Payback Time

Payback Time

By Sean TepperBusiness
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Payback Time episodes

  • S5E22 - How to Achieve 8 Figures with B2B Marketing: 8 Proven Tips for Scaling Your Business with Alex Ladd

    Sales and marketing don’t have to be complicated. In this episode, my guest breaks down 8 marketing tips they’ve used to help grow the company to 8 figures.

    Starting and scaling a B2B consulting business demands strategic vision, unwavering effort, and the agility to navigate shifting market landscapes. In this episode of Payback Time Podcast, Alex Ladd, founder of Mindstream Analytics, shared his journey from inception to scaling his company to generate millions in revenue. 

    Key Timecode

    • (00:29) - Show intro and background history

    • (03:11) - Deeper into his career journey

    • (04:17) - Understanding his business

    • (07:05) - Understanding his marketing and sales strategies

    • (12:50) - Deeper into his sales and marketing philosophy

    • (17:02) - How to use SEO as a marketing approach

    • (22:31) - Commercial break (TYKR)

    • (23:09) - Deeper into his tactical strategies of SEO

    • (29:34) - How many words he recommends as a tactical approach for SEO

    • (25:02) - A bit about his numbers

    • (31:22) - Guest hot tips

    • (33:31) - A key takeaway from the guest

    • (39:34) - Guest contacts

    • 41 min
    • S5E21 - Top 15 SEO Tactics for SaaS Businesses: Insights from SEO Specialist Sam Dunning

      What are the top 15 SEO tactics for SaaS businesses?

      In today's competitive SaaS (Software as a Service) landscape, mastering SEO (Search Engine Optimization) can be a game-changer for attracting new customers and fueling business growth. In this episode of the Payback Time Podcast, host Sean Tepper sits down with Sam Dunning, Founder at Breaking B2B and a seasoned SEO expert, who shares valuable strategies on how SaaS businesses can harness the potential of SEO to optimize their online presence and effectively generate leads.

      Key Timecodes

      • (00:35) - Show intro and background history
      • (07:12) - Deeper into his pricing journey background
      • (10:04) - Understanding his SEO business strategies
      • (14:01) - Commercial break (TYKR)
      • (22:53) - Deeper into his technical strategies for entrepreneurs
      • (29:34) - How many words he recommends as a tactical approach for SEO
      • (31:24) - Understanding his video strategy
      • (32:53) - A bit about AI in search engines
      • (36:03) - How to deal with competition
      • (37:47) - Guest hot tips
      • (41:28) - A key takeaway from the guest
      • (47:17) - Guest contacts
      • 49 min
      • S5E20 - How to optimize your pricing strategy with 4 proven steps with Per Sjofors

        In this latest Payback Time podcast episode, host Sean engages with pricing strategist Per Sjofors to uncover the secrets of effective product pricing. Per, who is the author of the best-seller book The Price Whisperer: A Holistic Approach to Pricing Power, is leveraging his extensive background in engineering and business, has guided countless companies in perfecting their pricing strategies. With insights from his tenure as CEO and advisor to nearly 1,000 firms, Per outlines four essential steps to mastering product pricing. Tune in to explore actionable strategies for pricing your product right with Per Sjofors.

        Key Timecodes
        (00:34) - Show intro and background history
        (07:44) - Deeper into his pricing journey background
        (14:57) - How to be more objective and avoid price testing
        (19:30) - A bit about price anchoring
        (22:14) - Commercial break (TYKR)
        (22:53) - Deeper into his business strategies
        (27:38) - How too many product options can ruin you strategy
        (28:48) - Guest hot tips
        (29:49) - A key takeaway from the guest
        (34:49) - Guest contacts and a bit about his book

        39 min
      • S5E19 - A New Platform for Selling an Online Business With Kyle Kuderewski

        In the latest episode of Payback Time Podcast, show host Sean Tepper dives into an exclusive conversation with Kyle Kuderewski, the entrepreneurial mastermind behind a revolutionary private equity firm that's rewriting the rules of business sales and investment.

        Imagine selling your startup and simultaneously creating a recurring revenue stream for eager investors — that’s the game-changing model Kyle has perfected. Whether you're an entrepreneur ready to scale new heights, an aspiring business owner looking for insider tips, or an investor seeking lucrative opportunities, this episode is brimming with invaluable insights and actionable strategies. 

        Kyle has a unique journey from a corporate engineer to a visionary investor. Learn how his innovative approach can transform your business and investment portfolio.

        33 min
      • S5E18 - How To Build and Sell A 7 Figure E-commerce Brand With Scott Cartwright

        This episode is brought to you by ⁠⁠⁠⁠⁠Leadfeeder⁠⁠⁠⁠⁠. With ⁠⁠Leadfeeder⁠⁠, you can find out which companies are visiting your site and turn them into valuable leads for your business.

        In this episode of the Payback Time podcast, host Sean Tepper sits down with e-commerce entrepreneur Scott Cartwright, the Strategic Brand Builder at The Skincare Sherpa. Together, they deep dive into a skincare company he built and sold for 7-figures. They specifically discuss how he found product-market fit, how he marketed his product, how he leveraged Amazon, and his exit multiple.

        In the ever-evolving world of e-commerce, building a successful brand is a challenging yet rewarding endeavor. Scott Cartwright's story offers invaluable lessons for aspiring entrepreneurs looking to navigate the complexities of product development, marketing, and scaling.

        Key Timecodes

        • (00:36) - Show intro and background history
        • (04:28) - Deeper into his background history
        • (08:14) - A practical advice about his e-commerce experience
        • (09:39) - Understanding his production process
        • (12:03) - Deeper into his business strategies
        • (16:35) - Commercial break (Leadfeeder)
        • (17:12) - How to achieve product market fit
        • (22:10) - The importance of listening to the customers
        • (25:33) - A bit about his numbers
        • (32:24) - Embrace a cause or a story to get a focused business
        • (28:32) - Commercial break (TYKR)
        • (29:10) - Understanding his marketing and sales tactics
        • (33:04) - What is his Amazon's growth strategy
        • (37:48) - A key takeaway from the guest
        • (43:49) - Guest contacts
        • 48 min
        • S5E17 - 5 Steps To Master Your Mindset With Dr. Johnny Parker

          This episode is brought to you by ⁠⁠⁠⁠Leadfeeder⁠⁠⁠⁠. With ⁠Leadfeeder⁠, you can find out which companies are visiting your site and turn them into valuable leads for your business.

          Building a business isn’t easy and if you don’t get your mindset right, you can end up quitting something that could have made a big IMPACT on others and a lot of money for you. My next guest has been a leadership coach for over 30 years serving executives and professional athletes. In this episode, he breaks down a 5-STEP PROCESS on how to master your mindset so you don’t give up on goals that can generate series results. Please welcome, Johnny Parker.

          Key Timecodes

          • (00:44) - Show intro and background history
          • (03:46) - Deeper into his background history
          • (06:38) - A practical advice about his entrepreneur vision
          • (11:11) - Commercial break (Leadfeeder)
          • (11:48) - Transparency as the key do impact businesses
          • (19:03) - The importance of a growth mindset
          • (24:00) - Life x work rhythm
          • (32:24) - Embrace a cause or a story to get a focused business
          • (34:33) - Commercial break (TYKR)
          • (35:20) - The importance of a letting go mentality
          • (36:242 - A key takeaway from the guest
          • (41:27) - Guest contacts
          • 43 min
          • S5E16 - 7 Key Stages to Achieve Product-Market Fit With Chris Hood

            This episode is brought to you by ⁠⁠⁠Leadfeeder⁠⁠⁠. With Leadfeeder, you can find out which companies are visiting your site and turn them into valuable leads for your business.

            Are you having trouble finding product-market fit? look no further. This is one of the best interviews I’ve had on the subject.

            My next guest has a marketing background working on movies including Jurassic Park, Wyatt Earp, and Apollo 13. He also spent 7 years at Google. Now he serves as a consultant on the customer experience. In this episode, we talk about the 7 key stages to help you find product market fit. Please welcome Chris Hood.

            Key Timecodes

            • (00:49) - Show intro and background history
            • (06:44) - A bit about his book
            • (09:29) - A practical advice about product marketing fit
            • (12:27) - Commercial break (Leadfeeder)
            • (13:15) - What are the 7 stages building a business
            • (20:28) - The importance of the interfaces
            • (23:12) - How to use technology focused on the customer
            • (28:37) - His approach about the customer journey
            • (32:49) - Commercial break (TYKR)
            • (33:27) - A key takeaway from the guest
            • (41:10) - Guest contacts
            • 43 min
            • S5E15 - Mindset Tactics for Business Breakthroughs with Erin Diehl

              This episode is brought to you by ⁠⁠Leadfeeder⁠⁠. With Leadfeeder, you can find out which companies are visiting your site and turn them into valuable leads for your business.

              What does improv comedy have to do with business? Believe it or not, more than you think. My next guest used improv to not only increase sales but she also used improv to level up her mindset. In this episode, we walk through examples using me as the case study. If you want to achieve bigger results with your business, believe it or not, it starts with mindset. Please welcome, Erin Diehl.

              Key Timecodes

              • (00:40) - Show intro and background history
              • (07:23) - How she apply improv to help companies
              • (13:43) - Deeper into his business  strategies
              • (17:03) - Commercial break (Leadfeeder)
              • (17:40) - Few takeaways from her book  
              • (19:41) - A practice example of her approach
              • (24:31) - Why most of our thoughts are negative
              • (26:11) - How to break this mindset
              • (33:11) - Feeling free in life as a way of unlocking
              • (35:52) - The importance of reading as a freedom activity
              • (39:26) - Commercial break (TYKR)
              • (50:14) - Guest contacts
              • 52 min
              • S5E14 - Startup Tips to Save Money on Taxes With Jason Mandel

                This episode is brought to you by ⁠Leadfeeder⁠. With Leadfeeder, you can find out which companies are visiting your site and turn them into valuable leads for your business.

                When your business starts taking off, the last thing you want to do is pay more in taxes. The question is, what options do you have? My next guest has a background working on Wall St and now he runs a firm that specializes in wealth preservation. In this episode, he talks about the not-so-glamorous steps to make sure your business has a plan in place in the event something happens to the founder and we also talk about key strategies to help you save money on taxes. Please welcome, Jason Mandel.

                Embarking on the journey of entrepreneurship can be both exhilarating and daunting. It requires a unique blend of passion, determination, and strategic thinking to navigate the challenges and opportunities that come your way. In a recent podcast episode, business strategist Jason Mandel shared valuable insights and advice for entrepreneurs looking to build and scale their startups. Let's delve into some of the key takeaways from Jason's wealth of experience and expertise.


                • (00:47) - Show intro and background history

                • (03:01) - The importance of entrepreneurs having a work x life balance

                • (03:56) - Deeper into his career history

                • (07:28) - Two key strategies from the guest

                • (13:14) - Commercial break (Leadfeeder)

                • (13:52) - How to grow a business with just one owner

                • (18:16) - Creating a healthy business culture

                • (23:51) - Deeper into his tax strategies

                • (31:45) - Commercial break (TYKR)

                • (41:16) - Guest contacts

                • 44 min
                • S5E13 - How to get your SaaS pricing right With Patrick Meegan

                  This episode is brought to you by Leadfeeder. With Leadfeeder, you can find out which companies are visiting your site and turn them into valuable leads for your business.

                  In the dynamic world of business, pricing plays a crucial role in determining the success of a product or service. Finding the right balance between value creation and pricing strategy can be the defining factor between a thriving business and one struggling to stay afloat. In this episode Sean Tepper sits down with Patrick Meegan the Managing Director at Investor Group Services. Pat explores key strategies and insights into pricing, with a focus on helping entrepreneurs navigate the complex landscape of setting prices effectively.

                  One of the fundamental aspects of pricing strategy is understanding the buyer. By delving into what customers value, their willingness to pay, and the competitive landscape, businesses can tailor their pricing to align with customer expectations. Conducting market research and gathering direct feedback from customers can provide valuable insights into setting the optimal price point for a product or service.

                  Key Timecodes

                  • (00:35) - Show intro and background history
                  • (03:03) - How to price a B2B or B2C SaaS business
                  • (05:43) - Deeper into his pricing strategies
                  • (07:01) - The importance of the value perception for the consumers
                  • (12:04) - How to talk about costs with clients
                  • (13:15) - Commercial break (Leadfeeder)
                  • (13:55) - What is his advice on raising prices
                  • (17:05) - How to generate value and prioritization
                  • (18:33) - The importance of proximity to collaborative customers
                  • (19:59) - Deeper into his philosophy and business strategies
                  • (23:30) - Few tactical examples
                  • (26:37) - A key takeaway from the guest
                  • (29:36) - Guest contacts
                  • 31 min

                  About Payback Time

                  From the publisher's feed

                  Introducing Payback Time, the podcast for entrepreneurs looking to build and scale their startups. Gain access to actionable tips, proven strategies, and valuable data that can help you avoid…