EP 153 - Marketing Do's and Don'ts

Over the years, I have worked on how to simplify our marketing strategy by only focusing on a few important factors:

- Brand Definition

- Education

- Entertainment

Also, I talk about one little "hot button" of mine I have been guilty of and currently see a lot of businesses doing.

Listen in here or check it out on..

Spotify: https://open.spotify.com/show/68RJMmDGg9iqZ3Y3ATysWq

Apple Podcasts: https://podcasts.apple.com/.../paving-the-way/id1669987014

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EP 152 - Systems Scale, People Don't

If you are trying to build a business, team, or organization, the only way to do it is through clearly defined and scalable systems.

By this, I mean you need to have what you do, how you do it, why you do it, and when you do it documented in a format that other individuals can learn and repeat - time and time again - getting the same results.

Here's my take on it.

Listen in here or check it out on..

Spotify: https://open.spotify.com/show/68RJMmDGg9iqZ3Y3ATysWq

Apple Podcasts: https://podcasts.apple.com/.../paving-the-way/id1669987014

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EP 151 - Not Every Client Is Yours

Following last weeks show discussing proving your worth and knowing your value, this week I am giving my 2 cents on why I believe that not every client out there is yours.

Too many businesses try to be everything to everyone and eventually find themselves being nothing to no one.

Listen in here or check it out on..

Spotify: https://open.spotify.com/show/68RJMmDGg9iqZ3Y3ATysWq

Apple Podcasts: https://podcasts.apple.com/.../paving-the-way/id1669987014

Follow Proline's Journey!

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EP 150 - Prove Your Worth, Know Your Value

When starting out on any new endeavor, you speand a lot of time proving your worth - to yourself and those around you.

If you do that consistently for long enough, eventually you build confidence in knowing your value.

When both of those things have occurred, your confidence and ability to accomplish bigger and bigger things become a reality.

As someone who has and continues to go through these cycles, I can say that the juice is worth the squeeze - tune in to learn why!

Listen in here or check it out on..

Spotify: https://open.spotify.com/show/68RJMmDGg9iqZ3Y3ATysWq

Apple Podcasts: https://podcasts.apple.com/.../paving-the-way/id1669987014

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This week we are rolling it back to a previous episode that never loses it's relevancy - making sure the right people are in the right seats!

EP. 122 Who Not How

Once you have established how to do the "things" of your business, you must refocus your attention on the "whos" that are doing them.

Getting the right people in the right seats is the biggest factor to scaling that most small business owners get hung up on.

I am currently going through this stage of growth and wanted to share what I have learned and am learning right now.

Listen in here or check it out on..

Spotify: https://open.spotify.com/show/68RJMmDGg9iqZ3Y3ATysWq

Apple Podcasts: https://podcasts.apple.com/.../paving-the-way/id1669987014

Follow Proline's Journey!

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EP 148 - When The Going Gets Tough

Even when things are "going great", you can still run into tough circumstances that require a dialed in approach to be able to come out successful on the other side.

When I hit these times, I make sure to do these three things:

- Prioritize and execute

- Use Systems and processes to stay organized

- Make sure I am showing up the best version of myself possible

Keep the momentum going by implementing these strategies and tactics!

Listen in here or check it out on..

Spotify: https://open.spotify.com/show/68RJMmDGg9iqZ3Y3ATysWq

Apple Podcasts: https://podcasts.apple.com/.../paving-the-way/id1669987014

Follow Proline's Journey!

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https://prolineplm.com/

EP 147 - What A Difference A Year Can Make

This time last year, I was in a different spot than I am now - personally and professionally.

Last year, I thought I had to "do it all myself" and ended up trying to carry a load I didn't need to carry.

This year, I have realized how great it is to have a team that wants to carry the load with me.

"If you want to go fast, go alone; if you want to go far, go together" - African Proverb

We've got a long way to go and the journey is just getting started!

Listen in here or check it out on..

Spotify: https://open.spotify.com/show/68RJMmDGg9iqZ3Y3ATysWq

Apple Podcasts: https://podcasts.apple.com/.../paving-the-way/id1669987014

Follow Proline's Journey!

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https://prolineplm.com/

EP 146 - Where Is The Bottleneck?

If you are building or growing anything of importance, there will always come points of friction that you have to overcome in order to achieve the growth you are aiming for.

When these times come up, it is your responsibility as the leader to determine where the bottleneck is that is constricting the growth.

From my experience, three major bottlenecks are:

- Capital

- People

- The Leader

Listen in here or check it out on..

Spotify: https://open.spotify.com/show/68RJMmDGg9iqZ3Y3ATysWq

Apple Podcasts: https://podcasts.apple.com/.../paving-the-way/id1669987014

Follow Proline's Journey!

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https://prolineplm.com/

EP 145 - Building A Machine Vs Building A Job

Every now and then, I got a good reminder of what it means and why it is important to make sure we are building a company that runs like a machine as opposed to a company that is just a really big job for myself.

This week, I wanted to break down 3 key differences between building a J.O.B and a machine.

Listen in here or check it out on..

Spotify: https://open.spotify.com/show/68RJMmDGg9iqZ3Y3ATysWq

Apple Podcasts: https://podcasts.apple.com/.../paving-the-way/id1669987014

Follow Proline's Journey!

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https://prolineplm.com/

EP 144 - Imposter Syndrome

If you are anything like me, every new level you encounter in life brings a since of insecurity and doubt as to whether or not you are qualified to be where you're at.

Most refer to this as "imposter syndrome".

As we are settling into 2025, I know move are being made, advancements are happening, and uncharted territory is being explored.

Here's my 3 cents on what to do with imposter syndrome when it shows up!

Listen in here or check it out on..

Spotify: https://open.spotify.com/show/68RJMmDGg9iqZ3Y3ATysWq

Apple Podcasts: https://podcasts.apple.com/.../paving-the-way/id1669987014

Follow Proline's Journey!

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https://prolineplm.com/