On this month’s episode, we're joined by Victoria Cushing, Product Director at KMI Brands. We take a look into their cosmetic brand Plantopia, a pending B-Corp that uses adaptogens and essential oils in its products to create positive change for people and planet health.

Victoria takes us on a journey through Plantopia’s pursuit of a sustainable production process, and the processes and outcomes of its comprehensive lifecycle assessment conducted by Green Element. Victoria gives some fantastic advice for organisations looking to improve their sustainability and production processes.

Highlights:

·      The team at Plantopia spent four years developing their brand to achieve recognition as one of the most planet-friendly and people-friendly cosmetic brands.

·      Plantopia became a member of the UEBT, Union of Ethical Bio Trade, to ensure from the very beginning that it had traceability of its raw ingredients, and that the team understood their entire supply chain.

·      For Plantopia, transparency is key, and a very important aspect for its consumers. Plantopia conducted a survey with over 1000 of its customers to identify what mattered to them and included that in its published manifesto.

·      With the help of Green Element, Plantopia conducted a comprehensive lifecycle analysis, which allowed their team to identify key areas where reduction was required.

·      Victoria talks about some of the obstacles the team experienced during this process, and that working closely with their suppliers was key in the success of their environmental journey.

·      Due to the success of the first life cycle analysis process, Plantopia now aims to conduct a life cycle analysis on all its products by the end of 2030!

Resources:

KMI Brands

Plantopia

Union of Ethical Bio Trade

Green Element’s Life Cycle Analysis Service

Mentioned in this episode:

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