When clients reach out to us for help on their websites or platforms of choice, 9 out of 10 times, it all comes down to them needing help with content creation. So, how do you make quality, engaging, and authentic content? Join us for this episode as Justin and I talk about how you can create a healthcare content marketing strategy. From tips to boost your content creation, user engagements, driving traffic to your website, and more.

[00:01 – 03:25] How to Create a Healthcare Content Marketing Strategy

We introduce the topic of today

We give a little bit of background about the topic

Content creation 101

What type of content should you be creating?

What’s the right type for you?

How to best market your services

The 3 most popular contents today

Videos

Website content/blogs

Podcasts

[03:26 – 12:56] Choosing the Right Type of Content

Think about the questions your patients ask you on a day-to-day basis

We talk about Google Ads and Google Planner

Observe what strategies you used are working best

Consistency is key

[12:57 – 26:16] Authentic, Engaging and Boosting Your Google Ranks

Keep your content authentic and engaging 

Be relatable and create AHA! Moments

Hear Justin and Kelley’s tips on how they create their content and keep it engaging for users

Search Engine Optimization tips

Justin’s recommended content structures

The value of FAQs

[26:17 – 33:00] Guest Opportunities

Boosting your presence by guesting opportunities on podcasts

HARO – Help a Reporter Out

Impostor Syndrome is real

 

Tweetable Quotes:

“The key to content being successful is consistency and consistency is gonna come down to what you’re capable of doing on a regular basis to provide value for your audience.” – Kelley Knott

“Pick a medium that you are comfortable being consistent with and that fits your kind of lifestyle.” – Justin Knott

 

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Please support the podcast by leaving a Review

Connect with us on social media:

Kelley LinkedIn

Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Today’s we’ll be diving into our personal story; Who are the Knotts and how did this all start? Listen in as we talk about our journey and why Physician marketing clearly became our calling. 

[00:01 – 11:04] Opening Segment

We introduce the topic of today

We give a little bit of background of our journey

We have been happily married since 2016

Started the agency while dating

Kelley talks about her background

Comes from a healthcare family background

Got her first job as a physician liaison 

Create a huge network in Atlanta of hundreds of physicians

Justin shares about his background

Studied Finance and Investments

Worked for an early-stage Investment company in Orlando

Met Kelley and dive deeper into marketing

[11:05 – 18:09] The Start of Our Agency Business 

Justin uses his entrepreneurial skill to put the ideas into practice

Kelley was passionate about physician outreach while Justin was taking the range of digital landscape

We talk about Physicians Liaison University 

Training platform to support physicians liaisons 

Physicians Outreach Solution 

Kelley talks about Intrepy Healthcare Marketing

The full-service healthcare marketing solution when it comes to digital solutions

Justin talks about Kelleys personal brand which is kelleyknott.com

Focused on the thought-leadership and liaison standpoint

Healthcare marketing advice

We talk about what’s coming out next year in our companies

[18:10 – 27:04] Patient-Centric Marketing Program in Intrepy Healthcare Marketing

Justin talks about the Patient-Centric Marketing Program

How do we attract, engage and convert patient

Helping physicians to connect with patients in better ways

Justin talks about the services that we offer especially in the digital marketing side

Every service is different based on the sub-specialty of clients

We talk about the team members of Intrepy

[27:05 – 31:44] Our Contracts with Clients

We choose our clients very carefully

Develop long term partnerships and affiliations

When you partner with us, your property is your property

Everything that we develop for you is your property 

6 months contract length to prove our word and values

Being transparent about our data

[31:45 – 39:19] Closing Segment

Kelley gives some advice for healthcare marketer and partners who works together 

Justin shares some realizations about their journey

We talk about the big difference since when we started 

Final words

 

Tweetable Quotes:

“Remember to pick your clients, it’s important that they’ve invested as much as you’ve invested, you don’t have to just say yes to everyone. ” – Justin and Kelley Knott 

“It’s really rewarding to work in Healthcare marketing but we have to be willing to work hard and not be afraid of failing. ” – Justin and Kelley Knott

Subscribe & Leave a Review

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Please support the podcast by leaving a Review

Connect with us on social media:

Kelley LinkedIn

Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

For many physicians and doctors, creating independence in their profession has been a pain point, especially when they just come out of fellowship and residency.

In today’s episode, we will be talking about 6 steps to build a personal brand for physicians and how individual physicians market themselves at hospitals or large private practice. This topic is a common pain point for many physicians and doctors, especially when they come out of fellowship and residency, so they don’t have to rely so much on the hospital system or the private practice to carve out their own space. 

[00:01 – 06:39] Opening Segment

We introduce the topic of today

We give a little bit background of the topic

One out of three physicians ask, “What can I do to stand out in my practice/ hospital?”

How to pull the patient digitally?

Independence of the physicians

Direct relationship with the patient

We talk about our agency Intrepy Healthcare Marketing

Starting it on the base of physicians liaison

Physician outreach marketing

Physician digital marketing

Creating Physician Independence 

Be aware of the protocols and procedures

Ask your healthcare system 

May take a personal investment 

Time cost

 6 Steps to Build Up Personal Brand for Physicians

[06:40 – 11:24] Google yourself

Get a feel of your ecosystem and reputation

Asking patients for reviews

Individual listing platform

Great opportunity for visibility as well as mistakes 

 

[11:25 – 18:09] Physician Outreach and Marketing 

Build relationships with your local healthcare community

Walk into the door and introduce yourself

Cold Call

Learn a lot more about your community

 

[18:10 – 22:09] Branding Yourself As an Individual 

Build your own individual branding style as a specialist

Develop a blog for your own personal brand

Create a legacy for yourself in the space

Get a direct connection with the patients

Check the protocols and procedures to your healthcare system 

[22:10 – 28:20] Develop Thought Leadership as a Physician

Technologies made it a lot easier nowadays

Patients are more in tune with their healthcare journey and look for the information 

Creating content consistently 

Consider what you want out of it

Decide what platform and medium suits you

What matters with videos

Audio and lighting

Meet the quantity and quality

[28:21 – 30:04] Host Webinars and Facebook Live 

Reach your potential patients online

Reaching other physicians and specialists

Build more credibility in the community 

Personal connect professionals

 

[30:05 – 31:44] Collaborate with Other Professionals 

Increase each other’s network 

Build a bigger community through connections 

Get your name out there to get featured

Build referral relationships

[31:45 – 34:10] Closing Segment

We run through all of the steps 

Final words

 

Tweetable Quotes:

“Physician outreach and marketing would allow professionals to build relationships with their local healthcare community and learn a lot more about your community.” – Justin and Kelley Knott

“Collaboration with other professionals is important to increase each other’s network.” – Justin and Kelley Knott  

Subscribe & Leave a Review

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Please support the podcast by leaving a Review

Connect with us on social media:

Kelley LinkedIn

Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Ben Blake is the Sales & Marketing Manager at Systeem Medical Information Systems. They help medical practices find secure, reliable, and scalable Managed IT Services, Helpdesk, and EHR Support.

In today’s episode, Ben explains the importance of having an IT provider specializing in medical IT and the role IT solutions play for your marketing and physician referral development. Ben also shares his experiences as a physician liaison and leaves us with actionable advice on how to improve your network and connection with other physician liaisons.

[00:01 – 08:39] Opening Segment

I introduce the guest, Benjamin Blake

Ben gives a bit of background about himself

Sales and marketing manager for an IT company for Medical Practices

Ben shares his journey into the healthcare industry

How he got into healthcare marketing

Became a physician liaison

Pillars of marketing

Online marketing

Internal marketing

External marketing

Referral or shoe leather marketing

[08:40 – 20:32] Technology & IT Infrastructures

How Ben’s experience as a physician liaison has guided his career in healthcare

The technology side in medical practices are often being overlooked

Ben talks about the history of Systeem Medical

Shortcomings in healthcare’s IT space

Systeem Medical’s role in the Healthcare Industry

Underutilized parts of the Electronic Medical Records (EMRs)

Reporting

Patient Portal

Telemedicine

[20:33 – 27:58] Security Measures

Medical Practices should focus on the following:

IT Providers – must specialize in medical IT

Phishing emails

Publishing too much information online

HIPAA SRA

KnowBe4

[27:59 – 33:41] Improving Patient Experience

Healthcare marketing combined with IT solutions

Physician referrals

[33:42 – 40:51] Closing Segment

Ben gives physician liaisons excellent advice on how they can better connect with other liaisons on the field.

Don’t be afraid to say hello.

Show how you can provide value.

Every practice needs a HIPAA SRA done at least annually.

Here’s a free offer from Ben for your medical IT assessment! See below on how you can avail.

 

Tweetable Quotes:

“As a physician liaison, the tactics and once you get it can be applied to really any specialty in any medical practice and any location at any size.” – Ben Blake

“Making actions based on data is crucial but can really lead to long-term success.” – Ben Blake

“With LinkedIn and social media and how easy it is to find people. You need to not be afraid to go out there and reach out to them and say hello and then provide value to them.” – Ben Blake

 

Resources Mentioned:

Top Practices

HIPAA SRA

KnowBe4

 

To get the free medical IT assessment offer from Ben and Systeem Medical, visit their website https://systeem-medical.com/ or you can call Ben on his mobile 469 573 4810.

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

Kelley LinkedIn

Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Today we had the pleasure of speaking with the Senior Product Manager of Medtronic Spine & Biologics, Kim Rodgers. Kim manages the digital direct to consumer (patient) marketing strategy for the US Marketing team. Strategies involve owned, earned, and paid media sources. 

Kim joins us today to discuss how you can improve your Google rankings by employing the tips and strategies she’ll share with us on this episode.

[00:01 – 12:20] Opening Segment

Kim Rodgers talks about her role in Medtronic

The biggest issues providers are facing when connecting with patients

The role that a practitioner’s website plays

How to know if your website is effective

The value of Google Analytics

Geolocation and Important Conversion Metrics 

Kim’s recommendations for better Search Engine Optimization

Google yourself – do some research

Consistency

[12:21 – 17:57] Increase Traffic to Your Business

Kim talks about Google My Business

Your gateway to being found locally through local search

The more you can fill-out and complete, the better you’re going to perform

[17:58 – 23:38] Reputation is Everything

We talk about the importance of REVIEWS to your business

Help patients decide if you’re the one they are looking for

Good reviews increase patient confidence and attract more consumers

Negative reviews help you grow as a business

Leverage software and technology

[23:39 – 30:25] Let Your Voice Be Heard

Kim talks about how providers can effectively get their voice out to the world

Social Media presence

Create a website that points back to the institution where they practice

Make sure that your field of expertise is showcased

[30:26 – 38:59] Closing Segment

Kim talks about the resources Medtronic provides to answer their clients’ questions and help them navigate the waters of healthcare evolution

Focus on how you’re being represented online

Create the foundation of your “house.”

Kim answers: How are you staying engaged during COVID with your team?

 

Tweetable Quotes:

“Reviews to me are very important because it shows that you’re real. It also is an extension of someone else’s experience and it’s building an advocacy for you.” – Kim Rodgers

“The last thing you want is for them to find you and get to your website and not feel confident that they’ve clicked that link and found the right person.” – Kim Rodgers

 

Resources Mentioned:

Google Analytics

Google My Business

Search Engine Optimization Definition

 

You can connect with Kim on LinkedIn. Visit their website https://www.medtronic.com/us-en/index.html

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

Kelley LinkedIn

Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Today we had the pleasure of speaking with the Principal and Managing Director of FEED. The Agency, Matthew Scott. FEED is an award-winning healthcare brand agency engaged by doctors and dentists who want to creatively differentiate themselves in their local marketplace in the mindset of their ideal patients.

Let’s dive into Matthew’s story of how physicians can better market themselves and bring in the ideal patients.

Things you will learn in this episode:

[00:01 – 07:21] The Importance of Healthcare Marketing

We introduce our guest, Matthew Scott

Matthew gives a little bit of back story about himself

Business Agency Owner

United States Army Veteran

We talk about why we created this podcast

Matthew talks about the importance of the healthcare marketing industry

Patient-centric approach

Difference between patients and consumers

“The Money Pit” that doctors have to avoid

[07:22 – 17:52] What Makes Healthcare Marketing Different

Difference between a healthcare marketing agency and a traditional marketing agency

How do you deal with physicians that are nervous and hesitant about working with another agency?

“I give them our belief, our methodology.”

Build a patient experience around trust

Matthew digs deeper into the “onboarding process.”

Doctors must understand that patients are focused on perspective, process, and protocol.

What does a great patient experience look like, sound like, and feel like?

[17:53 – 25:39] Branding vs. Marketing

What is the difference between branding and marketing? And why is it important to have the difference communicated to physicians?

Matthew gives a comparison of branding and marketing

Giving physicians a voice

[25:40 – 40:52] Working with FEED

Things for physicians to consider when working with Matthew

Awareness

Focus on the message to be communicated

Become the specialist of their specialty

Matthew shares a recent trend in healthcare marketing

Clarifying the meaning of agency and what we can bring to the table

[40:53 – 49:55] Pathfinder Movement

Shout out to all the pathfinders in the healthcare marketing field

People want to work with you because they find value in you.

Matthew reflects on the future opportunities for this industry

Matthew’s final thoughts for the listeners

Connect with Matthew online. See below for the links

 

Tweetable Quotes:

“What does a great patient experience look like, sound like, and feel like? And if the doctors listening to this just took that into consideration and then wrapped it in a patient onboarding system if you will, they are so much further ahead.” – Matthew Scott

“If you can start off with a strategic understanding of how to authentically differentiate yourself in the mindset of patients, you will learn to attract more ideal patients.” – Matthew Scott

 

Resources Mentioned:

FEED. The Agency

 

You can connect with Matthew on LinkedIn and Facebook. Visit their website to know more about FEED. The Agency

 

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

Kelley LinkedIn

Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Today we had the pleasure of speaking with the chief marketing officer of Cancer Treatment Centers of America, Ken Chaplin. After building up his experience with different markets, different forms of marketing, and working for various companies, Ken moved to the healthcare industry marketing scene. Ken focuses on a marketing strategy centered around the consumers.

Let’s dive into Ken’s story of how CTCA leads the industry in patient-centric marketing.

 

Things you will learn in this episode:

[00:01 – 02:18] Opening Segment

We introduce our guest, Ken Chaplin

Ken talks about his journey and what led him to Cancer Treatment Center America

Over 25 years in marketing-related capacities

Worked at The Walt Disney Company for 11 years

Started at Burbank and was able to take on a few overseas assignments

[02:19 – 14:48] Transition to a Different Side of the Marketing World

What makes healthcare marketing different from other industries?

Ken talks about how their team works their way through the various departments in their organization while staying engaged with consumers and providers

Ken tells us about how they tailor their marketing strategies based on their consumers

Shares the core foundation of what CTCA was built on

The Mother Standard: Giving the care that you deserve

[14:49 – 21:18] Switching Gears in CTCA’s Marketing

Ken talks about the measures they are taking to make their services easier to find and readily available online.

Focusing on the “paid search world.”

Video marketing

Direct communication with consumers

Building a data structure

[21:19 – 29:54] Physician Relations

How CTCA is building their physician referral relationships in this COVID-19 situation

Working with the local community

In a network with the insurance providers

Continued communication with patients and physicians

How CTCA can be an outlet for communities that need help

Patient empowerment

Use of the Zoom App and other platforms to stay connected, spread information, and for constant communication

[29:55 – 40:31] Telehealth

Ken talks about his forecasts on the biggest changes the healthcare industry will face in the upcoming months

Adaptation of Telehealth

What do you want your legacy to be?

For the industry: continuing to reinvent myself and stay an innovative leading influencer in the market

To my team: be someone that can help develop my team

To the consumers: continue to provide information to reach consumers so that we can help them

Connect with Ken and Cancer Treatment Centers of American online!

 

Tweetable Quotes: 

“What we are just trying to say is, ‘Hey, there are options, and you can, to your point, take your treatment, take your journey, and control it yourself.’ Be empowered to make those decisions. You have a partner, and you have a partner who’s going to deliver you with a power of a plan to get you the treatment you need certainly.” – Ken Chaplin

Resources Mentioned

Cancer Treatment Centers of America

Zoom App

LinkedIn

Biweekly Webcasts via Facebook Live with Dr. Pat Basu

Telehealth

 

You can connect with Ken on LinkedIn or Twitter. Click here to visit Cancer Treatment Centers of America’s website to learn more about cancer treatments, research, and resources.

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

Kelley LinkedIn

Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Today we had the pleasure of speaking with public speaker and founder of Nick LaIuppa Marketing, Nick LaIuppa. After spending thousands of ad dollars and exploring various strategies, Nick focuses on serving small-medium sized businesses by building digital marketing and advertising campaigns across multiple platforms. His purpose is to help people like you drive the sales you need to turn a profit. 

Let’s dive into Nick’s story of how to avoid common digital advertising mistakes to get the results you are looking for.

 

Things you will learn in this episode:

[00:01 - 14:15] Advertising Too Soon 

We introduce our guest, Nick LaIuppa.

Nick talks about common digital advertising mistakes. 

Nick talks about the fear of advertising too soon and how to avoid it. 

Create patient personas

Not properly visualizing and laying out your funnel

Not training staff on process

No specificity - trying a shotgun blast approach

Not building out specific landing pages for each type of ad 

[14:16 - 19:47] The Lack of Transparency 

Nick talks about the importance of transparency when it comes to understanding your AdWords marketing. 

Most marketing agencies lack transparency and refuse to grant their clients access to their own assets and data 

[19:46 - 27:23] Not Properly Tracking Your Program and Reporting 

What metrics do you need to focus on?

We talk about another common mistake; not properly tracking your program and reporting 

Nick mentions his top 4 metrics to keep track of:

conversions

conversion rate

click-through rate

cost

How often should you look at them?

What do you use to track?

[27:24 - 37:26] Leads Dying ON the Vine

Nick talks about what it means to let “leads die on the vine.” 

 Not putting them in a nurture sequence  

The most expensive and cheap advertising 

Email nurture sequencing. 

What retargeting means 

[37:27 - 47:24] Picking the Wrong Platform and Bailing Too Soon

Nick gives us the key points in choosing the right platform to advertise on. 

Understanding who your customer is 

Nick sheds some light on bailing too soon when you’re investing in ads. 

How much time does it actually take to get results?

 

Tweetable Quotes: 

“The way that I always go about recommending the ad platform is first understanding who their customer is.” - Nick LaIuppa 

“If you ever get in touch with a marketing person or an agency that is telling you they can guarantee your results, that's a red flag.” - Nick LaIuppa

 

Resources mentioned in the episode:

Conversion Rate Definition 

Retargeting Definition

Menopause Definition

Intrepy Healthcare Marketing

Physician Liaison University

 

You can connect with Nick on Linkedin, Instagram, Facebook, Twitter, and Youtube or visit his website https://nicklaiuppa.com/

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

Kelley LinkedIn

Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

In today’s episode, we are joined by the sales expert, co-founder of Artofsalesacademy.com, Steven Perchikov.  Steve is a master of B2B pipeline development and social selling. We are talking about how healthcare organizations can develop valuable B2B sales strategies by leveraging LinkedIn.

Let’s jump into Steven’s interview where we focus on helping the healthcare community learn how to use LinkedIn as an effective tool for marketing.

Things you will learn in this episode:

[00:01 - 04:28] Opening Segment

We introduce the guest, Steven Perchikov to the show

Steven talks about his career background and how he got into the entrepreneurial world 

He has a sales consultancy in a LinkedIn agency called Art Of Sales Academy. See below for the link.

He helps b2b businesses generate more opportunities and sales

Steven shares some of the outreach strategies to develop an outbound system.

 

[04:29 - 14:42] Positioning Yourself on LinkedIn For Success

What about LinkedIn makes it so different when it comes to social media marketing?

Steven explains the main differentiator of LinkedIn compared to other platforms is that it is a place where businesses hang out exclusively, and it’s the highest value social networking platform that anyone can leverage. 

How do you structure a really good hook when selling or using direct outreach and messaging on LinkedIn?

Steven shares with us the different personality types and different strategies in building community and increasing engagement with clients. 

What are some of your advice for people getting started on LinkedIn? 

Listen to Steven’s valuable advice for people like you who want to optimize their professional business profile on LinkedIn.  

Start building your list. 

The fastest track to getting appointments on your calendar 

 

[14:43 - 20:58] How LinkedIn and Email Outreach Go Hand in Hand 

What makes LinkedIn so unique compared to other social media platforms as far as connecting and direct cold outreach? 

Steven addresses how valuable LinkedIn is when it comes to building customers' trust to get their emails.

 

[20: 29 - 30:33- ] Building a Pipeline and Leveraging the Power of LinkedIn

If you're going after 50 to 100 connections a day? Is it worth it? 

Steven provides a proven test for why connections they send without a message perform better than the ones with. 

The importance of LinkedIn is social selling

Steven shares insight as to how the healthcare world is utilizing LinkedIn more as their marketing strategy especially during this time of COVID. 

 

[30:34 - 35:39] LinkedIn Sales Course 

Steven and Kelly talk about the LinkedIn Sales Course and preview what they are working on that will be coming out. 

What is your advice for anyone deciding to start their LinkedIn journey?

Steven gives the greatest advice to startups like you that you don't want to miss!

 

Tweetable Quotes: 

“The difference between cold email to someone versus an opt-in, where you're actually nurturing someone to some date to get emails. That's a huge difference” - Steven Perchikov 

“Breaking patterns of what people are used to. And being relevant are two great ways to improve connection rates” -Steven Perchikov 

 

Resources mentioned in the episode:

Steven Perchikov

Art Of Sales Academy

 Jeff Wiener founder of LinkedIn

Intrepy Healthcare Marketing

Physician Liaison University

 

You can connect with Steven on Linkedin, and Facebook or visit his website https://www.artofsalesacademy.com/

 

Subscribed Yet? Now you can!

Subscribe to the Patient Convert Podcast and never miss a new episode!

Subscribe for emails or using your favorite podcast app via: Email, Apple Podcasts, Google Play, Spotify, Stitcher or visit my website https://kelleyknott.com/ 

 

Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram  

What We Do

Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing

Check out our physician liaison training platform – Physician Liaison University

Leave a Rating & Review for Other Listeners!

I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.

The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.

Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.

Thanks for listening. Kelley Knott

In today's episode, we are joined by Kevin Pho MD the founder of the top physician blogging website KevinMD.com. Dr. Pho joins us to discuss how he created such a powerful personal brand and what other physicians can be doing to grow as a thought leader and create an engaged audience. 

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

Kelley LinkedIn

Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott