Payback Time

Payback Time

By Sean TepperBusiness
Download on the App Store

Payback Time episodes

  • S5E12 - Skyrocket SaaS Sales with Partnerships with Barrett King

    A lot of new tech entrepreneurs believe the best way to generate leads and increase sales is through paid ads, social media, or SEO. Believe it or not, none of these strategies come close to channel partnerships and in this episode, my next guest breaks down simple strategies on how you can identify and establish partners that help you skyrocket your sales. Please welcome, Barrett King.

    Partnerships play a crucial role in the growth and success of businesses, especially in today's competitive landscape. By joining forces with other companies, businesses can leverage each other's strengths and resources to achieve mutual goals and drive growth. Establishing strong partnerships is not only about expanding reach and increasing revenue but also about creating value for customers and fostering innovation. In this episode, we will explore the importance of partnerships in business and how they can be a key driver of success.

    Key Timecodes

    • (00:49) - Show intro and background history
    • (09:36) - How to acquire good channel partners
    • (15:20) - Deeper into his business strategies
    • (17:35) - Some lessons learned or mistakes made
    • (19:56) - His best success stories
    • (24:12) - How he build his ideal team
    • (27:19) - A bit about inbound market
    • (29:54) - A key takeaway from the guest
    • (33:31) - Guest contacts
    • 35 min
    • S5E11 - The 4 Key Steps to Scale a SaaS With Tim Branyan

      Are you trying to build a B2B SaaS but you’re having a hard time increasing sales? Look no further. My next guest has built multiple SaaS products and in this episode, he breaks down 4 key steps to scale a SaaS. Hint, #4 is the equivalent to striking gold. It’s not only brilliant, but it’s extremely easy. Please welcome Tim Branyan.

      In the world of entrepreneurship, success stories often highlight the resilience and determination of individuals who navigate the challenges of building and scaling their businesses. One such inspiring figure is Tim Branyan, a seasoned entrepreneur who has carved a path to success through a series of ventures and strategic decisions.

      Let's dive into the fascinating journey of Tim Branyan and glean insights from his experiences that can resonate with aspiring entrepreneurs and business enthusiasts alike.

      46 min
    • S5E10 - The rise of the non-technical entrepreneur with Colin Hirdman

      In today's fast-paced entrepreneurial landscape, the traditional notion of needing a technical co-founder to build a product is being challenged like never before. With the rise of no code and low code options, non-technical entrepreneurs are finding innovative ways to bring their ideas to life swiftly and with minimal risk. Colin Herdman, a seasoned entrepreneur, sheds light on the transformative power of these tools in his recent podcast appearance. He emphasizes how leveraging these technologies can help entrepreneurs find product-market fit faster and optimize their chances of success.

      One key takeaway from Colin's insights is the increasing accessibility and ease of building software products. As the barriers to entry continue to diminish, entrepreneurs are presented with a unique opportunity to leverage technology to scale their businesses and drive growth. By embracing low code and no code tools, entrepreneurs can streamline their development process, minimize costs, and focus on delivering value to their customers. The democratization of software creation is empowering a new wave of innovators to turn their visions into reality.

      Key Timecodes

      • (00:48) - Show intro and background history
      • (02:42) - Understanding his business strategies
      • (03:19) - A bit about his book
      • (05:05) - Deeper into his business tactics
      • (14:10) - How his business model works
      • (19:57) - Deeper into his Quality Control philosophy
      • (23:02) - What are his growth and marketing strategies
      • (29:21) - A key takeaway from the guest
      • (33:40) - Guest contacts
      • 35 min
      • S5E9 - How to sell your company for TOP DOLLAR With Adam Wolford

        In the fast-paced world of entrepreneurship and mergers and acquisitions (M&A), preparation is key to success. Whether you are a founder looking to sell your business or navigating the complexities of M&A deals, being well-prepared can make a significant difference in the outcome. It can impact your valuation, negotiation power, and ultimately, the success of your business transactions.

        In this episode of the Payback Time podcast show host Sean Tepper sits down with Adam Wolford the CEO and founder of Syncquire . They explore the critical role of preparation in the entrepreneurial journey and the M&A process.

        Key Timecodes

        • (00:54) - Show intro and background history
        • (06:29) - Understanding his business strategies
        • (08:27) - Deeper into his business tactics
        • (15:11) - How his pricing model works
        • (23:02) - Deeper into his M&A business philosophy
        • (37:38) - What are his growth and marketing strategies
        • (28:46) - A bit about sales and marketing
        • (32:43) - A key takeaway from the guest
        • (40:42) - Guest contacts
        • 42 min
        • S5E8 - Build a business in minutes with AI With Nicholas Thorne

          In the dynamic world of entrepreneurship, building a startup is a mix of excitement and challenges. In this episode of Payback Podcast, host Sean Tepper explores how AI technology can help entrepreneurs streamline their startup processes. The subject matter expert is Nicholas Thorne, an expert in AI development, shares his experience creating a software platform powered by OpenAI. This platform enables new entrepreneurs to quickly bring their ideas to life with tools for creating pitch decks, websites, and other essential materials within minutes. By leveraging AI, entrepreneurs can save valuable time and focus on growing their businesses efficiently.

          Key Timecodes

          • (01:00) - Show intro and background history
          • (09:23) - Understanding his SaaS business strategies
          • (12:34) - Deeper into his business tactics
          • (15:21) - How he is using AI to help entrepreneurs
          • (31:16) - How his AI platform can build even a dedicated website in minutes
          • (37:38) - What are his growth and marketing strategies
          • (41:36) - A key takeaway from the guest
          • (51:07) - Guest contacts
          • 53 min
          • S5E7 - Winning at SaaS with Stephen Tafaro

            Are you Looking at Winning at SaaS or building a SaaS company, especially enterprise level? In this episode of the Payback Time podcast, host Sean Tepper engages in a conversation with Steve Tafaro, a seasoned professional in the software industry whose career spans back to the 1970s. With experience ranging from IBM to serving as interim President at multiple successful SaaS companies, four of which were acquired, Steve offers invaluable insights into enterprise SaaS sales. This episode is essential listening for anyone looking to venture into the realm of SaaS, especially at the enterprise level.

            Key Timecodes

            •  (00:43) - Show intro and background history
            • (04:56) - A bit about his book on building a SaaS business
            • (10:13) - Understanding his SaaS customer focused strategies
            • (11:36) - What are the mistakes when people try to sell software
            • (20:14) - What are his new projects
            • (30:31) - Deeper into his business tactics
            • (32:29) - A key takeaway from the guest
            • (40:12) - Guest contacts
            • 43 min
            • S5E6 - How to charge $25,000 per customer with Mike Killen

              Is it possible to charge $25,000 per customer? Ever wondered how to unlock the secret to charging more for your services? Well, buckle up, because that's exactly what Payback Time podcast host Sean Tepper and Mike Killen are going to explore in this episode!.

              Whether you're running an agency, bootstrapping a SaaS, or forging ahead with your tech startup, this episode is tailor-made for you. Get ready to discover the keys to commanding $25,000 per customer and revolutionizing your business model. It's time to elevate your pricing game and unleash your full potential. 

              In the world of entrepreneurship and business, one key concept that often gets overlooked but can make a significant impact on your bottom line is recurring revenue. Recurring revenue is the consistent stream of income that comes in regularly from customers who pay for your products or services on a recurring basis. This model not only provides financial stability but also opens up opportunities for growth and scalability.


              Key Timecodes

              • (00:37) - Show intro and background history
              • (04:05) - How to build a SaaS or tech business
              • (07:29) - Understanding his agency SaaS marketing strategies
              • (13:02) - How this type of agencies make money
              • (23:01) - Deeper into his business tactics
              • (31:04) - Some real life practical examples
              • (39:13) - Understanding his sales strategies
              • (43:34) - Guest contacts
              • 45 min
              • S5E5 - How to Boost SaaS Sales with Virtual Events With Michael Tucker

                In this episode, Mike Tucker discusses how virtual events can help startups generate more leads and increase sales. He shares case studies and strategies for using webinars, video sales letters, and online challenges to engage and convert potential customers. Mike emphasizes the importance of energy and engagement in virtual events and highlights the value of strategic partnerships. He also provides insights on pricing models and revenue sharing. Overall, the key takeaway is to incorporate virtual events into your marketing plan to drive growth and success.

                Key Timecodes

                • (00:42) - Show intro and background history
                • (01:52) - Deeper into his background history and business model
                • (05:12) - Understanding his SaaS business strategies
                • (11:52) - How this company makes money
                • (14:41) - A bit about his business numbers
                • (20:26) - Deeper into his business tactics
                • (21:54) - A key takeaway from the guest
                • (27:09) - Guest contacts
                • 29 min
                • S5E4 - From Web Hosting to AI-Powered Book publishing in 3 days

                  This episode is sponsored by ⁠⁠Sessions⁠⁠. More than just a Zoom alternative, Sessions is like having a personal assistant for all your meetings. It provides meeting notes, makes it easy to share documents and screens, distills key points for quick overviews, and makes it easy for everyone to work on one board. ⁠⁠Save 20% by signing up⁠⁠.

                  In today's fast-paced world, the landscape of book writing has undergone a revolutionary transformation with the integration of AI technology. In this episode of the Payback Time Podcast, host Sean Tepper sits down with serial entrepreneur Bo Bennett, who harnessed this cutting-edge innovation to develop a platform enabling aspiring authors to realize their book ideas in a fraction of the time it would traditionally take. With AI making its mark across various industries, it's no surprise that the world of book writing is also embracing this transformative technology.

                  One of the key advantages of using AI in book writing is the speed and efficiency it offers. Instead of spending months or even years crafting a book, authors can now leverage AI-powered platforms to generate content quickly and effectively. This not only saves time but also opens up opportunities for individuals who may have been hesitant to embark on the daunting journey of writing a book.


                  Key Timecodes

                  • (00:49) - Show intro and background history

                  • (05:46) - Deeper into his background history and business model

                  • (08:32) - Understanding his business numbers and strategies

                  • (11:39) - Why and when he sold this company

                  • (15:06) - A bit about his business today

                  • (19:18) - Deeper into his business tactics

                  • (21:21) - Understanding his new business model and strategies

                  • (28:29) - A bit about his growth and marketing tactics

                  • (40:07) - Deeper into his business model today

                  • (47:21) - Guest contacts

                  • 49 min
                  • S5E3 - The 5 Key steps for selling your business With Darryl Bates-Brownsword

                    This episode is sponsored by ⁠Sessions⁠. More than just a Zoom alternative, Sessions is like having a personal assistant for all your meetings. It provides meeting notes, makes it easy to share documents and screens, distills key points for quick overviews, and makes it easy for everyone to work on one board. ⁠Save 20% by signing up⁠.

                    Did you know that 80% of business deals fall through? In other words, 80% of business owners who try to sell their business, do NOT have a successful exit. Are you a business owner looking to sell your business someday? If the answer is YES, then It's essential to start preparing for your exit well in advance to ensure a smooth transition and maximize the value of your business. By following a structured approach and focusing on key areas, you can increase the attractiveness of your business to potential buyers and ensure a smooth transition when the time comes to exit.


                    In this episode of the Payback Time podcast, show host Sean Tepper sits down with a mechanical engineering and management consultant who has a passion for helping small and mid-size business owners successfully sell their businesses. Darryl Bates-Brownsword the founder of Succession Plus explores the steps you can take to get your business exit-ready, with a focus on strategic planning, systemizing processes, and building value for potential buyers.

                    Key Timecodes

                    • (00:59) - Show intro and background history
                    • (04:22) - Some lessons learned on his journey
                    • (07:30) - Deeper into his background history and business model
                    • (09:37) - Understanding his business strategies
                    • (11:53) - Why business owners fail
                    • (17:21) - Deeper into his business tactics
                    • (21:21) - Understanding his business selling strategies
                    • (32:09) - A key takeaway from the guest
                    • (39:22) - Guest contacts
                    • 41 min

                    About Payback Time

                    From the publisher's feed

                    Introducing Payback Time, the podcast for entrepreneurs looking to build and scale their startups. Gain access to actionable tips, proven strategies, and valuable data that can help you avoid…