Per My Last Promo

In this storytime episode, I’m pulling back the curtain on a real client scenario from when I ran a funnel and ads agency where two nearly identical programs (let’s say bookkeeping for business owners) launched to the same exact audience using the same exact ad targeting. 

One offer took off. The other… flatlined. Here’s the thing: it wasn’t the price.

It wasn’t the visuals or sales page length or ad budget. Inside, I’m breaking down:

Why “you’re tired” messaging isn’t enough anymore

The difference between talking at your buyer vs. building trust 

How early buyers vs. seasoned buyers require completely different angles

What bigger names like Amy Porterfield and Alex Hormozi can get away with but you can’t

What happened when one client invested in a funnel audit and re-angled her copy using real buyer data (and what happened when the other didn’t)

If you’ve been tweaking emails, adding more posts, or throwing money at ads without better results… this episode might be your wake-up call.

💻 Fix My Sales Page Bootcamp: My 2-week sprint to help you identify and fix the sections of your sales page that are quietly stalling conversions—without rewriting the whole thing.

🔍 Done-For-You Sales Page Rebuilds: Get expert-level sales page copy, layout, and custom graphics grounded in buyer psychology. Ideal for launches and funnels that need to convert on cold traffic.

🛠️ Funnel Strategy + Audit Services: For business owners who want to uncover the invisible gaps in their messaging, positioning, and conversion journey.

If you enjoyed this breakdown, screenshot and tag me or DM me your aha moment on Instagram @danielleklemmm

Let’s stop guessing, and start converting.

Special Edition: Client Growth Diaries with Nina, She Knows SEO

Nina Clapperton is one of those business owners who has lived enough lives both on and offline that she can do anything with enough spite (her words, not mine - Check out her episode on the podcast for that story)

She has launched dozens of offers, all at different price points with relatively great success from her connection with her engaged audience.

Read the full case study with before & after screenshots, click here.

Join the Fix My Sales Page Bootcamp, click here.

In this Growth Diary entry, I’m pulling back the curtain on what no one tells you about writing copy for the offer you care most about. For me it's Fix My Sales Page Bootcamp.

I share the very real (and slightly unhinged) behind-the-scenes of spending 10+ hours reworking a sales page I technically “finished” weeks ago—and why that’s not a red flag, it’s a love letter.

You’ll hear what happens when you’re building in public and trying to get it right the first time, how I’m balancing hope with honesty in a not-so-sexy offer, and the hard truth: the more you care, the harder it is to write clearly.

Read Substack Article on Growth Diary Entry #2, click here.

Join the Fix My Sales Page Waitlist, click here.

Mini Summer Series! In this first Growth Diary entry, I share why I walked away from my original six-module plan for Fix My Sales Page Bootcamp, how I’m restructuring it to feel more supportive for me and my students, and what I learned about building in public without burning out.

You’ll hear the behind-the-scenes of shifting to a 4-part workshop format, why “Optimize in an Hour” replaced the original 7-day fix plan, and how I’m designing this offer to match both buyer psychology and my Generator energy.

Full Article Summary of the Growth Diary Entry #1, click here.

Join the Fix My Sales Page Bootcamp waitlist, click here.

Curious about the best length for sales pages? In this episode, we dive into the first decision you have to do when creating a sales page -- deciding the sales page length.

Discover the pros and cons of longform and short sales pages, and find out which one converts best in 2025/2026.

Whether you’re creating a new sales page or optimizing an existing one, understanding the ideal length can significantly impact your conversion rates. Learn the key differences, benefits, and best practices for both longform and short sales pages. By the end of this episode, you’ll have a clear understanding of which format suits your business needs and how to implement it effectively.

Resources Mentioned:

• Download the Checkout Page Optimization Template to help reduce abandoned carts and boost conversions.
• Learn more about optimizing your lead magnet and traffic strategies by visiting danielleklemm.com.

Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin

What if you could grow your email list by nearly 3x without spending a dime on ads?

Rebecca of Three Groves Marketing, Marketing Measurement & Meta Ads Strategist, shares how she leveraged collaborations, from bundles to summits, to build her list, increase engagement, and drive long-term results.

Connect with Rebecca:

Instagram | Website

Resources Mentioned:

Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin

Are you wondering if webinars are a thing of the past and what online course sales strategy will work best for you without the hassle of calls or lengthy DMs? You're in the right place!

In this episode will be guiding you through choosing the right sales vehicle for your program. This isn't about doing "all the things" but understanding which vehicle aligns with you, your audience, and the sales for your program.

We'll explore various sales vehicles, from webinars and video series to email sequences, and I'll share case study examples and prompts to help you decide which is best for your unique situation. Remember, it's not about the amount of information you can throw at your audience but about creating an experience that leads them to make an informed decision.

Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin

Your emails should do more than deliver discounts.

Shlesha Pandey, founder of Banyan Agency, dives into how segmentation, empathy, and strategic flows can turn email marketing into your business’s biggest revenue driver.

Connect with Shlesha:

Instagram | Website

Resources Mentioned:

Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin

Unlock the secrets to creating high-converting landing pages that seamlessly connect and prime your audience for immediate action in this game-changing episode.

Join me as I reveal the four often overlooked elements of landing pages that can significantly increase your conversions, but are unfortunately placed low on the totem pole.

Resources Mentioned:

Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin

Creating content without strategy is like building a house on sand.

Nina Clapperton of She Knows SEO joins me to share her proven blog growth framework, from zero-volume keywords to content silos, and why your blog deserves more than ‘good enough.’

Connect with Nina:

Instagram | Website

Resources Mentioned:

Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin