Chart your course to ROADMAP with International Carwash Association Senior Vice President/Growth Kendra Johnson as she chats with ICA’s Chief Learning Officer Claire Moore and Chief Experience Officer Kim Vinciguerra, to dive into the car wash industry’s newest event happening this December in Austin, Texas.

Moore outlines the growth and sophistication of the industry as the driving factors in the buildout of ROADMAP and this new event is completely different than what is currently available to car wash professionals. The evolution of operations and specialization of marketing and HR leaders drives the content and solutions at DESTINATION: PEOPLE. 

Vinciguerra outlines the difference between ROADMAP and The Car Wash Show, why the timing is critical for kickstarting 2025 before April and highlights what attendees will see at DESTINATION: PRODUCTS. Brand new trends will be on display, such as AI in license plate recognition or motor control centers, and product launches from chemistry to sales training are just a few hot topics to be showcased in Austin. 

How will this event feel different from the others? Idea exchange is prioritized, solutions and successes are used to highlight the problems products and services solve alongside designed opportunities to network with car wash peers.

Your Destination for PEOPLE, PRODUCTS and PROJECTIONS all await you at ROADMAP on Dec. 11-13, Austin, TX. https://carwashroadmap.com/