Paul Mort Podcast |Fitness Marketing |Get More Clients |Be Inspired

Paul Mort Podcast |Fitness Marketing |Get More Clients |Be Inspired

By Paul MortBusiness
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Paul Mort Podcast |Fitness Marketing |Get More Clients |Be Inspired episodes

  • PMP#53 Why are people such assholes? (and how to deal with them)

    * Lessons in 'fuck you' from the worlds highest paid radio show host

    * How to deal with feedback without looking needy

    * The HARSH truth about people who offer 'constructive feedback'

    * What being 'offended' really means (and how to NEVER be offended)

    * Turning haters comments into MONEY.. FAST (I do this all fo the time)

    * Why 'ignore it' is TOTAL bullshit how to deal with people talking shit about you IN THE REAL WORLD

    * Family and friends.. and what their comments and remarks REALLY mean (this is hard to take)

    * How I attracted a bunch of assholes and wimps into my bizniz.. and how you can AVOID doing so

    * Why 'debating' on Flakebook is a TOTAL waste of your time and is costing you money (just ask the broke PT's who do it)

    * My "Keep your gift" strategy for DESTROYING anyone that talks shit about you

    * Why I WOULD criticise ME.. if I was broke and boring (you've never heard this one before)

    * (9 mins 30 secs) Why people comment, criticize and give you feedback.. especially when you haven't asked them to

    * Why you should FEEL SORRY for people that attack you

    * The 'could they be right?' blueprint that turned a nasty, stinging email into SALES

    * Human 'pysch' secrets that you must understand that will HALF your stress and frustration (IE: How to NEVER get pissed off)

    * Why its IMPOSSIBLE to ignore criticism REGARDLESS of what the Mush-Cookies say

    * Why people BRAG.. and why it pisses you off

    * The bizzarre way I responded to a guy who told me to kill myself

    * Why you SHOULDN'T listen to your clients..  regardless of how much they pay you 

    * Arguing on social media... REALLY?!?! 

    on a bunch of other shit that no-one ever talks about

    38 min
  • PMP #52 Fat Moaners Vs Broke PT's

    * My Un-circumcised opinion on "Beast Mode" (stop me when it hurts)

    * What Fat Moaners and Broke PT's have in common

    * A unique insight into the mind of a former fat boy that you can use to make money

    * Why fat people WANT to stay fat and broke people WANT to stay broke

    * "I'm gonna start on Monday" and how you can profit from it

    * The BRUTAL truth about why you'll NEVER solve your money problems if you keep doing this ONE thing

    * What you can learn from studying "Mentor-Whores" and their lack of success

    * Is your frustration down to information or implementation.. and how to fix either

    * Why your reaction to REALITY and ANGER will determine your levels of success

    * My Shocking opionion on why 'mush coookie goorooz' are still in business DESPITE their total lack of results

    * Why saying 'NO' to people makes you almost irresistable

    * The ONE thing you need to do to avoid FAILING at achieving your goals (you probably haven't heard this)

    * Why I try so hard to PUT YOU OFF buying from me... yet still make money in spades

    * How you're currently JUSTIFYING your lack of success to anyone that will listen (and how to fix it)

    * Valuable lessons from weight loss that will swell you bank account if you implement

    * How to KILL and MURDER your 'inner excuse maker'

    * Why simplicity = PROFITS and complexity= Stories

    * (21 mins) What you need to MASTER in order to make sales almost every day

    * The CRITICAL numbers to track to increase your BOTTOM LINE INCOME

    * Dieting for fun and profit? (you gotta listen to get it)

    * The stories you're telling yourself that are CRIPPLING your success

    * The ONLY 4 things you need tackle if you want to build a big-ass bizzninzz

    * My own, personal step-by-step blueprint to making £30k a MONTH clear profit, EVERY month

    * The fastest way to get started with making email marketing sales

    * How a podcast listener made €2000 in just 24 hours listening to my podcast

    * and a ton more foul-mouthed gold dust that will either

    Piss you off

    or 

    Fuel your fire

    Depending on the size of your scrotum

    37 min
  • PMP #51 The C Word

    * What I learned from spending 14 HOURS STUCK in Amsterdam Airport

    * The C Word (just warning you, i had a bad week)

    * Why I was travelling all the way to Bordeaux, France just for a tattoo

    * Secrets of getting paid £3,000 A DAY for your work (in a competitive field)

    * My SECRET weapon for dealing with stress, anger and disappointment when everyone else is LOSING their shit

    * How to go from REACTIVE to RELAXED.. in just a few months (and profit from it)

    * A simple, KILLER method to coming up with content for emails

    * The HARSH TRUTH about your income and who its down to

    * How you KNOW that what you're doing is working and why your opinion means JACK

    * The "Rationalisation Factor" and why its RUINING your results

    * My honest (and correct) opinion on how to MASTER any skill... including making MONEY

    * How to take a NEGATIVE EVENT and turn it into SALES (by MOCKING people)

    * Is "overwhelm" bullshit? Either way.. here's how I deal with it

    * Easy-to-apply technique to "RE-TRAIN" your brain (Even I can do this)

    * Emailing every day vs emailing weekly

    * How I made 300 quid RECURRING from an email about Spongebob Squarepants

    * Why you can't attract the clients you want... and what to do about it

    * Using the 'bad stuff' that happens to you CONNECT with your prospects (and get paid)

    * Why VICTIMS will NEVER produce results

    * Valuable bizniz lessons from Juice + and Herbal Life

    * Going from VICTIM to PRODUCER of RESULTS, in order to DESTROY your competitors

    * Why I DO NOT give a single shit about the economy.. and why you shouldn't either

    * How long your emails should be for MAXIMUM impact

    * Why the goorooz are DEAD WRONG about being 'professional'

    * Why being Professional is keeping your BROKE

    * The ONLY thing you REALLY need to worry about when writing an email

    and a bunch more other DOPE content that'll help you make more money

    and have more fun

    43 min
  • PMP #50 Unstoppable Productivity

    *How so many Biz owners are missing out on the TRUE benefits of being self employed (and how to remedy it for fun and bacon)


    *Why you'll NEVER have a life you LOVE... by doing things you LOATHE

    * The REAL, RAW truth about setting goals and actually ACHIEVING them (you haven't heard this before)

    * My bizzarre opinion on early morning PT

    * Why productivity hacks are horse-shit.. and what to do instead for maximum output

    * YOUR 'thinking' problem and whats really stopping you from getting shit done

    * One REALLY suprising difference between successful people and un-successful people and why its not what you DO

    * What my weakness for late night monster munch has to do with your bank account

    * When you should NEVER set goals.. despite what the Flakebook goorooz say

    * How to change the way you FEEL.... so you can get SHIT DONE

    * How to CRUSH fear... procrastination and DOUBT. NOW.

    * "Judgement" - My un-censored thoughts on "what people think"

    * My simple trick to staying focused on long and short term goals

    * The ONLY productivity tip you'll ever need (stolen from weight training)

    * How to create a PERSONAL ACTION PLAN that leads to big ass results

    * Why your to-do list is killing you (and one simple way to crush that shit)

    * How to deal with OVERWHELM... and mental blocks that screw with you

    * 40-50 hour weeks and how to STOP them WITHOUT pissing too many people off

    * How to keep your lady happy.. and your clients happy at the same time]

    * (31 mins) why my wife LEFT me and what I learned about MONEY and Bizniz

    * A proven, PRACTICAL way to increase your prices with almost ZERO stress

    and more awesomeness that I wont write about now...

    Cuz I want you to go listen, broby-cakes

    Get it:

    https://itunes.apple.com/gb/podcast/paul-mort
    -podcast-fitness/id727763849?mt=2


    Paul 'motormouth' Mort

    PS- Caught 2 mins of the 'political debate' on Friday

    sheeet- what a bunch of helmets...

    I'll give you my personal opinion tomorrow

    and what you can learn from those ass-clowns

    37 min
  • PMP#49 Spreading "Freemium" on your sammich

    * Free stuff... Should you? Shouldn't you?

    * Why changing your mind about something is cool and why you should be worried if you never do

    * The Real, Raw Truth about "Ebooks" and "Free Reports"

    * How to CRUSH procrastination and start building an email list NOW (even if you have nothing ready)

    * The ONE TIME you SHOULDN'T spend money on Facebook Advertising

    * The surprising reasons people USE google and Facebook and what that means to your bank account

    * Clear and straight forward advice on who you should do business with

    * How to get peoples email addresses, quickly and easily so that you can start profiting quickly

    * 2 things you can 'give away' on order to grow your email address

    * Why so Many PT's MISS THE POINT when it comes to  getting leads

    * Why I don't do strategy calls and why you don't have to either

    * How to structure your emails to gain trust AND get paid

    * How to use the "What-How" method to get clients almost EVERY DAY (with proof that it works)

    * What my first ever car (littered with condoms) taught me about marketing and trust building

    * Why you could give away your WHOLE program FOR FREE and STILL make money

    * What it is you're REALLY selling and why so many PT's get it WRONG

    * My £600 Nike Air Max trainers and how they can help you get more leads

    * 2 not-so-secret reasons your squeeze page ISNT working and what to do about it 

    * What I told a guy that 'called me out' on one of my Facebook Adverts

    * Stupid shit PT's say and what you can learn from it

    * The ONE, CRITICAL thing you need to worry about when it comes to capturing leads 

    * Why I have such a boner for the "One Page Report"

    * How to create your very first BOOK... using nothing but stuff you've already written 

    * and a load more other cool shit 

    then will either arouse you

    or offend you

    or even better- BOTH

    33 min
  • PMP#48 EXACTLY what I'd do, step-by-step, play-by-play... if I had to 'start again'

    * What to do when you have two products or services to sell and how to PROFIT the most

    * The REAL, HARDCORE difference between "Goorooz" and "Marketers"

    * My PERSONAL blueprint for 'what to sell' and 'when to sell it' for fun and bacon

    * The honest (and some-what arrogant) truth about why I don't sell other peoples products anymore

    * Why online products such as ebooks are DYING and what to do instead

    * 1 Sneaky way to continue getting new clients... even when you're sick

    * The RAW truth about'Hustling' and how you'll make ZERO bacon if you ever want time off

    * 7+ 'Magic Words' you MUST say if you want to get more referrals from your highest paying clients

    * Surprising (and profitable) power of 'recycled' emails

    * EXACTLY what I'd do,step-by-step, play-by-play... if I had to 'start again'

    * The beginners guide to getting more clients.. even if you think you know what to do

    * The real reason you shouldn't work with douchebags, know-it-alls, whiners or assholes

    * Why "Please like and share" makes you look desperate.. despite what the so called "Experts" say

    * The Disturbing (but cool.. for some) facts about what Facebook PRIORITIZE when it comes to marketing

    * My PROVEN (and critical) guide to starting, growing and profiting from an email list

    * How to establish yourself as a LEADER in your market VERY quickly


    * Sneaky, dirty tricks that the goorooz are using to grab your hard earned cash (You'll want to read this one)

    * Not-so-subtle difference's between selling 1-1 PT, Bootcamps, Online Products and supplements

    * and a bunch more stuff that'll swell your brain

    and you wallet

    24 min
  • PMP#47 The Un-Circumsized TRUTH About Fitness Marketing

    * Why you business is NOT different (and I can prove it)

    * The un-circumsized TRUTH about marketing and selling and how the industry DOESN'T matter

    * How the MAJORITY are always wrong (and how you can profit from it)

    * Money-making lessons from a WEDDING PHOTOGRAPHY

    * How to grow a big set of balls with your marketing and seduction efforts

    * The 'light-bulb' moment that QUADRUPLED one guys income

    * 'Hacks' for dealing with Price-shoppers and cheapskates looking for a discount

    * The basics you MUST stay grounded in if you want to become a MASTER marketer (you do)

    * How to fix your 'INCONSISTENT' income issues in one, dirty swoop and create PREDICTABLE (and replicable) monthly profits

    * The Tao of 'The Hustle' and why it'll NEVER end, well... until you burn out

    * The key to ENDING stress, anxiety and overwhelm (and the 14 hours days that go with it)

    * Just what is a 'sales funnel'? and what does it look like? and more importantly.. how can you PROFIT from it?

    * How to create a consistent flow of people who say "Yes, I'm interested in your stuff"

    * How to put your prices up (the answer might surprise you)

    * Where the fortune REALLY is, in your marketing and in your bidniz

    * How to take names and KICK ass at wedding fairs, health fairs and the like...(real life example)

    * More about "Grammar Nazis" and Unsubrcribes and how you can MAKE MONEY from whining assholes

    * "Repulsion Marketing" and how I make sales using it EVERY MONTH

    * What Cage Fighting and Your Marketing have in common

    * My personal book recommendations to get better at writing and selling via the written word

    * Why I'm not panicking whatsoever about the recent Facebook ad CLAMPDOWN

    * The art and science of having your testicles bitten (true story)

    * Why the basics will always Bring the bacon home and you'll NEVER go hungry

    * and lots lots more that will inspire and entertain you

    41 min
  • PMP#46 Why People Buy
    * The "Emotional Hot Buttons" you need to press to get people to sign up with you and give you money
     
    * What 'state' people are in that need your help and why YOU need to HIGHLIGHT it
     
    * How to get people to wake up and realise they REALLY NEED you
     
    * Why you need to strategically 'piss people off'
     
    * What to do to empathise with people, even if you haven't been fat
     
    * How to 'fan the flames' of DESIRE... and compel people to give you money
     
    * The power of 'getting into bed' with your clients (and my wife... really)
     
    * How to use FEAR to motivate your prospects into TAKING decisive action
     
    * Which POWER WORDS you need to add to your emails, adverts and website that KICK-ASS and make bacon
     
    * What somebody said to me that almost FORCED me to lose weight and how you can use it too..
     
    * ANGER and what it means to your income
     
    * More on the FACEBOOK CLAMPDOWN....
     
    * What to do to get the BIGGEST return when people 'enquire' about what you do
     
    * How to deal with 'unsubscribes' and end up PROFITING from it
     
    * Why you should INVITE people to opt out of your emails
     
    * Why 'Being Professional' lead to me having a  meltdown and HATING my life...
     
    * My "A-HA" moment that transformed me from having  a decent business to a HUGE business
     
    * "Shit-at-the-wall" Marketing Vs "Simple Funnel"
     
    * Bad-ass Marketing lessons from My Fitness Pal
     
    * What to do if people can't attend all your training sessions (I changed my mind on this)
     
     
    Key Takeaways
    02.40 – Everyone reaches a point where they know they should ask for help.
    06.15 – It’s never going to work if you don’t try and understand where your clients are coming from.
    08.15 – Use emotions and trigger words in your marketing to illicit an immediate response.
    14.18 – Don’t neglect yourself. Make sure you keep following your own advice.
    17.51 – If you want to appear exclusive, you’ve got to figure out how to say no.
    24.48 – Don’t promise something you can’t deliver.
    31.35 – When you’re not sure yourself, find someone who’ll tell you the truth - no bullshit from here on in.
    33.09 – Paul talks about the latest changes Facebook are making to advertising, selling and marketing.
    36.26 – What’s the best way to handle when people unsubscribe? 
    39.30 – Wearing a mask is exhausting. Surround yourself with people you want to be around.
    41.12 – Sort out your priorities and then you’ll see what’s important and what has to change.
    47.15 – If you value your business, draw people in and let them answer their own questions.
     
    Mentioned in this episode
    MMIC – www.marketingmuscleinnercircle.com
    52 min
  • PMP#45 50 Shades of Mort
     
    * My opinion on 1-1 coaching and what I'd do instead to maximize profits AND still get killer results
     
    * Why having a 'sunshine blowing' mentor is STALLING growth as a bad-ass bizniz owner
     
    * The 6 steps of "Strategic Seduction" that will EXPLODE your sales and profits
     
    * Why to TURN DOWN money from people that ALREADY have a coach (this will surprise you)
     
    * How a guy that sells CONCRETE and a TATTOO artist are making BIG BUCKS and How
     
    * The concept of the "King Eats First" and why its important if you want to avoid BURN OUT
     
    * How to build your bizniz around YOUR LIFE rather then be DICTATED to by your clients
     
    * My CONTROVERSIAL opinion on where your clients actually fit into your life (its not what you think)
     
    * Who REALLY pays you.. and its NOT your clients
     
    * Why people CANNOT achieve there goals and NEVER will (and my PERSONAL plan on how to fix that)
     
    * Why I spent last weekend in a wheelchair having my inner thigh massaged
     
    * 3 KILLER tips for mastering your MIND-SET so that you can become UNSTOPPABLE
     
    * How to improve your emails and SALES CALLS so you can make more money (Kinda weird)
     
    * How to learn stuff MUCH faster AND at a much deeper level
     
    *The ONLY 3 ways to get leads and which one leads to THE MOST PROFIT
     
    * "I have a dick would you like to suck it" VS "What's your name?" and which one leads to massive profits
     
    * Where the fortune REALLY is in your marketing process
     
    * The 'scheduling' tool that will change the way you schedule appointments, save you a ton of time and make you a bunch of money
     
    * and a whoooole bunch more 
     
     
    Key Takeaways
    01.48 – Make the changes you need to now, because when it really matters, you need to have it sorted.
    04.36 – Assess what you’re doing and see if it’s really right for you.
    07.28 – Success isn’t about you; it’s about what you can become.
    10.07 – What you’re selling and doing isn’t unique or different, and nor are the people who are buying it.
    15.09 – Having your business is about setting your own rules. When that status quo shifts, the business is gone.
    19.25 – What makes us so different as people, and what makes us do things so differently?
    25.38 – Don’t put yourself through hell to reach a goal that might not even make you happy.
    34.47 – When you’re part of a family, it can’t just be about you; everything has to balance and fit.
    42.15 – When was the last time you actually read something and learned from it? Start now.
    44.50 – The first point of contact rarely works; get a lead, follow it up and seal the deal.
    49.25 – First decide when you’re available, then let your clients fit around you.
     
     
    Mentioned in this episode
    MMIC – Group coaching for entrepreneurs and marketing professionals
    www.AscensionHelp.com – Meditations, self-healing and consciousness.
    52 min
  • PMP#44 I Was a One-Dimensional-Douchebag...

    *  The critical "Buy my shit" Errors that are KILLING your bank account

    * How to avoid becoming a one-dimensional-Douchbag

    * What I learned from an asshole talking shit about me on Flakebook

    * How to not look like a dickhead and why its important for your 'mindset'

    * How meditation helps you DOMINATE your working day

    * Being prepared for "shit hitting the fan" and why opinions mean JACK SHIT when it does

    * Why my wife hasn't left me yet and what it has to do with your marketing

    * The RAW truth about working 14 hours a day (you'll HATE this)

    * "Insider Secrets" to growing an email list by putting lingerie on words (yup, really)

    * Why I WOULDN'T have a pop up on my website

    * What me getting fat means to your sales and marketing

    * The ONLY occasion when YOUR opinion means NOTHING

    * The #1 question to ask when you're "arguing" about business and marketing

    * How to turn a 12 page newsletter into a £27k a MONTH business with WORDS

    * They CRUCIAL components you MUST HAVE in place if you want people to "opt-in" for your daily emails

    * How to have people FOAMING AT THE MOUTH to buy from you...

    * Powerful Marketing lessons from Weight Watchers and Thomas Cook

    * How to KILL procrastination and get more done, in one simple (but effective) step

    * My PERSONAL buleprint for achieving more in one week, that people do in one MONTH

    * A simple, PROVEN tip for getting rid  of fear.. SUPER FAST

    * Why "eating the frog" ISNT working  and what to do about it

    * How I use SUNDAY to smash the shit out of the whole week

    and loads, loads more

     

    Key Takeaways:

    [00:01:49] Football vs. Leather Egg Throwing

    [00:03:21] Pop Quiz: Old School Tracks

    [00:05:30] Paul answers questions about marketing and lifestyle.

    [00:13:55] Chris and Paul discuss Valentine's Day.

    [00:16:30] Paul talks about offense and defense.

    [00:19:31] Removing your opinion from the situation.

    [00:21:48] Paul and Chris answer a question regarding pop-up forms and marketing.

    [00:26:30] Paul tells you how to dress up your email broadcast.

    [00:29:57] Motivating you to a better self.

    [00:32:46] Paul discusses productivity and procrastination.

     

     

    Mentioned in this Episode:

    http://marketingmuscleinnercircle.com/

    http://www.amazon.com/Eat-That-Frog-Great-Procrastinating/dp/1576754227

    [00:39:33] Paul's Sunday night ritual to stay productive.

    46 min

About Paul Mort Podcast |Fitness Marketing |Get More Clients |Be Inspired

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