📥 Grab the Frontline Playbook: What's Tony testing next based on this campaign? Get the running doc of every guest's next moves → https://danielleklemm.kit.com/next

Tony from Intentional Spark shares how his client in the productivity space transformed their tripwire funnel from barely breaking even (70% return on ad spend) to 1.4x ROAS through strategic funnel optimization and creative testing.

This case study reveals the critical levers that move the needle when running paid traffic to evergreen funnels.
In this episode:

• How mobile-first optimization and tightening the lead magnet-to-tripwire connection increased conversions without changing the core offer
• Why audience targeting is dead and your ad creative is now your targeting—plus how to use problem-only content (no CTA) to attract higher-intent leads
• The data tracking system that made optimization possible: a simple weekly spreadsheet pulling from Meta, Kit, and Google Analytics to track the full funnel from lead to upsell
• What they're testing next: Continuing to experiment with order bump pricing and positioning, plus scaling with avatar-specific creative that speaks to different audience segments
  

About Tony: Tony runs Intentional Spark, an ads agency that focuses on conversion-driven campaigns across Meta and other platforms. Unlike agencies that only optimize for leads or engagement, Tony's team takes a holistic approach, working on funnel structure, offer optimization, and ad creative because they know ads only work as well as the entire system behind them.

🔗 LINKS & RESOURCES:
Want to know why YOUR funnel isn't converting like this? Take the 3-min quiz → https://www.danielleklemm.com/almost
More from Danielle Klemm, Sales Funnel & Launch Conversion Optimization Expert:
Website: https://danielleklemm.com/
Instagram: @danielleklemmm
Connect with Tony:
Website: intentionalspark.com
Free Resource: Landing Page Blueprint (opt-in to get on their weekly newsletter + monthly workshops): https://www.intentionalspark.com/perfect-landing-page-blueprint

You've seen the hot takes: "Lead magnets are dead!" Usually followed by someone selling you a $27 tripwire instead.

But if lead magnets are so dead, why are successful business owners still using them? Why are my clients still getting immediate sales from them across 15+ niches and price points from $47 to $5K?

In this solo episode, I'm breaking down:

• Why the "lead magnets are dead" narrative is misleading (and what part of it is actually true)
• What changed between 2010-2022 vs. the discerning buyer era we're in now
• The real reason your lead magnet isn't converting (hint: it's not the format)
• Why a 20-page guide I created flopped, and what I learned from hiring an expert who steered me wrong
• How lead magnets need to work in 2025+ to prime people for purchase instead of just collecting emails
• The strategic framework that's gotten clients sales within a month across different audience sizes, niches, and offer types

This isn't about format (PDF vs. quiz vs. video). It's about understanding the evolved buyer journey and reverse-engineering from your offer's price point, your audience's skepticism level, and the gap between passive consumption and active purchasing.

If you've spent hours creating lead magnets that sit unused, or if you've started to resent your freebie because nobody's booking calls, this episode will shift how you think about the entry point to your business.

Resources mentioned:

• Free Quiz: The Freebie-to-Buy Gap Quiz (diagnose exactly where you're losing buyers) -https://danielleklemm.com/leadquiz/

📥 Grab the Frontline Playbook: What's Melissa testing next based on this campaign? 

Get the running doc of every guest's next moves → https://danielleklemm.kit.com/next

How a $27 two-day workshop turned into a $400K launch (and why the $7 version flopped) with Melissa Litchfield of Litchfield Media Co.

Melissa's crafting client tested the same 2-day workshop at $7, $17, and $27. The cheaper price brought in 4X more people, but converted at less than 1%. The $27 ticket? Only 454 sales, but a 6% conversion rate to their $6-8K program and $400K in total revenue. This episode breaks down what actually moves the needle when you're scaling with paid ads.

In this episode:

• Why spending $146 to acquire a $27 ticket was the right move (and how quality beats quantity every time)

• The exact conversion rates from cold traffic → paid workshop → $6-8K high-ticket program

• Why SLO funnels aren't "set and forget" and the truth about break-even that nobody talks about

• What Melissa's doubling down on next: going back to the $27 price point with an order bump after months of testing

About Melissa Litchfield: 

Melissa is the founder of Litchfield Mediaco, where she's spent the last 10 years proving that small businesses can compete with big players, they just need the right marketing strategy. She specializes in conversion rate optimization and paid traffic for course creators and digital product sellers, and has been running ads for this crafting client since 2022.

🔗 LINKS & RESOURCES:

Want to know why YOUR funnel isn't converting like this? Take the 3-min quiz  

Need a funnel expert to review your setup? Book a Funnel Assessment Call 

More from Danielle Klemm, Sales Funnel & Launch Conversion Optimization Expert:

• Website: https://danielleklemm.com/ 

• Instagram: @danielleklemmm

Connect with Melissa Litchfield:

• Instagram: @litchfieldmediaco

• Ad Traffic School (Membership) → https://litchfieldmedia.org/ad-traffic-school 

Free Training: Get Your Business Portfolio Ad-Ready in 48 Hours → https://litchfieldmedia.org/roadworthy

Welcome to the new season Per My Last Promo, the marketing podcast where we skip the bios and go straight to the receipts.

Every episode showcases a verified result or client win from the last year, plus the behind-the-scenes strategy you'd normally have to pay to access. This is frontline intel from people actually running campaigns right now.

First episode drops in. February :)

If you're reading this before August 9th, get $150 off and a 1:1 sales page audit from me when you join Fix My Sales Page Bootcamp: https://www.danielleklemm.com/bootcamp

After weeks of building, editing, and second-guessing… the Fix My Sales Page Bootcamp is finally ready.
The sales page is live. The course content is prepped. The launch is (mostly) mapped out.

So why does it feel so strange to be done?

In this Growth Diaries episode, I’m sharing what it actually took to get this program to the finish line and what I didn’t expect to feel once I got there. From rebuilding the offer structure, to the pressure of making your own sales page the example, to the emotional weight of launching something that deeply matters…

This episode is part celebration, part reflection, and part pep talk for anyone who’s ever felt stuck in the middle of bringing their work into the world.

We’ll talk about:

Why “done” doesn’t always feel done

The pressure of selling the thing that sells sales pages

Navigating the void before a launch (yes, even with a waitlist)

The tradeoffs no one talks about when building something that matters

If you’ve ever second-guessed your own work even while believing in it deeply… this one’s for you.

🎧 Listen now and peek behind the curtain of this very real launch season.

Mentioned:

Join the Bootcamp Waitlist Here ($100 off + bonus ends July 28)

In this storytime episode, I’m pulling back the curtain on a real client scenario from when I ran a funnel and ads agency where two nearly identical programs (let’s say bookkeeping for business owners) launched to the same exact audience using the same exact ad targeting. 

One offer took off. The other… flatlined. Here’s the thing: it wasn’t the price.

It wasn’t the visuals or sales page length or ad budget. Inside, I’m breaking down:

Why “you’re tired” messaging isn’t enough anymore

The difference between talking at your buyer vs. building trust 

How early buyers vs. seasoned buyers require completely different angles

What bigger names like Amy Porterfield and Alex Hormozi can get away with but you can’t

What happened when one client invested in a funnel audit and re-angled her copy using real buyer data (and what happened when the other didn’t)

If you’ve been tweaking emails, adding more posts, or throwing money at ads without better results… this episode might be your wake-up call.

💻 Fix My Sales Page Bootcamp: My 2-week sprint to help you identify and fix the sections of your sales page that are quietly stalling conversions—without rewriting the whole thing.

🔍 Done-For-You Sales Page Rebuilds: Get expert-level sales page copy, layout, and custom graphics grounded in buyer psychology. Ideal for launches and funnels that need to convert on cold traffic.

🛠️ Funnel Strategy + Audit Services: For business owners who want to uncover the invisible gaps in their messaging, positioning, and conversion journey.

If you enjoyed this breakdown, screenshot and tag me or DM me your aha moment on Instagram @danielleklemmm

Let’s stop guessing, and start converting.

Special Edition: Client Growth Diaries with Nina, She Knows SEO

Nina Clapperton is one of those business owners who has lived enough lives both on and offline that she can do anything with enough spite (her words, not mine - Check out her episode on the podcast for that story)

She has launched dozens of offers, all at different price points with relatively great success from her connection with her engaged audience.

Read the full case study with before & after screenshots, click here.

Join the Fix My Sales Page Bootcamp, click here.

In this Growth Diary entry, I’m pulling back the curtain on what no one tells you about writing copy for the offer you care most about. For me it's Fix My Sales Page Bootcamp.

I share the very real (and slightly unhinged) behind-the-scenes of spending 10+ hours reworking a sales page I technically “finished” weeks ago—and why that’s not a red flag, it’s a love letter.

You’ll hear what happens when you’re building in public and trying to get it right the first time, how I’m balancing hope with honesty in a not-so-sexy offer, and the hard truth: the more you care, the harder it is to write clearly.

Read Substack Article on Growth Diary Entry #2, click here.

Join the Fix My Sales Page Waitlist, click here.

Mini Summer Series! In this first Growth Diary entry, I share why I walked away from my original six-module plan for Fix My Sales Page Bootcamp, how I’m restructuring it to feel more supportive for me and my students, and what I learned about building in public without burning out.

You’ll hear the behind-the-scenes of shifting to a 4-part workshop format, why “Optimize in an Hour” replaced the original 7-day fix plan, and how I’m designing this offer to match both buyer psychology and my Generator energy.

Full Article Summary of the Growth Diary Entry #1, click here.

Join the Fix My Sales Page Bootcamp waitlist, click here.