Paul Higgins Podcast

Why you should listen

1. Learn why your website should be the central hub of your marketing efforts and how it can convert visitors into leads and sales.
2. Discover five essential design principles that can transform your website into a powerful marketing tool.
3. Gain access to a valuable quiz to review and improve your website, helping you identify gaps and opportunities.

Do you have a website that you're embarrassed to show off? You're not alone. Many tech consultants feel "website shame," and it can significantly impact your business. In this episode, I chat with Greg Merrilees, founder of Studio1 Design, about the importance of having a well-designed website as the hub of your marketing strategy. We discuss why your website matters, key design principles to follow, and how to assess your current site for improvements.

About Greg Merrilees

Greg Merrilees is the Founder & Director of Studio1Design.com, a world-leading website design, and branding agency based in Australia with 28 people who are passionate about designing really, really, good-looking websites that convert cold visitors into hot leads and sales for their clients. 

Resources and Links

• Studio1design.com
• Greg's LinkedIn profile
• Discover how to convert more of your website's visitors into hot leads: Take the Quiz now!
• Never Split the Difference by Chris Voss
• Built to Sell by John Warrillow
• Previous episode: 587 - The Painful Truth About Ignoring Business Warning Signs
• Check out more episodes of The Paul Higgins Show
• Subscribe to our YouTube channel: @PaulHigginsMentoring
• The Tech Consultant’s Roadmap
• Join our newsletter
• Join the Tech Collective
• Suggested resources

Are you sacrificing family time for work, convincing yourself it's just temporary? In this solo episode, I share a personal story that underscores a critical issue many tech consultants face: ignoring warning signs in their business. Let’s explore how to recognize these signs and take action before they lead to bigger problems.

Resources and Links

• Previous episode: 586 - Do Google Ads Work for Tech Consultants with John Horn
• Check out more episodes of The Paul Higgins Show
• Subscribe to our YouTube channel: @PaulHigginsMentoring
• The Tech Consultant’s Roadmap
• Join our newsletter
• Join the Tech Collective
• Suggested resources
• Find out more about Paul and how he can help you

Why you should listen

1. Learn how Google Ads work specifically for tech and consulting businesses, including different types of campaigns and their effectiveness.
2. Discover why Google remains a dominant player in digital advertising and how to leverage its strengths even in a competitive landscape.
3. Gain insights into the power of retargeting ads and how to create effective campaigns that resonate with your audience.

Are you struggling to generate leads beyond referrals and partnerships? In this episode, we tackle this common challenge with expert insights from John Horn, CEO of the StubGroup. With over 11 years of experience in digital marketing, John reveals how Google Ads can be a game-changer for tech consultants and businesses seeking to attract more clients. He discusses the mechanics of Google Ads, the platform's enduring relevance despite emerging AI competitors, and effective strategies for retargeting ads to engage potential customers who have already shown interest in your services.

About John Horn

John Horn is the CEO of StubGroup, a digital advertising agency and a premier Google ad agency. Subgroup has helped over 2000 clients, across 15k campaigns, with their paid ads and suspension issues. They have generated over half a billion dollars in revenue for their clients across many different verticals including ecommerce, lead generation, B2B, B2C, local services, and more.

John has also taught digital advertising to over 100,000 students via online courses and the videos he produces through StubGroup's YouTube channel have received millions of views. When he's not marketing, John loves spending time with his wife and two little boys and exploring the Texas countryside he calls home.

Resources and Links

• stubgroup.com
• John's LinkedIn profile
• StubGroup Youtube channel: @Stubgroup
• Previous episode: 585 - The LinkedIn Assistant That Helps Users Save Time and Make Money with Joe Apfelbaum
• Check out more episodes of The Paul Higgins Show
• Subscribe to our YouTube channel: @PaulHigginsMentoring
• The Tech Consultant’s Roadmap
• Join our newsletter
• Join the Tech Collective
• Suggested resources

Why you should listen

1. Learn about evyAi, an AI-driven tool designed to streamline your LinkedIn engagement and help you connect with potential clients effortlessly.
2. Joe shares valuable insights on overcoming fears that prevent you from being more active on LinkedIn, helping you to grow both personally and professionally.
3. Gain practical tips on how to create engaging content, build relationships, and leverage AI to enhance your networking efforts.

Are you struggling to share your valuable insights with potential clients because you feel overwhelmed or unsure of how to present them? You're not alone. In this episode, I chat with Joe Apfelbaum, CEO of Ajax Union, who reveals how to leverage AI tools to simplify your LinkedIn engagement and attract more clients with less effort. Joe shares his innovative platform, EvyAI, which empowers users to automate their LinkedIn interactions, making it easier to connect and engage without the usual stress.

Throughout the episode, we dive deep into the mindset barriers that hold many professionals back from maximizing their LinkedIn potential. If you're ready to transform your LinkedIn presence and grow your business, this episode is packed with insights you won’t want to miss!

About Joe Apfelbaum

Joe  is the CEO and founder of Ajax Union, a B2B digital marketing agency in Brooklyn, NY.

Joe is a business strategist, LinkedIn expert, and Certified Google Trainer. He enjoys speaking and writing about digital marketing, professional networking, and personal development in his seminars, webinars, and articles.

Joe is the author of High Energy Secrets, How To Lose 95 Pounds and Keep it Off, and his latest book, High Energy Marketing. Joe is the host of the popular podcast The Breakthrough Maze where he coaches entrepreneurs on how to go from frustration to ‘Mojovation’; he has also been featured on hundreds of popular podcasts.

Resources and Links

• ajaxunion.com
• evyai.com
• Joe’s LinkedIn profile
• Previous episode: 584 - 2025 Best Year Yet
• Check out more episodes of The Paul Higgins Show
• Subscribe to our YouTube channel: @PaulHigginsMentoring
• The Tech Consultant’s Roadmap
• Join our newsletter
• Join the Tech Collective
• Suggested resources

Are you feeling overwhelmed by the endless sea of advice on growing your tech consultancy? You’re not alone. Many tech consultants find themselves lost in a mix of YouTube videos, blog posts, and the latest AI tools, all while struggling to identify what truly works for their businesses. In this solo episode, I’m here to help you cut through the noise and make 2025 your most successful year yet.

Drawing from my experiences mentoring hundreds of tech consultants and interviewing over 300 successful professionals, I’ll share insights that are hard to find elsewhere. We’ll explore two critical areas that can propel you to seven-figure success. By focusing on these elements, you can transform your consultancy and achieve the growth you've been striving for.

Resources and Links

• 7 Drivers of Tech Consulting Freedom
• 481 – Scaling a Salesforce Partner Business to 125 People While Living a Great Life with John Burdet
• 486 – Inbound Mastery: How to Use Content Marketing to Become the #1 Zoho Partner in The USA with Brett Martin
• 552 – How to Work 2 Days a Week with a Supportive 40-Person Team with Geraldine Gray
• Previous episode: 583 - 2024 Wrap Up
• Check out more episodes of The Paul Higgins Show
• Subscribe to our YouTube channel: @PaulHigginsMentoring
• The Tech Consultant’s Roadmap
• Join our newsletter
• Join the Tech Collective
• Suggested resources
• Find out more about Paul and how he can help you

As we look back on 2024, it's time to reflect on the lessons learned and how we can leverage them to accelerate our growth in 2025. This is our final episode for the year. Join me as we celebrate a remarkable year with over 10,000 downloads and numerous success stories from tech consultants like you. I want to express my gratitude to everyone who has reached out to share their experiences; your feedback means the world to me.

In this episode, I’ll be highlighting the top 10 episodes from this past year, discussing what made them special and why you should revisit them to implement their insights into your own practices.

Top 10 episodes

1. 518 – Hidden Secrets 518 – Hidden Secrets to Exiting Your Tech Consulting Business with Alex MacKay
2. 515 – From Struggles to Soaring: Unveiling a Netsuite Partner’s 266% Growth in 3 Years with Bryan Willman
3. 516 – Education as a Competitive Advantage in Tech Consulting with Peter Fuller
4. 552 – How to Work 2 Days a Week with a Supportive 40-Person Team with Geraldine Gray
5. 522 – You Are Your Brand with Peter G. Goral
6. 529 – The Future of CRM ​​with Jon Ferrara
7. 543 – Why Process Mapping is Key to Salesforce Implementations with Jessie Mead
8. 528 – Four Minds of Digital Transformation with Ben Stroup
9. 517 – Key Roles for a Pain-free Holiday
10. 520 – Developing a Key Operator Role with Jhana Li

Resources and Links

• Email: [email protected]
• Previous episode: 582 - Happy holidays
• Check out more episodes of The Paul Higgins Show
• The Tech Consultant’s Roadmap
• Join our newsletter
• Join the Tech Collective
• Suggested resources
• Find out more about Paul and how he can help you

Picture this: you're racing to complete a project before the holidays, but then it hits you—the most valuable project is the time spent with loved ones. In this solo episode, I take a moment to reflect on the importance of prioritizing family during this festive season.

As tech consultants, we often focus on optimizing systems and driving business growth. However, I believe it’s crucial to shift our attention to what truly matters: the connections we make with family and friends.

Whether you’re celebrating a holiday or enjoying some downtime, I wish you joy and meaningful moments with your loved ones. 

Resources and Links

• Previous episode: 581 - The Uncomfortable Truth About AI and Your Tech Consultancy 
• Check out more episodes of The Paul Higgins Show
• The Tech Consultant’s Roadmap
• Join our newsletter
• Join the Tech Collective
• Suggested resources
• Find out more about Paul and how he can help you

Have you ever woken up to find that the SaaS platform you've built your consultancy around has introduced AI features that could automate most of your work? This isn't just a hypothetical situation; it's a reality many of us are facing today. In this solo episode, I dive into the significant impact of AI on our industry, inspired by a thought-provoking conversation with Greg Head, who helps non-VC funded SaaS founders.

I discuss how AI is not only changing our workflows but also reshaping the entire value chain for tech consultants and SaaS partners. Industry leaders are suggesting that platforms like HubSpot may eventually replace many agency functions, including strategic roles. However, I want to emphasize that this transformation isn't a death sentence for us; rather, it's a chance to evolve and thrive.

Resources and Links

• Join the Tech Collective
• Moonshot PR
• Insight Partners
• SaaStr
• Tomasz Tunguz
• Greg Head
• 486 - Inbound Mastery: How to Use Content Marketing to Become the #1 Zoho Partner in The USA with Brett Martin
• 525 - AI - Death of Developers? With Mark Good
• Previous episode: 580 - From Messy CRM to Revenue Engine: Clay Implementation Secrets with Patrick Spychalski
• Check out more episodes of The Paul Higgins Show
• The Tech Consultant’s Roadmap
• Join our newsletter
• Suggested resources
• Find out more about Paul and how he can help you

Why you should listen

1. Learn how Clay.com can transform your messy data into actionable insights, helping you generate better leads for your business and clients.
2. Hear about a successful campaign, showcasing how effective data management can lead to significant business growth.
3. Discover Patrick's secrets to building a successful YouTube channel that drives engagement and showcases expertise in the tech consulting space.

Are you struggling with messy CRM data and finding it hard to attract new clients? In this episode, we tackle this common pain point with insights from Patrick Spychalski, co-founder of The Kiln. Patrick discusses how Clay.com can transform your disorganized data into actionable insights, enabling better lead generation and client acquisition.

He shares valuable lessons on optimizing data for both outbound and inbound marketing efforts, along with a compelling case study that illustrates the power of effective data management. Additionally, Patrick provides tips for growing a successful YouTube channel, making this episode a must-listen for anyone in the tech consulting space looking to elevate their marketing strategies.

About Patrick Spychalski 

Patrick is the co-founder of the Kiln, an agency that uses tools like Clay to automate outbound, inbound, and revops processes for mid-market and enterprise businesses. He has been working with Clay since before they had customers, and has grown The Kiln to a team of 9 Clay experts that help companies get the most out of the tool.

Resources and Links

• Thekiln.com
• Patrick’s LinkedIn profile
• Youtube channel: @GrowWithClay
• Clay.com
• 571 - Unlocking Revenue Potential How Clay Revolutionizes Client Data Management for Tech Consultants with Yash Tekriwal
• Tubebuddy
• Gamma.app
• Previous episode: 579 - Scaling Your Salesforce Practice Through Masterminds with Jon Ewoniuk
• Check out more episodes of The Paul Higgins Show
• The Tech Consultant’s Roadmap
• Join our newsletter
• Join the Tech Collective
• Suggested resources
• Find out more about Paul and how he can help you

Why you should listen

1. Discover how to effectively use LinkedIn to generate leads and engage potential clients, leveraging John's proven techniques.
2. Learn how to balance onshore and offshore teams to maximize efficiency and service delivery in your Salesforce practice.
3. Explore the benefits of the 360 Salesforce Mastermind, designed to help Salesforce partners bridge the gap between technical skills and business acumen.

Are you a Salesforce partner feeling overwhelmed by lead generation and seeking guidance from someone who understands your unique challenges? In this episode, I sit down with John Ewoniuk, founder of Peak360 IT and creator of the 360 Salesforce Mastermind. John shares his extensive experience in the Salesforce ecosystem, focusing on actionable strategies for leveraging LinkedIn to generate leads and the importance of effective team management.

John emphasizes the value of community and collaboration through his mastermind, aimed at helping Salesforce partners enhance their business skills and overcome common hurdles in client acquisition. Tune in for insights that can transform your approach to sales and marketing in the Salesforce landscape.

About Jon Ewoniuk

Jon Ewoniuk is the Founder of Peak360 IT, a Salesforce SI Partner, and The 360 Salesforce Mastermind. 

With 25 years of experience in enterprise IT, software engineering, and data services, Jon has specialized in helping businesses optimize their Salesforce implementations and integrate complex cloud and on-premises technologies. His expertise extends across multiple industries, including telecom, healthcare, and finance, where he has led global software development teams and delivered strategic technology solutions.

Jon’s leadership has guided organizations through Salesforce transformations, addressing challenges such as technical debt and process automation. Previously, he held IT leadership roles at Kaiser Permanente and CenturyLink, where he oversaw large-scale software projects and developed integrated solutions. 

Jon founded The 360 Salesforce Mastermind after recognizing that many Salesforce consultants and SI partners possess technical skills but face challenges in building a business—struggling with areas like marketing, lead generation, client acquisition, and scaling. The Mastermind is designed to bridge that gap, providing insights and resources to help these professionals succeed beyond the technical scope.

 He holds a B.S. in Computer Science from the University of North Dakota and is passionate about mentoring the next generation of IT leaders.

Resources and Links

• Peak360it.com
• Jon’s LinkedIn profile
• The 360 Salesforce Mastermind
• Book a call with Jon
• Previous episode: 578 - Win More Deals with Live Proposal Reviews
• Check out more episodes of The Paul Higgins Show
• The Tech Consultant’s Roadmap
• Join our newsletter
• Join the Tech Collective
• Suggested resources
• Find out more about Paul and how he can help you