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Join Lara on Coffee N° 5 as she sheds light on the world of influencer marketing with seasoned PR expert, Travis Paul Martin. Discover how influencer-led marketing has transformed the PR industry and the challenges of navigating the ever-evolving digital landscape. Learn valuable insights on building successful long-term relationships with creators, the role of aspirational marketing in brand building, and the unique challenges faced by small brands in content creation. Tune in for expert advice and actionable tips to elevate your brand's online presence.

We’ll talk about:

• How to juggle all the moving pieces in the digital world
• How influencer-led marketing shaped up the PR industry.
• The challenges involved in working with influencers and how to build a long-lasting, successful relationship with creators.
• The role of aspirational marketing strategies in brand building, 2024.
• The challenges small brands are finding when partnering with content creators.

For more information, visit Travis Paul Martin’s Linkedin.

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Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

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