Patient Convert Podcast: Healthcare Marketing Podcast

When clients reach out to us for help on their websites or platforms of choice, 9 out of 10 times, it all comes down to them needing help with content creation. So, how do you make quality, engaging, and authentic content? Join us for this episode as Justin and I talk about how you can create a healthcare content marketing strategy. From tips to boost your content creation, user engagements, driving traffic to your website, and more.

[00:01 – 03:25] How to Create a Healthcare Content Marketing Strategy

[03:26 – 12:56] Choosing the Right Type of Content

[12:57 – 26:16] Authentic, Engaging and Boosting Your Google Ranks

[26:17 – 33:00] Guest Opportunities

Tweetable Quotes:

“The key to content being successful is consistency and consistency is gonna come down to what you’re capable of doing on a regular basis to provide value for your audience.” – Kelley Knott

“Pick a medium that you are comfortable being consistent with and that fits your kind of lifestyle.” – Justin Knott

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Please support the podcast by leaving a Review

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What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Today’s we’ll be diving into our personal story; Who are the Knotts and how did this all start? Listen in as we talk about our journey and why Physician marketing clearly became our calling. 

[00:01 – 11:04] Opening Segment

[11:05 – 18:09] The Start of Our Agency Business 

[18:10 – 27:04] Patient-Centric Marketing Program in Intrepy Healthcare Marketing

[27:05 – 31:44] Our Contracts with Clients

[31:45 – 39:19] Closing Segment

Tweetable Quotes:

“Remember to pick your clients, it’s important that they’ve invested as much as you’ve invested, you don’t have to just say yes to everyone. ” – Justin and Kelley Knott 

“It’s really rewarding to work in Healthcare marketing but we have to be willing to work hard and not be afraid of failing. ” – Justin and Kelley Knott

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

For many physicians and doctors, creating independence in their profession has been a pain point, especially when they just come out of fellowship and residency.

In today’s episode, we will be talking about 6 steps to build a personal brand for physicians and how individual physicians market themselves at hospitals or large private practice. This topic is a common pain point for many physicians and doctors, especially when they come out of fellowship and residency, so they don’t have to rely so much on the hospital system or the private practice to carve out their own space. 

[00:01 – 06:39] Opening Segment

[06:40 – 11:24] Google yourself

[11:25 – 18:09] Physician Outreach and Marketing 

[18:10 – 22:09] Branding Yourself As an Individual 

[22:10 – 28:20] Develop Thought Leadership as a Physician

[28:21 – 30:04] Host Webinars and Facebook Live 

[30:05 – 31:44] Collaborate with Other Professionals 

[31:45 – 34:10] Closing Segment

Tweetable Quotes:

“Physician outreach and marketing would allow professionals to build relationships with their local healthcare community and learn a lot more about your community.” – Justin and Kelley Knott

“Collaboration with other professionals is important to increase each other’s network.” – Justin and Kelley Knott  

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Ben Blake is the Sales & Marketing Manager at Systeem Medical Information Systems. They help medical practices find secure, reliable, and scalable Managed IT Services, Helpdesk, and EHR Support.

In today’s episode, Ben explains the importance of having an IT provider specializing in medical IT and the role IT solutions play for your marketing and physician referral development. Ben also shares his experiences as a physician liaison and leaves us with actionable advice on how to improve your network and connection with other physician liaisons.

[00:01 – 08:39] Opening Segment

[08:40 – 20:32] Technology & IT Infrastructures

[20:33 – 27:58] Security Measures

[27:59 – 33:41] Improving Patient Experience

[33:42 – 40:51] Closing Segment

Tweetable Quotes:

“As a physician liaison, the tactics and once you get it can be applied to really any specialty in any medical practice and any location at any size.” – Ben Blake

“Making actions based on data is crucial but can really lead to long-term success.” – Ben Blake

“With LinkedIn and social media and how easy it is to find people. You need to not be afraid to go out there and reach out to them and say hello and then provide value to them.” – Ben Blake

Resources Mentioned:

To get the free medical IT assessment offer from Ben and Systeem Medical, visit their website https://systeem-medical.com/ or you can call Ben on his mobile 469 573 4810.

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Today we had the pleasure of speaking with the Senior Product Manager of Medtronic Spine & Biologics, Kim Rodgers. Kim manages the digital direct to consumer (patient) marketing strategy for the US Marketing team. Strategies involve owned, earned, and paid media sources. 

Kim joins us today to discuss how you can improve your Google rankings by employing the tips and strategies she’ll share with us on this episode.

[00:01 – 12:20] Opening Segment

[12:21 – 17:57] Increase Traffic to Your Business

[17:58 – 23:38] Reputation is Everything

[23:39 – 30:25] Let Your Voice Be Heard

[30:26 – 38:59] Closing Segment

Tweetable Quotes:

“Reviews to me are very important because it shows that you’re real. It also is an extension of someone else’s experience and it’s building an advocacy for you.” – Kim Rodgers

“The last thing you want is for them to find you and get to your website and not feel confident that they’ve clicked that link and found the right person.” – Kim Rodgers

Resources Mentioned:

You can connect with Kim on LinkedIn. Visit their website https://www.medtronic.com/us-en/index.html

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Today we had the pleasure of speaking with the Principal and Managing Director of FEED. The Agency, Matthew Scott. FEED is an award-winning healthcare brand agency engaged by doctors and dentists who want to creatively differentiate themselves in their local marketplace in the mindset of their ideal patients.

Let’s dive into Matthew’s story of how physicians can better market themselves and bring in the ideal patients.

Things you will learn in this episode:

[00:01 – 07:21] The Importance of Healthcare Marketing

[07:22 – 17:52] What Makes Healthcare Marketing Different

[17:53 – 25:39] Branding vs. Marketing

[25:40 – 40:52] Working with FEED

[40:53 – 49:55] Pathfinder Movement

Tweetable Quotes:

“What does a great patient experience look like, sound like, and feel like? And if the doctors listening to this just took that into consideration and then wrapped it in a patient onboarding system if you will, they are so much further ahead.” – Matthew Scott

“If you can start off with a strategic understanding of how to authentically differentiate yourself in the mindset of patients, you will learn to attract more ideal patients.” – Matthew Scott

Resources Mentioned:

• FEED. The Agency

You can connect with Matthew on LinkedIn and Facebook. Visit their website to know more about FEED. The Agency

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Today we had the pleasure of speaking with the chief marketing officer of Cancer Treatment Centers of America, Ken Chaplin. After building up his experience with different markets, different forms of marketing, and working for various companies, Ken moved to the healthcare industry marketing scene. Ken focuses on a marketing strategy centered around the consumers.

Let’s dive into Ken’s story of how CTCA leads the industry in patient-centric marketing.

Things you will learn in this episode:

[00:01 – 02:18] Opening Segment

[02:19 – 14:48] Transition to a Different Side of the Marketing World

[14:49 – 21:18] Switching Gears in CTCA’s Marketing

[21:19 – 29:54] Physician Relations

[29:55 – 40:31] Telehealth

Tweetable Quotes: 

“What we are just trying to say is, ‘Hey, there are options, and you can, to your point, take your treatment, take your journey, and control it yourself.’ Be empowered to make those decisions. You have a partner, and you have a partner who’s going to deliver you with a power of a plan to get you the treatment you need certainly.” – Ken Chaplin

Resources Mentioned

You can connect with Ken on LinkedIn or Twitter. Click here to visit Cancer Treatment Centers of America’s website to learn more about cancer treatments, research, and resources.

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Today we had the pleasure of speaking with public speaker and founder of Nick LaIuppa Marketing, Nick LaIuppa. After spending thousands of ad dollars and exploring various strategies, Nick focuses on serving small-medium sized businesses by building digital marketing and advertising campaigns across multiple platforms. His purpose is to help people like you drive the sales you need to turn a profit. 

Let’s dive into Nick’s story of how to avoid common digital advertising mistakes to get the results you are looking for.

Things you will learn in this episode:

[00:01 - 14:15] Advertising Too Soon 

[14:16 - 19:47] The Lack of Transparency 

[19:46 - 27:23] Not Properly Tracking Your Program and Reporting 

[27:24 - 37:26] Leads Dying ON the Vine

[37:27 - 47:24] Picking the Wrong Platform and Bailing Too Soon

Tweetable Quotes: 

“The way that I always go about recommending the ad platform is first understanding who their customer is.” - Nick LaIuppa 

“If you ever get in touch with a marketing person or an agency that is telling you they can guarantee your results, that's a red flag.” - Nick LaIuppa

Resources mentioned in the episode:

You can connect with Nick on Linkedin, Instagram, Facebook, Twitter, and Youtube or visit his website https://nicklaiuppa.com/

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

In today’s episode, we are joined by the sales expert, co-founder of Artofsalesacademy.com, Steven Perchikov.  Steve is a master of B2B pipeline development and social selling. We are talking about how healthcare organizations can develop valuable B2B sales strategies by leveraging LinkedIn.

Let’s jump into Steven’s interview where we focus on helping the healthcare community learn how to use LinkedIn as an effective tool for marketing.

Things you will learn in this episode:

[00:01 - 04:28] Opening Segment

• We introduce the guest, Steven Perchikov to the show
• Steven talks about his career background and how he got into the entrepreneurial world 
• • He has a sales consultancy in a LinkedIn agency called Art Of Sales Academy. See below for the link.
  • He helps b2b businesses generate more opportunities and sales
• Steven shares some of the outreach strategies to develop an outbound system.

[04:29 - 14:42] Positioning Yourself on LinkedIn For Success

• What about LinkedIn makes it so different when it comes to social media marketing?
• • Steven explains the main differentiator of LinkedIn compared to other platforms is that it is a place where businesses hang out exclusively, and it’s the highest value social networking platform that anyone can leverage. 
• How do you structure a really good hook when selling or using direct outreach and messaging on LinkedIn?
• • Steven shares with us the different personality types and different strategies in building community and increasing engagement with clients. 
• What are some of your advice for people getting started on LinkedIn? 
• • Listen to Steven’s valuable advice for people like you who want to optimize their professional business profile on LinkedIn.  
  • Start building your list. 
  • The fastest track to getting appointments on your calendar 

[14:43 - 20:58] How LinkedIn and Email Outreach Go Hand in Hand 

• What makes LinkedIn so unique compared to other social media platforms as far as connecting and direct cold outreach? 

• Steven addresses how valuable LinkedIn is when it comes to building customers' trust to get their emails.

[20: 29 - 30:33- ] Building a Pipeline and Leveraging the Power of LinkedIn

• If you're going after 50 to 100 connections a day? Is it worth it? 
• • Steven provides a proven test for why connections they send without a message perform better than the ones with. 
• The importance of LinkedIn is social selling
• Steven shares insight as to how the healthcare world is utilizing LinkedIn more as their marketing strategy especially during this time of COVID. 

[30:34 - 35:39] LinkedIn Sales Course 

• Steven and Kelly talk about the LinkedIn Sales Course and preview what they are working on that will be coming out. 
• What is your advice for anyone deciding to start their LinkedIn journey?
• • Steven gives the greatest advice to startups like you that you don't want to miss!

Tweetable Quotes: 

“The difference between cold email to someone versus an opt-in, where you're actually nurturing someone to some date to get emails. That's a huge difference” - Steven Perchikov 

“Breaking patterns of what people are used to. And being relevant are two great ways to improve connection rates” -Steven Perchikov 

Resources mentioned in the episode:

• Steven Perchikov
• Art Of Sales Academy
•  Jeff Wiener founder of LinkedIn

You can connect with Steven on Linkedin, and Facebook or visit his website https://www.artofsalesacademy.com/

Subscribe for emails or using your favorite podcast app via: Email, Apple Podcasts, Google Play, Spotify, Stitcher or visit my website https://kelleyknott.com/ 

Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram  

Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing

Check out our physician liaison training platform – Physician Liaison University

The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.

Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.

Thanks for listening. Kelley Knott

In today's episode, we are joined by Kevin Pho MD the founder of the top physician blogging website KevinMD.com. Dr. Pho joins us to discuss how he created such a powerful personal brand and what other physicians can be doing to grow as a thought leader and create an engaged audience. 

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott