*I tell you about my top 6 boooooks that CHANGED my game

*Learn which authors inspired me and gave me the right tools to take ACTION

*My buddy Creps shares his brillant boooook list

*If you care about yourself, you business, family...go out and buy them and Read them! Do it!!

*I tell you about a book you don't even have to readdd

*Get the book every PT NEEDS to read and save yourself a ton of trouble and pitfalls

*The greatest sales guys are the greatest story tellers

*Stories will out sell everything!!

*IT PAYS to be Selfish

*Get the book to teach you how to stop being your own worst enemy

*Stuff we learn means nothing if we have a cluttered mind. Book 1&2 help clean out your mind and get you ready to crush it. All these books mean nothing without a clean head.

*Your thoughts are just thoughts. They don't belong to you. Always question your thoughts.

*The sales doesn't matter, the marketing doesn't matter...until you can question your thoughts

*Get to know my and Creps favorite fiction books and where to start reading fiction

Key Takeaways:

[1:40] Paul has been on vacation.

[3:35] What books does Paul recommend? 

[4:50] Paul learned how to meditate last October.

[6:00] Book number 6: First Thunder by MSI.

[7:40] Creps recommends Awaken The Giant Within

[9:25] Book number 5: No B.S. Direct Marketing by Dan Kennedy

[11:58] The Compound Effect taught Creps about money.

[16:20] Book #4: Words That Sell

[18:20] Creps recommends the Wisdomkeepers to help with well-being.

[20:00] Book #3: 80/20 Sales and Marketing by Perry Marshall

[22:50] If you can't tell stories, your selling will suck.

[25:45] There are several people in your marketing list waiting to spend more money on you.

[28:20] Book #2: The Dark Side of the Light Chasers by Deborah Ford.

[28:50] Don't just read the book, do the exercises in them.

[31:00] Being lazy can benefit you.

[34:10] Want to stop being your own worst enemy? Read Why Good People Do Bad Things

[35:55] Clean your head out first before you act.

[36:30] Book #1: Loving What is by Byron Katie.

[38:10] Question what you believe in, even the positive thoughts.

[38:55] Who would you be without your story?

[40:40] Nothing matters until you can start questioning your thoughts.

[41:45] Why does Creps read fiction? 

[43:15] Why does Paul read fiction?

[43:44] Paul and Creps list off a bunch of their favorite fiction books.

[45:25] Start with Steven King or Lee Child

[46:10] Dan Kennedy is the Godfather of marketing.

[47:20] Go to http://iampaulmort.com/ to get a bunch of free stuff.

Mentioned In This Episode:

First Thunder by MSI.

Awaken the Giant Within  by Tony Robbins

No B.S. Direct Marketing by Dan Kennedy

The Compound Effect by Darren Hardy

The Automatic Millionaire by David Bach

Words That Sell by Richard Bayan

The Wisdomkeepers by Steve Wall and Harvey Arden

80/20 Sales and Marketing by Perry Marshall

The Big Leap by Gay Hendricks

The Dark Side of the Light Chasers by Deborah Ford

Why Good People Do Bad Things by Debbie Ford

Loving What is by Byron Katie

Bloodrush by Ben Galley

Prince of Fools by Mark Lawrence

Harry Potter by J.K. Rowling

Divergent by Veronica Roth

Hunger Games by Suzanna Collins

Wayward Pines by Blake Crouch

Half a King by Joe Abercrombie

The Blade Itself by Joe Abercrombie

Brilliance by Marcus Sakey

http://iampaulmort.com/

* How to increase your profits ENORMOUSLY with this 1 simple, strategy

* The powerful FIX that could increase your sales but up to 80% <-- wowsers, right?

* How 90% of PT's and Nutritionists are LEAVING MONEY on the table- for their competition to scoop up

* The best AND fastest way to be the 'go to' guy for your product or service

* Why "never give up" is a crock of crap- let me prove it to you at 4:05

* How BRILLIANT PT's are BROKE (and how to repair that)

* Why SHITTY trainers are kicking your ass and will continue to do so, unless you do this #1 thing I reccomend

* Are 'results' and before and afters enough to get you loads of clients? My opinion

* The TRUTH about 'ethics' in the fitness industry

* How I know... that you DON'T know wether your marketing works (and how that means you're chasing your tail)

* Why I don't like this new trend "Free Facebook groups" for getting clients and NEVER will...

* Marketing and sales lessons from Paul Check?!-> yes, REALLY

* The CRITICAL numbers you need to track if you want to make a shit ton more sales

* How to punch yourself in the face...(minute 12)

* The DANGERS of pigeon holing yourself with "bootcamp dickheads"

* How only 20% of the marketing you do actually WORKS- and how to find out what it is..

* Where 80% of your stress and headaches are coming from. Or, more accurately WHO 80% of your shit is coming from.

and a bunch of other offensive (but useful) tips that will help you stand out like a "moist" fart in a pair of white linen trousers...

oh and a straight up "BUY MY SHIT" message

Paul 'Marketing in the car' Mort

PS- Only 4 days till i launch my most powerful training yet

Shit's about to get real

But its only for the big hitters

the ballsy bastards who want BIG ASS RESULTS

Keep checkin your emails..

its coming. Wednesday morning, to be precise

Key Takeaways:

[1:05] Paul is back and recording in his car.

[1:50] Following up will increase your sales.

[2:50] 48% of people never follow up with their prospects.

[4:00] Never give up is total bullshit!

[5:55] Results aren't enough anymore.

[8:25] If you're not assessing, you're guessing.

[10:40] Don't compare everyday to your best day.

[13:10] 80% of your new business comes from 20% of your efforts.

[13:44] Email is definitely 80/20 for Mort.

[14:20] 80% of complainers will come from 20% of your clients.

Mentioned In This Episode:

The 80/20 Rule in Business by Perry Marshall

http://iampaulmort.com/

https://marketingmuscleinnercircle.com/

* Listen carefully to my "roolz for success" or 'Mort's Code'.

* Family first always. Spending more time with clients than with your kids? Your priories are all fuckeddddd upppp.

* Are you happy with your 14 hour work days? THEN TURN OFF THIS PODCAST NOW AND STOP LISENING.

* If I procrastinate, I'm ROBBING TIME away from my children (seriously).  

* Choose who you do business with, it's important for you sanity. It pays to be picky!

* You are sabotaging yourself by being needy all the time. Discounts, demanding attention, putting clients on a pedestal. DESPERATE!!!!!!

* Confidence is SEXY AS FUCK.

* How to position yourself for the Real clients that want You no matter the price.

* Sell people results not sessions. Sell me the result!

* More information doesn't inspire people to take action. You. Have. To. Entertain. Them.

* You are opening the door to MISERY and DEPRESSION by comparing yourself to others. People exaggerate on social media.

* The reality is not everyday is beast mode day. Motivational posters do nothing! Tell me the TRUTH. Share the bad days. Share the hero's journey. Share the negative shit.

* Why have a website if you don't drive traffic to it? Why?

* PAY to get LEADS. A lead is a phone number and an email address. They're not just followers!!

* The lurkers are your BEST CUSTOMERS.

Key Takeaways:

[1:45] We're covering some more of Mort's thoughts in this episode.

[2:05] Family first always.

[3:20] Having children is incredible for productivity and lowers your tolerance to bullshit.

[5:10] Be in control with who you do business with.

[7:55] Neediness looks desperate.

[9:40] Confidence is almost irresistible.

[11:00] There are many things that are more important to people than just price.

[13:05] People will join you for the results, but stay for the experience.

[14:15] People want entertainment, not more information.

[16:05] People buy more often and spend more money when in good humor – Dan Kennedy.

[17:18] Comparing yourself to others is the fastest way to misery.

[18:19] Being overweight is not the problem. The problem is everything that comes as a result of over weight.

[19:45] The fitness industry is way too happy. Show the negative side. 

[21:15] Talk in their language. Normal people don't live the way you do.

[21:45] Have the courage to be yourself.

[22:45] Don't be afraid to get criticized. Stop wearing that mask.

[24:00] Paid advertising destroys organic searches.

[25:25] The fortune is in the follow up.

Mentioned In This Episode:

http://iampaulmort.com/

https://marketingmuscleinnercircle.com/

You'll LOVE this if FEAR and self doubt are holding you back...

Here's whats inside an action episode #60:

* Why the TIME you put in to growing you bizniz means NOTHING when it comes to making that bacon

* My #1 tip to kill procrastination (19 mins)

* More effort= more results? NOPE. Find out why at 2mins 30

* How to DESTROY your doubts that are based on your PAST

* What you can learn from FAILING (actual example)

* Lies, Lies, Lies and why they'll ALWAYS catch up with you

* Why "Fearless" is total horseshit.. despite what the mush cookies say

* How to use fear to DRIVE you to get what you want

* Could POSITIVE THINKING be STOPPING you from getting what you want in your life

* Simple, actionable steps to deal with anxiety, stress and doubt

* Why I've been AVOIDING speaking and coaching

* What seperates the "haves" and "have nots" in bizniz and life

* Walking vs "beast mode"- the truth

* How to deal with Paranoia and physical anxiety without becoming a hippy

* Standing out like a BEACON in a world full of bullshit, with one easy 'hack'

* Why people are so triggered by honesty

* Why Mark Cuban is full of shit (in spite of being a rich bastard)

* The #1 FASTEST, not-so-ninja way for seeing your fears for what they really are

* What it means when you CAN'T act on what you want and are consumed by doubt

* Are you surrounded by liars? and are the fucking with your success

* Why I DONT OWN A GYM.. (I've been criticised for it)

* How to tell wether you're ADDICTED to your current reality

* "King of the shit heads" <-- me, and how it messed with my shit

* Lessons from Mike Tyson?

* How to overcome fear, by asking ONE, 3 WORD question

* 1 thing you need to know about people that criticise you (hint: they're terrified)

* How to USE your insecurities to attract more clients (and profits)

* Why and HOW to CONFRONT your fears and doubts for biiig success

and a ton more stuff that will mess with your mind

and maybe even give you a boner

Uncle Morty

PS- Don't forget to hit me up with any questions

and I'll try and cover them in future podcasts

Key Takeaways:

[1:45] When given the same tools, why do some people fail and others succeed?

[3:25] Some people should work for someone else.

[4:10] Everybody fears. The 'have no fear' mantra is bullshit.

[5:30] How can you beat fear? 

[8:50] Self-destructive behavior comes down to self worth. We create our own chaos.

[10:40] People may say something, but in reality they really don't want it.

[13:25] We have to separate ourselves from the people who tell us lies to make us feel better.

[16:50] Fear shows up in different ways; anxiety, procrastination, criticism, etc. 

[19:15] Question your positive thoughts.

[20:45] Embrace the unknown.

[23:00] Fear is based on not knowing or predicting the future. Get rid of fear by finding out the future.

[27:15] How do you react when you fear?

[32:30] Inaction has never solved anything.

[36:50] How do you overcome fear that has been created from the past negative results?

[42:30] Why should you actively seek out and face fear?

[47:20] If we don't act in spite of fear, we're not really living.

[49:30] Fear is based off of insecurity. Accept your insecurity. 

[52:10] Own your fear or it'll own you.

Mentioned In This Episode:

http://iampaulmort.com/

* 11 of my "roolz for success" that may surprise you

* How to be a one dimensional douchebag dad, like most of the fitness industry-- and of course how to AVOID it

* My uncurcumsized message to a 'critic' of the podcast

* How to use Facebook in your bizniz for MAXIMUM effect

* How generating leads is the same as getting laid (really)

* Why you should move people AWAY from social media if you want to make more sales

* Why 'personal anectdoes' mean JACK SHIT when it comes to the maketh of bacon

* What I learned from a 4 year study on internet based sales

* How you'll NEVER be considered an expert unless you do this 1 crucical thing that all industry leaders do to stand out from the 'wannabes'

* The #1 thing you should be paranoid about when it comes your marketing

* How to know if you're boring people (and what to do about it)

* The controversial thing that your prospects REALLY need if you want to influence them

* Why most fitness people are 'cheerleaders' and how its killing their bank balance

* More killer tips on how to deal with criticism and shit talkers

* Why people do stupid shit and how you should react so that you don't end up suffering

* What it means if people AREN'T talking shit about you and why they SHOULD BE.

* My favourite lesson form the worlds leading marketing authority (about pissing people off)

* How to put an abrupt end to all of your suffering, stress and pain

* My personal "what to do" plan for when people criticise you or make snarky comments

* The #1 fastest way to stand out from the vanilla PT's that are competing for your clients

* "The majority are wrong"- Why the fitness industry is FAILING and how YOU WILL too, unless you do this thing (13 mins)

* What your income REALLY says about how good you are

* Attitude is EVERYTHING when it comes to making money in business (and the critical error people make that REPELS money)

* The "are you allergic" to MONEY test.... do you pass it?

* How to make yourself look a dick and why it's ruining your chances of success

* Does money make you happy? My RAW opinion on money and happiness

and a whole bunch more of opinionated, brash content that will either fire you up

or twist your tampon

Key Takeaways:

[1:35] If you'd like to receive Paul's daily newsletters, sign up on IamPaulMort.com.

[2:30] Today Paul will be going though 'Paul's Thoughts' 1 through 11.

[3:55] Facebook is full of noise. Get people off of Facebook and on an email list.

[6:08] Paul spends 20 minutes a day writing an email.

[7:00] You'll never be considered an expert in your field if you don't put out content.

[8:55] Most people are liars and don't tell the truth. Want to stand out? Tell the truth.

[10:05] You can only control what you do. Don't take things personally.

[10:55] If you're doing great work, you'll be criticized.

[13:11] Your income is directly correlated with how many people you help and how good you're at helping them.

[15:20] If you're constantly attacking people, how about this, take care of your own shit first.

[16:50] Family first always. Life around your business, not business around your life.

Mentioned In This Episode:

http://iampaulmort.com/

http://marketingmuscleinnercircle.com/

Loving What Is by Byron Katie

* Why people DONT get what they want and how it has NOTHING to do with hustle, hard work, knowledge or any of that other bullshit

* The VERY surprising truth I learned about myself at "WARRIOR WEEK"

* Why you get 'lost' and how to get back on track FAST and start profiting

* My own PERSONAL WAY to build your "self worth" and confidence in bizniz and LIFE..

* 'Nightmare' clients.. and how I make sure they stay away from me and go to the mush cookies instead

* Why you still have to "convince" people to listen to your podcast (and how to do it)

* How you can "have it all" yet still feel EMPTY AS FUCK on the inside

* How to PROFIT from comparison.. and on the flip-side how it can DESTROY your confidence

* More on "Fitness Liars" and how to spot bullshit

* Why "putting the hours in" is a bit of a myth and what it REALLY takes to get what you want

* What happened when I bought a gram of coke a few weeks ago...

* Goal Setting- and why it NEVER works for most people..

* How to know when you're bullshitting yourself (and what to do about it)

* My #1 tip to get CLARITY on what you REALLY, want... deep down

* What LYING is costing you.. both in terms of MONEY, health and happiness

* Why you'll NEVER achieve your goals without this 1 CRITICAL assessment

* The fastest way to attract chumps, cheapskates and energy vampires

* How being 'professional' caused me to have a meltdown

* 15 MINS: Ever achieved something but were still left feeliing empty inside? Heres why

* "Sneaker Rich" and how to spot it in your own life

* THE #1 most BRUTAL question I've EVER had to answer (but also changed my life)

* A simple 'hack' How to INCREASE YOUR SALES on webinars, SALES CALLS and podcasts

* Is 'closing' people bullshit that will just twist your testicles?

* How to save stress, energy, time and money with my "3 Question rule"

* How to get "unstuck" and get your head out of your ass

* Why the people around you WONT TELL YOU THE TRUTH and what that's costing you

* What to do when you doubt yourself and your ability to deliver

* How to GET YOUR LIFE BACK when you become 'successful'

* What it means when you "think about business" all of the time.. and why its OKAY

* My top tips for measuring success AND leveraging it so you don't have to WORK MORE

and a bunch more

Oh and you'll also hear me TAKE A PISS.. LIVE 

HA! 

Enjoy

Paul "piss pot" Mort

PS- Apologies for the sound on this one...

I fucked up somewhere on the recording side of it

But its a DOPE podcast, all the same

 I wasn't going to send this (Angry)

I went in deeeep this week...

Struggled all week with my whole bipolar ting

Tired. Angry.. Down...

Negative shit

So I recorded a podcast STILL, rammed with tips that will help you

Stand out from the crowd--> lower your stress--> help you get POWER

and lots of other cool shit

oh, you may need a helmet

Here's whats inside:

* How I'd go about raising the money I'd need to open a gym (without borrowing)

* The only two numbers you should REALLY give a shit about in bizniz (one of them will surprise you)

* Why I don't give a shit about going "viral" but how to do it, if you really have to

* What to do if you're NEW to the fitness industry

* A concept for 'standing out' that no-one talks about (it lowers your stress too)

* Why I wouldn't have investors in my bizniz.. like, EVER

* The biggest lie I tell ALL OF THE TIME.. and what its costing me

* More reasons why Weight Watchers, Slimming World and Juice Plus are KICKING YOUR ASS (and some tips to overcome it)

* How to open your own facility FAST and with very little capital

* Why I had a HUGE meltdown that changed my life

* What happened to me when I tried to be professional'

* Why I talk about cocaine, booze and all that other 'taboo' stuff

* Surprising reasons why struggles and meltdowns are GOOD, in fact GREAT for growth and progress

* Why it's OKAY to get pissed off with your clients, despite what the goorooz say

* What to do when you're NOT motivated and NOT inspired (my personal blueprint)

* "Turning people off" by CHOICE for fun and profits

* What I learned from 'Snooper' accounts on twitter

* "Sponsored Athlete" What does it mean? Do you even get paid?

* Why *most Personal Trainers are TERRIFYING the people they could help

* The #1 way to release your STRESS (and how you can make money from it)


and a whole bunch more cool shit:

https://itunes.apple.com/gb/podcast/paul-mort-podcast-fitness/id727763849?mt=2

Enjoy

Uncle Morty

PS- I wasnt actually going to send this one..

I sound like an angry asshole all the way through... 

But hey, thats where I was at

and I don't want to hide that shit from ya

* Why the fitness industry is WRONG..and how I can prove it

* Why people are choosing weight watches and juice plus INSEAD OF YOU (and what to do about it)

* "Weekly newsletter" yay or nay? (my answer might surprise you)

* High paying clients vs One night stands  and what it means to your fitness bizniz 

* Simple steps to go from 'hustle income' to 'predictable income'

* How to go on holiday (yes, a vacation) and STILL GET NEW CLIENTS

* Personal anecdotes vs ACTUAL EVIDENCE in the marketing arena

* Shocking statistics on why people use their mobile phones and ipads - this will blow your mind

* What 78 million people tell us about Email vs Facebook

* WHY Email hands Facebook and Twitter their ASSES when it comes to making sales in your business

* How to look desperate (and why you should avoid it like herpes)

* Your ACTUAL 'Hourly rate' and why it ISNT what you think it is

* My uncensored and surprising opinion on Facebook groups and why I don't have one

* Why people LAUGH AT ME when I tell them what I do

* How to GET and KEEP peoples attention so that you can seduce them

* Profiting from what your competitors ARENT doing..

* How to be the FIRST person people think of when they want to get in shape

* Marketing Lessons from your Facebook newsfeed

* The #1 FASTEST way to position yourself as a LEADER

* Can you really make a shit ton of sales in just 20 minutes a day? (16:30)

* How to 'Weed out' people you DON'T want to work with (and why you should)

* Do people that 'like' your stuff actually buy from you?

* How to be more 'VISIBLE' to your potential clients

* The truth about how long it takes to make money from emails....

and how to speed up the process, to make more sales, faster

and TONS of other content that will make your balls tingle