Paul Mort Podcast |Fitness Marketing |Get More Clients |Be Inspired

Paul Mort is back for another round of craziness with his co-host Chris Burgess. Paul in this episode breaks down the importance of setting mindset goals before you set business goals. You need to have a healthy home before you can have a healthy business. He also answers some questions his audience has asked him over the week and he shares some great tips on how to captivate your audience in a whole new way through the art of story telling. 

Key Takeaways:

2:30 – Is Robin more badass than Batman? 

3:15 – Take a look at Paul's new redesigned website and model after it. 

5:40 – Paul breaks down what body, mindset, and balance all mean and why you should have goals for them. 

9:25 – It's not about what you do, it's about the person you have to become in order to achieve the goal you need. 

12:25 – Your business can't expand or make more money if you haven't mastered marketing, seduction, and sales. 

15:20 – Paul and Chris get into questions. 

17:40 – In the fitness industry there is no shortage of information and your clients have all heard it before. So, what do you do?  

21:00 – Learn how to tell a fantastic story so that people can relate to you and your message. No one cases about great advice or tips, they care about great stories. 

25:00 – Paul shares how he tells stories to his audience. 

28:20 – Try and create an avatar of your target audience and predict what some of their interests might be.  

31:15 – Paul shares one more tip on how to create good emails for your following. 

32:15 – You can't be exclusive unless you exclude people. 

Mentioned In This Episode:

http://iampaulmort.com/

http://marketingmuscleinnercircle.com/

Paul Mort is back after a short hiatus and he brings with him a new co-host, Chris Burgess. Paul catches up a little bit about what he's been up to and why he decided to bring Chris along for the crazy ride. He answers a couple of client questions and touches on what the 'So What' test is. He also talks about why people constantly fail their goals and gives you some homework to do at the end. Stay tuned for Paul and Chris's weekly show and don't forget to subscribe via iTunes! 

Key Takeaways:

1:30 – Paul's office is too big! Sorry for the echo!

3:00 – Where has Paul been all of this time? 

6:17 – Who is Chris Burgess? Well, he's super posh.

9:00 – Chris will make sure Paul's show gets uploaded on time and will keep Paul's mouth in check. 

12:45 – Everyday you don't send an email is a missed opportunity to get paid. 

16:45 – Personal trainers charge per hour and Paul says stop doing that! Sell the end result. 

19:30  - Paul explains what the 'So What?' test is. 

24:10 – Most people aren't in enough pain, so they're not motivated to achieve their goals. 

26:04 – Paul gives you some homework to do. Write what you do everyday and how many hours you do it for. 

29:10 – Paul gives you additional questions you should ask yourself after you've tracked your time. 

31:50 – Do not set your goal for more clients, set your goal for more pounds. 

Mentioned In This Episode:

http://iampaulmort.com/

 http://marketingmuscleinnercircle.com/

Join Dutty Uncle Morty as he grills one of his role models and mentors, Michael Heppel in this JAM PACKED episode.

Oh and we ripped this straight from his webiste: 

Michael has been described as ‘The cure to an average life’, ‘One of the top three speakers in the world’ and his presenting style as ‘Like shot-gunning a bucket of espresso!’

Through his events and coaching Michael has worked with everyone from Category B Prisoners to Business Leaders; from Premiership Footballers to TV Personalities.

He works with those who have the desire to set brilliance as their benchmark, who want to take massive action and are ready to make a change.

Speaker

Michael is best known for his powerful keynote presentations. His How to Be Brilliant keynote has been seen by over 250,000 people and is the perfect way to give an audience some oomph. And his Five Star Service presentation is a must for anyone who wants to inspire an audience to raise their level of service.

You can read a full list of Michael’s keynote presentations here.

Coach

Michael is no ordinary Success Coach. He works with only a handful of people each year giving them the personal attention they need to get from where they are now to where they want to be rapidly and effectively.

Author

Michael is the International Best Selling author of How To Be Brilliant, 5 Star Service, Brilliant Life, Flip It, How To Save An Hour Every Day and The Edge.

His books have been translated into 22 languages and are available in over 80 countries around the world. Flip It was a Sunday Times No. 1 best seller.

You can order Michael’s books on our website, Amazon and all good book stores.

Clients and Advocates

Since 1995 Michael has worked with organisations around the world. His clients and advocates include:

Microsoft, Vauxhall, HSBC, Specsavers, John Lewis, O2, WH Smith, Virgin Atlantic, Morgan Sindall, AmicusHorizon, AXA, Scottish Power, The NHS, Argos, Metropolitan Police, Pearson, EDF Energy and many more.

You can read a fuller list here and find out what these businesses and others thought of working with Michael, by clicking here.

The tools and techniques Michael teaches through his books, events and coaching are used on a daily basis by thousands of people.

Join Dirty Uncle Morty in this RARE interview with the brains behind one of the Biggest Fitness Companies in the UK, Andy Wake.

Andy reveals the rise and rise of his brand to the point where even the former Heavyweight champion of the world, David Haye

tried... and failed to challenge his dominance.

You'll love this.

Join Dirty Uncle Morty as he quizzes the 'names' behind the fastet growing consumer fitness exhibition in Europe.

The guys are expecting 60 THOUSAND visitors across 3 days at this years expo.

Wether you're planning big or small events, this episode is PACKED with tips and inspiration to help you profit.

Join Dirty Uncle Mort-dawg as he pulls some epic nuggets from the brains of one of the most forward thinking bizniz owners around.

Aj Shows us:

* how he created a book in 30 days..WITHOUT 'writing'

* the difference between marketing and adverstising

*how to create kick ass stories that people can relate to and that make more sales

Join Uncle Morty as he grills Aussie Bizzniz bad-ass Brett Campbell on how he build GIGANTIC lists using Facebook..

as well as some seriously awesome tips on productivity, email marketing, mindset and strategy.

To get podcast news and updates as well as Paul's famous daily email.. 

head on over to http://iampaulmort.com

Joun Uncle Morty as he chats and grills Rachel Holmes- the UK's Most Successful Female Fitness Entrepreneur.

In this killer interview you'll discover

* How Rachels Business Exploded After Learning of a Porn Site

* Why Most Fitness Pro's Dont Make Money

* How to Punch Fear in the Ball Bag

* How to stay motivated in the fitness industry

* The strategies and tactics Rachel uses on a daily basis to get shit done

and a lot more

Alexia is the host of the chart topping Head Trash Show podcast that is listened to in over 95 countries and the founder of Head Trash. Head Trash is a company that helps people to clear their minds of negative thoughts, feelings and emotions through its events, products, online courses and one-to-one sessions. At the heart of the business is a powerful new mind change technique that promises to be the preferred tool of choice for business executives to manage their mindset. As the most advanced practitioner and trainer of Reflective Repatterning worldwide after its founder, Alexia is committed to bringing it to a wider audience so that more people can benefit from enjoying the head space that comes with its use.

Alexia is also a personal brand, reputation and leadership coach who works with business leaders, TV personalities, creatives and entrepreneurs. She has co-authored a book Hit Me! How to get your small business to punch its weight online writing about Online Reputation and is a regular contributor to Fresh Business Thinking on personal branding, reputation and head trash.

Before becoming a business coach, Alexia worked in sales and marketing across a wide range of consumer product sectors and was fortunate to work with some big brands including Tesco, Boots, St Tropez, Brit Awards, London Fashion Weekend and Roxy. Her corporate experience at a senior level, including her involvement in a management buy-out, enables her to bring a deep understanding of business to her work.

Alexia and her business are regularly featured in the press, TV, radio and online. 

Johnny Mac is one of my favourite email marketers as well as a bad-ass copywriter..

This dude could sell ice to eskimos.

In this doozy of an episode we talk how to get your emails opened, the mistakes most people are making, how to come up with epic content daily..

and of course how to get bacon from your emails..You'll now want to miss this.

In Uncle Morty's Biz'niz clinic I also reveal

* how to make more sales face to face in a commercial gym

* how to get influentital people to help you

Enjoy...