Paving The Way Ep. 67 - USPs, PODs, UFOs?

Everything has something about it that separates it from all of the others like it. Whether it's humans, businesses, or products.

USPs and PODs are how you identify and share those things with others to help you and what you're trying to promote stand out among the crowd.

Oh and UFOs...those are interesting too.

Listen in here or check it out on..

Spotify: https://open.spotify.com/show/68RJMmDGg9iqZ3Y3ATysWq

Apple Podcasts: https://podcasts.apple.com/.../paving-the-way/id1669987014