andrew Tisser

“You need to create a career that you like. It’s not just going to be handed to you.” – Andrew Tisser

For more information about Andrew and his podcast, visit his website at https://www.andrewtisserdo.com/. Follow him on Facebook, Instagram, LinkedIn, Twitter, and YouTube.

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

TIME is our most valuable resource. That’s why we must learn how to use it properly. Instead of wasting our time on things that would not benefit us, let’s choose to focus our time on personal development and productive things. Let’s choose to use our time wisely, but using our time wisely doesn’t mean all we’re going to do is work, work, work -- we should also spend some time to rest and relax.

[00:01 – 06:51] Sabrina’s Story

[06:52 – 24:09] Performance, Productivity, and Time

[24:10 – 28:25] Organizations and Their People 

• The roles and responsibilities of organizations to avoid their people’s burnout

[28:26 – 32:33] Closing Segment

Tweetable Quotes:

“Nothing in life [is] actually better without change, and change is what most of us resist.” – Sabrina Runbeck

“I actually believe all of you deserve to have more precious time to enjoy everything you have accomplished and have that DOUBLE WIN in your career and your life and feel powerful and passionate at the same time.” – Sabrina Runbeck

Resources Mentioned:

• www.sabrinarunbeck.com/blueprint

Learn more about Sabrina and her services at https://sabrinarunbeck.com/.

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Kenneth is the VP of Marketing for Text Request, an online business texting service. He’s won awards for his work in sales and psychological research. He’s also worked with many businesses, from pre-launch startups to billion-dollar companies, to help them achieve their goals.

[00:01 – 09:03] What is Text Request?

[09:04 – 14:02] HIPAA Compliance

• Is HIPAA a concern with text messaging use for marketing?

[14:03 – 25:39] Leverage Text Messaging

[25:40 – 30:27] Closing Segment

Tweetable Quotes:

“People aren’t going to unlearn convenience, and these digital communications have become incredibly convenient for a lot of people.” – Kenneth Burke

Resources Mentioned:

• HIPAA – Health Insurance Portability and Accountability

You can connect with Kenneth on LinkedIn or send him an email at [email protected]. Sign up for Text Request at https://www.textrequest.com/

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

When people think about marketing and branding, they get confused. They have misunderstandings that these two are the same, but the reality is, they are two very different things! But what makes them different? Join us as we unravel the true meaning of marketing and branding. We also talk about why you need to build your brand constantly and how marketing and branding work together to push your organization higher.

[00:01 – 14:03] Find Your Brand

[14:04 – 23:32] Brand Engagement

[23:33 – 36:52] Digital Marketing and Branding

[36:53 – 42:11] Closing Segment

Tweetable Quotes:

“What are you branding? Are you branding yourself as a provider, or are you part of a group that you want to provide? And the answer is not the same for everybody.” – Jared Johnson

“In my mind, brand engagement is what gets people to care about your brand.” – Jared Johnson

You can get in touch with Jared through LinkedIn, Twitter, or at https://shift.health/

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Scott Burgess is the founder and host of the Healthcare360 Podcast, where he discusses topics surrounding the healthcare system in the US market today. He orchestrates a diverse, raw conversation while exposing what is really going on behind big healthcare and offers insight on how to fix it.

In this episode, we dive into Scott’s process as a content creator, atypical healthcare topic points, emerging technologies, present and historical healthcare trends.

[00:01 – 23:08] Behind the Scene of Content Creation

[23:09 – 42:26] Changing the System

[42:27 – 53:56] Closing Segment

Tweetable Quotes:

“Just go out there and start doing it.” – Scott E. Burgess

You can connect with Scott on LinkedIn or you can visit his website to learn more about him.

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

People might not know who they are, but administrative professionals are the heroes behind keeping the practice intact and ensuring that they stay afloat and maintain their day-to-day operations.

Our guests for today are Brenda Messick and Marcus Bullock. They are expert Medical Practice Administrators, and together they combine over 40 years of experience.

In this episode, we talk about their backgrounds and work as Practice Admins. They share tips, strategies, and advice that blossomed from their experiences throughout their career. Indeed, they are unseen heroes that hold essential roles in their practice’s success.

[00:01 – 01:03] Opening Segment

• Our guests, Brenda Messick and Marcus Bullock introduces themselves

[01:04 – 17:50] Medical Practice Admins

[17:51 – 24:23] Education and Networking

• We discuss why there is a need for continued education and expanding your network

[24:24 – 30:11] Connecting People and Bringing Value

• Brenda and Marcus talk about how they identify people, clients, and other physicians that could bring value to their physicians.

[30:12 – 34:46] Medical Group Management Association

[34:47 – 38:50] The Spring Conference

[38:51 – 49:10] Marketing

• Marketing the Practice – how to become more effective

[49:11 – 01:04:23] Question & Answer

[01:04:24 – 01:07:30] Closing Segment

Tweetable Quotes:

“The administrator will succeed if they have the support of the physicians.” – Brenda Messick

Get in touch with Brenda:

• LinkedIn: https://www.linkedin.com/in/brendamessick2008/

Get in touch with Marcus:

• LinkedIn: https://www.linkedin.com/in/marcus-bullock-2592359/

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Reviews are essential to the growth of your online presence, but it’s not the only purpose. With the help of reviews, we can also improve our business. By receiving client feedback on what we are doing wrong or are doing poorly, we can immediately pinpoint and plan a solution for these shortcomings. On the other hand, when we receive positive feedback, this helps push us forward and know that we are doing something right.

But we should never forget that we can never please our clients every single time. There will always be positive and negative feedback, but sometimes there are toxic reviews for no reason at all, with just the goal to taint or ruin your image.

So, in this episode, we tackle how we can remove those dreaded negative Google reviews.

[00:01 – 12:41] What You Can Do To Remove Google Reviews

[12:42 – 14:33] Closing Segment

• Final thoughts and call to action

Tweetable Quotes:

“The best way to proactively push against negative reviews is by proactively building positive ones.” – Justin Knott

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott