Patient Convert Podcast: Healthcare Marketing Podcast

By Kelley & Justin KnottBusiness Health & Fitness Marketing

Patient Convert Podcast: Healthcare Marketing Podcast episodes

March 23, 2021Increasing Clinical Efficiencies w/ Brent Lacey MD #143
Dr. Brent Lacey is the first recurring guest on the podcast. In his previous guesting, we talk about Debt, Burnout & Practice Management. Missed that episode? Click here to listen.
Dr. Lacey founded The Scope Of Practice website as well as the podcast. His goal is to help physicians learn how to manage their businesses successfully and master their personal finances.
In this episode, we talk about how to increase clinical efficiencies so physicians can have more time to take care of their patients and themselves.

[00:01 – 11:10] Opening Segment
We introduce the guest and topic for today, Brent Lacey MD.
Dr. Lacey talks about the factors you should be focused on to increase your Clinical Efficiency.
Life hacks from Dr. Lacey himself!
[11:11 – 27:36] Increasing Clinical Efficiencies
How to increase efficiency with using your EMR System
Best practices that will reduce your time in facing the system
Training your staff – skills, and knowledge that your staff needs.
Assigning staff to specific roles
[27:37 – 35:36] Other Areas of Improvement
Patient Reviews: be intentional with collecting and catering to patient feedback
Leveraging Physician Liaisons
Building relationships with referring providers
[35:37 – 38:49] Closing Segment
Final thoughts and call to action
Find out more about Dr. Lacey. Links below
Tweetable Quote:
“The most important person in the office is the patient.” – Dr. Brent Lacey

Learn more about Dr. Lacey on https://www.thescopeofpractice.com/. You can also grab free resources and listen to his podcast on his website. Download his 10-Day Simple Clinic Makeover eBook at www.thescopeofpractice.com/clinicmakeover.

Subscribe & Leave a Review
Subscribe to the Patient Convert Podcast and never miss a new episode!
Please support the podcast by leaving a Review
Connect with us on social media:
Kelley LinkedIn
Justin LinkedIn
What We Do
Get a free practice marketing assessment – Intrepy Healthcare Marketing
Check out Kelley’s physician liaison training platform – Physician Liaison University
Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply
Thanks for listening. Justin & Kelley Knott
39 min
March 16, 2021Personal Leadership Development - Become a Highly Effective Leader w/ Dr. Jimmy Knott #142
Today’s guest is Dr. Jimmy Knott, and in this episode, we talk about personal leadership development and how you can become a highly effective leader. Since high school, Jimmy keeps finding himself in leadership roles, which continued throughout his career. Today, Jimmy continues to develop himself to become a better leader and helps others develop themselves into leaders worth following.

[00:01 – 07:23] Opening Segment
We introduce the guest and topic for today, Dr. Jimmy Knott
Jimmy talks a bit about his background
What is the role of leadership?
In this day and age, there are not many good role models in terms of leadership.
[07:24 – 21:42] What Makes A Good Leader
Traits leaders worth following have
We want people to follow us because they want to, not because they have to
Integrity and Leadership
Exceptional Competence
Connecting with people
[21:43 – 25:42] From One Leader To Another
Jimmy’s advice for the leaders of today
Things to keep in mind
Lead yourself well.
Learn more about Jimmy. Links below
Final thoughts
Tweetable Quotes:
“We want people to let us influence them. We want people to follow us not because they have to, [but] because they want to.” – Dr. Jimmy Knott
“To connect with people, they have to trust you and to trust you, they really have to feel like they know you, and to know you means you’ve got to be willing to be vulnerable and transparent with who you are.” – Dr. Jimmy Knott

Learn more about Jimmy at www.jimmyknott.com you can also grab a copy of his book “Lord, Teach Us to Pray” on Amazon. You can get in touch with him by sending him an email at [email protected]

Subscribe & Leave a Review
Subscribe to the Patient Convert Podcast and never miss a new episode!
Please support the podcast by leaving a Review
Connect with us on social media:
Kelley LinkedIn
Justin LinkedIn
What We Do
Get a free practice marketing assessment – Intrepy Healthcare Marketing
Check out Kelley’s physician liaison training platform – Physician Liaison University
Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply
Thanks for listening. Justin & Kelley Knott
26 min
March 09, 2021Physician Entrepreneurship: Getting Started w/ Arlen Meyers MD #141
Dr. Arlen Meyers is an Emeritus Professor at the University of Colorado School of Medicine and the president and CEO of the Society of Physician Entrepreneurs.
If you’re a physician looking to start your own business but don’t know how and where to start, then you’re in the right place. In this episode, we talk about Physician Entrepreneurship. We also discuss all things related to becoming a physician entrepreneur, talking and sharing tips that will help you build and start your dream business.
[00:01 – 03:38] Opening Segment
We introduce the guest and topic for today
Arlen talks about his background
His career path to being a physician
[03:39 – 21:54] Physician Entrepreneurship
Physician Entrepreneurship 101
Arlen’s advice for physicians pursuing entrepreneurship
Arlen gives an analogy between fishing and starting a business
The most common issues physicians face in the entrepreneurial world
Arlen talks about their mission at the Society of Physician Entrepreneurs (SOPE)
The 3 Myths Physicians have to Address
Intellectual properties and being an employee
[21:55 – 40:18] The Transition
Interested in transitioning careers? Listen as Arlen talks about the fundamentals of starting your own brand!
Questions to ask yourself
Telling your story
Building your personal brand
Skills you should practice
The mindset
The difference between a Mentor, Coach, and a Sponsor
[40:19 – 43:30] Closing Segment
Final words of wisdom
Get in touch with Dr. Arlen. Links below.
Tweetable Quotes:
“Examine the why first, the what, and then the how in that order.” – Arlen Meyers
“You got to put the right fly on the hook, and you got to keep throwing the hook in the water. If you don’t, you’re not gonna catch a fish.” – Arlen Meyers
“The skills you should practice are listen, learn, lead.” – Arlen Meyers

Learn more about becoming a Physician Entrepreneur at www.sopenet.org

Subscribe & Leave a Review
Subscribe to the Patient Convert Podcast and never miss a new episode!
Please support the podcast by leaving a Review
Connect with us on social media:
Kelley LinkedIn
Justin LinkedIn
What We Do
Get a free practice marketing assessment – Intrepy Healthcare Marketing
Check out Kelley’s physician liaison training platform – Physician Liaison University
Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply
Thanks for listening. Justin & Kelley Knott
44 min
February 28, 2021Physician Liaison Hiring, Salary, Part-Time, Skills and More! Ep 140
For many physicians and doctors, hiring a liaison is no easy task. So, join us for today’s episode as we discuss Physician Liaison Hiring. Answering all the questions you have from the qualifications, skills, salary, should you hire a full-time or part-time liaison, and more!
[00:01 – 08:43] Opening Segment
We introduce the topic of today
Should you hire a full-time or part-time liaison?
Kelley explains when and why you should invest in a full-time liaison
The salary – how much is just?
[08:43 – 22:41] Qualifications
Kelley talks about the key qualifications you need to look for in a physician liaison
Skills, traits, talents, and personality
Having part-time liaisons
Kelley discusses what makes a physician liaison successful
Kelley explains what she means by “earning your way back”
[22:42 – 26:55] Physician Liaison Marketing
Kelley’s advice on how you can be successful in hiring a physician liaison
Liaisons and systems
Kelley talks about physician liaison programs
[26:56 – 33:02] Closing Segment
Kelley gives a recap of the episode
Final thoughts for the listeners
Tweetable Quotes:
“If you have come from any background as long as you fit the mold with your personality, you’re a good fit for the practice and the physicians, I’m ready to train them.” – Kelley Knott
“The more time a physician liaison spends with a physician. The better the liaison.” – Kelley Knott

Subscribe & Leave a Review
Subscribe to the Patient Convert Podcast and never miss a new episode!
Please support the podcast by leaving a Review
Connect with us on social media:
Kelley LinkedIn
Justin LinkedIn
What We Do
Get a free practice marketing assessment – Intrepy Healthcare Marketing
Check out Kelley’s physician liaison training platform – Physician Liaison University
Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply
Thanks for listening. Justin & Kelley Knott
34 min
February 27, 2021How to Utilize & Market Medical Devices in Your Practice w/ Elise Hamann w/ CuraMedix #139
Are you having problems with utilizing and marketing your medical devices? Join Justin as he brings in Elise Hamann of CuraMedix to discuss how to utilize and market your medical devices more efficiently and effectively.
[00:01 – 08:46] What is CuraMedix?
I welcome our guest, Elise Hamann
Elise introduces herself
She discusses what CuraMedix is all about
We talk about insurance
Healthcare getting more and more expensive every year
Patients being more open to investing in healthcare
[08:47 – 22:16] Marketing Medical Devices
Telling the story behind the device
Believe in the technology – be willing to use the device on yourself, family, and friends
The 3 Sides to Marketing Medical Devices
Consistently put out content about your devices
Educate people on what and how your devices can help them
[22:17 – 28:30] Boosting Your Google Ranks
We talk about Google Ads and other major Ads platforms
Search Engine Optimization
[28:31 – 30:56] Closing Segment
Final thoughts
Connect with Elise. Links below.
Tweetable Quotes:
“You don’t have to sell, [but] you do have to educate [your patients].” – Elise Hamann

Get in touch with Elise on https://www.curamedix.com/

Subscribe & Leave a Review
Subscribe to the Patient Convert Podcast and never miss a new episode!
Please support the podcast by leaving a Review
Connect with us on social media:
Kelley LinkedIn
Justin LinkedIn
What We Do
Get a free practice marketing assessment – Intrepy Healthcare Marketing
Check out Kelley’s physician liaison training platform – Physician Liaison University
Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply
Thanks for listening. Justin & Kelley Knott
31 min
December 28, 2020Local SEO for Healthcare Practices #138
How do you get started, and does Search Engine Optimization really matter? Join Justin in this episode as he walks us through how to navigate the waters of SEO and the importance of Local SEO for healthcare practices.

[00:01 – 08:49] What is SEO?
I introduce the topic of today’s episode.
What is Search Engine Optimization (SEO)?
Optimizing your website to perform better in search engines (i.e., Google)
The process of doing Local SEO for our clients
Honing in on improving their rankings from a 15 to 20-mile radius around their practice locations
Google My Business
Links (backlinks, citations, etc.)
Paid SEO
[08:50 – 28:42] What Affects SEO?
Components that affect search results and the manner of how patients search
Searches that patients make:
Condition specific
Treatment specific
Provider specific
Provider specialty
Who are you as a practice?
Justin talks about Google My Business
Setting up your profile and integrating your Google My Business to your website
Reviews and its role in Local SEO
[28:43 – 37:39] Listings
Citations and Physician Directories and why they matter
Listings management platforms
The FOUR Major Components in your website to increase your local SEO rankings
An individual page that includes your specialty and location
Individual pages for your Medical Practitioners
Don’t fall victim to the dreaded list of services
If you want to rank well, you need well thought out content on the things you do
[37:40 – 42:28] Closing Segment
Make sure you have a call tracking tool
You can hire a professional to help you with your SEO
Final thoughts
Tweetable Quotes:
“You want to make sure when somebody is searching for you. They’re gonna find those listings – that all those listings are super accurate. And the more accuracy we have and more unification across all of those major directories, the better we’re gonna perform actually with our Google My Business.” – Justin Knott
“Doing [SEO] right [will] give you a huge leg up from all other local competition and will help you continue to grow in visibility and rank better for the things that you do as a practice or a provider.” – Justin Knott

Resources Mentioned:
Google My Business

Subscribe & Leave a Review
Subscribe to the Patient Convert Podcast and never miss a new episode!
Please support the podcast by leaving a Review
Connect with us on social media:
Kelley LinkedIn
Justin LinkedIn
What We Do
Get a free practice marketing assessment – Intrepy Healthcare Marketing
Check out Kelley’s physician liaison training platform – Physician Liaison University
Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply
Thanks for listening. Justin & Kelley Knott
43 min
December 22, 2020Google Ads & PPC for Medical Practices with Nick LaIuppa #137
Welcome to another episode, and today we are joined again by Nick LaIuppa. Nick is our head of digital advertising at Intrepy. With his expertise and experience, he will walk us through a lesson about Google Ads and PPC (Pay-Per-Click) for Medical Practices.

[00:01 – 09:08] Google Ads
What are Google Ads & PPC?
Nick talks about how Google Ads function at a higher level.
[09:09 – 32:38] Strategy Development
Establish your patient personas first
Think like a patient (what type of keywords will they be searching for?)
Stay away from Google Smart Campaigns (it’s a great way to lose money)
The key elements in search ads
What makes a good landing page?
Targeting and Retargeting
Choosing the right budget
[32:39 – 37:27] Potential Problems to be Aware of
Nick talks about potential problems when marketing medical and health-related services you should know about
[37:28 – 43:31] Tracking Your Campaigns
The different strategies you can use to track your campaigns
Call tracking
Google Tag Manager
Hire the appropriate professionals
[43:32 - 46:12] Closing Segment
Check out our previous episodes featuring Nick and ways to connect with him. See the links below.
Final thoughts and gratitude
Have a Happy Holiday!
Tweetable Quotes:
“You should stay away from choosing the smart campaigns that google offers.” – Nick LaIuppa
“You want to tell people exactly what it is you offer and how they can get it as soon as possible.” – Nick LaIuppa

Resources Mentioned:
Google Tag Manager
Pay-Per-Click (PPC) definition
Patient Convert Podcast Ep. 126 – w/ Nick LaIuppa
Patient Convert Podcast Ep. 136 – w/ Nick LaIuppa
Subscribe & Leave a Review
Subscribe to the Patient Convert Podcast and never miss a new episode!
Please support the podcast by leaving a Review
Connect with us on social media:
Kelley LinkedIn
Justin LinkedIn
What We Do
Get a free practice marketing assessment – Intrepy Healthcare Marketing
Check out Kelley’s physician liaison training platform – Physician Liaison University
Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply
Thanks for listening. Justin & Kelley Knott
47 min
December 15, 2020Finding Success with Social Advertising to Patients #136
When choosing the right social platforms for your advertising and marketing, there are several factors to take into account. The demographics of your customers/targeted customers, the type of users present on a specific social platform, and many more. Here, with us today is Nick LaIuppa, a Digital Marketing Specialist at Nick LaIuppa Marketing. Nick walks us through the process and shares different strategies to finding the success you are looking for with social advertising.

[00:01 – 10:02] Opening Segment
The Basics of Social Advertising
What social platforms are you going to utilize?
How to choose the right platform for you
What are your target customers/clients/patients?
Define who your audience is and tailor a strategy fit for them
[10:03 – 27:45] Search vs. Social
Nick talks about the difference between “Social” and “Search.”
How will it affect your platform?
Finding your audience on social networks
Appropriate marketing for different types of audiences
Cold and warm audiences
Analyzing the performance of your Ads
[27:46 – 44:26] Level Up Your Ads
The Different Ad Types
What types of Ads work well?
Anything that would be valuable to your customer makes a good lead generator
Webinars, pdfs, quizzes, free consultations, etc.
Do as many videos as you can in your advertisements
User-generated contents
[44:27 – 49:23] Tracking Your Campaigns
The different strategies you can use to track your campaigns
Phone calls
Form submissions
Book appointments
The importance of following on your leads
[49:24 – 59:44] Closing Segment
When 30% of your leads get converted to sales, the 70% now know you the next time they encounter you.
Build upon that and continue your nurturing sequence
Final thoughts
Connect with Nick. See the links below.
Tweetable Quotes:
“There’s no way that us or any marketing company can guarantee results or tell you within a week you’re gonna get this many leads because the reality is nobody knows.” – Nick LaIuppa
“Your Ad needs to sell somebody and needs to catch your attention, and it needs to sell them.” – Nick LaIuppa

Resources Mentioned:
Patient Convert Podcast Ep. 126 with Nick LaIuppa

You can connect with Nick on Linkedin, Instagram, Facebook, Twitter, and Youtube or visit his website https://nicklaiuppa.com/

Subscribe & Leave a Review
Subscribe to the Patient Convert Podcast and never miss a new episode!
Please support the podcast by leaving a Review
Connect with us on social media:
Kelley LinkedIn
Justin LinkedIn
What We Do
Get a free practice marketing assessment – Intrepy Healthcare Marketing
Check out Kelley’s physician liaison training platform – Physician Liaison University
Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply
Thanks for listening. Justin & Kelley Knott
1 hr
November 24, 2020What is Backlinking? #135
Backlinking is so important for a top-performing marketing strategy but this is a topic I don’t know much about. So, joining us for today is my co-host/special guest for this episode, Justin Knott. Justin is a genius when it comes to digital marketing and he will discuss with us Backlinking which is something physicians want to better understand.
[00:01 – 12:28] What is Backlinking?
I introduce the topic of today
A little bit of background about Backlinking
Justin explains what is Backlinking
It’s essentially going through a process to improve the rankings and visibility of your website.
What is a ‘Backlink’?
The importance of Backlinking to your healthcare marketing strategy
Essential to the long-term success of your program
It builds trust core or trust authority for your website
Is there bad backlinking marketing or spam?
How to identify good and bad backlinking
Always undergo a backlinking audit
[12:29 – 20:55] The Difference Backlinking Makes
Justin talks about the advantages of leveraging backlinking
Shares tips on how to improve the backlinks to your website
Should you hire an agency?
Things you can do on your own
Haro (Help A Reporter Out)
Guesting on Podcasts
Guest Blogging
[20:56 – 27:05] Investing in Marketing
When is the right time to focus on backlinking marketing?
Justin leaves us with some things to think about backlinking:
Get it on your radar as far as something you want to focus on
It doesn’t need to be overwhelming
Monitor your backlink process
Do a backlink audit for your website
If you’re not sure how to start, hire an agency to get help
Tweetable Quotes:
“At the end of the day, Google is in the search experience game. And what I mean by that is they want to get every search right and as accurate as possible and give you the best experience possible every time that you go on there and do a search.” – Justin Knott
“Make sure that you do have a backlink building as part of your long-term strategy.” – Justin Knott

Subscribe & Leave a Review
Subscribe to the Patient Convert Podcast and never miss a new episode!
Please support the podcast by leaving a Review
Connect with us on social media:
Kelley LinkedIn
Justin LinkedIn
What We Do
Get a free practice marketing assessment – Intrepy Healthcare Marketing
Check out Kelley’s physician liaison training platform – Physician Liaison University
Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply
Thanks for listening. Justin & Kelley Knott
28 min
November 19, 2020Growing Physician Referrals During COVID #134
With the world jumping on the virtual world, as physicians, your online presence is key to driving up your referrals, and as physician liaisons, it is our role to build up and grow that presence. Join us for today’s episode as we dive into another physician liaison marketing class. Specifically, we’ll be discussing how to grow your physician referrals during COVID-19.
[00:01 – 05:13] Opening Segment
We introduce the topic of this episode
What is physician liaison marketing?
Physicians don’t like interruptions
Kelley talks about the roles of liaisons
[05:14 – 18:33] Growing Physician Referrals During COVID
Content strategies that liaisons can do to help grow a physician’s referrals
Encouraging physician involvement in helpful video resources
Answering common FAQs.
Patient-focused contents
Leverage social media to connect with other liaisons and physicians
Good and bad practices when building your network
Learn what your physician wants
Tweetable Quotes:
“Physicians generally don’t like interruptions because they feel like they are being sold to and not served.” – Kelley Knott
“One of the biggest values you can bring is your network.” – Kelley Knott

Subscribe & Leave a Review
Subscribe to the Patient Convert Podcast and never miss a new episode!
Please support the podcast by leaving a Review
Connect with us on social media:
Kelley LinkedIn
Justin LinkedIn
What We Do
Get a free practice marketing assessment – Intrepy Healthcare Marketing
Check out Kelley’s physician liaison training platform – Physician Liaison University
Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply
Thanks for listening. Justin & Kelley Knott
19 min

About Patient Convert Podcast: Healthcare Marketing Podcast

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Patient Convert Podcast is a healthcare marketing podcast that delivers industry-leading insights, interviews and the latest medical marketing strategies to help providers and healthcare organizations…

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Patient Convert Podcast: Healthcare Marketing Podcast

Patient Convert Podcast: Healthcare Marketing Podcast episodes

About Patient Convert Podcast: Healthcare Marketing Podcast