Giddy up! Paul is the founder of Western Aloha, a paniolo-inspired aloha shirt company focusing on the saddle to paddle lifestyle of the Big Island.  He shares his inspiration behind starting the company; his keen interest and fascination with the history of the cowboys of Hawaii.  We also discuss the different challenges he's faced in the industry and  some of the issues surrounding starting a small business in the islands.  There was a lot to be learned in this episode, hope you enjoy it.