Sustainability Solved

Did you know you probably emit more CO2 from your website than your travel! Welcome to Sustainability Solved! In this episode, hosts Will Richardson and Charlie Luxton explore a surprising yet critical issue: digital emissions! Joined by Tom Greenwood and Georgie Monaghan of Wholegrain Digital, the conversation covers everything from the environmental impact of websites to how organisations can reduce their digital carbon footprint. This discussion offers actionable insights for anyone with a digital footprint (Yes, that’s probably you).

Digital emissions, often overlooked, contribute 4% of global carbon emissions, surpassing the aviation sector. Organisations frequently underestimate their digital footprint, focusing instead on areas like travel. This lack of awareness results in inefficient websites, high electricity usage from data centres, and excessive consumption of new tech.

Optimising Websites:

• Build lightweight websites using lean code to minimise energy usage.
• Audit and reduce resource-heavy elements like autoplay videos, large images, and redundant scripts.
• Adopt green hosting providers powered by renewable energy.

Promoting Awareness:

• Use tools like the Website Carbon Calculator to measure digital impact.
• Encourage transparency about digital emissions in board-level discussions.

Extending Equipment Lifespan:

• Repair and refurbish devices instead of replacing them.
• Purchase refurbished technology and prioritise products with high repairability scores.

Innovative Cooling for Data Centres:

• Explore creative solutions like reusing data centre heat for community swimming pools or industrial applications.

• Wholegrain Digital reduced one client’s website emissions by 94% through creative pixelation and optimisation techniques.
• Organisations like the UK Green Building Council have embraced these practices, integrating sustainability into their core operations and communications.
• Businesses are now reporting digital emissions at board level, leading to greater accountability and alignment with sustainability goals.

• Awareness is Key: Educate teams about the impact of digital emissions and their role in reducing them.
• Start Small, Think Big: Begin with low-hanging fruits like using dark mode, adjusting video quality, and switching to green hosting.
• Leverage Tools: Utilise resources like the Digital Declutter Toolkit to identify actionable changes.
• Continuous Maintenance: Regularly review and optimise websites and digital processes to sustain long-term benefits.

Green Element Group is an environmental management consultancy offering a range of bespoke sustainability services, products, and resources to accelerate the just transition to a stable climate. The Group consists of Green Element Limited, Compare Your Footprint Limited, and Sustainability Solved Podcast and Resource Hub.

Find out more about Green Element Group here and benefit from a 20% discount on the first year of subscription to Compare Your Footprint, the highest quality carbon footprint software for your organisation. When registering, click ‘Got a Coupon’ and enter code ‘PODCAST‘ to claim discount.

Mentions and Resources

• Possible by Chris Goodall
• The Ministry for the Future
• Sustainable Web Design by Tom Greenwood
• UKGBC.ORG
• Deep Green
• Greenpeace, Click, Clean
• Tom Greenwood Substack

Sponsors

This episode is brought to you by Business Declares, a network inspiring businesses to address the climate, ecological, and social emergency. Learn more at Business Declares.

Credits

Hosts: Will Richardson, Charlie Luxton

Production: Soundquake

Exec-Producer: Sam Hamilton-Turner

Producer: Jake Lee-Savage

For questions or feedback, email us at [email protected].

Tune in next time for more stories on sustainability and business innovation!

Mentioned in this episode:

Green Element advert

Visit greenelement.co.uk/podcasts/promotion and Quote ‘CYFPODCAST’ for a 20% discount to get started on your environmental journey. Terms & Conditions apply

Welcome back to Sustainability Solved, this time with a twist! Hosts Will Richardson and Charlie Luxton chat with Sam Hamilton-Turner, co-founder of Soundquake, a purpose-driven podcast production company (now making this very podcast!) . Sam shares the story of Soundquake's transformation from a conventional, transactional business into a company with a clear focus on sustainability and purpose. He discusses the challenges, solutions, and lessons learned along the way.

Problem

Soundquake initially operated as a generalist audio production company, taking on various projects without a focus or direction. This approach resulted in a lack of purpose, excessive travel, economic instability, and an unsustainable business model that conflicted with the founders' personal values, especially as they became more environmentally conscious.

Solutions

• Client Selection: The company began working exclusively with clients aligned with sustainability values, turning down projects that didn’t fit this criteria.
• Remote Work: They closed their Cardiff office and moved to remote working, reducing the need for travel and office-related emissions.
• Sustainable Procurement: Opted for high-quality, second-hand equipment to minimise electronic waste.
• Niche Focus: Specialised in purpose-driven podcasts, allowing them to become a go-to provider for other purpose-driven people.

Results

• Greater Alignment: The business is now fully aligned with the founders’ values, leading to deeper fulfilment and motivation.
• New Market Opportunities: Focusing on sustainability has attracted more suitable clients and opened up new business prospects.
• Environmental Impact Reduction: Remote work significantly lowered travel emissions, and using second-hand equipment helped decrease electronic waste.

Takeaways

• Align Business with Values: Choose clients and projects that reflect your organisation’s mission for a more meaningful impact.
• Niche Specialisation Drives Success: Focusing on a specific area can unlock unique opportunities and differentiate your brand.
• Saying No Can Lead to Better Opportunities: Declining projects that don’t align with your mission can open doors to more suitable and impactful work.
• Adopt Flexible, Sustainable Practices: Remote work and sustainable purchasing can improve both environmental impact and business efficiency.

Mentions & Resources:

• Hook Norton Community Land Trust
• The Ministry for the Future
• Clean Creatives
• SDG Action Manager

Green Element Group is an environmental management consultancy offering a range of bespoke sustainability services, products, and resources to accelerate the just transition to a stable climate. The Group consists of Green Element Limited, Compare Your Footprint Limited, and Sustainability Solved Podcast and Resource Hub.

Find out more about Green Element Group here and benefit from a 20% discount on the first year of subscription to Compare Your Footprint, the highest quality carbon footprint software for your organisation. When registering, click ‘Got a Coupon’ and enter code ‘PODCAST‘ to claim discount.

Sponsors

This episode is brought to you by Business Declares, a network inspiring businesses to address the climate, ecological, and social emergency. Learn more at Business Declares.

Credits

Hosts: Will Richardson, Charlie Luxton

Production: Soundquake

Exec-Producer: Sam Hamilton-Turner

Producer: Jake Lee-Savage

For questions or feedback, email us at [email protected].

Tune in next time for more stories on sustainability and business innovation!

Mentioned in this episode:

Green Element advert

Visit greenelement.co.uk/podcasts/promotion and Quote ‘CYFPODCAST’ for a 20% discount to get started on your environmental journey. Terms & Conditions apply

In this episode, we explore the world of sustainable housing design, highlighting award-winning projects and the innovative strategies driving the industry forward.

Hosts Will Richardson and Charlie Luxton are joined by special guests David Birkbeck, Managing Director of Design for Homes, and Richard Williams, Development Manager at VELUX.

They dive into the highlights from the 2024 Housing Design Awards, the UK’s longest-running awards program celebrating excellence in housing design. Discover how this year’s winning projects are pushing the boundaries of sustainability and community engagement. 

Sustainability in Housing

• Sustainability is now a core aspect of housing design, evolving beyond energy efficiency to include goals like biodiversity and biophilic design, which foster a deeper connection to nature.
• David Birkbeck explains how architectural awards are setting higher standards for daylight, outdoor spaces, and overall liveability, shaping industry practices.

Innovative Housing Projects 

• The Blenheim Estate’s Hill Rise development exemplifies a model that minimises car use and integrates green spaces, creating more pedestrian-friendly streets.
• A new project in Lewes focuses on shared mobility hubs to reduce individual car ownership and improve community spaces.
• Richard highlights the Alkerden Gateway project’s adaptable living spaces and the Appleby Blue Almshouses’ blend of outdoor spaces with community living for seniors.

Environmental Impact and Design Innovations

• Richard discusses the “Living Spaces” project’s success in lowering embodied carbon by using alternative materials and notes Denmark and the Netherlands as leaders in this approach.
• Velux reinvests 90% of its profits into health and environmental research, demonstrating a strong commitment to healthier living environments.

Future of Housing Innovation

• Innovative designs from smaller developers are increasingly being adopted by larger firms, showing a growing acceptance of high-quality, efficient housing solutions.
• Richard and David highlight the rising focus on mental health in housing design, emphasising the benefits of daylight and environmental quality as shown in recent award-winning projects.

Green Element Group is an environmental management consultancy offering a range of bespoke sustainability services, products, and resources to accelerate the just transition to a stable climate. The Group consists of Green Element Limited, Compare Your Footprint Limited, and Sustainability Solved Podcast and Resource Hub.

Find out more about Green Element Group here and benefit from a 20% discount on the first year of subscription to Compare Your Footprint, the highest quality carbon footprint software for your organisation. When registering, click ‘Got a Coupon’ and enter code ‘PODCAST‘ to claim discount. 

A big thank you to our sponsors!

This episode of Sustainability Solved is sponsored by Business Declares, a not-for-profit business network who inspire, encourage, and accelerate action within businesses to address the climate, ecological, and social emergency.

They are an active network of 100+ businesses who back our commitments to reach net-zero, restore and protect nature, and advocate for regulatory change.

Join Business Declares as a member to get help accelerating your action on net-zero targets and on nature targets for your business from the network. Find out more here: Business Declares

Mentioned in this episode:

Green Element advert

Visit greenelement.co.uk/podcasts/promotion and Quote ‘CYFPODCAST’ for a 20% discount to get started on your environmental journey. Terms & Conditions apply

In this episode, hosts Will Richardson and Charlie Luxton dive into a pressing issue within the construction industry – pallet waste.  

Each year, the industry uses around 20 million pallets, yet only 10% are recovered or reused. The rest end up in landfills, contributing to significant waste and environmental damage.  

Joining the discussion is Paul Lewis, Founder of Pallet Loop, who is on a mission to transform how pallets are used, tracked, and reused in construction. Paul shares how his innovative approach is set to tackle this issue.  

Key Highlights: 

The Pallet Loop Initiative: 

• Discover how Pallet Loop is pioneering the first reusable, trackable, and returnable pallet specifically for construction, potentially cutting pallet-related emissions by 40%.  
• Paul compares the construction industry to the fast-moving consumer goods (FMCG) sector, where reuse rates reach 98%.  
• Learn about the deposit-based model inspired by Germany and Norway’s bottle recycling schemes, designed to maintain the value of pallets.  
• Explore the innovative logistics system Pallet Loop has developed, featuring Radio Frequency Identification (RFID) technology to efficiently recover pallets.  

Economic and Environmental Impact:  

• Paul reveals shocking statistics: 6000 acres of forestry are felled annually to produce single-use pallets for construction.  
• Hear how poor design contributes to waste and how Pallet Loop promotes standardisation from the outset to combat this issue.  
• Understand how Pallet Loop not only reduces waste and carbon emissions but also offers a cost-effective solution for the supply chain.  
• Paul discusses how Pallet Loop has helped suppliers like British Gypsum meet their Environmental Social and Governance (ESG) goals, addressing Scope 3 emissions without increasing cost for clients.  

Overcoming Industry Resistance:  

• The discussion highlights the challenges of persuading a traditionally change-resistant industry to adopt sustainable practices, often hindered by economic pressures and procurement processes. 
• Paul outlines his vision to overcome these barriers by extending reuse principles throughout the entire construction supply chain, with plans to expand the loop system to include other materials like cement bags and bulk packaging. 

Resources:  

Pallet Loop  

British Gypsum  

Fast-Moving Consumer Goods (FMGC) Industry 

Germany’s bottle recycling system 

Norway’s recycling program 

RFID technology  

Green Element Group is an environmental management consultancy offering a range of bespoke sustainability services, products, and resources to accelerate the just transition to a stable climate. The Group consists of Green Element Limited, Compare Your Footprint Limited, and Sustainability Solved Podcast and Resource Hub.  

Find out more about Green Element Group here and benefit from a 20% discount on the first year of subscription to Compare Your Footprint, the highest quality carbon footprint software for your organisation. When registering, click ‘Got a Coupon’ and enter code ‘PODCAST‘ to claim discount.  

A big thank you to our sponsors!  

This episode of Sustainability Solved is sponsored by Business Declares, a not-for-profit business network who inspire, encourage, and accelerate action within businesses to address the climate, ecological, and social emergency.  

They are an active network of 100+ businesses who back our commitments to reach net-zero, restore and protect nature, and advocate for regulatory change.  

Join Business Declares as a member to get help accelerating your action on net-zero targets and on nature targets for your business from the network. Find out more here: Business Declares  

Mentioned in this episode:

Green Element advert

Visit greenelement.co.uk/podcasts/promotion and Quote ‘CYFPODCAST’ for a 20% discount to get started on your environmental journey. Terms & Conditions apply

E189 Shownotes: The Football Sustainability Index  

In this episode, we delve into the transformative world of football sustainability.  

We explore the Football Sustainability Index, a groundbreaking initiative assessing clubs on their environmental impact, equality standards, financial sustainability, and community engagement.  

Joining us is Niall Couper from Fair Game, a volunteer-driven organisation dedicated to transforming the governance of football to ensure the sport contributes positively to its communities and operates sustainable. This episode uncovers the current challenges and vision for football’s sustainable future. 

What is the Football Sustainability Index? 

• The index assesses football clubs on environmental impact, equality standards, financial sustainability, and community engagement.  
• Football clubs are not just teams. They are community hubs offering services like dementia groups, walking football, food banks, and environmental programs. 

Current Challenges in Football: 

• The football culture often prioritises short-term gains through high player wages over long-term community investments. 
• The Premier League generates £3.19 billion annually, with most funds directed towards player wages, leaving minimal support for lower league clubs. 
• Example: For every £1,000 a Premier League club earns, only 15 pence goes to lower league clubs. Increasing this to £22 would greatly enhance community services. 

Long-Term Vision for Football: 

• Encouraging clubs to adopt long-term thinking can strengthen community ties and create a more sustainable football ecosystem. 
• Clubs like AFC Wimbledon and Lincoln City exemplify how a long-term approach can yield both social and financial benefits. 

Regulatory Framework and Financial Instability: 

• The football governance bill proposes an independent regulator to oversee financial distributions and ensure clubs meet sustainability criteria. 
• Since 2000, 64 clubs have gone into administration, with 58% of clubs in the top four divisions being technically insolvent. 

ESG and Equal Pay in Football: 

• Niall highlights Dale Vince’s Green Code initiative promoting sustainability in football. Will discusses the holistic approach, including veganism, at Forest Green Rovers. 
• Niall suggests rewarding clubs adhering to sustainable practices to drive cultural change. 
• Niall emphasises the need for financial incentives for clubs excelling in sustainability and advocates integrating the Green Code into a broader sustainability index. 
• Niall covers Scopes 1, 2, and 3 emissions tracking and the importance of long-term thinking in football management. 
• The podcast concludes by discussing Fair Game’s efforts to create an index for clubs based on sustainability, social impact, and financial stability. 

Resources: 

Football Sustainability Index 

Fair Game 

Dale Vince’s Green Code 

Mentioned in this episode:

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Visit greenelement.co.uk/podcasts/promotion and Quote ‘CYFPODCAST’ for a 20% discount to get started on your environmental journey. Terms & Conditions apply

In this episode of the Sustainability Solved Podcast, hosts Will Richardson and Charlie Luxton are joined by Charlotte Harrington, Co-CEO of Belu Water, a social enterprise dedicated to clean water initiatives, exemplified by its partnership with WaterAid. To date, Belu has donated nearly £6 million to WaterAid by selling bottled water and filtration systems. 

With a strong corporate retail background and a deep passion for sustainability, Charlotte is on a mission to revolutionise the bottled water industry by integrating purpose with profit. Tune in to discover how she and Belu Water are transforming how we consume water! 

Key Highlights: 

• Charlotte discusses Belu’s unique co-leadership model, where two CEOs with different skill sets collaborate to enhance the company’s performance. 
• Belu started with the belief that businesses can help solve global problems. Charlotte shares the company’s journey from its inception by Reed Paget, to becoming a leading social enterprise committed to sustainability. 
• Every decision at Belu is filtered through the lens of environmental impact, ensuring that sustainability remains a core value. 
• Charlotte delves into Belu’s partnership with WaterAid, which provides unrestricted funds to support critical water and sanitation projects globally. Charlotte recounts a visit to Malawi, witnessing the life-changing impact of clean water access in rural communities. 
• Belu’s expansion to Hong Kong and Singapore is discussed, highlighting the challenges and opportunities of scaling a purpose-driven business internationally. 
• Charlie raises the discussion of the carbon footprint of bottled water compared to tap water. Charlotte acknowledges the environmental impact of bottled water but explains the practical challenges in the hospitality sector where bottled water remains crucial. 
• The growing adoption of filtration systems in restaurants and hotels is explored, providing a sustainable alternative to bottled water. 
• Charlotte explains her dissatisfaction with the carbon offset markets, which led Belue to focus on supporting nature-based solutions and biodiversity projects in the UK instead. 

Green Element Group is an environmental management consultancy offering a range of bespoke sustainability services, products, and resources to accelerate the just transition to a stable climate. The Group consists of Green Element Limited, Compare Your Footprint Limited, and Sustainability Solved Podcast and Resource Hub. 

Find out more about Green Element Group here and benefit from a 20% discount on the first year of subscription to Compare Your Footprint, the highest quality carbon footprint software for your organisation. When registering, click ‘Got a Coupon’ and enter code ‘PODCAST‘ to claim discount. 

A big thank you to our sponsors! 

This episode of Sustainability Solved is sponsored by Business Declares, a not-for-profit business network who inspire, encourage, and accelerate action within businesses to address the climate, ecological, and social emergency. 

They are an active network of 100+ businesses who back our commitments to reach net-zero, restore and protect nature, and advocate for regulatory change. 

Join Business Declares as a member to get help accelerating your action on net-zero targets and on nature targets for your business from the network. Find out more here: Business Declares 

Mentioned in this episode:

Green Element advert

Visit greenelement.co.uk/podcasts/promotion and Quote ‘CYFPODCAST’ for a 20% discount to get started on your environmental journey. Terms & Conditions apply

In this episode, hosts Will Richardson and Charlie Luxton delve into the surprising intersection of tradition and sustainability within the funeral industry. Joined by Sarah Jones, Founder of award-winning Full Circle Funerals, the discussion uncovers how the age-old sector is undergoing a transformative shift towards embracing sustainable practices.  

Fellow B Corp Full Circle Funerals stands at the forefront of this evolution by reframing funerals within the realm of health and social care. By prioritising holistic support and sustainability, Sarah challenges the conventional transactional approach of traditional funeral services.  

The episode underscores the evolving landscape of funeral services, where sustainability is becoming integral to end-of-life planning and commemoration. 

Highlights:  

• With approximately 600,000 funerals arranged annually in the UK, Sarah sheds light on the environmental impact of traditional flame cremations and explores alternative options like electric cremators and natural burials.  
• The conversation extends to personal choices in funeral arrangements and the importance of discussing end-of-life wishes with loved ones.  
• Sarah’s book, Funerals Your Way, provides a resource for individuals to navigate their options and make informed decisions aligned with sustainability principles. Use code FYW25OFF for 25% off your copy here.  
• Through crowdfunding, Sarah initiated a groundbreaking study evaluating the environmental impact of different committal methods, including burial and cremation. Beyond carbon emissions, the study also considers factors like land usage, water consumption, space utilisation, and biodiversity.  
• Sarah highlights the benefits of natural burial, which involves shallow depth and biodegradable materials as potentially the most environmentally friendly option.  
• The conversation touches on the response of the funeral industry to sustainability efforts, with Sarah acknowledging the challenges of mobilising a diverse sector without regulatory guidance.   
• Will and Charlie share their personal experiences and perspectives, with Will discussing his decision to opt for a wicker basket burial for his father and reflects on the environmental impact of funeral practices.  

Resources: 

Full Circle Funerals 

Funerals Your Way by Sarah Jones – use code FYW25OFF for 25% off! 

Greener Funerals Research  

Green Element Group is an environmental management consultancy offering a range of bespoke sustainability services, products, and resources to accelerate the just transition to a stable climate. The Group consists of Green Element Limited, Compare Your Footprint Limited, and Sustainability Solved Podcast and Resource Hub. 

Find out more about Green Element Group here and benefit from a 20% discount on the first year of subscription to Compare Your Footprint, the highest quality carbon footprint software for your organisation. When registering, click ‘Got a Coupon’ and enter code ‘PODCAST‘ to claim discount. 

A big thank you to our sponsors! 

This episode of Sustainability Solved is sponsored by Business Declares, a not-for-profit business network who inspire, encourage, and accelerate action within businesses to address the climate, ecological, and social emergency. 

They are an active network of 100+ businesses who back our commitments to reach net-zero, restore and protect nature, and advocate for regulatory change. 

Join Business Declares as a member to get help accelerating your action on net-zero targets and on nature targets for your business from the network. Find out more here: Business Declares 

Mentioned in this episode:

Green Element advert

Visit greenelement.co.uk/podcasts/promotion and Quote ‘CYFPODCAST’ for a 20% discount to get started on your environmental journey. Terms & Conditions apply

E186: Show Notes

Title: Exploring Careers in Sustainability In this episode, hosts Will Richardson and Charlie Luxton explore the booming landscape of sustainability careers, a sector that has witnessed huge growth in the UK job market. With sustainability-focused roles accounting for 1/3 of UK job postings, the industry has become a focal point for professionals looking to make positive environmental impact. To delve into this topic, we are joined by Serrol Osman, Director of Verdant Search, a renowned firm specialising in Environmental, Social, Governance (ESG) and sustainability recruitment. Together, they unpack the evolving dynamics of the industry and provide invaluable insights, advice, and strategies for individuals looking to transition into sustainability careers.

1. Market Dynamics and Industry Disruption:

· Serrol reflects on the rapid growth of sustainability careers up to 2022, noting a slowdown due to global economic factors.

· The discussion covers shifts in salary structures, challenges in accommodating rising costs, and talent shortages at mid-level positions.

· Despite uncertainties, Serrol predicts continued growth driven by regulatory changes and corporate sustainability initiatives.

2. Confusion and Evolution in Job Descriptions:

· The podcast addresses confusion in job descriptions amidst the fast-paced evolution of sustainability roles.

· Serrol discusses challenges in finding the right talent, inconsistent salaries, and the need for clear job definitions to streamline recruitment processes.

3. Demand for Purpose-Led Companies:

· Both hosts emphasise candidates' desire to work for purpose-driven companies.

· Serrol underscores the importance of aligning company values with employee aspirations for enhanced retention and growth.

4. Evolution of Recruitment Profiles:

· Serrol predicts that, like digital transformation, specialised sustainability roles will be integrated into traditional business operations.

· The discussion highlights the role of sustainability leadership and reporting structures in driving meaningful organisational change.

5. AI and Future Job Trends:

· Serrol offers insights into AI's potential impact on green jobs, predicting shifts in productivity and new roles in design, research, and policy.

· Serrol stresses the significance of soft skills and emerging opportunities within the sustainability domain.

6. Advice for Aspiring Professionals:

· Serrol advises aspiring professionals to assess their skill sets and explore opportunities in education, voluntary sectors, and current companies.

· The discussion emphasises starting with broad sustainability concepts before specialisation and the value of diverse skill sets, including communication and adaptability.

Green Element Group is an environmental management consultancy offering a range of bespoke sustainability services, products, and resources to accelerate the just transition to a stable climate. The Group consists of Green Element Limited, Compare Your Footprint Limited, and Sustainability Solved Podcast and Resource Hub. Find out more about Green Element Group here and benefit from a 20% discount on the first year of subscription to Compare Your Footprint, the highest quality carbon footprint software for your organisation. When registering, click ‘Got a Coupon’ and enter code ‘PODCAST‘ to claim discount.

A big thank you to our sponsors!

This episode of Sustainability Solved is sponsored by Business Declares, a not-for-profit business network who inspire, encourage, and accelerate action within businesses to address the climate, ecological, and social emergency.

They are an active network of 100+ businesses who back our commitments to reach net-zero, restore and protect nature, and advocate for regulatory change.

Join Business Declares as a member to get help accelerating your action on net-zero targets and on nature targets for your business from the network. Find out more here: Business Declares

Mentioned in this episode:

Green Element advert

Visit greenelement.co.uk/podcasts/promotion and Quote ‘CYFPODCAST’ for a 20% discount to get started on your environmental journey. Terms & Conditions apply

In this episode we look at the funny side of Climate Change with award winning comedian, podcaster and business speaker, Stuart Goldsmith. He grabbed the headlines at the Edinburgh Festival in 2023 with his show about Climate Change, called Spoilers. Stuart talks about his journey in stand-up over the last 20 years, and his mission to engage a wider audience on Climate Change through comedy.    

Why did Stuart Goldsmith decide to make jokes about Climate Change? 

• Stuart talks about spending 10 years as a street performer and his increasing feeling of ‘eco-dread’. He acted on this feeling by writing and performing comedy about Climate Change. 
• Stuart talks about the challenges of performing material about the Climate Crisis to audiences. 

How does Climate Change comedy compare to activism? 

• Charlie asks Stuart whether this was a form of activism. Stuart has attended Extinction Rebellion protests and a Just Stop Oil meeting. He respects their commitment but didn’t feel like these were his normal social group. 
• Will highlights when we tackle a new way of sending a message, it is a kind of activism. Will compares it to when he worked in sustainability in the early days of his career.     
• Stuart talks about his journey writing jokes on the Climate Crisis and soliciting climate confessions from the audience. But tries to go further and influence his more famous comedy friends to include the topic in their material. 
• Stuart wants his audiences to feel more comfortable starting a conversion about Climate Change with friends.  
• Stuart also shares a joke about flying business class. 

How does Stuart gather research? 

• Stuart talks about taking part in Climate Fresk, a workshop designed to teach the fundamental science behind Climate Change, and also playing EN-ROADS, an online simulator with the ability to test and explore cross-sector climate solutions. 
• Will and Stuart discuss the impact of flying that’s both negative and positive to society.  
• Stuart talks about interviewing people for his podcast, The Comedian’s Comedian, using one example of a global sustainability person for a huge US investment bank talking about Climate Change, politics, and Trump. This interviewee stressed that capital money has decided that [Climate Change] is real, so we can’t pretend it’s not real.  
• Charlie offers the example of Trump supporting the reopening of coal mines, but none opened because no-one would invest in them. 
• Stuart raises climate justice, and the fact people are already running for their lives. He asks what will humanity look like in the future? 
• Charlie responds by quoting James Lovelock’s Gaia hypothesis, where he recorded that if we hit an increase if 5-5 degrees above pre-industrial levels we could go from 8 billion people down to 1.5 billion living in the far North and far South.  

What’s the worst thing Stuart jokes about? 

• Stuart doesn’t communicate how horrible a topic is to his audience, or they will stop listening. He thinks we need to safeguard our mental health.  
• Stuart talks about being a parent and offers a ‘worst thing’ joke related to his fellow playground dad’s kids.  

Audience demographics and narrative 

• Will asks Stuart about the type of audience he usually attracts. Stuart says it depends where he’s performing but usually white middle-class. If he was a 20-something Tik Tok sensation it would be different.  
• Stuart talks about the conversations he has with his audience after the show, like when vegans ask him why he hasn’t told everyone to go vegan.  
• Stuart likes to attract people from all sorts of backgrounds, ethnicities, and diversities onto his podcast. 
• Charlie and Stuart discuss how to change the narrative of telling people not to do x,y,z because of Climate Change to the benefits to a society by becoming more sustainable.  
• Stuart mentions George Marshall’s book Why Our Brains Are Wired to Ignore Climate Change (climateoutreach.org). 
• Stuart mentions Sandra Steingraber’s save the world’ symphony quote. 

What top things should we do to act on Climate Change? 

• Will asks people to change their bank account and get an ethical pension fund.  
• Charlie says change energy supplier and Will follows with energy efficiency in the home.  
• Stuart mentions he used the Cheese Project, who offer thermal imaging surveys to locate draughts in your home.  

Resources: 

Comedian & Speaker Stuart Goldsmith | United Kingdom 

Climate | Stuart Goldsmith 

Podcast | Stuart Goldsmith 

Climate Fresk 

EN-ROADS 

James Lovelock’s Gaia hypothesis 

Why Our Brains Are Wired to Ignore Climate Change (climateoutreach.org) 

Cheese Project 

Green Element Group is an environmental management consultancy offering a range of bespoke sustainability services, products, and resources to accelerate the just transition to a stable climate. The Group consists of Green Element Limited, Compare Your Footprint Limited, and Sustainability Solved Podcast and Resource Hub. 

Find out more about Green Element Group here and benefit from a 20% discount on the first year of subscription to Compare Your Footprint, the highest quality carbon footprint software for your organisation. When registering, click ‘Got a Coupon’ and enter code ‘PODCAST‘ to claim discount. 

A big thank you to our sponsors! 

This episode of Sustainability Solved is sponsored by Business Declares, a not-for-profit business network who inspire, encourage, and accelerate action within businesses to address the climate, ecological, and social emergency. 

They are an active network of 100+ businesses who back our commitments to reach net-zero, restore and protect nature, and advocate for regulatory change. 

Join Business Declares as a member to get help accelerating your action on net-zero targets and on nature targets for your business from the network. Find out more here: Business Declares 

Mentioned in this episode:

Green Element advert

Visit greenelement.co.uk/podcasts/promotion and Quote ‘CYFPODCAST’ for a 20% discount to get started on your environmental journey. Terms & Conditions apply

Season 5, Episode 184: Sustainable Standstill: Why major housebuilders aren’t going green This episode we interview Ian Pritchett, the co-founder of Greencore Homes in Oxfordshire. They build airtight, energy-efficient, timber frame houses, from their factory in Bicester. Ian shines a spotlight on the challenges of the ‘business-as-usual’ housebuilding planning system and champions the need for a new national planning policy that is fit for the future.

The problem

· Charlie asked Ian what the planning system is doing to respond to climate change challenges and pressures around development.

· Ian is frustrated at the planning system. Trying to do something different and better is a challenge. It gets closer scrutiny and there is more bureaucracy.

· National Government and housebuilders are focused on volume, not sustainability. They are more interested in avoiding a housing crisis, than a climate crisis.

Environmental impact

· Ian reports that every time a new house is built it generates over one hundred tons of carbon emissions (CO2), plus the use of the house will emit carbon. The total carbon budget for Oxfordshire’s five local authorities is 26.3m tonnes of CO2 by 2050. With their plan to build 100,000 new homes in the next 10 years, they will use between 80-100% of that budget on new housing alone.

· Sustainability regulations are dumbed down to keep volumes up. It is a choice between the quantity or the quality of housing. Ian explains that we can have both.

· Charlie asks Ian if we can build our way out of a housing crisis and why does volume win Government votes.

· Ian explains that we are living longer, there are smaller households and spare housing is not where employment is concentrated, hence why the Southeast is the focus of housebuilding.

A planning system fit for our future

· Ian wants a new national planning policy that is fit for the future and focuses on more important areas such as energy, carbon, wildlife, biodiversity, and community.

· Greencore’s mission is to move the house building industry from an unsustainable to sustainable model answering questions such as can you lock up more carbon than you emit? Can you generate more energy than you use? Can you improve wildlife and biodiversity? · Ian talks about how Greencore works to the One Planet Living framework. It is building places where people want to live and can live sustainably, can live happily and healthily.

· Charlie and Ian discuss the issue of landowner wealth and a need to involve the local community to ensure they benefit.

Are greener houses more expensive? · Will talks about how Cardiff University proved that an environmentally friendly home could be more affordable than a normal home.

· Ian reports that there are some higher costs when building sustainably at a smaller scale. However, these costs will come down when building at volume.

· Charlie offers an example of one of his affordable housing projects and how lower running costs could be included in rent and mortgage agreements.

· Ian talks about the idea of houses built to encourage zero energy bills and the problems with this not being valued by residents.

The problem with parking space

· Ian is concerned about housing schemes being dominated by parking and car ownership. He sees a future where we make more use of shared sustainable transport and offer examples of where this is happening. Decisions also need to be made around green space vs car parking space.

· Charlie and Will discuss the pros and cons of electric car sharing in housing projects.

How to innovate faster

· Ian talks about how economics will drive innovation in this space faster. One way is to reduce stamp duty on low-carbon homes which would drive demand, supply, and legislation.

· Will and Charlie discuss getting a better mortgage for a low-carbon home, and Charlie uses the Ecology Building Society as an example.

· Governor of the Bank of England [Mark Carney] announced at COP26 in Glasgow said that there $130 trillion of institutional money now committed to net zero.

· The conclusion from Ian is that the market and economics will drive change, not legislation.

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