On this episode of the Scouting For Growth podcast. Sabine talks to Paul Roetzer. Paul Roetzer is the founder and CEO of Marketing AI Institute. He is the author of Marketing Artificial Intelligence, The Marketing Performance Blueprint, and The Marketing Agency Blueprint, and the creator of the Marketing AI Conference (MAICON).

In this episode of Scouting for Growth, Sabine and Paul discuss how Artificial Intelligence will evolve marketing practices. Drawing comparisons to how we use AI in our daily lives through social media and marketing.

KEY MOMENTS

'What Does Paul Mean by Traditional Marketing Is All Human?'

'What Are the Obstacles to Artificial Intelligence Adoption'

'How Did the Marketing Artificial Intelligence Institute Come About?'

'Paul Talks About the Revolutionization of the Market Today.'

'What Trends Should One Look Out For In Artificial Intelligence Marketing Technology'

'How To Make Artificial Intelligence A Part Of Our Daily Lives.'

'What Is The Gap Between The Business School And Learning Artificial Intelligence'

'What The Next Generation Needs To Have to Lead Them To Success 10.'

'What Are The Metrics We Need To Look At In Artificial Intelligence Marketing?'

'Advantages and Disadvantages of Artificial Intelligence.'

'Five Steps To Implement Artificial Intelligence In The Marketing Environment'

'Tips on Tools To Use For Artificial Intelligence'

'Words Of Wisdom From Paul.

ABOUT THE GUEST

Paul Roetzer is the founder and CEO of Marketing AI Institute. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022), The Marketing Performance Blueprint (Wiley, 2014), and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON).

The Marketing Institute - https://www.marketingaiinstitute.com 

ABOUT THE HOST

Sabine VanderLinden is a corporate strategist turned entrepreneur and the CEO of Alchemy Crew Ventures. She leads venture-client labs that help Fortune 500 companies adopt and scale cutting-edge technologies from global tech ventures. A builder of accelerators, investor, and co-editor of the bestseller The INSURTECH Book, Sabine is known for asking the uncomfortable questions—about AI governance, risk, and trust. On Scouting for Growth, she decodes how real growth happens—where capital, collaboration, and courage meet.

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