Paul and Simon do another Q&A for the final episode of the podcast.

There's money to be made in the fitness industry! But you need to learn how to market yourself.

Marketing and selling means communicating with people! 

Confused about your 'ideal' avatar? Ask yourself: Who do you relate with the most?

I only sent 90 day goals! Read the book The 12 Week Year to find out why.

95% of people listening live on the call will do nothing.

Should you fight with your Twitter Haters?? No, no, no, no! You have nothing to gain by winning an argument with those people.

Key Takeaways:

[1:55] Thanks for listening!

[2:00] Look out for my TV show starting January.

[2:55] Paul talks about email lists.

[6:00] What will the fitness industry look like in five years time?

[6:55] What are the key factors to building a successful business?

[9:25] How do you define your avatar?

[10:45] Daily videos vs written content?

[13:40] Study Facebook and Twitter ads.

[18:25] How do you find motivation when you don't know what to do?

[21:50] How do you get to 4 figures to five?

[28:30] What should you do with haters?

[31:25] How to prevent an employee from taking your clients?

Mentioned In This Episode:

http://iampaulmort.com/

http://marketingmuscleinnercircle.com/

The 12 Week Year by Brian P. Moran and Michael Lennington.

LIVE Q&A SHOW PART TWOOOO

Simon joins us again.

Everything you do is self-serving, but you have to change that mindset.

Simon tells us how he got over his fear and started his online business.

Want to get exposure? SPEND MONEY.

RAISE YOUR PRICES!!!!!!!!!!!!!!!!!!!

Don't lie about what you want! Get clear on what you really, really, really want before you start.

Sad there's not going to be a podcast? Don't be. In January I'll have an online TV show.

Budget gyms are for cheap people. Ignore them.

Fire your staff if they're not doing what you want them to do.

Key Takeaways:

[1:05] This is the second live recording.

[2:25] Get your fear on paper and hack away at the pieces slowly.

[5:25] You can't be a coach and not train people.

[9:00] Converting Instagram followers to email list?

[11:25] Approach new clients from a position of value.

[12:45] How did Simon get over his fear of starting an online business?

[15:10] Want to get noticed? Spend money.

[16:10] Don't target everyone.

[18:30] Figure out what you're scared of.

[20:55] What will it take to get what you want?

[22:45] Why is Paul canceling the podcast?

[24:50] Build your list everyday.

[28:00] Budget gyms?

[32:15] What do you have to say and who are you saying it to?

[34:40] Bad things happening in your life? Write an email about it.

[37:45] Fire your staff!

Mentioned In This Episode:

http://iampaulmort.com/

http://marketingmuscleinnercircle.com/

LIVE Q&A SHOW.

Didn't tune in? Did you miss it?! Too bad!

Sign up to my newsletter for exclusive, exclusive content and make sure you never miss anything ever again.

Offend by the truth? You'll hate this.

OUR BESTEST STUDENT SIMON JOINS US. He 10x his business in the last two years.

Why are you here? What results are you expecting to get? And why won't you take action??

FIND OUT the biggest website mistakes personal trainers make all. the. time.

UNSUPPORTIVE FRIENDS? They're scared for you. BUT Do it anyway and it Do it for You.

Are you pricing your services too low?You're setting yourself up for failure.

Biggest mistake not charging enough. Money is the vehicle of freedom. BEEP BEEP.

Key Takeaways:

[0:50] Paul does a mini demonstration on video.

[1:15] If you didn't tune in live, then it's your fault.

[2:25] This episode is not for everyone.

[4:15] Simon did $90,000 in 90 days last year.

[4:30] 200 trainers signed up, 75 of them showed up, and only 5 of them will take any *real* action.

[5:00] Why are you here today?

[7:35] How does meditation help Paul?

[10:45] How can you sell more to the clients you already have?

[10:55] How much are you leads worth?

[14:55] The biggest website mistakes? Talking about yourself and not capturing email addresses.

[17:45] Your avatar is the person that pays.

[20:00] How does Paul deal with the haters?

[23:00] How do you get more clients?

[26:00] Increase your prices if you want more freedom.

[29:55] Does an email list really work?

[32:35] Paul lists his favorite authors.

[33:45] Reading fiction helps Paul switch off.

[35:10] Thoughts on running two businesses at once?

[37:40] How does Paul manage his bi-polar condition and still run a successful business?

[39:55] Advice to new personal trainers?

Mentioned In This Episode:

http://iampaulmort.com/

Brilliance by Marcus Sakey

Bloodrush by Ben Galley

The Night Angel by Brent Weeks

Jack Reacher series by Lee Child

**What do you do when you wake up?

*ARE you WINNING day after day? No? Try meditation.

*STUDY STUDY STUDY

*Question your beliefs one at a time. Don't let your mind control you.

*Get Yo' Body Movin'. IMPORTANT!

*the Final and last Thing you must must do ------ Remind others that you love them.

Key Takeaways:

[1:25] Paul will no longer continue with the podcast.

[3:05] The first thing Paul does is meditate for 12 minutes.

[5:50] After meditating, Paul studies something new every morning.

[8:00] Question everything.

[9:10] Get a 45 minute walk.

[10:30] Send a message of appreciation to your friend/family.

Mentioned In This Episode:

http://iampaulmort.com/

http://iampaulmort.com/mindsetx/

Why Good People Do Bad Things by Debbie Ford.

* Sup ganggggstars?

* sad news kiddos, i'm saying goodbye to the podcast.

* Different kind of episode today. I want you to check out a case study.

** Simon's mindset was all over the place before he started working with me.

* Find out more by listening to what Simon has to say and how he went from £500 a month to £5,000.

Key Takeaways:

[1:30] Paul is going to stop making the podcast.

[2:00] The Mindset X event is coming up this Dec 12.

[2:30] Check out Simon's case study.

[3:00] Where was Simon before working with Paul?

[5:00] Why did he trust Paul?

[7:10] Simon's relationship with his wife got better.

[9:45] Why is Paul different?

[11:35] What would Simon's last words be to Paul?

[12:50] Still on the fence about Paul? Listen to what Simon has to say.

[13:45] There's only 10 seats left on Mindset X.

Mentioned In This Episode:

http://iampaulmort.com/

http://iampaulmort.com/mindsetx/

DONT FORGET. The Mindset X event is December the 12th. It's the only event I'm hosting for under £3,000 and it will get your shit in order!!!

WHY are stories important? Guess what...

Successful comedians don't tell jokes, they tell stories..

Our greatest leaders tell stories..

Our imperfect story is what gets people hooked. Our most ridiculous and embarrassing story builds not

only empathy but trust too. They make you human.

Don't share only the highlights

..the good moments.

Everyone knows they're fake.

Share the messed up, awful, dirty, and embarrassing stories too.

Key Takeaways:

[1:15] Paul shares a little story about the snooze button.

[3:10] Remember Paul is hosting Mindset X on December 12th.

[3:40] Paul shares a second story for the audience.

[6:00] Russell Brand is the best comedian ever.

[6:45] What do comedians and leaders have in common? They tell fantastic stories.

[7:55] People don't trust people who share only the highlight reel.

[8:10] Those 'gurus' are just as messed up as you.

[8:50] I make decisions based on emotion.

[9:15] Being laughed at is a powerful tool.

[9:30] Why are people afraid to share their story?

[10:10] Paul shares a story he heard about Russell Brand.

[11:05] Don't forget to visit http://iampaulmort.com/mindsetx/ for more info on the event.

Mentioned In This Episode:

http://iampaulmort.com/

http://iampaulmort.com/mindsetx/

http://marketingmuscleinnercircle.com/

* Why haven't you done JACK shit with your business?

* Are you pissed off at yourself? Broken promises??

* Tired of wasting your money on dumb coaching programs??

* Take responsibility. Do it.

* You. Me. One day event to work out all your shit.

* STOP LYING TO YOURSELF.

Key Takeaways:

[1:45] Why are you still here?

[2:15] Paul will be hosting an event December 12.

[4:20] Paul has wasted money on his personal development too.

[5:10] What changed for Paul?

[8:35] Paul's seminar, Mindset X, will not be recorded.

[9:30] What happened if you did the required work?

[11:15] Paul will show you his personal tips for success at his event in Newcastle.

[13:20] Not the best seminar you've been to? Paul will refund your money.

Mentioned In This Episode:

http://iampaulmort.com/

http://iampaulmort.com/mindsetx/
http://marketingmuscleinnercircle.com/

***How*** do you grow your business without losing your personal life?

* Push towards the change you want.

* You will change whether you like it or not.

* You are the MASTER of your current reality, which means you control your future.

* THE MORE YOU GROW, THE MORE PEOPLE WILL HATE.

* It's cool if you're not prepared to do the work. BUT ADMIT IT.

* Why does personal growth never seem to work??

* You need daily rituals

* Guess wut?? execution beats practice.

* You're different person today, so try again.

Key Takeaways:

[3:15] You don't just change in one aspect of your life, you change across the board.

[6:00] Just take responsibility.

[7:40] If you don't look back every once in a while, you won't know how far you've come.

[9:00] You automatically become a target when you choose to grow.

[11:55] How can we grow internally? Figure out where you're at.

[13:55] You have a choice to push forward every day.

[15:25] Get clear. Where do you want to go?

[20:00] If you don't feel like you deserve it. You won't do it.

[22:00] Meditation has helped both Steve and Paul.

[24:50] Your commitment is demonstrated by your consistency. Daily rituals lead to change.

[26:50] Carve out an hour for you.

[27:55] Learning marketing 30 mins a day adds up.

[31:15]  Steve only works 2-3 hours a day.

[32:20] If someone leaves your business. Do you have a system to replace them?

[38:10] We will always worry about what other people think.

[39:15] You doubt yourself based on previous failures, but guess what? You're not the same person today.

Mentioned In This Episode:

http://iampaulmort.com/
http://marketingmuscleinnercircle.com/

Key Takeaways:

[1:20] Paul talks about his August 2015 newsletter and why you should care. 

[3:25] What has Chris Burgess been up to?

[6:10] Despite creating two successful businesses, Paul hated them.

[6:30] Work on your strengths and focus on the people you truly want.

[7:45] Results come first or do sales come first?

[9:40] Paul shares on why he stopped one-on-one training.

[10:50] Is one-on-one training dead?

[13:00] Get the experience in one-on-one training first before training groups.

[14:55] The reason why Paul became such a great trainer was because of his one-on-one experience.

[17:30] Personalized training is incredibly easy now.

[20:15] Community is powerful.

[21:30] Fire the clients who drain you.

[22:40] Chris talks on his referral process.

[24:20] Are boot camps died?

[29:10] What the heck is semi-private training?
[32:45] You need more clients or more money, then get better at marketing.

[33:10] Q&A : How do I create more time for myself?

[35:35] How do I influence people to buy my program?

Mentioned In This Episode:

http://iampaulmort.com/

https://marketingmuscleinnercircle.com/

http://liftthebar.com/

https://www.facebook.com/liftthebarmentoring

Chris (at) LiftTheBar.com

* Why #teamnosleep are grade A Morons and why you shouldn't pay any attention to them at all

* How to AVOID burn out and shitty moods through some simple tracking

* How to keep on top of you, your energy and your mood (so that you don't murder everyone in your vicinity)

* A little 'tampon tip' to deal with Angry Trolls on flakebook

* Ego, Bullshit and how to spot it so that you don't follow them and end up fucked up

* How Steve Krebs won "Douchebag of the year" 2013..

* The #1 sign you're a one dimensional dickwad, Like I was

* Why you won't listen to my words of caution until its TOO LATE

* Some simple, easy tips on how to STOP the 'hustle' and actually create a bizniz that brings in leads on autopilot

* Hustle vs Marketing and why they AREN'T the same thing, regardless of what they mush cookies say

* The ONE question that left me speechless (maybe it will with you too)

* Why I STOPPED posting on Flakebook again and what happened to my income, productivity and happiness

* What to do when you're FUCKED to get out of 'the hole' (these might surprise you)

* The FASTEST way to get angry as fuck at people you don't like (and why its stoopid)

* My personal "Massage HACK" to double your productivity

* How I took Steve's fiances virginity (kinda)

* How should you MEASURE your success without being an asshole?

and a SHIT TON

of other SUPER useful content that will help you out a ton

and of course, piss you off too